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Author: Scott A. Neslin
Publisher: Now Publishers Inc
ISBN: 1601982801
Category : Business & Economics
Languages : en
Pages : 108
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Book Description
Promotion Dynamics presents a comprehensive overview of the various dynamic effects of sales promotions.
Author: Scott A. Neslin
Publisher: Now Publishers Inc
ISBN: 1601982801
Category : Business & Economics
Languages : en
Pages : 108
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Book Description
Promotion Dynamics presents a comprehensive overview of the various dynamic effects of sales promotions.
Author: Marian N. Ruderman
Publisher: Center for Creative Leadership
ISBN: 1604918039
Category : Business & Economics
Languages : en
Pages : 28
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Book Description
There are subtle but potent differences in the ways decisions are made to promote men and women. This publication looks at these differences through a study conducted at one Fortune 500 company. It discusses the several ways that the promotion decision process can undermine women’s advancement and outlines strategies for making balanced decisions.
Author: Sonny Nwankwo
Publisher: Bloomsbury Publishing USA
ISBN: 0313077061
Category : Business & Economics
Languages : en
Pages : 325
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Book Description
Consider Africa—not with pre-established mindsets, unexamined assumptions, and bland generalizations—but for what Africa actually is: a setting in which marketers can gather new ideas and test old ones and perhaps emerge with a more varied, certain sense of what the marketing enterprise itself, is all about. Nwankwo, Aiyeku, and their contributing authors, all specialists with a remarkably wide range of experience and viewpoints, uncover the unexpected factors that they are certain will determine the success of selling just about any product or service to established or developing African nations. Original, eclectic, and agenda-setting, their book provides a startling insight into the dynamics of marketing in this fascinating region of the world as it continues to initiate the new macroeconomic and political reforms that are transforming the African continent into an important player on the international business scene. Nwankwo and Aiyeku see their book as a welcome attempt to identify and explore the institutional processes in which not only the study but also the practice of marketing is embedded. They work with three main themes: the processual issues, including theory development and the reconceptualization of conventional paradigms; the nature of the interrelationships that shape the dynamics of marketing overall; and the context-specific dimensions of marketing generally, its marketing operations. As the volume editors state: By and large, African nations present new contexts and new strategic challenges. As they become focused, certain general approaches as to how various characteristics influence marketing behaviors have to be established. This book, through addressing these contextual issues, provides a better focus for creating a relevant set of marketing activities in African situations.
Author: Brenda Clark
Publisher: Goodheart-Wilcox Publisher
ISBN: 9781619603431
Category : Business & Economics
Languages : en
Pages : 0
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Book Description
In this new edition, students are introduced to the principles of marketing, focusing on the 4Ps as the starting point for advanced marketing concepts such as research and target markets. DECA activities are included.
Author:
Publisher: Cybellium
ISBN: 1836798474
Category : Computers
Languages : en
Pages : 224
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Book Description
Welcome to the forefront of knowledge with Cybellium, your trusted partner in mastering the cutting-edge fields of IT, Artificial Intelligence, Cyber Security, Business, Economics and Science. Designed for professionals, students, and enthusiasts alike, our comprehensive books empower you to stay ahead in a rapidly evolving digital world. * Expert Insights: Our books provide deep, actionable insights that bridge the gap between theory and practical application. * Up-to-Date Content: Stay current with the latest advancements, trends, and best practices in IT, Al, Cybersecurity, Business, Economics and Science. Each guide is regularly updated to reflect the newest developments and challenges. * Comprehensive Coverage: Whether you're a beginner or an advanced learner, Cybellium books cover a wide range of topics, from foundational principles to specialized knowledge, tailored to your level of expertise. Become part of a global network of learners and professionals who trust Cybellium to guide their educational journey. www.cybellium.com
Author: Rajagopal, Dr.
Publisher: IGI Global
ISBN: 1466609702
Category : Business & Economics
Languages : en
Pages : 345
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Book Description
Increased competition in the global marketplace has created enormous pressure on system implementation, particularly in the field of marketing. Systems Thinking and Process Dynamics for Marketing Systems: Technologies and Applications for Decision Management describes a holistic approach to monitoring, evaluating, and applying appropriate marketing strategies, and understanding the competition and its future implication on the business of a company. As complexities multiply, the scientific concept of systems thinking and analyzing process dynamics explained in this publication allows marketing firms succeed. The critical issues facing firms today are presented in a thoroughly modern context, laying the foundation for a bright future.
Author: Renato Bellu
Publisher: John Wiley & Sons
ISBN: 0470388358
Category : Computers
Languages : en
Pages : 435
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Book Description
If you’re accountable for accounting in a mid-level business, Microsoft Dynamics GP accounting software can be your best friend. Microsoft Dynamics GP For Dummies improves the friendship by highlighting the most useful and practical features, dispelling the most common misconceptions, and letting you in on the best tips and tricks — all in plain English! Microsoft Dynamics GP For Dummies shows you how to set up and use this modular accounting program. You’ll learn to customize Dynamics Great Plains, get around the program, create a company, build an effective chart of accounts, and maintain a general ledger. You’ll find out how to: Create invoices and bill your customers, manage receipts, and easily match payments to invoices Set up vendors quickly and easily Customize GP fit your business perfectly and make the home page more efficient Work with the modules you’ll use most often in the Purchasing, Sales, Inventory, and Financial series Safeguard your database and set up a disaster recovery plan containing all the right steps Use Professional Services Tools and utilities to find and fix data discrepancies Get inventory under control Close your books at year end and use shortcuts to easily print reports from all the data you’ve collected Save keystrokes with Quick Journal and batch frequency Leverage the interoperability between Dynamics GP and Microsoft Office applications Make upgrading hassle-free Microsoft Dynamics GP For Dummies helps you make this sometimes-complex program do your bidding, which might account for your rising popularity in the office! Note: CD-ROM/DVD and other supplementary materials are not included as part of eBook file.
Author: José M. Álvarez-Monzoncillo
Publisher: Taylor & Francis
ISBN: 100068699X
Category : Business & Economics
Languages : en
Pages : 262
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Book Description
YouTube, Instagram, Facebook, Vimeo, Twitter, etc. have their own logics, dynamics and different audiences. This book analyses how the users of these social networks, especially those of YouTube and Instagram, become content prescribers, opinion leaders and, by extension, people of influence. What influence capacity do they have? Why are intimate or personal aspects shared with unknown people? Who are the big beneficiaries? How much is vanity and how much altruism? What business is behind these social networks? What dangers do they contain? What volume of business can we estimate they generate? How are they transforming cultural industries? What legislation is applied? How does the legislation affect these communications when they are sponsored? Is the privacy of users violated with the data obtained? Who is the owner of the content? Are they to blame for "fake news"? In this changing, challenging and intriguing environment, The Dynamics of Influencer Marketing discusses all of these questions and more. Considering this complexity from different perspectives: technological, economic, sociological, psychological and legal, the book combines the visions of several experts from the academic world and provides a structured framework with a wide approach to understand the new era of influencing, including the dark sides of it. It will be of direct interest to marketing scholars and researchers while also relevant to many other areas affected by the phenomenon of social media influence.
Author: Shinsuke Ikeda
Publisher: Springer
ISBN: 4431555013
Category : Business & Economics
Languages : en
Pages : 668
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Book Description
This book collects important contributions in behavioral economics and related topics, mainly by Japanese researchers, to provide new perspectives for the future development of economics and behavioral economics. The volume focuses especially on economic studies that examine interactions of multiple agents and/or market phenomena by using behavioral economics models. Reflecting the diverse fields of the editors, the book captures broad influences of behavioral economics on various topics in economics. Those subjects include parental altruism, economic growth and development, the relative and permanent income hypotheses, wealth distribution, asset price bubbles, auctions, search, contracts, personnel management and market efficiency and anomalies in financial markets. The chapter authors have added newly written addenda to the original articles in which they address their own subsequent works, supplementary analyses, detailed information on the underlying data and/or recent literature surveys. This will help readers to further understand recent developments in behavioral economics and related research.
Author: Brenda Clark
Publisher: Goodheart-Wilcox Publisher
ISBN: 9781605250984
Category : Marketing
Languages : en
Pages : 0
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Book Description
The text is filled with features that appeal to your students and capture their interest. Each of the nine parts begins with a question that stimulates thinking and sets the goal for learning each part. Profiles provide stories of real people and businesses. Technology, math, academics, and critical thinking are incorporated throughout the text as well. Reality Checksquestions that help students apply concepts to their own livesare included in each chapter. Basic concepts of marketing are explained in a lively manner and are illustrated throughout with engaging photographs and informative charts and diagrams. Learning is enhanced and extended through the review activities presented in each chapter.Vivid explanations and classic examples help students comprehend the fundamental concepts of marketing: identifying customers and markets, developing products and promotions, satisfying customers, and maintaining customer relationships. These basic concepts are presented through the Four Ps: Product, Place, Price, and Promotion. The role of technology and the Internet are also emphasized throughout the text and support materials.
