Profitable Advertising for Small Industrial Goods Producers PDF Download
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Author: Raymond P. Wiggers
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 116
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Author: Raymond P. Wiggers
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 116
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Author: Antony Young
Publisher: Kogan Page Publishers
ISBN: 0749451424
Category : Business & Economics
Languages : en
Pages : 225
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Book Description
Marketing is still seen by many companies as a cost, rather than an investment, and tops the list of types of expenditure most likely to go in a downturn. Profitable Marketing Communications explains that marketing is about creating positive value for a business or brand through demonstrating cost versus return. The authors propose a new marketing model, which helps business-owners, CEOs, CFOs and marketers apply an investment-led approach where the focus is value, not cost. Profitable Marketing Communications introduces investment disciplines and strategies to marketing practices. It offers insight into how marketers have delivered outstanding marketing ROI for their companies. Finally, it provides a blueprint to maximize the returns from marketing communications. Case studies show how marketing works as part of a wider business strategy and prove that marketing can give customers, staff and shareholders good reason to stay loyal to companies.
Author:
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 362
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Author: Henry Fitzwilliam Woods
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 232
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Author: Edward Joseph Carroll
Publisher:
ISBN:
Category : Bankruptcy
Languages : en
Pages : 430
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Author: Jay Conrad Levinson
Publisher: John Wiley & Sons
ISBN: 1118040074
Category : Business & Economics
Languages : en
Pages : 372
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Book Description
Trusted advice on successful consulting from the authors of the bestselling Guerrilla Marketing series Consulting is entering the era of the guerrilla client-buyers with a glut of information at their fingertips and doubts about the value consultants add. Guerrilla Marketing for Consultants is the first book to reveal how guerrilla marketing can transform today's challenges into golden opportunities for winning profitable work from the new breed of consulting clients. Packed with information, this step-by-step guide details the 12 marketing secrets every consultant should know, the anatomy of a marketing plan, Web sites, sources of free publicity, direct-mail marketing, winning proposals, and more. Jay Conrad Levinson (San Rafael, CA) is the Chairman of the Board of Guerrilla Marketing International and the author or coauthor of more than 30 books, including the bestselling Guerrilla Marketing series. Michael W. McLaughlin (Mill Valley, CA) has been a partner with Deloitte Consulting since 1994.
Author:
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 468
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Author: Antony Young
Publisher: Kogan Page Publishers
ISBN: 9780749449421
Category : Business & Economics
Languages : en
Pages : 236
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Book Description
The authors propose a new marketing model to help business owners and marketing professionals apply an investment-led approach where the focus is value, not cost. This guide introduces investment disciplines and strategies to marketing practices.
Author: Dr. Robert A. Edgell
Publisher: Ameursian CID
ISBN:
Category : Business & Economics
Languages : en
Pages : 210
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Book Description
Learn the fundamentals of digital marketing including how to calculate return on investment and other important promotional metrics.
Author:
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 1324
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