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Author: Adam DuVander
Publisher:
ISBN: 9781737029601
Category :
Languages : en
Pages :
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Book Description
Developers sniff out anything that seems like marketing. Typical tactics will fall flat. And you'll be staring at your analytics with questions they can't possibly answer. Most developers are too skeptical to fill out lead forms or provide their real email address.To reach a technical audience, you must acknowledge that developer marketing does not exist. Then you can authentically engage with developers.Adam DuVander has worked with dozens of developer-focused companies to attract thousands of the right developers. In Developer Marketing Does Not Exist he helps you uncover the mystery within your audience so you can reach more developers.
Author: Adam DuVander
Publisher:
ISBN: 9781737029601
Category :
Languages : en
Pages :
Get Book Here
Book Description
Developers sniff out anything that seems like marketing. Typical tactics will fall flat. And you'll be staring at your analytics with questions they can't possibly answer. Most developers are too skeptical to fill out lead forms or provide their real email address.To reach a technical audience, you must acknowledge that developer marketing does not exist. Then you can authentically engage with developers.Adam DuVander has worked with dozens of developer-focused companies to attract thousands of the right developers. In Developer Marketing Does Not Exist he helps you uncover the mystery within your audience so you can reach more developers.
Author: Simon Commander
Publisher: Edward Elgar Publishing
ISBN: 9781781958513
Category : Business & Economics
Languages : en
Pages : 264
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Book Description
The software industry represents a unique example of a truly global industry, growing rapidly in both developed and developing countries. This important book provides the first serious study of the growth of the industry in emerging markets, with an excellent discussion of the key cases including India, China and Brazil. Simon Commander is to be congratulated producing such a timely and policy relevant book. Saul Estrin, London Business School, UK This book aims to promote an understanding of the origins and dynamics of the software industry in a number of key emerging markets Brazil, China, India and Israel, and to establish what experiences, if any, are potentially replicable in other prevailing markets. In-depth interviews with leading players in the industry are combined with other new data to provide a comparative study of the dynamics of the sector in emerging markets, to emphasise the public policy implications of these developments, and place them in a wider international context. The last 25 years have seen an explosive growth in the software industry, which is still overwhelmingly dominated by firms from North America and Europe. The authors argue that a number of companies from emerging markets have made significant headway and have even consolidated their positions on account of major cost advantages. They go on to explain the factors behind these developments, and conclude that the software industry, through its ability to project good corporate governance, its lack of hierarchy and widespread use of motivating working practices and compensation schemes, has proved a powerful example to other sectors in these emerging market economies. This book will be of immense interest to both academics and practitioners with an interest in development economics or technology.
Author: John Sonmez
Publisher:
ISBN: 9780999081440
Category :
Languages : en
Pages : 502
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Book Description
For most software developers, coding is the fun part. The hard bits are dealing with clients, peers, and managers and staying productive, achieving financial security, keeping yourself in shape, and finding true love. This book is here to help. Soft Skills: The Software Developer's Life Manual is a guide to a well-rounded, satisfying life as a technology professional. In it, developer and life coach John Sonmez offers advice to developers on important subjects like career and productivity, personal finance and investing, and even fitness and relationships. Arranged as a collection of 71 short chapters, this fun listen invites you to dip in wherever you like. A "Taking Action" section at the end of each chapter tells you how to get quick results. Soft Skills will help make you a better programmer, a more valuable employee, and a happier, healthier person.
Author:
Publisher:
ISBN:
Category :
Languages : en
Pages : 88
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Book Description
InfoWorld is targeted to Senior IT professionals. Content is segmented into Channels and Topic Centers. InfoWorld also celebrates people, companies, and projects.
Author: Andreas Kemper
Publisher: Springer Science & Business Media
ISBN: 3790823678
Category : Business & Economics
Languages : en
Pages : 309
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Book Description
The customer base is an important value driver of software companies and a reliable prediction of its development is fundamental for investment decisions. A particularity in software markets is that an individual’s purchasing decision is often influenced by other users’ choices. Although such customer network effects are evident, their quantitative assessment remain elusive with conventional approaches. This book contributes to closing this gap by developing methods for measuring network effects and their implications for valuation in software markets. Based on the theory of complex networks the book reveals that such diffusion processes highly depend on structural properties of customer networks. Moreover, it depicts that such insights are contributions to improve the quality of valuations in software markets. But the implications of this research also comprise social and political aspects as they can be applied in order to prevent corporate failures in all network effect markets.
Author: DIANE Publishing Company
Publisher: DIANE Publishing
ISBN: 0788124730
Category :
Languages : en
Pages : 118
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Book Description
Assesses the global competitiveness of the U.S. computer software and service industries through an examination of distinct market segments. Examines external factors, such as government policies (intellectual property protection, telecommunications regulations, and export controls), and education trends. Internal factors are also examined such as host management strategies and product development strategies, that impact these industries. The analysis focuses primarily on the U.S., Europe, and Japan. Charts, tables and graphs.
Author: United States. Federal Communications Commission
Publisher:
ISBN:
Category : Telecommunication
Languages : en
Pages : 608
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Book Description
Author: United States. Congress. House. Committee on Energy and Commerce. Subcommittee on Telecommunications and the Internet
Publisher:
ISBN:
Category : Business & Economics
Languages : en
Pages : 120
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Book Description
Author: Peter Buxmann
Publisher: Springer Science & Business Media
ISBN: 3642315097
Category : Business & Economics
Languages : en
Pages : 229
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Book Description
Whether ERP software, office applications, open-source products or online games: In terms of its economic characteristics, software differs fundamentally from industrial goods or services. Based on the economic principles and rules of the software industry, the book reveals strategies and business models to software vendors that comprise cooperation, distribution, pricing and production and industrialization strategies, as well as software as a service and platform concepts. Further aspects including the outsourcing behavior of software vendors and users; providing business software as open source software; selecting software; and the value chains in the software industry are also addressed. Based on a number of expert meetings, it contains numerous case studies and new empirical findings. Target audience of the book are professionals and executives from the software, consulting and IT branches as well as students and scholars of business administration, computer science, business and industrial engineering.
Author:
Publisher:
ISBN:
Category : Industrial statistics
Languages : en
Pages : 652
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Book Description
Presents industry reviews including a section of "trends and forecasts," complete with tables and graphs for industry analysis.
