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Author: Jeff Smith
Publisher: Amherst Media
ISBN: 9781584281528
Category : Photography
Languages : en
Pages : 0
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Book Description
No two photography business are the same; what works for one may fail another. Jeff Smith helps readers define what will work for them - helping them produce better images, happier clients and increased profits.
Author: Jeff Smith
Publisher: Amherst Media
ISBN: 9781584281528
Category : Photography
Languages : en
Pages : 0
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Book Description
No two photography business are the same; what works for one may fail another. Jeff Smith helps readers define what will work for them - helping them produce better images, happier clients and increased profits.
Author: Tom Zimberoff
Publisher: Allworth Press
ISBN:
Category : Business & Economics
Languages : en
Pages : 442
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Book Description
This book/CD-ROM package tells photographers how to generate profit and supplies them with software for a business-administration system. The book offers information on how to find the best location for a business, create a business plan, and generate business, and gives advice on everything from dealing with violation of copyright to stock photography. Beginning chapters explain the role of technology in a photography business and discuss fees for services, and later chapters cover business operations and record keeping. Software exercises let photographers create forms for tracking, agreements, and other tasks. Zimberoff is a commercial photographer and photojournalist. Annotation copyrighted by Book News, Inc., Portland, OR
Author: Jeff Smith
Publisher: Amherst Media
ISBN: 160895871X
Category : Photography
Languages : en
Pages : 129
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Book Description
Portrait photographers agree that one of the most important yet shrouded aspects of running a successful business is accurately pricing your products for profit. Some charge too little, then scramble to photograph and edit photos for throngs of clients, only to become overwhelmed and burn out. Others price too low initially, just to get people in the door, but soon mark up their prices and lose clients to new photographers who charge rock-bottom prices. There are still others who price themselves out of the game right out of the gate. Jeff Smith, owner of two thriving portrait studios teaches you how to tackle one of photography’s most vexing problems—working out a pricing structure that allows you to cover your costs and clear a profit that you can live comfortably with. Smith begins by showing you methods that he—and countless other pros—have used in a misguided attempt to reap a great cash flow, helping you avoid time-and-revenue-burning missteps. Next, he walks you through the process of figuring out where your money goes—How much should you shell out for new equipment? What falls into the category of “overhead?” How much do you need to pay your staff and yourself?—and then moves on to show ways to cut costs, price individual prints and packages, maintain your desired business volume, retain existing clients, and delegate tasks in order to work smartly toward profitability—all while enjoying your work and achieving professional and creative satisfaction.
Author: Dan Heller
Publisher: Simon and Schuster
ISBN: 1581159641
Category : Photography
Languages : en
Pages : 321
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Book Description
This groundbreaking resource demonstrates how to use digital imaging and the Internet as the cornerstone of a successful photography business. Topics covered include setting business goals, marketing, setting prices, selling prints, running a Web-based photography business, working with stock agencies, legally protecting images, and more. Both serious amateurs considering a start-up and established businesses looking for fresh approaches need this timely, relevant book.
Author: Bruce Barnbaum
Publisher: Rocky Nook, Inc.
ISBN: 1492016268
Category : Photography
Languages : en
Pages : 569
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Book Description
There is a lot more to photography than simply picking up a camera, pointing it toward something, and tripping the shutter. Achieving a great photograph requires thought and preparation, an understanding of the photographic process, and a firm grasp of how light and composition affect a photo. There must be personal involvement and personal expression. There must be experimentation, with the recognition that only a small percentage of experiments end successfully. In this book, best-selling author and world-renowned photographer and teacher Bruce Barnbaum explores these seldom-discussed issues by drawing upon his personal experiences and observations from more than 40 years of photographing and teaching. In addition to photographs, Bruce also uses painting, music, and writing, as well as the sciences and even business, to provide pertinent examples of creative thinking. These examples serve as stepping-stones that will lead you to your own heightened ability to see and be creative. Creativity is a topic that is almost wholly ignored in formal education because most instructors think that it cannot be taught or learned. To the contrary, Bruce has proven that photographic seeing and creativity can be taught, learned, and improved. This book expands on the ideas that are central to Bruce's method of teaching photography, which he has used in workshops for the past 41 years. Included in the book are in-depth discussions on the following topics: Defining your own unique rhythm and approach as a photographer How to translate the scene in front of you to the final photograph The differences and similarities between how an amateur and a professional approach photography The differences between realism and abstraction, and the possibilities and limitations of each Learning to expand your own seeing and creativity through classes, workshops, and associating with other photographers Why the rules of composition should be ignored How to follow your passion When to listen to the critics and when to ignore them The book is richly illustrated with over 90 photographs taken by Bruce as well as other photographers.Seeing and creativity are difficult to teach, but not impossible. This very different, perhaps groundbreaking book is sure to inspire photographers of all skill levels-from beginners to seasoned professionals-to think deeply about the issues involved in creating successful photographs.
Author: Lori Nordstrom
Publisher: Amherst Media
ISBN: 1608958515
Category : Photography
Languages : en
Pages : 131
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Book Description
If you’ve got great camera skills and want to take the plunge and make your passion a career, you’ll need to build a solid business foundation from which your passion and creativity can take flight. If you’re like most artists, the business side of things seems a bit dry—and it may be something you dread. Fortunately, Lori Nordstrom takes the sting out of your studies and gives you all of the skills you need to plan your business, attract the attention of the clientele you want to serve, recruit a staff that supports your creative and financial objectives, create a top-notch customer-service experience, and show and sell your unique images to happy clients, time after time. Lori Nordstrom is an award-winning photographer and an active lecturer and blogger who inspires other photographers to make smart business decisions that positively impact the children-and-family portrait industry as a whole. In this book, she’s compiled her hard-won tips, sharing clear, simple ideas for developing your personal style; identifying your ideal client base, creating a referral system, constructing displays, getting media coverage, and hosting events. She’ll also help you understand how to hire a staff, create a budget, schedule your time, manage your workflow, and establish a sense of value and a cost structure that allows for a nice profit. Because all of your pre-session efforts should lead to a successful photographic experience for your clients, special attention is given to cultivating a standout studio experience that allows clients to feel relaxed, happy, and yes, pampered. Nordstrom also helps readers work through some issues that are notoriously challenging for photographers—breaking free of pricing set points, selling their products, and overcoming client objections to close the sale. This book offers a fresh, exciting, and friendly approach to building a sustainable business that affords photographers the opportunity to confidently create—and make a great living.
Author: Jennifer George
Publisher: Amherst Media
ISBN: 1608955907
Category : Photography
Languages : en
Pages : 160
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Book Description
Packed full of useful tips, techniques, and information for both the hobbyist and the professional photographer, this book is an invaluable resource for developing the craft of child photography. Beginning with how to handle children as subjects, it discusses such topics as interacting with children, how to avoid tantrums, letting personality dictate the photo session, and how to capture expressions that parents want. It then explores what good light is, how to find it, how to use it, and how to pose a child in it, as well as exposure, posing, and design fundamentals. Each subject is covered from beginner to advanced level in child photography, so parents and professionals alike will find helpful information. From traditional portraits to lifestyle ones, this book covers all the necessary knowledge for capture stunning images of children.
Author: Jonathan Canlas
Publisher: New Riders
ISBN: 0132907127
Category :
Languages : en
Pages : 692
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Book Description
With the popularity of digital photography growing by leaps and bounds over the last decade, some say film has been dying a slow death ever since – or is already dead. The reality is that film has never gone away, and in recent years has experienced a surging, renewed popularity – sometimes simply for its retro, analog status, but mostly for film's ability to create a look and feel that many believe digital can still not achieve. If anyone can attest to this, it's Utah photographer Jonathan Canlas, who exclusively shoots with film, and has both an extremely successful wedding photography business as well as a series of popular workshops held numerous times per year around the world. In Film Is Not Dead: A Digital Photographer's Guide to Shooting Film, Canlas teams up with co-author Kristen Kalp to open the doors for anyone who wants to begin – or return to – shooting film. Casual, irreverent, fun, inspiring, and beautiful, this unique 10x8 hardcover book teaches the reader the basics of film, cameras, and shooting in this medium. Whether it's discussing the different tone and color characteristics of different films (Kodak, Fuji, etc.), how to load a medium-format camera back, how to create proper exposures, how and where to get film processed, or how Jonathan uses fun, plastic cameras like the Holga in his commercial and personal work, Film Is Not Dead appeals to anyone who is searching to finally begin creating that film look, but until now hasn't known where to start.
Author: James Williams
Publisher: Amherst Media
ISBN: 1608951103
Category : Photography
Languages : en
Pages : 234
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Book Description
Recognizing that technical ability and studio space are only the initial components of a portrait photography business, this guide to building a thriving portrait studio focuses on successful customer service, networking, diversification, and business management strategies. From setting long- and short-term goals for a business to creating an elegant studio atmosphere that impresses clients (while respecting the budget), this handbook breaks down each minute consideration in the growth of a successful business. Smart managerial decisions regarding portrait-pricing strategies, employee training, telephone skills, positive relationships with suppliers, and responsible delegation of duties are complemented by practical advice on networking within a community, creating demand for high-quality portraiture, and diversifying clientele by catering to the unique needs of each client subset.
Author: Geza Szurovy
Publisher: McGraw Hill Professional
ISBN: 9780070630222
Category : Crafts & Hobbies
Languages : en
Pages : 292
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Book Description
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