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Author: Fay Weldon
Publisher: Grove/Atlantic, Inc.
ISBN: 155584801X
Category : Fiction
Languages : en
Pages : 199
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Book Description
“[A] hilarious page-turner...Weldon’s diabolically clever satire of greed, fashion, sex, and age is smart entertainment of the highest order.”—Booklist Grace has just been released from prison, where she was sent for trying to run over her ex-husband’s new wife with her Jaguar in a supermarket parking lot. It may make things a little awkward when all three of them attend a glittering charity ball in London together... From the Booker Prize-nominated author of The Life and Loves of a She-Devil, this “piquant social comedy” (New York Daily News) is a tale of passion, spite, romance, and revenge, set in the world of the rich, the stylish, the famous—and the infamous. “Playful, sharp, and funny.”—Los Angeles Times “Swift and amusing.”—The New York Times
Author: Fay Weldon
Publisher: Grove/Atlantic, Inc.
ISBN: 155584801X
Category : Fiction
Languages : en
Pages : 199
Get Book Here
Book Description
“[A] hilarious page-turner...Weldon’s diabolically clever satire of greed, fashion, sex, and age is smart entertainment of the highest order.”—Booklist Grace has just been released from prison, where she was sent for trying to run over her ex-husband’s new wife with her Jaguar in a supermarket parking lot. It may make things a little awkward when all three of them attend a glittering charity ball in London together... From the Booker Prize-nominated author of The Life and Loves of a She-Devil, this “piquant social comedy” (New York Daily News) is a tale of passion, spite, romance, and revenge, set in the world of the rich, the stylish, the famous—and the infamous. “Playful, sharp, and funny.”—Los Angeles Times “Swift and amusing.”—The New York Times
Author: Mary-Lou Galician
Publisher: Routledge
ISBN: 1136781277
Category : Business & Economics
Languages : en
Pages : 291
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Book Description
Leading experts present cutting-edge ideas and current research on product placement! The Handbook of Product Placement in the Mass Media: New Strategies in Marketing Theory, Practice, Trends, and Ethics is the first serious book in English to examine the wider contexts and varied texts of product placement, related media marketing strateg
Author: Hernández-Santaolalla, Víctor
Publisher: IGI Global
ISBN: 1799831205
Category : Business & Economics
Languages : en
Pages : 457
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Book Description
As media evolves with technological improvement, communication changes alongside it. In particular, storytelling and narrative structure have adapted to the new digital landscape, allowing creators to weave immersive and enticing experiences that captivate viewers. These experiences have great potential in marketing and advertising, but the medium’s methods are so young that their potential and effectiveness is not yet fully understood. Handbook of Research on Transmedia Storytelling, Audience Engagement, and Business Strategies is a collection of innovative research that explores transmedia storytelling and digital marketing strategies in relation to audience engagement. Highlighting a wide range of topics including promotion strategies, business models, and prosumers and influencers, this book is ideally designed for digital creators, advertisers, marketers, consumer analysts, media professionals, entrepreneurs, managers, executives, researchers, academicians, and students.
Author: Jean-Marc Lehu
Publisher: Kogan Page Publishers
ISBN: 0749451432
Category : Business & Economics
Languages : en
Pages : 277
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Book Description
Branded Entertainment explains how product placement, a long-time phenomenon in films, has gone beyond this to now embrace all media. Citing examples from film to music video, to computer games, the author explains the: history and development of product placement; advantages of this form of brand advertising; and methods employed by different brands Most importantly, Branded Entertainment discusses the future possibilities for using this form of promotion to recreate an emotional connection with customers and exploiting the opportunities afforded by advances in technology to spread the message across multimedia channels.
Author: Kerry Segrave
Publisher: McFarland
ISBN: 9780786481637
Category : Performing Arts
Languages : en
Pages : 254
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Book Description
This is the history of advertising in motion pictures from the slide ads of the 1890s to the common practice of product placement in the present. Initially, product placement was seen as a somewhat sleazy practice and also faced opposition from the film industry itself; it has grown dramatically in the past 25 years. From Maillard's Chocolates advertising with a shot of Cardinal Richelieu enjoying a hot cup of cocoa in 1895, to product placements in 2002's Minority Report, for which advertisers were rumored to have paid $25 million, this book explores the developing union of corporate America and Hollywood. This work addresses such topics as television's conditioning of filmgoers to accept commercials, companies' donation of props, the debate about advertising such activities as smoking and drinking in films, and "product displacement," or demands by companies to keep their products absent from unpopular or controversial films. Film stills and a bibliography complete the book.
Author: Jordan Weisman
Publisher: Bloomsbury Publishing
ISBN: 9780747588627
Category : Teenage girls
Languages : en
Pages : 143
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Book Description
Emma - I know it sounds crazy. You (and Mum!) will be wondering where I've been disappearing to, and when I'll be back. That's why I'm leaving you all this evidence - in case something happens and I DON'T come back. Look at everything in my book. Call the phone numbers. Check out the websites. But, you can't tell ANYBODY about it, unless you want to end up in over your head, like me. But don't worry, I'll be OK (I think). Hey, maybe this is the beginning of a new life for me. For sure it's the end of the old one. Call me. Love, Cathy This book reaches beyond the written word to interact with teenage girls in ways they are quite familiar with in other areas of their lives. From instant-messaging to text-messaging, from surfing the web to having their own sites, the age-old story of 'boy dumps girl and girl wins boy back' is lifted from the page to our three-dimensional, 21st-century world.
Author: Michael Knöppel
Publisher: diplom.de
ISBN: 3832412662
Category : Business & Economics
Languages : en
Pages : 141
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Book Description
Inhaltsangabe:Abstract: The dissertation scrutinises the opportunities that product placement may entail as an additive and integral part of a company s marketing mix. It also discusses its imminent disadvantages and threats as posed by the relevant German legislation. The main focus, however, is placed on the conceivable effects of product placement as regards brand awareness, recall, attitudes and increasing turnover. Einleitung: Die Arbeit untersucht die Möglichkeiten, welche "Product Placement" als eine additive und integrierte Komponente des Marketing-Mixes für interessierte Unternehmen bietet. Weiterhin werden ökonomisch bedingte Nachteile und Einschränkungen im Rahmen der deutschen Gesetzgebung erläutert. Das Hauptaugenmerk jedoch liegt auf den möglichen Auswirkungen des Product Placements auf Markenbekanntheit, Recall, Einstellungen (Attitudes) und Umsatzsteigerungen. Inhaltsverzeichnis:Table of Contents: List of abbreviationsVII 0.Executive Summary1 1.Introduction and scope of this worK2 1.1Objectives and limitations2 1.2Method of approach3 1.3Definition of terms4 1.4Categorisation of Product Placement within the communications mix7 2.Reasons for the development and growth of Product Placement10 2.1Overview10 2.2General market conditions and how to react to them10 2.3The changing face of the electronic media market11 2.3.1Television11 2.3.2Cinema/The film industry13 2.3.3Video16 2.4Growing ineffectiveness of traditional forms of advertising17 2.4.1New forms of media usage as reactions to the information overload17 2.4.2The problem of reactance19 2.5Internationalisation and globalisation of markets20 3.Historical development of Product Placement22 3.1Inception and evolution in the US22 3.2Overview of the German market27 4.Classifications of Product Placement in practice29 4.1According to the object placed30 4.1.1Product Placement in a narrow sense30 4.1.2Generic Placement31 4.1.3Corporate Placement32 4.1.4Innovation Placement33 4.1.5Idea Placement34 4.2According to the kind of information transfer35 4.2.1Visual Product Placement35 4.2.2Verbal Placement35 4.3According to the intensity of its integration into the action37 4.3.1On-Set Placement38 4.3.2Creative Placement38 4.3.3Image Placement40 5.Critical discussion of the applicability for placing companies42 5.1Advantages and benefits associated with Product Placement42 5.2Disadvantages and problems associated with Product Placement48 5.3The legal [...]
Author: Sara Rosengren
Publisher: Springer Science & Business Media
ISBN: 3658023651
Category : Business & Economics
Languages : en
Pages : 407
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Book Description
Advances in Advertising Research are published by the European Advertising Academy (EAA). This volume is a compilation of research presented at the 11th International Conference in Advertising (ICORIA) which was held in Stockholm (Sweden) in June 2012. The conference gathered 150 leading researchers from 22 countries under the conference theme “The changing roles of advertising”. The book provides international state-of-the-art research with 30 articles by renowned scholars from the worldwide ICORIA network.
Author: Great Britain: Parliament: House of Lords: Select Committee on Communications
Publisher: The Stationery Office
ISBN: 9780108473104
Category : Business & Economics
Languages : en
Pages : 294
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Book Description
This report from the Select Committee on Communications calls for a reduction in the time allowed for advertisements on commercial broadcasting channels. Existing regulation of the market is no longer relevant in the digital age and doesn't serve the best interests of viewers. The Code on Scheduling of Television Advertising should be harmonised to level the playing field between public service and commercial broadcasters when Digital Switchover happens in 2012. It is the Committee's view that a reduction in the quantity of advertising airtime that broadcasters are allowed to sell would greatly improve the viewer experience and would be fairer to the public service broadcasters - ITV 1, Channel 4 and Channel 5 - who are limited more than all other commercial channels at the moment. All channels should be allowed an average of 7 minutes per hour, appropriate peak time maximum to be determined after research from Ofcom. The Committee has also looked at specific regulations which affect ITV 1, known as the Contract Rights Renewal undertakings. These undertakings should be removed as long as they are replaced with binding undertakings from ITV plc to invest an appropriate proportion of any additional revenues from advertising in creating UK originated programming and training. The Committee is calling on ITV's bosses to deliver on the commitments they have made to the Committee - to increase its investment on quality, UK originated programming in return for the removal of CRR and also to invest in training within the industry.
Author: Mary-Lou Galician
Publisher: Routledge
ISBN: 1136781285
Category : Business & Economics
Languages : en
Pages : 297
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Book Description
Leading experts present cutting-edge ideas and current research on product placement! The Handbook of Product Placement in the Mass Media: New Strategies in Marketing Theory, Practice, Trends, and Ethics is the first serious book in English to examine the wider contexts and varied texts of product placement, related media marketing strateg
