Project Unthinkable PDF Download
Are you looking for read ebook online? Search for your book and save it on your Kindle device, PC, phones or tablets. Download Project Unthinkable PDF full book. Access full book title Project Unthinkable by DEREK. YACH. Download full books in PDF and EPUB format.
Author: DEREK. YACH
Publisher:
ISBN: 9781988025414
Category :
Languages : en
Pages : 0
Get Book Here
Book Description
This is the memoir of one of the world's most effective health crusaders and his lifelong campaign to save lives around the globe. Author Derek Yach started out in a traditional way, at the World Health Organization, where he demonized Big Tobacco for causing the death of millions worldwide. Then, after engineering an international treaty to curb smoking around the world, he crossed the line. In an unorthodox move, he joined Pepsi to help its CEO transform the chips and soda behemoth into a more healthy company. The author's rationale was this: To save tens of millions of lives, you may have to go inside the enemy corporation to help it change. So when Philip Morris International (PMI) announced it was ready to switch from combustible cigarettes to smokeless ones, a move that could save untold lives, Yach made the most audacious gamble of his long career in global public health. Project Unthinkable is a biography embedded in several big themes: - Can a company that causes harm to human health change from the inside? - Can you cross the line and work with the opposition? - Will combustible cigarettes become history?
Author: DEREK. YACH
Publisher:
ISBN: 9781988025414
Category :
Languages : en
Pages : 0
Get Book Here
Book Description
This is the memoir of one of the world's most effective health crusaders and his lifelong campaign to save lives around the globe. Author Derek Yach started out in a traditional way, at the World Health Organization, where he demonized Big Tobacco for causing the death of millions worldwide. Then, after engineering an international treaty to curb smoking around the world, he crossed the line. In an unorthodox move, he joined Pepsi to help its CEO transform the chips and soda behemoth into a more healthy company. The author's rationale was this: To save tens of millions of lives, you may have to go inside the enemy corporation to help it change. So when Philip Morris International (PMI) announced it was ready to switch from combustible cigarettes to smokeless ones, a move that could save untold lives, Yach made the most audacious gamble of his long career in global public health. Project Unthinkable is a biography embedded in several big themes: - Can a company that causes harm to human health change from the inside? - Can you cross the line and work with the opposition? - Will combustible cigarettes become history?
Author: Scott Rigsby
Publisher: Tyndale House Publishers, Inc.
ISBN: 1414333153
Category : Biography & Autobiography
Languages : en
Pages : 278
Get Book Here
Book Description
Documents the nine years between the cars accident that claimed both his legs to Scott Rigsby becoming the first double-leg amputee using prosthetics to cross the finish line in the grueling Ford Ironman World Championship triathlon in Kailua-Kona, Hawaii.
Author: Nik Gowing
Publisher: John Catt Educational
ISBN: 9781911382744
Category :
Languages : en
Pages : 342
Get Book Here
Book Description
Thinking The Unthinkable is an investigation into why leaders have appeared more unable or unwilling than ever to anticipate the biggest issues of our time. In an era of 'wicked problems', why are current leadership behaviours and culture apparently not fit for purpose? What are the causes of so many failures in policy and strategic forecasting?
Author: David C. Gompert
Publisher: Rand Corporation
ISBN: 0833091557
Category : History
Languages : en
Pages : 117
Get Book Here
Book Description
A Sino-U.S. war could take various, and unintended, paths. Because intense, reciprocal conventional counterforce attacks could inflict heavy losses and costs on both sides, leaders need options and channels to contain and terminate fighting.
Author: Paul Kugler
Publisher: Spring Journal
ISBN: 9781882670918
Category : Psychoanalysis
Languages : en
Pages : 0
Get Book Here
Book Description
Freudian and Jungian approaches to psychoanalysis have long been characterized by an historical animosity, acutely felt differences widening into strikingly different styles of discourse. Paul Kugler critically rethinks the pivotal concepts of psychoanalysis, and in the process makes evident what the theoretical differences between Freud and Jung have to offer contemporary depth psychology. Through a constructive dialogue between Freudian and Jungian psychoanalysis, Kugler shows that such a project is not only theoretically possible but that it is also of great clinical value. Topics include the unthinkable in depth psychology, Post-Structuralism and linguistics, seduction and the crisis of representation, the legacy of the dead, the co-evolutionary process of biology and language, and other topics at the frontier of contemporary psychoanalysis.
Author: Charles Kurzman
Publisher: Harvard University Press
ISBN: 9780674039834
Category : History
Languages : en
Pages : 318
Get Book Here
Book Description
The shah of Iran, Mohammad Reza Pahlavi, would remain on the throne for the foreseeable future: This was the firm conclusion of a top-secret CIA analysis issued in October 1978. One hundred days later the shah--despite his massive military, fearsome security police, and superpower support was overthrown by a popular and largely peaceful revolution. But the CIA was not alone in its myopia, as Charles Kurzman reveals in this penetrating work; Iranians themselves, except for a tiny minority, considered a revolution inconceivable until it actually occurred. Revisiting the circumstances surrounding the fall of the shah, Kurzman offers rare insight into the nature and evolution of the Iranian revolution and into the ultimate unpredictability of protest movements in general. As one Iranian recalls, The future was up in the air. Through interviews and eyewitness accounts, declassified security documents and underground pamphlets, Kurzman documents the overwhelming sense of confusion that gripped pre-revolutionary Iran, and that characterizes major protest movements. His book provides a striking picture of the chaotic conditions under which Iranians acted, participating in protest only when they expected others to do so too, the process approaching critical mass in unforeseen and unforeseeable ways. Only when large numbers of Iranians began to think the unthinkable, in the words of the U.S. ambassador, did revolutionary expectations become a self-fulfilling prophecy. A corrective to 20-20 hindsight, this book reveals shortcomings of analyses that make the Iranian revolution or any major protest movement seem inevitable in retrospect.
Author: Kenneth Pollack
Publisher: Simon and Schuster
ISBN: 1476733937
Category : History
Languages : en
Pages : 560
Get Book Here
Book Description
Examines Iran's current nuclear potential while charting America's future course of action, recounting the prolonged clash between both nations to outline options for American policymakers.
Author: Mia K. Wright
Publisher: Charisma Media
ISBN: 1629995037
Category : Religion
Languages : en
Pages : 228
Get Book Here
Book Description
LIFE LESSONS FROM THE BIBLE'S RULE BREAKERS
Author: Jon William Toigo
Publisher: Prentice Hall
ISBN:
Category : Business & Economics
Languages : en
Pages : 296
Get Book Here
Book Description
Author: Amitav Ghosh
Publisher: University of Chicago Press
ISBN: 022652681X
Category : Literary Criticism
Languages : en
Pages : 205
Get Book Here
Book Description
Are we deranged? The acclaimed Indian novelist Amitav Ghosh argues that future generations may well think so. How else to explain our imaginative failure in the face of global warming? In his first major book of nonfiction since In an Antique Land, Ghosh examines our inability—at the level of literature, history, and politics—to grasp the scale and violence of climate change. The extreme nature of today’s climate events, Ghosh asserts, make them peculiarly resistant to contemporary modes of thinking and imagining. This is particularly true of serious literary fiction: hundred-year storms and freakish tornadoes simply feel too improbable for the novel; they are automatically consigned to other genres. In the writing of history, too, the climate crisis has sometimes led to gross simplifications; Ghosh shows that the history of the carbon economy is a tangled global story with many contradictory and counterintuitive elements. Ghosh ends by suggesting that politics, much like literature, has become a matter of personal moral reckoning rather than an arena of collective action. But to limit fiction and politics to individual moral adventure comes at a great cost. The climate crisis asks us to imagine other forms of human existence—a task to which fiction, Ghosh argues, is the best suited of all cultural forms. His book serves as a great writer’s summons to confront the most urgent task of our time.
