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Author: Alavi, Shirin
Publisher: IGI Global
ISBN: 1799821870
Category : Business & Economics
Languages : en
Pages : 312
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Book Description
Social media platforms are powerful tools that can help organizations to gather user preferences and build profiles of consumers. These sites add value to business activities, including market research, co-creation, new product development, and brand and customer management. Understanding and correctly incorporating these tools into daily business operations is essential for organizational success. Managing Social Media Practices in the Digital Economy is an essential reference source that facilitates an understanding of diverse social media tools and platforms and their impact on society, business, and the economy and illustrates how online communities can benefit the domains of marketing, finance, and information technology. Featuring research on topics such as mobile technology, service quality, and consumer engagement, this book is ideally designed for managers, managing directors, executives, marketers, industry professionals, social media analysts, academicians, researchers, and students.
Author: Alavi, Shirin
Publisher: IGI Global
ISBN: 1799821870
Category : Business & Economics
Languages : en
Pages : 312
Get Book Here
Book Description
Social media platforms are powerful tools that can help organizations to gather user preferences and build profiles of consumers. These sites add value to business activities, including market research, co-creation, new product development, and brand and customer management. Understanding and correctly incorporating these tools into daily business operations is essential for organizational success. Managing Social Media Practices in the Digital Economy is an essential reference source that facilitates an understanding of diverse social media tools and platforms and their impact on society, business, and the economy and illustrates how online communities can benefit the domains of marketing, finance, and information technology. Featuring research on topics such as mobile technology, service quality, and consumer engagement, this book is ideally designed for managers, managing directors, executives, marketers, industry professionals, social media analysts, academicians, researchers, and students.
Author: Wolfgang Wörndl
Publisher: Springer Nature
ISBN: 303065785X
Category : Business & Economics
Languages : en
Pages : 587
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Book Description
This open access book is the proceedings of the International Federation for IT and Travel & Tourism (IFITT)’s 28th Annual International eTourism Conference, which assembles the latest research presented at the ENTER21@yourplace virtual conference January 19–22, 2021. This book advances the current knowledge base of information and communication technologies and tourism in the areas of social media and sharing economy, technology including AI-driven technologies, research related to destination management and innovations, COVID-19 repercussions, and others. Readers will find a wealth of state-of-the-art insights, ideas, and case studies on how information and communication technologies can be applied in travel and tourism as we encounter new opportunities and challenges in an unpredictable world.
Author: United States. Congress. House. Committee on Interstate and Foreign Commerce. Subcommittee on Transportation and Commerce
Publisher:
ISBN:
Category : Tourism
Languages : en
Pages : 92
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Book Description
Author: Regina Scheyvens
Publisher: Pearson Education
ISBN:
Category : Business & Economics
Languages : en
Pages : 304
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Book Description
Dealing with tourism in the developing world, this book provides a contemporary analysis of the potential for tourism to work as a strategy for development. Tourism continues to develop rapidly in the Third World, and with it an increasing awareness of the impacts and dilemmas faced by the destination countries. Tourism for Development analyses key theories and debates surrounding tourism development in a user friendly style aimed primarily at under graduate students following Geography and Tourism Studies/Management courses. The book focuses on the positive, highlighting tourism practices which may offer a way forward in terms of promoting appropriate development in the Third World. The book is another strong addition to the successful Themes in Tourism series and will be equally useful to both tourism and geography students in a range of topics, including Development Studies, Planning and Resource Management.
Author: Michael Z. Ngoasong
Publisher: Springer Nature
ISBN: 3030701719
Category : Business & Economics
Languages : en
Pages : 282
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Book Description
This book provides a management perspective on the full historical, contemporary, and geographic landscape of hospitality and tourism (H&T) in Africa. In so doing, it critically assesses and challenges the applicability of Western theories within the African context and draws attention to the insights offered by African management concepts. A variety of key topics are examined, including, for example, H&T management practices and management innovation in Africa, the drivers of and variation in uptake of Western management practices, policies and strategies to promote the development of H&T organizations, the influence of management practices on the competitiveness of African countries as tourism destinations, and areas for improvement of H&T organizations in Africa in the digital age. The approach is multidisciplinary. Both local and global perspectives are presented by authors from Africa, Europe, North America, and Asia, with inclusion of intra- and inter-country comparisons. This book will be essential reading for scholars, students, businesses, and policy makers with an interest in H&T in Africa.
Author: United States. Congress. House. Committee on Interstate and Foreign Commerce
Publisher:
ISBN:
Category :
Languages : en
Pages : 94
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Book Description
Author: World Tourism Organization
Publisher:
ISBN: 9789284414826
Category : Tourism
Languages : en
Pages : 0
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Book Description
Domestic tourism is estimated to represent around 5 to 6 billion trips globally. This report provides an in-depth analysis of domestic tourism in 16 Asian countries highlighting its crucial contribution to the socio-economic development of one of the fastest growing tourism regions in the world. The study comprises four major components: a country profile, case studies, domestic tourism data and detailed recommendations for the development of domestic tourism. With contributions from the academia, public officials and tourism professionals, this study aims to serve as practical guide for a more holistic and sustainable approach to the development of domestic tourism and a useful groundwork for further research into the topic of domestic tourism in Asia and the Pacific and in other regions.
Author: Alastair M. Morrison
Publisher: Routledge
ISBN: 1351714805
Category : Travel
Languages : en
Pages : 644
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Book Description
Marketing and Managing Tourism Destinations is a comprehensive and integrated introductory textbook covering both destination marketing and destination management in one volume. It focuses on how destination management is planned, implemented and evaluated as well as the management and operations of destination management organizations (DMOs), how they conduct business, major opportunities, challenges and issues they face to compete for the global leisure and business travel markets. This second edition has been updated to include: • A new chapter on visitor management that includes a section on crisis and disaster management • New material on destination leadership and coordination • New and revised content on digital marketing • New and updated international case examples throughout to show the practical realities and approaches to managing different destinations around the world. It is illustrated in full colour and packed with features to encourage reflection on main themes, spur critical thinking and show theory in practice. Written by an author with many years of industry practice, university teaching and professional training experience, this book is the essential guide to the subject for tourism, hospitality and events students and industry practitioners alike.
Author: New Zealand. Parliament
Publisher:
ISBN:
Category : New Zealand
Languages : en
Pages : 856
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Book Description
Author: United States. Congress. Senate. Committee on Commerce, Science, and Transportation
Publisher:
ISBN:
Category : Tourism
Languages : en
Pages : 224
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Book Description
