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Author: Joyce Westerink
Publisher: Springer Science & Business Media
ISBN: 1402065930
Category : Computers
Languages : en
Pages : 250
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Book Description
This book adheres to the vision that in the future compelling user experiences will be key differentiating benefits of products and services. It is the first book to combine academic and business viewpoints on measuring user experiences for product development. The book gathers authors from different backgrounds. This is a mosaic of their work, and that of Philips Research, in the assessment of user experience, covering the full range from academic research to commercial propositions.
Author: Joyce Westerink
Publisher: Springer Science & Business Media
ISBN: 1402065930
Category : Computers
Languages : en
Pages : 250
Get Book Here
Book Description
This book adheres to the vision that in the future compelling user experiences will be key differentiating benefits of products and services. It is the first book to combine academic and business viewpoints on measuring user experiences for product development. The book gathers authors from different backgrounds. This is a mosaic of their work, and that of Philips Research, in the assessment of user experience, covering the full range from academic research to commercial propositions.
Author: Richard White
Publisher: Routledge
ISBN: 1134732414
Category : Education
Languages : en
Pages : 210
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Book Description
This work aims to provide teachers at all levels and in all subjects with a greater range of practical methods for probing their students' understanding. These probes are presented in the manner of a starting set, to act as a stimulus to invention, rather than as a comprehensive list.
Author: Gordon B. Willis
Publisher: SAGE Publications
ISBN: 1483389308
Category : Social Science
Languages : en
Pages : 323
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Book Description
"As both an academic instructor in questionnaire design and a research design methodologist for the federal government, I feel this book is very timely, useful for students and practitioners, and unique in its use of real world practical examples that most everyone can relate." —Terry Richardson, General Accounting Office "The combination of theory and practical application will make this a useful book for students as well as professionals who want to learn how to incorporate cognitive interviewing into the questionnaire design process." —Rachel Caspar, RTI International The design and evaluation of questionnaires—and of other written and oral materials—is a challenging endeavor, fraught with potential pitfalls. Cognitive Interviewing: A Tool for Improving Questionnaire Design describes a means of systematically developing survey questions through investigations that intensively probe the thought processes of individuals who are presented with those inquiries. The work provides general guidance about questionnaire design, development, and pre-testing sequence, with an emphasis on the cognitive interview. In particular, the book gives detailed instructions about the use of verbal probing techniques, and how one can elicit additional information from subjects about their thinking and about the manner in which they react to tested questions. These tools help researchers discover how well their questions are working, where they are failing, and determine what they can do to rectify the wide variety of problems that may surface while working with questionnaires. Cognitive Interviewing is ideally suited as a course text for advanced undergraduate and graduate research courses across the social sciences. Professional researchers and faculty in the social sciences, as well as practice fields such as medicine, business, and education, will also find this an invaluable reference for survey research. There is no other book on the market that covers cognitive interviewing as applied to questionnaire design.
Author: Andrew B. Newberg, Eugene G. D'Aquili
Publisher: Fortress Press
ISBN: 9781451403749
Category : Experience (Religion)
Languages : en
Pages : 244
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Book Description
How does the mind experience the sacred? What biological mechanisms are involved in mystical states and trances? Is there a neurological basis for patterns in comparative religions? Does religion have an evolutionary function? This pathbreaking work by two leading medical researchers explores the neurophysiology of religious experience. Building on an explanation of the basic structure of the brain, the authors focus on parts most relevant to human experience, emotion, and cognition. On this basis, they plot how the brain is involved in mystical experiences. Successive chapters apply this scheme to mythmaking, ritual and liturgy, meditation, near-death experiences, and theology itself. Anchored in such research, the authors also sketch the implications of their work for philosophy, science, theology, and the future of religion.
Author: Abdelhamid Mellouk
Publisher: John Wiley & Sons
ISBN: 1118984331
Category : Technology & Engineering
Languages : en
Pages : 233
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Book Description
The main objective of the book is to present state-of-the-art research results and experience reports in the area of quality monitoring for customer experience management, addressing topics which are currently important, such as service-aware future Internet architecture for Quality of Experience (QoE) management on multimedia applications. In recent years, multimedia applications and services have experienced a sudden growth. Today, video display is not limited to the traditional areas of movies and television on TV sets, but these applications are accessed in different environments, with different devices and under different conditions. In addition, the continuous emergence of new services, along with increasing competition, is forcing network operators and service providers to focus all their efforts on customer satisfaction, although determining the QoE is not a trivial task. This book addresses the QoE for improving customer perception when using added value services offered by service providers, from evaluation to monitoring and other management processes.
Author: Anthony Edward Kelly
Publisher: Routledge
ISBN: 1135705828
Category : Education
Languages : en
Pages : 984
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Book Description
The Handbook of Research Design in Mathematics and Science Education is based on results from an NSF-supported project (REC 9450510) aimed at clarifying the nature of principles that govern the effective use of emerging new research designs in mathematics and science education. A primary goal is to describe several of the most important types of research designs that: * have been pioneered recently by mathematics and science educators; * have distinctive characteristics when they are used in projects that focus on mathematics and science education; and * have proven to be especially productive for investigating the kinds of complex, interacting, and adapting systems that underlie the development of mathematics or science students and teachers, or for the development, dissemination, and implementation of innovative programs of mathematics or science instruction. The volume emphasizes research designs that are intended to radically increase the relevance of research to practice, often by involving practitioners in the identification and formulation of the problems to be addressed or in other key roles in the research process. Examples of such research designs include teaching experiments, clinical interviews, analyses of videotapes, action research studies, ethnographic observations, software development studies (or curricula development studies, more generally), and computer modeling studies. This book's second goal is to begin discussions about the nature of appropriate and productive criteria for assessing (and increasing) the quality of research proposals, projects, or publications that are based on the preceding kind of research designs. A final objective is to describe such guidelines in forms that will be useful to graduate students and others who are novices to the fields of mathematics or science education research. The NSF-supported project from which this book developed involved a series of mini conferences in which leading researchers in mathematics and science education developed detailed specifications for the book, and planned and revised chapters to be included. Chapters were also field tested and revised during a series of doctoral research seminars that were sponsored by the University of Wisconsin's OERI-supported National Center for Improving Student Learning and Achievement in Mathematics and Science. In these seminars, computer-based videoconferencing and www-based discussion groups were used to create interactions in which authors of potential chapters served as "guest discussion leaders" responding to questions and comments from doctoral students and faculty members representing more than a dozen leading research universities throughout the USA and abroad. A Web site with additional resource materials related to this book can be found at http://www.soe.purdue.edu/smsc/lesh/ This internet site includes directions for enrolling in seminars, participating in ongoing discussion groups, and submitting or downloading resources which range from videotapes and transcripts, to assessment instruments or theory-based software, to publications or data samples related to the research designs being discussed.
Author: Michael Volgger
Publisher: Emerald Group Publishing
ISBN: 1838670726
Category : Business & Economics
Languages : en
Pages : 265
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Book Description
Combining ideas of sustainable development, strategic marketing and branding with space design and architecture, this volume offers contemporary perspectives on the development and impact of 'atmospheric quality' in tourism and hospitality service situations. Topics discussed include: silent airports, ambient odours and, co-created atmospheres.
Author: John C. Marshall, Ph.D & Bob McHardy
Publisher: Selecting Sales Professional
ISBN: 9780968228708
Category : Sales personnel
Languages : en
Pages : 260
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Book Description
Author:
Publisher:
ISBN:
Category : Electronic journals
Languages : en
Pages : 1988
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Book Description
Author: Yves Rossetti
Publisher: John Benjamins Publishing
ISBN: 9027299927
Category : Psychology
Languages : en
Pages : 384
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Book Description
Analysis and dissociation have proved to be useful tools to understand the basic functions of the brain and the mind, which therefore have been decomposed to a multitude of ever smaller subsystems and pieces by most scientific approaches. However, the understanding of complex functions such as consciousness will not succeed without a more global consideration of the ways the mind-brain works. This implies that synthesis rather than analysis should be applied to the brain. The present book offers a collection of contributions ranging from sensory and motor cognitive neuroscience to mood management and thought, which all focus on the dissociation between conscious (explicit) and nonconscious (implicit) processing in different cognitive situations. The contributions in this book clearly demonstrate that conscious and nonconscious processes typically interact in complex ways. The central message of this collection of papers is: In order to understand how the brain operates as one integrated whole that generates cognition and behaviour, we need to reassemble the brain and mind and put all the conscious and nonconscious pieces back together again. (Series B)
