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Proactive Companies

Proactive Companies PDF Author: L. Araújo
Publisher: Springer
ISBN: 0230363016
Category : Business & Economics
Languages : en
Pages : 249

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Book Description
Why do some companies succeed better than others? It is well known that there are many variables such which may impact a company's performance. The authors present their new model for Market Proactiveness which shows organizations how to anticipate change and respond to it before they are forced to do so, and improve their overall performance.