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Author: Steven Daar
Publisher: CreateSpace
ISBN: 9781505403787
Category :
Languages : en
Pages : 130
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Book Description
Have you been frustrated by ineffective tactics for marketing & growing your business? Do you ever feel like you've wasted your money (or even worse, your time) pursuing a strategy that failed to bear fruit in the form of increased profits? You're not alone. In fact, almost every entrepreneur & business owner at some point or another has fallen into the trap of investing themselves into a complete WOMBAT (Waste Of Money, Brains, And Time). The majority of the time when a well-intentioned entrepreneur falls into a WOMBAT, it happens when they lose sight of the Profit Hacking Formula. The 3 parts of the formula are the only things you can focus on improving that will increase your profits. There are sections in Profit Hacking dedicated to showing you exactly how to 'hack' and subsequently scale each of those 3 Pillars. You will also discover the leverage points "hidden" in your business (the places where just a little bit of effort and improvement yield massive gains) & the fastest way to double your monthly profits. Whether you're a seasoned business owner, a brand new entrepreneur, or work in digital marketing, Profit Hacking will help you grow the bottom line. In this no-fluff, highly-actionable book, Steve Daar shows how you can turn your business into a machine that attracts prospects & leads like a magnet, effectively converts them into buyers, and convinces them to become lifelong customers + advocates for your company. Pulling from years as an entrepreneur, investing thousands of hours & tens of thousands of dollars into self-directed marketing education, and managing over $1,300,000 in online advertising spend for Fortune 500-level businesses, he reveals to the reader how to reach the full profit potential of their business. Through this book, you will learn: The 'Secret' To Significant Traffic Increases...and it almost certainly isn't what you're thinking Tips for Massive Scale & Growth in your business The Undeniable Formula for hacking your profits Profit Hacking shows you PRECISELY how to maximize every marketing activity you do from this day forward. How to maximize the value of each visitor, prospect, lead, customer, and client your business attracts (and how to get more of them). Banish the WOMBATs. Stop wasting your time, money, and effort on ineffective tactics & strategies. Learn how to grow your business faster & more effectively than ever before through the Profit Hacking principles."
Author: Steven Daar
Publisher: CreateSpace
ISBN: 9781505403787
Category :
Languages : en
Pages : 130
Get Book Here
Book Description
Have you been frustrated by ineffective tactics for marketing & growing your business? Do you ever feel like you've wasted your money (or even worse, your time) pursuing a strategy that failed to bear fruit in the form of increased profits? You're not alone. In fact, almost every entrepreneur & business owner at some point or another has fallen into the trap of investing themselves into a complete WOMBAT (Waste Of Money, Brains, And Time). The majority of the time when a well-intentioned entrepreneur falls into a WOMBAT, it happens when they lose sight of the Profit Hacking Formula. The 3 parts of the formula are the only things you can focus on improving that will increase your profits. There are sections in Profit Hacking dedicated to showing you exactly how to 'hack' and subsequently scale each of those 3 Pillars. You will also discover the leverage points "hidden" in your business (the places where just a little bit of effort and improvement yield massive gains) & the fastest way to double your monthly profits. Whether you're a seasoned business owner, a brand new entrepreneur, or work in digital marketing, Profit Hacking will help you grow the bottom line. In this no-fluff, highly-actionable book, Steve Daar shows how you can turn your business into a machine that attracts prospects & leads like a magnet, effectively converts them into buyers, and convinces them to become lifelong customers + advocates for your company. Pulling from years as an entrepreneur, investing thousands of hours & tens of thousands of dollars into self-directed marketing education, and managing over $1,300,000 in online advertising spend for Fortune 500-level businesses, he reveals to the reader how to reach the full profit potential of their business. Through this book, you will learn: The 'Secret' To Significant Traffic Increases...and it almost certainly isn't what you're thinking Tips for Massive Scale & Growth in your business The Undeniable Formula for hacking your profits Profit Hacking shows you PRECISELY how to maximize every marketing activity you do from this day forward. How to maximize the value of each visitor, prospect, lead, customer, and client your business attracts (and how to get more of them). Banish the WOMBATs. Stop wasting your time, money, and effort on ineffective tactics & strategies. Learn how to grow your business faster & more effectively than ever before through the Profit Hacking principles."
Author: Craig Curelop
Publisher: Biggerpockets Publishing, LLC
ISBN: 9781947200159
Category : Business & Economics
Languages : en
Pages : 200
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Book Description
Don't pay for your home--hack it and live for free! Savvy investors have been using a little-known, but clever strategy in real estate for decades--and now, you will learn exactly how to perfect this trade secret! When mastered, house hacking can save you thousands of dollars in monthly expenses, build tens of thousands of dollars in equity each year, and provide the financial means to retire early. In fact, the average house hacker can turn a single-family home or small multifamily property into a cash-flowing investment. You can collect rent that completely covers your living expenses--and then some! In this book, serial house hacker Craig Curelop lays out the in-depth details so you can make your first (or next) house hack a huge success. Inside, you will learn: What house hacking is, and why it's one of the best methods for building wealth The different types of house-hacking strategies you can use--no one size fits all here! The incredible connection between house hacking, wealth building, and early retirement How to get started house hacking--even with low income or low savings Strategies to house hack with a family, spouse, or independently How to find the ideal house hack property--even in a competitive or expensive market Stories from real estate investors all over the country on their house-hacking triumphs, mishaps, and their purpose behind house hacking. Property-management strategies to make ownership a breeze House hacking doesn't have to be a mystery. Discover why so many successful investors support their investment careers with house hacking--and learn from a frugality expert who has "hacked" his way toward financial freedom!
Author: Mike Michalowicz
Publisher: Penguin
ISBN: 073521414X
Category : Business & Economics
Languages : en
Pages : 225
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Book Description
Author of cult classics The Pumpkin Plan and The Toilet Paper Entrepreneur offers a simple, counterintuitive cash management solution that will help small businesses break out of the doom spiral and achieve instant profitability. Conventional accounting uses the logical (albeit, flawed) formula: Sales - Expenses = Profit. The problem is, businesses are run by humans, and humans aren't always logical. Serial entrepreneur Mike Michalowicz has developed a behavioral approach to accounting to flip the formula: Sales - Profit = Expenses. Just as the most effective weight loss strategy is to limit portions by using smaller plates, Michalowicz shows that by taking profit first and apportioning only what remains for expenses, entrepreneurs will transform their businesses from cash-eating monsters to profitable cash cows. Using Michalowicz's Profit First system, readers will learn that: · Following 4 simple principles can simplify accounting and make it easier to manage a profitable business by looking at bank account balances. · A small, profitable business can be worth much more than a large business surviving on its top line. · Businesses that attain early and sustained profitability have a better shot at achieving long-term growth. With dozens of case studies, practical, step-by-step advice, and his signature sense of humor, Michalowicz has the game-changing roadmap for any entrepreneur to make money they always dreamed of.
Author: Mike Myatt
Publisher: John Wiley & Sons
ISBN: 1118817354
Category : Business & Economics
Languages : en
Pages : 212
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Book Description
Hacking Leadership is Mike Myatt's latest leadership book written for leaders at every level. Leadership isn't broken, but how it's currently being practiced certainly is. Everyone has blind spots. The purpose of Hacking Leadership is to equip leaders at every level with an actionable framework to identify blind spots and close leadership gaps. The bulk of the book is based on actionable, topical leadership and management hacks to bridge eleven gaps every business needs to cross in order to create a culture of leadership: leadership, purpose, future, mediocrity, culture, talent, knowledge, innovation, expectation, complexity, and failure. Each chapter: Gives readers specific techniques to identify, understand, and most importantly, implement individual, team and organizational leadership hacks. Addresses blind spots and leverage points most leaders and managers haven’t thought about, which left unaddressed, will adversely impact growth, development, and performance. All leaders have blind-spots (gaps), which often go undetected for years or decades, and sadly, even when identified the methods for dealing with them are outdated and ineffective – they need to be hacked. Showcases case studies from the author’s consulting practice, serving as a confidant with more than 150 public company CEOs. Some of those corporate clients include: AT&T, Bank of America, Deloitte, EMC, Humana, IBM, JP Morgan Chase, Merrill Lynch, PepsiCo, and other leading global brands. Hacking Leadership offers a fresh perspective that makes it easy for leaders to create a roadmap to identify, refine, develop, and achieve their leadership potential--and to create a more effective business that is financially solvent and professionally desirable.
Author: Robert Leonard
Publisher: Simon and Schuster
ISBN: 1507217196
Category : Business & Economics
Languages : en
Pages : 256
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Book Description
"For most people, rent or a mortgage takes up the largest chunk of their income. But with house hacking, that piece can come down to virtually zero-and it's easier than you'd think! In its simplest form, house hacking is the real estate investment strategy where you buy a multifamily house and rent it out to cover your costs and live for free. But this can come in all shapes and sizes, whether it be inviting in roommates, owning multiple properties, live-in flips, vacation rentals, or even participating in Airbnb. In The Everything Guide to House Hacking, you will learn: the pros and cons of house hacking; the minimum you need to get started; whether renovating is worth it; how to be a responsible landlord; and more! Discover everything you want to know about homeownership and how you can build wealth from your investment properties. The path to financial freedom starts here"--
Author: Sean Ellis
Publisher: Crown Currency
ISBN: 0451497228
Category : Business & Economics
Languages : en
Pages : 322
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Book Description
The definitive playbook by the pioneers of Growth Hacking, one of the hottest business methodologies in Silicon Valley and beyond. It seems hard to believe today, but there was a time when Airbnb was the best-kept secret of travel hackers and couch surfers, Pinterest was a niche web site frequented only by bakers and crafters, LinkedIn was an exclusive network for C-suite executives and top-level recruiters, Facebook was MySpace’s sorry step-brother, and Uber was a scrappy upstart that didn’t stand a chance against the Goliath that was New York City Yellow Cabs. So how did these companies grow from these humble beginnings into the powerhouses they are today? Contrary to popular belief, they didn’t explode to massive worldwide popularity simply by building a great product then crossing their fingers and hoping it would catch on. There was a studied, carefully implemented methodology behind these companies’ extraordinary rise. That methodology is called Growth Hacking, and it’s practitioners include not just today’s hottest start-ups, but also companies like IBM, Walmart, and Microsoft as well as the millions of entrepreneurs, marketers, managers and executives who make up the community of Growth Hackers. Think of the Growth Hacking methodology as doing for market-share growth what Lean Start-Up did for product development, and Scrum did for productivity. It involves cross-functional teams and rapid-tempo testing and iteration that focuses customers: attaining them, retaining them, engaging them, and motivating them to come back and buy more. An accessible and practical toolkit that teams and companies in all industries can use to increase their customer base and market share, this book walks readers through the process of creating and executing their own custom-made growth hacking strategy. It is a must read for any marketer, entrepreneur, innovator or manger looking to replace wasteful big bets and "spaghetti-on-the-wall" approaches with more consistent, replicable, cost-effective, and data-driven results.
Author: Robert H. Lustig
Publisher: Penguin
ISBN: 1101982586
Category : Science
Languages : en
Pages : 354
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Book Description
"Explores how industry has manipulated our most deep-seated survival instincts."—David Perlmutter, MD, Author, #1 New York Times bestseller, Grain Brain and Brain Maker The New York Times–bestselling author of Fat Chance reveals the corporate scheme to sell pleasure, driving the international epidemic of addiction, depression, and chronic disease. While researching the toxic and addictive properties of sugar for his New York Times bestseller Fat Chance, Robert Lustig made an alarming discovery—our pursuit of happiness is being subverted by a culture of addiction and depression from which we may never recover. Dopamine is the “reward” neurotransmitter that tells our brains we want more; yet every substance or behavior that releases dopamine in the extreme leads to addiction. Serotonin is the “contentment” neurotransmitter that tells our brains we don’t need any more; yet its deficiency leads to depression. Ideally, both are in optimal supply. Yet dopamine evolved to overwhelm serotonin—because our ancestors were more likely to survive if they were constantly motivated—with the result that constant desire can chemically destroy our ability to feel happiness, while sending us down the slippery slope to addiction. In the last forty years, government legislation and subsidies have promoted ever-available temptation (sugar, drugs, social media, porn) combined with constant stress (work, home, money, Internet), with the end result of an unprecedented epidemic of addiction, anxiety, depression, and chronic disease. And with the advent of neuromarketing, corporate America has successfully imprisoned us in an endless loop of desire and consumption from which there is no obvious escape. With his customary wit and incisiveness, Lustig not only reveals the science that drives these states of mind, he points his finger directly at the corporations that helped create this mess, and the government actors who facilitated it, and he offers solutions we can all use in the pursuit of happiness, even in the face of overwhelming opposition. Always fearless and provocative, Lustig marshals a call to action, with seminal implications for our health, our well-being, and our culture.
Author: Luca Follis
Publisher: MIT Press
ISBN: 0262043602
Category : Computers
Languages : en
Pages : 263
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Book Description
How hackers and hacking moved from being a target of the state to a key resource for the expression and deployment of state power. In this book, Luca Follis and Adam Fish examine the entanglements between hackers and the state, showing how hackers and hacking moved from being a target of state law enforcement to a key resource for the expression and deployment of state power. Follis and Fish trace government efforts to control the power of the internet; the prosecution of hackers and leakers (including such well-known cases as Chelsea Manning, Edward Snowden, and Anonymous); and the eventual rehabilitation of hackers who undertake “ethical hacking” for the state. Analyzing the evolution of the state's relationship to hacking, they argue that state-sponsored hacking ultimately corrodes the rule of law and offers unchecked advantage to those in power, clearing the way for more authoritarian rule. Follis and Fish draw on a range of methodologies and disciplines, including ethnographic and digital archive methods from fields as diverse as anthropology, STS, and criminology. They propose a novel “boundary work” theoretical framework to articulate the relational approach to understanding state and hacker interactions advanced by the book. In the context of Russian bot armies, the rise of fake news, and algorithmic opacity, they describe the political impact of leaks and hacks, hacker partnerships with journalists in pursuit of transparency and accountability, the increasingly prominent use of extradition in hacking-related cases, and the privatization of hackers for hire.
Author: Sparc Flow
Publisher: Hack the Planet
ISBN: 9781521232682
Category : Computers
Languages : en
Pages : 122
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Book Description
Follow me on a step-by-step hacking journey where we pwn a high-profile fashion company. From zero initial access to remotely recording board meetings, we will detail every custom script and technique used in this attack, drawn from real-life findings, to paint the most realistic picture possible. Whether you are a wannabe pentester dreaming about real-life hacking experiences or an experienced ethical hacker tired of countless Metasploit tutorials, you will find unique gems in this book for you to try: -Playing with Kerberos -Bypassing Citrix & Applocker -Mainframe hacking -Fileless WMI persistence -NoSQL injections -Wiegand protocol -Exfiltration techniques -Antivirus evasion tricks -And much more advanced hacking techniques I have documented almost every tool and custom script used in this book. I strongly encourage you to test them out yourself and master their capabilities (and limitations) in an environment you own and control. Hack (safely) the Planet! (Previously published as How to Hack a Fashion Brand)
Author: Nick Cano
Publisher: No Starch Press
ISBN: 1593276699
Category : Computers
Languages : en
Pages : 305
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Book Description
You don’t need to be a wizard to transform a game you like into a game you love. Imagine if you could give your favorite PC game a more informative heads-up display or instantly collect all that loot from your latest epic battle. Bring your knowledge of Windows-based development and memory management, and Game Hacking will teach you what you need to become a true game hacker. Learn the basics, like reverse engineering, assembly code analysis, programmatic memory manipulation, and code injection, and hone your new skills with hands-on example code and practice binaries. Level up as you learn how to: –Scan and modify memory with Cheat Engine –Explore program structure and execution flow with OllyDbg –Log processes and pinpoint useful data files with Process Monitor –Manipulate control flow through NOPing, hooking, and more –Locate and dissect common game memory structures You’ll even discover the secrets behind common game bots, including: –Extrasensory perception hacks, such as wallhacks and heads-up displays –Responsive hacks, such as autohealers and combo bots –Bots with artificial intelligence, such as cave walkers and automatic looters Game hacking might seem like black magic, but it doesn’t have to be. Once you understand how bots are made, you’ll be better positioned to defend against them in your own games. Journey through the inner workings of PC games with Game Hacking, and leave with a deeper understanding of both game design and computer security.
