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Author: Oscar Schisgall
Publisher: Ferguson Publishing Company
ISBN:
Category : Business & Economics
Languages : en
Pages : 328
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Book Description
Author: Oscar Schisgall
Publisher: Ferguson Publishing Company
ISBN:
Category : Business & Economics
Languages : en
Pages : 328
Get Book Here
Book Description
Author: Davis Dyer
Publisher: H B S Press
ISBN: 9781591391470
Category : Business & Economics
Languages : en
Pages : 467
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Book Description
This work features the history of brand innovation at Procter & Gamble, one of the most successful consumer goods companies in the world. A fascinating history of household brands from Ivory to Crest, and Pringles to Cascade, this book unlocks the secrets of longtime success of dozens of superstar brands that we've grown accustomed to choosing for decades. It offers practical advice. Case study sections offer lessons in: business reinvention, building new markets and capabilities, leadership transformation, brand excellence, and general management.
Author: Alecia Swasy
Publisher: Crown
ISBN: 0307824225
Category : Business & Economics
Languages : en
Pages : 462
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Book Description
As the maker of Ivory soap, Tide detergent, and Crest toothpaste, Procter & Gamble is a household name. It is America’s thirteenth largest company, lauded by business schools as a model for success. But behind P&G’s wholesome image is a control-obsessed company so paranoid that Wall Street analysts, employees, and the chairman himself refer to it as “the Kremlin.” The company demands conformity and unquestioning loyalty from its employees, who work in a strict and oppressive environment. P&G’s wealth and power ensures it gets what it wants, from tax breaks to the eager services of Washington lobbyists. In this explosive exposé, Wall Street Journal reporter Alecia Swasy—who covered P&G for three years—tells the full chilling story of life within the P&G behemoth. Drawn from interviews with over 300 former and current P&G employees (including CEO Ed Artzt), visits to P&G operations in five countries, and thousands of court and company documents, Soap Opera reveals the dirty tricks and draconian mind-set of the company with the “99 44/100% pure” façade. Included here is the real story behind P&G’s Rely brand tampons and their link to women’s deaths from toxic shock syndrome—and how P&G tried to suppress that evidence. Swasy takes us to Taylor County, Florida, where residents drink bottled water because P&G’s influence allowed the company to flood the local river with dioxin-laden toxic waste from its paper mill. Among these and dozens of other examples of the company’s cutthroat nature is Swasy’s own story of P&G’s unethical seizure of Cincinnati phone records in an effort to track down her sources. Wonderfully readable and impeccably researched, Soap Opera is a sobering look at the price of success in America.
Author: Alan G. Lafley
Publisher: Harvard Business Press
ISBN: 142218739X
Category : Business & Economics
Languages : en
Pages : 274
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Book Description
Explains how companies must pinpoint business strategies to a few critically important choices, identifying common blunders while outlining simple exercises and questions that can guide day-to-day and long-term decisions.
Author: Laurent L Jacque
Publisher: World Scientific
ISBN: 9814338451
Category : Business & Economics
Languages : en
Pages : 337
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Book Description
This book analyzes in depth all major derivatives debacles of the last half century including the multi-billion losses and/or bankruptcy of Metallgesellschaft (1994), Barings Bank (1995), Long Term Capital Management (1998), Amaranth (2006), Société Générale (2008) and AIG (2008). It unlocks the secrets of derivatives by telling the stories of institutions which played in the derivative market and lost big. For some of these unfortunate organizations it was daring but flawed financial engineering which brought them havoc. For others it was unbridled speculation perpetrated by rogue traders whose unchecked fraud brought their house down.Should derivatives be feared “as financial weapons of mass destruction” or hailed as financial innovations which through efficient risk transfer are truly adding to the Wealth of Nations? By presenting a factual analysis of how the malpractice of derivatives played havoc with derivative end-user and dealer institutions, a case is made for vigilance not only to market and counter-party risk but also operational risk in their use for risk management and proprietary trading. Clear and recurring lessons across the different stories call not only for a tighter but also “smarter” control system of derivatives trading and should be of immediate interest to financial managers, bankers, traders, auditors and regulators who are directly or indirectly exposed to financial derivatives.The book groups cases by derivative category, starting with the simplest and building up to the most complex — namely, Forwards, Futures, Options and Swaps in that order, with applications in commodities, foreign exchange, stock indices and interest rates. Each chapter deals with one derivative debacle, providing a rigorous and comprehensive but non-technical elucidation of what happened.The book is translated and available in French, Russian, Simplified Chinese and Korean.
Author: Oscar Schisgall
Publisher: Ferguson Publishing Company
ISBN:
Category : Business & Economics
Languages : en
Pages : 328
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Book Description
Author: Charles L. Decker
Publisher:
ISBN: 9780671017408
Category : Business planning
Languages : en
Pages : 0
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Book Description
A former brand manager shares the core practices and principles that made Proctor & Gamble the world's dominant marketing powerhouse.
Author: Advertising Age
Publisher: N T C Business Books
ISBN:
Category : Business & Economics
Languages : en
Pages : 248
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Book Description
Author: Jim Stengel
Publisher: Crown Currency
ISBN: 0307720373
Category : Business & Economics
Languages : en
Pages : 338
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Book Description
Ten years of research uncover the secret source of growth and profit … Those who center their business on improving people’s lives have a growth rate triple that of competitors and outperform the market by a huge margin. They dominate their categories, create new categories and maximize profit in the long term. Pulling from a unique ten year growth study involving 50,000 brands, Jim Stengel shows how the world's 50 best businesses—as diverse as Method, Red Bull, Lindt, Petrobras, Samsung, Discovery Communications, Visa, Zappos, and Innocent—have a cause and effect relationship between financial performance and their ability to connect with fundamental human emotions, hopes, values and greater purposes. In fact, over the 2000s an investment in these companies—“The Stengel 50”—would have been 400 percent more profitable than an investment in the S&P 500. Grow is based on unprecedented empirical research, inspired (when Stengel was Global Marketing Officer of Procter & Gamble) by a study of companies growing faster than P&G. After leaving P&G in 2008, Stengel designed a new study, in collaboration with global research firm Millward Brown Optimor. This study tracked the connection over a ten year period between financial performance and customer engagement, loyalty and advocacy. Then, in a further investigation of what goes on in the “black box” of the consumer’s mind, Stengel and his team tapped into neuroscience research to look at customer engagement and measure subconscious attitudes to determine whether the top businesses in the Stengel Study were more associated with higher ideals than were others. Grow thus deftly blends timeless truths about human behavior and values into an action framework – how you discover, build, communicate, deliver and evaluate your ideal. Through colorful stories drawn from his fascinating personal experiences and “deep dives” that bring out the true reasons for such successes as the Pampers, HP, Discovery Channel, Jack Daniels and Zappos, Grow unlocks the code for twenty-first century business success.
Author: B. Rajesh Kumar
Publisher: Springer
ISBN: 303002363X
Category : Business & Economics
Languages : en
Pages : 359
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Book Description
This book highlights research-based case studies in order to analyze the wealth created in the world’s largest mergers and acquisitions (M&A). This book encourages cross fertilization in theory building and applied research by examining the links between M&A and wealth creation. Each chapter covers a specific case and offers a focused clinical examination of the entire lifecycle of M&A for each mega deal, exploring all aspects of the process. The success of M&A are analyzed through two main research approaches: event studies and financial performance analyses. The event studies examine the abnormal returns to the shareholders in the period surrounding the merger announcement. The financial performance studies examine the reported financial results of acquirers before and after the acquisition to see whether financial performance has improved after merger. The relation between method of payment, premium paid and stock returns are examined. The chapters also discuss synergies of the deal-cost and revenue synergies. Mergers and acquisitions represent a major force in modern financial and economic environment. Whether in times of boom or bust, M&As have emerged as a compelling strategy for growth. The biggest companies of modern day have all taken form through a series of restructuring activities like multiple mergers. Acquisitions continue to remain as the quickest route companies take to operate in new markets and to add new capabilities and resources. The cases covered in this book highlights high profile M&As and focuses on the wealth creation for shareholders of acquirer and target firms as a financial assessment of the merger’s success. The book should be useful for finance professionals, corporate planners, strategists, and managers.
