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Author: Justin Blaney D.M.
Publisher: Post Hill Press
ISBN: 1642935476
Category : Business & Economics
Languages : en
Pages : 191
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Book Description
Since the rise of social media, Influencer Marketing has emerged as one of the most powerful alternatives to traditional marketing channels that have become too expensive and ineffective for the majority of businesses today. Between 2016 and 2019, spending on Influencer Marketing tripled to over $6 billion. This has created a gold rush of opportunity for those on the cutting edge. However, few resources are available to guide influencers and brands through this rapidly evolving landscape. As a result, millions of dollars in profits are being wasted. Will Post for Profit unpacks the critical components that are necessary to successfully navigate today’s complex digital world, in an in-depth, how-to, and easily digestible format—exploring topics like how to select a platform, FTC compliance, ethics, audience growth strategy, designing successful campaigns, finding brands or influencers to work with, contracts, key performance indicators (KPIs), and more. Included are more than a dozen interviews with successful brands and influencers who reveal their top secrets to success and biggest mistakes to avoid. Whether brand or influencer, just starting out or a well-seasoned social guru, Will Post for Profit will leave readers with the necessary tools and understanding to grow their audience, make the most of their campaigns or collaborations, and ultimately generate profit from social influence.
Author: Justin Blaney D.M.
Publisher: Post Hill Press
ISBN: 1642935476
Category : Business & Economics
Languages : en
Pages : 191
Get Book Here
Book Description
Since the rise of social media, Influencer Marketing has emerged as one of the most powerful alternatives to traditional marketing channels that have become too expensive and ineffective for the majority of businesses today. Between 2016 and 2019, spending on Influencer Marketing tripled to over $6 billion. This has created a gold rush of opportunity for those on the cutting edge. However, few resources are available to guide influencers and brands through this rapidly evolving landscape. As a result, millions of dollars in profits are being wasted. Will Post for Profit unpacks the critical components that are necessary to successfully navigate today’s complex digital world, in an in-depth, how-to, and easily digestible format—exploring topics like how to select a platform, FTC compliance, ethics, audience growth strategy, designing successful campaigns, finding brands or influencers to work with, contracts, key performance indicators (KPIs), and more. Included are more than a dozen interviews with successful brands and influencers who reveal their top secrets to success and biggest mistakes to avoid. Whether brand or influencer, just starting out or a well-seasoned social guru, Will Post for Profit will leave readers with the necessary tools and understanding to grow their audience, make the most of their campaigns or collaborations, and ultimately generate profit from social influence.
Author: Mikolaj Jan Piskorski
Publisher: Princeton University Press
ISBN: 0691169268
Category : Business & Economics
Languages : en
Pages : 287
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Book Description
What people get out of social media—and how businesses can get more out of it Almost no one had heard of social media a decade ago, but today websites such as Facebook, Twitter, and LinkedIn have more than 1 billion users and account for almost 25 percent of Internet use. Practically overnight, social media seems indispensable to our lives—from friendship and dating to news and business. What makes social media so different from traditional media? Answering that question is the key to making social media work for any business, argues Miko?aj Piskorski, one of the world's leading experts on the business of social media. In A Social Strategy, he provides the most convincing answer yet, one backed by original research, data, and case studies from companies such as Nike and American Express. Drawing on his analysis of proprietary data from social media sites, Piskorski argues that the secret of successful ones is that they allow people to fulfill social needs that either can’t be met offline or can be met only at much greater cost. This insight provides the key to how companies can leverage social platforms to create a sustainable competitive advantage. Companies need to help people interact with each other before they will promote products to their friends or help companies in other ways. Done right, a company’s social media should benefit customers and the firm. Piskorski calls this "a social strategy," and he describes how companies such as Yelp and Zynga have done it. Groundbreaking and important, A Social Strategy provides not only a story- and data-driven explanation for the explosion of social media but also an invaluable, concrete road map for any company that wants to tap the marketing potential of this remarkable phenomenon.
Author: Jamie Turner
Publisher: Pearson Education
ISBN: 0133888339
Category : Business & Economics
Languages : en
Pages : 239
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Book Description
"How to Make Money with Social Media, Second Edition is the #1 practical, actionable guide to setting up, launching, and running a successful social/mobile media campaign. It's packed with proven tools, techniques, and tips you can really use - all of them fully revamped for today's newest platforms and opportunities. Step by step, Turner and Shah show you how to: Define the right goals, strategies, and tactics - and then successfully execute on your plan; Integrate social and mobile marketing with your other marketing programs, so you can gain more value from all of them; Make the most of your resources, no matter how limited they are; Leverage YouTube, LinkedIn, Facebook, Twitter, and newer platforms; Measure brand sentiment, engagement, ROI, and more - and learn the right lessons from your metrics; Avoid crucial pitfalls that other companies are currently encountering. Every chapter includes easy-to-use tips in handy callouts and sidebars, concluding with Action Steps that answer today's #1 social/mobile marketing question "What should I do next?"--Vital Source Course Smart website.
Author: Jamie Turner
Publisher: FT Press
ISBN: 013217300X
Category : Business & Economics
Languages : en
Pages : 305
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Book Description
This is an authoritative, up-to-the-minute resource, written by real experts who have made social media marketing work for many of the world's largest companies. This in-the-trenches guide brings together both practical strategies and proven execution techniques for driving maximum value from social media marketing. Drawing on their extensive experience, Jamie Turner and Reshma Shah also show how to avoid crucial pitfalls that other companies have encountered, so you make the most of limited resources, and strengthen your brand instead of placing it at risk. Turner and Shah present comprehensive and realistic coverage of these and many other key topics: What social media is not, why your first campaign failed, and what to do differently next time How to think about social media, plan effectively, and set yourself up for success How to make the most of YouTube, LinkedIn, Facebook, and Twitter and go beyond them How to measure brand sentiment, target market engagement, and return on investment How to identify key strategies, major objectives, and competitive issues, and integrate social media into broader marketing campaigns
Author: Franz Viehhauser
Publisher: Independently Published
ISBN:
Category :
Languages : en
Pages : 0
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Book Description
In the interconnected age of social media, the landscape of business and communication has transformed dramatically. Now, more than ever, the power to generate profits lies right at your fingertips. With over 3 billion users between them, Instagram and Facebook offer a remarkable opportunity for anyone with the desire to turn their online presence into a thriving business. "Profit from Socials: Earn Big with Instagram & Facebook Monetization Strategies" is your step-by-step blueprint to harness this potential and unlock the secrets of social media monetization. This book is much more than a guide; it is your roadmap to financial freedom in the digital age. Whether you're a seasoned marketer looking to expand your digital footprint or a newbie stepping into the online world, "Profit from Socials" has got you covered. What sets this book apart is its practical, easy-to-understand approach. We delve deep into proven strategies, sharing insights on how to grow your audience, enhance your brand visibility, and convert followers into paying customers. We also shed light on common pitfalls and how to avoid them, so you can navigate the social media realm with confidence. We've distilled the wisdom of successful social media influencers, online marketers, and digital nomads, to bring you invaluable tips and advice on monetizing Instagram and Facebook. The book covers topics such as optimizing your profiles for maximum visibility, creating engaging content that sells, building a loyal community, leveraging Instagram and Facebook ads, selling digital products, offering online coaching and more. "Profit from Socials" aligns with the most recent trends and tactics in social media monetization, ensuring you're always ahead of the curve. With our comprehensive guide, you will learn how to leverage the algorithms of these social media giants to your advantage and turn your dreams into reality.
Author: Stephen Bates
Publisher: Createspace Independent Publishing Platform
ISBN: 9781544741321
Category :
Languages : en
Pages : 28
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Book Description
Greetings! This book is a broad guide for the folks who are charmed to be acquainted with all about making of money with the help of a social media. At present, people who have a curiosity in earning money by social media, this guide increase an enormous knowledge about social media. It is a guide which is for the learners in which they will study about diverse portions of social media. It will guide your method of earning monthly income. I have pointed out in this book the techniques of earning money and increasing marketing productivity and much more things. The over-all public in their professional fields thinks through it very important to have a level and polished way of increasing productivity because it makes importance of an employee. A Massive amount of people nowadays are having problems in making money. It doesn't matter whether you are in school, college, university or any other professional field, making attractive income is the main problem for everyone. This guide will also monitor the readers about the process of the social media marketing. It has also clarified simple procedures of writing ads on social media. This guide has devoted the full chapter to guide the readers about the method of making a vast business. To inform them more about the method of making money I have talked about different forms of social media as well. This book covers everything about a proper money making strategies by using social media. For your relaxation, I have parted my e-book into succeeding categories: Chapter 01: Introduction to the Social Media Chapter 02: Introduction to Method of Making Money on Social Media Chapter 03: Introduction to Social Media Marketing by a Social climber Chapter 04: The Best Methods to Make Money by Social Media Chapter 05: The Earning of Income on Social Media Chapter 06: The Making of Money by Instagram
Author: James White
Publisher:
ISBN: 9781505242164
Category :
Languages : en
Pages : 56
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Book Description
Social media marketing is the process of gaining website traffic or attention through social media sites.Social media marketing programs usually center on efforts to create content that attracts attention and encourages readers to share it across their social networks. The resulting electronic word of mouth (eWoM) refers to any statement consumers share via the Internet (e.g., web sites, social networks, instant messages, news feeds) about an event, product, service, brand or company. When the underlying message spreads from user to user and presumably resonates because it appears to come from a trusted, third-party source, as opposed to the brand or company itself, this form of marketing results in earned media rather than paid media.Table of Contents :Opening Words 6Why Social Media and Business Intelligence? 6Maturity 6Cost & variety 6User Friendly 6Integration 7The Time is Now 7Preface: Social Media and Business Intelligence 81 Introduction 92 What is 'Out' in Social Media and what is 'In' 123 The 5 Pillars Of Social Media and Business Intelligence 143.1 Top CRM Vendors 2012 (via CIO Magazine): 18Biggest Companies in Marketing Management and Automation: 183.3 Top Business Intelligence Products: 214 The 7 Key Reasons You Need Social Media And Enterprise Marketing 245 8 Key Social Media Metrics and Their Actionable Responses 286 The Nine Step Enterprise And Social Media Marketing Work Flow 317 Linking Enterprise Marketing To Internal Business Processes 358 7 Social Media Metrics That Drive Industry Development 399 Test The Social Media/Enterprise Marketing Waters For Free 4110 Available Solutions and 17 Essential Questions to ask a potential vendor 5011 Index - 5 Pillars, Top 5 White Papers on SMBI 5412 About the author 55
Author: Neal Schaffer
Publisher: John Wiley & Sons
ISBN: 1118756681
Category : Business & Economics
Languages : en
Pages : 226
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Book Description
Create and maintain a successful social media strategy for your business Today, a large number of companies still don't have a strategic approach to social media. Others fail to calculate how effective they are at social media, one of the critical components of implementing any social media strategy. When companies start spending time and money on their social media efforts, they need to create an internal plan that everyone can understand. Maximize Your Social offers a clear vision of what businesses need to do to create—and execute upon—their social media for business road map. Explains the evolution of social media and the absolute necessity for creating a social media strategy Outlines preparation for, mechanics of, and maintenance of a successful social media strategy Author Neal Schaffer was named a Forbes Top 30 Social Media Power Influencer, is the creator of the AdAge Top 100 Global Marketing Blog, Windmill Networking, and a global social media speaker Maximize Your Social will guide you to mastery of social media marketing strategies, saving you from spending a chunk of your budget on a social media consultant. Follow Neal Schaffer's advice, and you'll be able to do it yourself—and do it right.
Author: Patrice-Anne Rutledge
Publisher: FT Press
ISBN: 0789737884
Category : Business & Economics
Languages : en
Pages : 220
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Book Description
Examining the popularity of social networking, this title offers advice on making the most of online connections, social networking strategies, tips for guarding privacy, and a look at the future of social networking, all written in a practical, user-friendly style.
Author: Ashton Snaer
Publisher: Independently Published
ISBN:
Category :
Languages : en
Pages : 84
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Book Description
Using social media channels to help promote your business can be a daunting prospect for those who prefer more traditional means of communication, but could you be missing out on marketing via the social media puzzle? You'll learn about how to earn profits from them. This book gives you everything you need to know step by step on how to successfully market yourself or your business on all of the different social media sites such as Facebook, Twitter, Instagram, Pinterest, Linked In, and YouTube. You will get up and running so you will not only profit from social media marketing but also can become an expert and put the puzzle pieces together.
