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Author: Malte Marwede
Publisher: Springer
ISBN: 365818325X
Category : Business & Economics
Languages : en
Pages : 253
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Book Description
Malte Marwede explores the impact of cognitive distance in product development, in particular whether large distances between developers and the customer target groups adversely affect the creation of customer-centric product ideas. Furthermore, he shows how practical user involvement measures can potentially mitigate negative effects of cognitive distance in an applied industry-context. Silver Agers, people in their third age, and the aviation industry are in focus for the empirical analysis. Extensive market knowledge and insights are provided for this target group.
Author: Malte Marwede
Publisher: Springer
ISBN: 365818325X
Category : Business & Economics
Languages : en
Pages : 253
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Book Description
Malte Marwede explores the impact of cognitive distance in product development, in particular whether large distances between developers and the customer target groups adversely affect the creation of customer-centric product ideas. Furthermore, he shows how practical user involvement measures can potentially mitigate negative effects of cognitive distance in an applied industry-context. Silver Agers, people in their third age, and the aviation industry are in focus for the empirical analysis. Extensive market knowledge and insights are provided for this target group.
Author: Pavlát, Vladislav
Publisher: IGI Global
ISBN: 1799886719
Category : Political Science
Languages : en
Pages : 325
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Book Description
With the world becoming increasingly interconnected and complex, traditional means are no longer sufficient to address complex global issues. Scholars often struggle to navigate the intricate web of interdisciplinary research and theory. This gap in understanding leaves many academics feeling adrift in their pursuit of knowledge, unable to harness the full potential of interdisciplinary collaboration. Applying Interdisciplinarity to Globalization, Management, Marketing, and Accountancy Science offers a comprehensive and up-to-date solution to the obstacles of interdisciplinarity. It meticulously analyzes the theory and methodology of interdisciplinarity as it exists in the most relevant literature, and through a detailed examination of four vital disciplines in the applied economy, it compares and contrasts the dynamics of globalization and its reflections within these fields. Furthermore, it uncovers the hidden infrastructures supporting these disciplines and offers practical insights into applying this knowledge in research and practice. This book is an indispensable resource for scholars and educators across diverse disciplines, empowering them to embrace interdisciplinarity with confidence.
Author: Sebastian Gurtner
Publisher: John Wiley & Sons
ISBN: 1119389305
Category : Business & Economics
Languages : en
Pages : 208
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Book Description
Provides managers with actionable insight into a select set of innovation constraints and how to best deal with them This PDMA Essentials Book, the third in this series, provides a framework of individual, organizational, and market and societal constraints that guides managers in identifying specific constraints related to their innovation activities and provides them with corresponding tools and practices to overcome and leverage those constraints. Written by a team of international innovation experts, Leveraging Constraints for Innovation: New Product Development Essentials from the PDMA is presented in three parts. The first part, Individual Constraints, provides insights into how to: simultaneously solve social and commercial needs for greater creativity; apply a multi-stage approach to overcome knowledge sharing in teams; and anticipate and account for psychographic differences among customers during product launch. In the second part, Organizational Constraints, insights emerge that provide guidance on how to: identify and solve for sources of innovation constraints within the company; implement and manage virtual NPD teams; and effectively organize new service development in professional services. The last part, Market Constraints, examines how to: adapt firm capabilities to overcome constraints preventing consumers in low-end and under-resourced markets from purchasing new products; implement inclusive innovation strategies to address markets constrained by underdeveloped infrastructures; develop solutions for women and other disadvantaged market traders in emerging markets. This book: Is a single comprehensive volume that covers the full spectrum of constraint-related strategies and techniques in a coherent, integrated fashion Provides a set of frameworks, techniques, and tools that can be immediately implemented by individuals across firms Offers how-to knowledge on specific tools and methods as applied to innovating products and services when facing constraints as well as for the development of new business models Integrates problem- and solution-based knowledge to enable companies to develop sustainable growth strategies by leveraging constraints and restrictions toward innovation strategies, processes and offerings Leveraging Constraints for Innovation: New Product Development Essentials from the PDMA is an ideal book for all product development professionals, including marketers, engineers, project managers, and business managers in both startups and well-established firms, and from a broad range of industries from heavy manufacturing to the service sector.
Author: Joe Langford
Publisher: CRC Press
ISBN: 0203302745
Category : Business & Economics
Languages : en
Pages : 237
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Book Description
The focus group is widely used to as a tool for increasing the understanding of users and their requirements, and identifying potential solutions for these requirements. Its main value lies in the conveyance of less tangible information that cannot be obtained using more traditional methods. Eliciting user needs beyond the functional is crucial for
Author: Rita Pellen
Publisher: Routledge
ISBN: 1317955102
Category : Computers
Languages : en
Pages : 240
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Book Description
In their efforts to provide distance learners with the most effective services possible, librarians and information specialists are working more and more with faculty in academic departments, IT departments, and other librarians at cooperating institutions. Improving Internet Reference Services to Distance Learners chronicles how those efforts have seen librarians become actively involved in online course management and delivery systems, particularly Blackboard, Desire2Learn, and WebCT, or by “embedding” themselves into the online course structure to better learn where students need assistance. This invaluable resource also examines how librarians use Internet resources to support professional and continuing education and to establish university-wide information and referral services to provide quality service to distance learners. Improving Internet Reference Services to Distance Learners encourages librarians to think more broadly about working with “outside” individuals when designing and providing reference and other services to nontraditional users. The book examines why it’s best to consider user needs, funding, staff management, and collaboration development when planning Internet reference services, how to develop and implement a required, credit-bearing online information literacy course, and how to apply effective marketing techniques from the business world to increase awareness of reference support services available to distance learners. It also offers a look at the Walden University Library at Indiana University-Bloomington, which “houses” no print collection—only online databases—and includes case studies that document the design and development of Internet reference services for the University of Illinois’ Fire Service Institute, and the efforts to provide support for doctor of pharmacy students at the University of Wisconsin-Madison in their final year of study. Improving Internet Reference Services to Distance Learners provides practical information on: monitoring online discussion threads devoted to library research Web-based interactive tutorials integrating library services in support of coursework integrating library services into online courses offering, promoting, and providing instruction to public users, as well as local and distance students developing a web site that centralizes information about library services and resources the potential of the academic library to be the central provider of information and referral services for an entire university Improving Internet Reference Services to Distance Learners is an invaluable resource for librarians working in academic, school, special, and public settings, and for library science faculty and students.
Author: Noémie Dominguez
Publisher: John Wiley & Sons
ISBN: 1119516463
Category : Business & Economics
Languages : en
Pages : 258
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Book Description
Internationalization is a strategic issue for companies as it is today the central axis for the development of small and medium-sized enterprises (SMEs). Market expansion and the growing importance of emerging markets offer new development opportunities for SMEs to use innovative strategies - such as head-deck strategies - to effectively penetrate these markets. This book focuses on understanding these new strategies. Why do SMEs use head-of-bridge strategies in order to internationalize? How do they deploy such strategies abroad? Based on the example of five manufacturing SMEs, which are at different stages of internationalization, this book highlights the main motivations, stages of deployment but also difficulties encountered in this direction. This book is a tool for assessing potential locations and provide managers with a new alternative in terms of internationalization, enabling rapid identification of key stakeholders, adapting their international development plan and anticipating potential pitfalls.
Author: Howard, Caroline
Publisher: IGI Global
ISBN: 1591405548
Category : Law
Languages : en
Pages : 2418
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Book Description
"This encyclopedia offers the most comprehensive coverage of the issues, concepts, trends, and technologies of distance learning. More than 450 international contributors from over 50 countries"--Provided by publisher.
Author: Michael Simonson
Publisher: IAP
ISBN: 1681236435
Category : Education
Languages : en
Pages : 264
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Book Description
Distance Learning journal is a premiere outlet for articles featuring practical applications of distance education in states, institutions, and countries. Distance Education: Statewide, Institutional, and International Applications of Distance Education, 2nd Edition is a collection of readings from Distance Learning journal written by practitioners for practitioners.
Author: Tomei, Lawrence A.
Publisher: IGI Global
ISBN: 1599049368
Category : Business & Economics
Languages : en
Pages : 4032
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Book Description
"This comprehensive, six-volume collection addresses all aspects of online and distance learning, including information communication technologies applied to education, virtual classrooms, pedagogical systems, Web-based learning, library information systems, virtual universities, and more. It enables libraries to provide a foundational reference to meet the information needs of researchers, educators, practitioners, administrators, and other stakeholders in online and distance learning"--Provided by publisher.
Author: Katherine Radeka
Publisher: Chesapeake Research Press
ISBN: 0979532191
Category : Business & Economics
Languages : en
Pages : 201
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Book Description
Rapid Learning Cycles will help you find the shortest distance between you and a new product that your customers can buy.
