Author: Paul Goodwin
Publisher: John Wiley & Sons
ISBN: 1119415985
Category : Computers
Languages : en
Pages : 244
Book Description
Go beyond technique to master the difficult judgement calls of forecasting A variety of software can be used effectively to achieve accurate forecasting, but no software can replace the essential human component. You may be new to forecasting, or you may have mastered the statistical theory behind the software’s predictions, and even more advanced “power user” techniques for the software itself—but your forecasts will never reach peak accuracy unless you master the complex judgement calls that the software cannot make. Profit From Your Forecasting Software addresses the issues that arise regularly, and shows you how to make the correct decisions to get the most out of your software. Taking a non-mathematical approach to the various forecasting models, the discussion covers common everyday decisions such as model choice, forecast adjustment, product hierarchies, safety stock levels, model fit, testing, and much more. Clear explanations help you better understand seasonal indices, smoothing coefficients, mean absolute percentage error, and r-squared, and an exploration of psychological biases provides insight into the decision to override the software’s forecast. With a focus on choice, interpretation, and judgement, this book goes beyond the technical manuals to help you truly grasp the more intangible skills that lead to better accuracy. Explore the advantages and disadvantages of alternative forecasting methods in different situations Master the interpretation and evaluation of your software’s output Learn the subconscious biases that could affect your judgement toward intervention Find expert guidance on testing, planning, and configuration to help you get the most out of your software Relevant to sales forecasters, demand planners, and analysts across industries, Profit From Your Forecasting Software is the much sought-after “missing piece” in forecasting reference.
Profit From Your Forecasting Software
Practitioner's Guide to Operationalizing Data Governance
Author: Mary Anne Hopper
Publisher: John Wiley & Sons
ISBN: 1119851424
Category : Computers
Languages : en
Pages : 246
Book Description
Discover what does—and doesn’t—work when designing and building a data governance program In A Practitioner’s Guide to Operationalizing Data Governance, veteran SAS and data management expert Mary Anne Hopper walks readers through the planning, design, operationalization, and maintenance of an effective data governance program. She explores the most common challenges organizations face during and after program development and offers sound, hands-on advice to meet tackle those problems head-on. Ideal for companies trying to resolve a wide variety of issues around data governance, this book: Offers a straightforward starting point for companies just beginning to think about data governance Provides solutions when company employees and leaders don’t—for whatever reason—trust the data the company has Suggests proven strategies for getting a data governance program that’s gone off the rails back on track Complete with visual examples based in real-world case studies, A Practitioner’s Guide to Operationalizing Data Governance will earn a place in the libraries of information technology executives and managers, data professionals, and project managers seeking a one-stop resource to help them deliver practical data governance solutions.
Publisher: John Wiley & Sons
ISBN: 1119851424
Category : Computers
Languages : en
Pages : 246
Book Description
Discover what does—and doesn’t—work when designing and building a data governance program In A Practitioner’s Guide to Operationalizing Data Governance, veteran SAS and data management expert Mary Anne Hopper walks readers through the planning, design, operationalization, and maintenance of an effective data governance program. She explores the most common challenges organizations face during and after program development and offers sound, hands-on advice to meet tackle those problems head-on. Ideal for companies trying to resolve a wide variety of issues around data governance, this book: Offers a straightforward starting point for companies just beginning to think about data governance Provides solutions when company employees and leaders don’t—for whatever reason—trust the data the company has Suggests proven strategies for getting a data governance program that’s gone off the rails back on track Complete with visual examples based in real-world case studies, A Practitioner’s Guide to Operationalizing Data Governance will earn a place in the libraries of information technology executives and managers, data professionals, and project managers seeking a one-stop resource to help them deliver practical data governance solutions.
Risk Modeling
Author: Terisa Roberts
Publisher: John Wiley & Sons
ISBN: 111982494X
Category : Business & Economics
Languages : en
Pages : 214
Book Description
A wide-ranging overview of the use of machine learning and AI techniques in financial risk management, including practical advice for implementation Risk Modeling: Practical Applications of Artificial Intelligence, Machine Learning, and Deep Learning introduces readers to the use of innovative AI technologies for forecasting and evaluating financial risks. Providing up-to-date coverage of the practical application of current modelling techniques in risk management, this real-world guide also explores new opportunities and challenges associated with implementing machine learning and artificial intelligence (AI) into the risk management process. Authors Terisa Roberts and Stephen Tonna provide readers with a clear understanding about the strengths and weaknesses of machine learning and AI while explaining how they can be applied to both everyday risk management problems and to evaluate the financial impact of extreme events such as global pandemics and changes in climate. Throughout the text, the authors clarify misconceptions about the use of machine learning and AI techniques using clear explanations while offering step-by-step advice for implementing the technologies into an organization's risk management model governance framework. This authoritative volume: Highlights the use of machine learning and AI in identifying procedures for avoiding or minimizing financial risk Discusses practical tools for assessing bias and interpretability of resultant models developed with machine learning algorithms and techniques Covers the basic principles and nuances of feature engineering and common machine learning algorithms Illustrates how risk modeling is incorporating machine learning and AI techniques to rapidly consume complex data and address current gaps in the end-to-end modelling lifecycle Explains how proprietary software and open-source languages can be combined to deliver the best of both worlds: for risk models and risk practitioners Risk Modeling: Practical Applications of Artificial Intelligence, Machine Learning, and Deep Learning is an invaluable guide for CEOs, CROs, CFOs, risk managers, business managers, and other professionals working in risk management.
Publisher: John Wiley & Sons
ISBN: 111982494X
Category : Business & Economics
Languages : en
Pages : 214
Book Description
A wide-ranging overview of the use of machine learning and AI techniques in financial risk management, including practical advice for implementation Risk Modeling: Practical Applications of Artificial Intelligence, Machine Learning, and Deep Learning introduces readers to the use of innovative AI technologies for forecasting and evaluating financial risks. Providing up-to-date coverage of the practical application of current modelling techniques in risk management, this real-world guide also explores new opportunities and challenges associated with implementing machine learning and artificial intelligence (AI) into the risk management process. Authors Terisa Roberts and Stephen Tonna provide readers with a clear understanding about the strengths and weaknesses of machine learning and AI while explaining how they can be applied to both everyday risk management problems and to evaluate the financial impact of extreme events such as global pandemics and changes in climate. Throughout the text, the authors clarify misconceptions about the use of machine learning and AI techniques using clear explanations while offering step-by-step advice for implementing the technologies into an organization's risk management model governance framework. This authoritative volume: Highlights the use of machine learning and AI in identifying procedures for avoiding or minimizing financial risk Discusses practical tools for assessing bias and interpretability of resultant models developed with machine learning algorithms and techniques Covers the basic principles and nuances of feature engineering and common machine learning algorithms Illustrates how risk modeling is incorporating machine learning and AI techniques to rapidly consume complex data and address current gaps in the end-to-end modelling lifecycle Explains how proprietary software and open-source languages can be combined to deliver the best of both worlds: for risk models and risk practitioners Risk Modeling: Practical Applications of Artificial Intelligence, Machine Learning, and Deep Learning is an invaluable guide for CEOs, CROs, CFOs, risk managers, business managers, and other professionals working in risk management.
Text as Data
Author: Barry DeVille
Publisher: John Wiley & Sons
ISBN: 1119487153
Category : Computers
Languages : en
Pages : 240
Book Description
Text As Data: Combining qualitative and quantitative algorithms within the SAS system for accurate, effective and understandable text analytics The need for powerful, accurate and increasingly automatic text analysis software in modern information technology has dramatically increased. Fields as diverse as financial management, fraud and cybercrime prevention, Pharmaceutical R&D, social media marketing, customer care, and health services are implementing more comprehensive text-inclusive, analytics strategies. Text as Data: Computational Methods of Understanding Written Expression Using SAS presents an overview of text analytics and the critical role SAS software plays in combining linguistic and quantitative algorithms in the evolution of this dynamic field. Drawing on over two decades of experience in text analytics, authors Barry deVille and Gurpreet Singh Bawa examine the evolution of text mining and cloud-based solutions, and the development of SAS Visual Text Analytics. By integrating quantitative data and textual analysis with advanced computer learning principles, the authors demonstrate the combined advantages of SAS compared to standard approaches, and show how approaching text as qualitative data within a quantitative analytics framework produces more detailed, accurate, and explanatory results. Understand the role of linguistics, machine learning, and multiple data sources in the text analytics workflow Understand how a range of quantitative algorithms and data representations reflect contextual effects to shape meaning and understanding Access online data and code repositories, videos, tutorials, and case studies Learn how SAS extends quantitative algorithms to produce expanded text analytics capabilities Redefine text in terms of data for more accurate analysis This book offers a thorough introduction to the framework and dynamics of text analytics—and the underlying principles at work—and provides an in-depth examination of the interplay between qualitative-linguistic and quantitative, data-driven aspects of data analysis. The treatment begins with a discussion on expression parsing and detection and provides insight into the core principles and practices of text parsing, theme, and topic detection. It includes advanced topics such as contextual effects in numeric and textual data manipulation, fine-tuning text meaning and disambiguation. As the first resource to leverage the power of SAS for text analytics, Text as Data is an essential resource for SAS users and data scientists in any industry or academic application.
Publisher: John Wiley & Sons
ISBN: 1119487153
Category : Computers
Languages : en
Pages : 240
Book Description
Text As Data: Combining qualitative and quantitative algorithms within the SAS system for accurate, effective and understandable text analytics The need for powerful, accurate and increasingly automatic text analysis software in modern information technology has dramatically increased. Fields as diverse as financial management, fraud and cybercrime prevention, Pharmaceutical R&D, social media marketing, customer care, and health services are implementing more comprehensive text-inclusive, analytics strategies. Text as Data: Computational Methods of Understanding Written Expression Using SAS presents an overview of text analytics and the critical role SAS software plays in combining linguistic and quantitative algorithms in the evolution of this dynamic field. Drawing on over two decades of experience in text analytics, authors Barry deVille and Gurpreet Singh Bawa examine the evolution of text mining and cloud-based solutions, and the development of SAS Visual Text Analytics. By integrating quantitative data and textual analysis with advanced computer learning principles, the authors demonstrate the combined advantages of SAS compared to standard approaches, and show how approaching text as qualitative data within a quantitative analytics framework produces more detailed, accurate, and explanatory results. Understand the role of linguistics, machine learning, and multiple data sources in the text analytics workflow Understand how a range of quantitative algorithms and data representations reflect contextual effects to shape meaning and understanding Access online data and code repositories, videos, tutorials, and case studies Learn how SAS extends quantitative algorithms to produce expanded text analytics capabilities Redefine text in terms of data for more accurate analysis This book offers a thorough introduction to the framework and dynamics of text analytics—and the underlying principles at work—and provides an in-depth examination of the interplay between qualitative-linguistic and quantitative, data-driven aspects of data analysis. The treatment begins with a discussion on expression parsing and detection and provides insight into the core principles and practices of text parsing, theme, and topic detection. It includes advanced topics such as contextual effects in numeric and textual data manipulation, fine-tuning text meaning and disambiguation. As the first resource to leverage the power of SAS for text analytics, Text as Data is an essential resource for SAS users and data scientists in any industry or academic application.
The Authority Guide to Financial Forecasting
Author: Simon Thompson
Publisher: SRA Books
ISBN: 1909116645
Category : Business & Economics
Languages : en
Pages : 68
Book Description
In this Authority Guide, forecasting guru Simon Thompson shows you how to build financial forecasts quickly, effectively and cheaply through his unique, proven and easy-to-follow 10-step process. By learning how to create effective forecasts you will master the ability to understand the potential financial outcomes for your business and be able to communicate financial information in order to successfully raise investment or loans.
Publisher: SRA Books
ISBN: 1909116645
Category : Business & Economics
Languages : en
Pages : 68
Book Description
In this Authority Guide, forecasting guru Simon Thompson shows you how to build financial forecasts quickly, effectively and cheaply through his unique, proven and easy-to-follow 10-step process. By learning how to create effective forecasts you will master the ability to understand the potential financial outcomes for your business and be able to communicate financial information in order to successfully raise investment or loans.
The Profit Mindset: How to Think Like a Successful Entrepreneur
Author: Adella Pasos
Publisher: Adella Pasos
ISBN:
Category : Business & Economics
Languages : en
Pages : 63
Book Description
"The Profit Mindset: How to Think Like a Successful Entrepreneur" is a comprehensive guide to mastering the mental and emotional habits of highly successful entrepreneurs. Written by a seasoned entrepreneur and business coach, this book will teach you how to develop the mindset and strategies needed to achieve financial success in today's competitive business landscape. The book delves into the key principles and strategies that successful entrepreneurs use to create and scale profitable businesses. It covers topics such as setting and achieving goals, developing a powerful vision, creating a winning strategy, and building a resilient mindset. Through a combination of expert advice, practical tips, and real-life examples, the book shows readers how to think like a successful entrepreneur and achieve their financial goals. In "The Profit Mindset," readers will learn how to: Develop a clear and compelling vision for their business Create a strategy that aligns with their goals and values Overcome limiting beliefs and adopt a growth mindset Foster a culture of innovation and collaboration Build resilience and mental toughness to overcome obstacles Whether you're an aspiring entrepreneur, small business owner, or corporate executive, this book will give you the tools and strategies you need to achieve financial success. With actionable advice and real-life examples, "The Profit Mindset" is a must-read for anyone looking to take their business to the next level.
Publisher: Adella Pasos
ISBN:
Category : Business & Economics
Languages : en
Pages : 63
Book Description
"The Profit Mindset: How to Think Like a Successful Entrepreneur" is a comprehensive guide to mastering the mental and emotional habits of highly successful entrepreneurs. Written by a seasoned entrepreneur and business coach, this book will teach you how to develop the mindset and strategies needed to achieve financial success in today's competitive business landscape. The book delves into the key principles and strategies that successful entrepreneurs use to create and scale profitable businesses. It covers topics such as setting and achieving goals, developing a powerful vision, creating a winning strategy, and building a resilient mindset. Through a combination of expert advice, practical tips, and real-life examples, the book shows readers how to think like a successful entrepreneur and achieve their financial goals. In "The Profit Mindset," readers will learn how to: Develop a clear and compelling vision for their business Create a strategy that aligns with their goals and values Overcome limiting beliefs and adopt a growth mindset Foster a culture of innovation and collaboration Build resilience and mental toughness to overcome obstacles Whether you're an aspiring entrepreneur, small business owner, or corporate executive, this book will give you the tools and strategies you need to achieve financial success. With actionable advice and real-life examples, "The Profit Mindset" is a must-read for anyone looking to take their business to the next level.
A Quick Start Guide to Financial Forecasting
Author: Philip Campbell
Publisher: Grow and Succeed Publishing
ISBN: 1932743065
Category : Business & Economics
Languages : en
Pages : 244
Book Description
Publisher: Grow and Succeed Publishing
ISBN: 1932743065
Category : Business & Economics
Languages : en
Pages : 244
Book Description
Exploring Entrepreneurship
Author: Richard Blundel
Publisher: SAGE
ISBN: 1529764734
Category : Business & Economics
Languages : en
Pages : 388
Book Description
A detailed and critical analysis of the multiple types of entrepreneurship, helping students to understand the practical skills and theoretical concepts needed to create their very own entrepreneurial venture. Split into two parts, the book provides an even balance between theory and practice. Part 1 covers the practical activities involved in new entrepreneurial ventures, and Part 2 uses the latest research to explore entrepreneurship from different perspectives. The expanded third edition of Exploring Entrepreneurship includes: • Additional coverage of entrepreneurship and the United Nations Sustainable Development Goals (SDGs), corporate entrepreneurship, variety and diversity in entrepreneurship, and entrepreneurial approaches to the delivery of public services • New and updated Case Studies that tackle cutting-edge practical issues • New and updated Researcher Profiles from leading international scholars • Enhanced Recommended Reading sections in each chapter with concise introductions to the latest research findings Essential online resources for students, including selected SAGE journal articles, pre-reading suggestions, self-assessment questions and revision tips, plus a range of lecturer resources, are available. Suitable reading for students taking modules in Entrepreneurship or Small Business Management at upper undergraduate and postgraduate levels.
Publisher: SAGE
ISBN: 1529764734
Category : Business & Economics
Languages : en
Pages : 388
Book Description
A detailed and critical analysis of the multiple types of entrepreneurship, helping students to understand the practical skills and theoretical concepts needed to create their very own entrepreneurial venture. Split into two parts, the book provides an even balance between theory and practice. Part 1 covers the practical activities involved in new entrepreneurial ventures, and Part 2 uses the latest research to explore entrepreneurship from different perspectives. The expanded third edition of Exploring Entrepreneurship includes: • Additional coverage of entrepreneurship and the United Nations Sustainable Development Goals (SDGs), corporate entrepreneurship, variety and diversity in entrepreneurship, and entrepreneurial approaches to the delivery of public services • New and updated Case Studies that tackle cutting-edge practical issues • New and updated Researcher Profiles from leading international scholars • Enhanced Recommended Reading sections in each chapter with concise introductions to the latest research findings Essential online resources for students, including selected SAGE journal articles, pre-reading suggestions, self-assessment questions and revision tips, plus a range of lecturer resources, are available. Suitable reading for students taking modules in Entrepreneurship or Small Business Management at upper undergraduate and postgraduate levels.
Launch, Grow, Profit: Dropshipping Playbook
Author: Shu Chen Hou
Publisher: Shu chen Hou
ISBN:
Category : Business & Economics
Languages : en
Pages : 166
Book Description
Are you ready to dive into the lucrative world of dropshipping? Do you dream of running a successful online business that generates consistent profits? Look no further! "Launch, Grow, Profit: Dropshipping Playbook" is your comprehensive guide to building a thriving dropshipping empire from scratch. In this step-by-step playbook, we reveal the closely guarded secrets and proven strategies used by successful dropshippers. Whether you're a seasoned entrepreneur or a complete beginner, this playbook will equip you with the knowledge, tools, and techniques you need to succeed in the competitive e-commerce landscape. Launch Your Business with Confidence Learn the ins and outs of dropshipping and understand how it works to your advantage. We'll walk you through the entire process, from selecting the perfect niche and identifying profitable product categories to setting up your online store and choosing the right eCommerce platform. With our guidance, you'll lay a solid foundation for your business, ensuring a smooth and successful launch. Grow Your Reach and Dominate Your Market Discover the secrets to effective marketing and customer acquisition. From harnessing the power of social media, SEO, content marketing, and paid advertising to driving targeted traffic to your store through influencer collaborations, email marketing, and affiliate partnerships, we'll show you how to maximize your brand's visibility and attract a steady stream of eager customers. Optimize Your Profits and Customer Satisfaction Unlock the keys to profit maximization and customer retention. Our playbook will teach you the art of upselling and cross-selling, increasing your average order value and customer lifetime value. You'll also learn how to implement customer retention programs, personalized offers, and exceptional customer service to turn one-time buyers into loyal brand advocates. Plus, we'll reveal the secrets to generating positive reviews and leveraging social proof to build trust and credibility. Scale Your Business to New Heights Ready to take your dropshipping business to the next level? We've got you covered! Discover the strategies and techniques to scale your operations, expand your product lines, and diversify your revenue streams. You'll learn how to analyze key metrics, optimize your financials, and make data-driven decisions that drive profitability. With our guidance, you'll be well-equipped to automate and outsource tasks, freeing up your time to focus on strategic growth and long-term success. Overcome Challenges and Embrace Future Growth Every journey comes with obstacles, but we'll show you how to overcome common dropshipping challenges with ease. From staying up to date with industry trends and adapting to market changes to exploring potential avenues for expansion, such as international markets or private labeling, you'll be equipped to navigate the ever-evolving landscape of e-commerce and position yourself for long-term success. Unlock the Secrets of Dropshipping Success Today! Don't miss out on this invaluable resource for aspiring dropshipping entrepreneurs. "Launch, Grow, Profit: Dropshipping Playbook" is your roadmap to success, packed with actionable strategies, expert insights, and real-world examples. Whether you're starting from scratch or looking to take your existing business to new heights, this playbook is your ultimate companion on your dropshipping journey. Ready to turn your dreams into reality? Order your copy of "Launch, Grow, Profit: Dropshipping Playbook" today and embark on the path to dropshipping success. It's time to unleash your entrepreneurial potential, dominate your market, and build a profitable online business that stands the test of time. Get ready to launch, grow, and profit like never before!
Publisher: Shu chen Hou
ISBN:
Category : Business & Economics
Languages : en
Pages : 166
Book Description
Are you ready to dive into the lucrative world of dropshipping? Do you dream of running a successful online business that generates consistent profits? Look no further! "Launch, Grow, Profit: Dropshipping Playbook" is your comprehensive guide to building a thriving dropshipping empire from scratch. In this step-by-step playbook, we reveal the closely guarded secrets and proven strategies used by successful dropshippers. Whether you're a seasoned entrepreneur or a complete beginner, this playbook will equip you with the knowledge, tools, and techniques you need to succeed in the competitive e-commerce landscape. Launch Your Business with Confidence Learn the ins and outs of dropshipping and understand how it works to your advantage. We'll walk you through the entire process, from selecting the perfect niche and identifying profitable product categories to setting up your online store and choosing the right eCommerce platform. With our guidance, you'll lay a solid foundation for your business, ensuring a smooth and successful launch. Grow Your Reach and Dominate Your Market Discover the secrets to effective marketing and customer acquisition. From harnessing the power of social media, SEO, content marketing, and paid advertising to driving targeted traffic to your store through influencer collaborations, email marketing, and affiliate partnerships, we'll show you how to maximize your brand's visibility and attract a steady stream of eager customers. Optimize Your Profits and Customer Satisfaction Unlock the keys to profit maximization and customer retention. Our playbook will teach you the art of upselling and cross-selling, increasing your average order value and customer lifetime value. You'll also learn how to implement customer retention programs, personalized offers, and exceptional customer service to turn one-time buyers into loyal brand advocates. Plus, we'll reveal the secrets to generating positive reviews and leveraging social proof to build trust and credibility. Scale Your Business to New Heights Ready to take your dropshipping business to the next level? We've got you covered! Discover the strategies and techniques to scale your operations, expand your product lines, and diversify your revenue streams. You'll learn how to analyze key metrics, optimize your financials, and make data-driven decisions that drive profitability. With our guidance, you'll be well-equipped to automate and outsource tasks, freeing up your time to focus on strategic growth and long-term success. Overcome Challenges and Embrace Future Growth Every journey comes with obstacles, but we'll show you how to overcome common dropshipping challenges with ease. From staying up to date with industry trends and adapting to market changes to exploring potential avenues for expansion, such as international markets or private labeling, you'll be equipped to navigate the ever-evolving landscape of e-commerce and position yourself for long-term success. Unlock the Secrets of Dropshipping Success Today! Don't miss out on this invaluable resource for aspiring dropshipping entrepreneurs. "Launch, Grow, Profit: Dropshipping Playbook" is your roadmap to success, packed with actionable strategies, expert insights, and real-world examples. Whether you're starting from scratch or looking to take your existing business to new heights, this playbook is your ultimate companion on your dropshipping journey. Ready to turn your dreams into reality? Order your copy of "Launch, Grow, Profit: Dropshipping Playbook" today and embark on the path to dropshipping success. It's time to unleash your entrepreneurial potential, dominate your market, and build a profitable online business that stands the test of time. Get ready to launch, grow, and profit like never before!
Preparing a Winning Business Plan
Author: Matthew Record
Publisher: How To Books Ltd
ISBN: 9781857038811
Category : Business & Economics
Languages : en
Pages : 164
Book Description
For a manager a business plan is one of the most important documents they will have to produce, whether just starting out in business, or already trading. This book aims to show how to produce a well thought out and carefully structured plan which could be crucial to the survival and long-term success of the enterprise. Poor planning has been identified as the major cause of business failure - a third of all new businesses fail in their first year, and of the rest 95 per cent will not make it beyond five years. This book aims to help ensure that businesses get off to the right start. CONTENTS: Writing a business plan - your business idea - the market - your marketing plan - your operational plan - your sales forecast - your financial analysis - your appendices - presenting your plan - running the business to plan ADDITIONAL INFORMATION: Illustrations:Glossary, index About the author Matthew Record is a business consultant specializing in the preparation of business plans for a wide variety of clients.
Publisher: How To Books Ltd
ISBN: 9781857038811
Category : Business & Economics
Languages : en
Pages : 164
Book Description
For a manager a business plan is one of the most important documents they will have to produce, whether just starting out in business, or already trading. This book aims to show how to produce a well thought out and carefully structured plan which could be crucial to the survival and long-term success of the enterprise. Poor planning has been identified as the major cause of business failure - a third of all new businesses fail in their first year, and of the rest 95 per cent will not make it beyond five years. This book aims to help ensure that businesses get off to the right start. CONTENTS: Writing a business plan - your business idea - the market - your marketing plan - your operational plan - your sales forecast - your financial analysis - your appendices - presenting your plan - running the business to plan ADDITIONAL INFORMATION: Illustrations:Glossary, index About the author Matthew Record is a business consultant specializing in the preparation of business plans for a wide variety of clients.