Pro PayPal E-Commerce PDF Download
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Author: Damon Williams
Publisher: Apress
ISBN: 1430203536
Category : Computers
Languages : en
Pages : 292
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Book Description
PayPal offers a wide range of payment technologies, but it’s not always clear which is the best choice for a website. This book gets under the hood to show you how the different technologies work, how to choose the right solution, and how to implement it - complete with real-world examples. The book shows developers how to integrate PayPal directly into websites to make use of its payment technologies. This allows developers, no matter what language they program in, to build shopping carts or similar channel products with PayPal as a payment option. The book is written by a PayPal employee with great knowledge of the technology.
Author: Damon Williams
Publisher: Apress
ISBN: 1430203536
Category : Computers
Languages : en
Pages : 292
Get Book Here
Book Description
PayPal offers a wide range of payment technologies, but it’s not always clear which is the best choice for a website. This book gets under the hood to show you how the different technologies work, how to choose the right solution, and how to implement it - complete with real-world examples. The book shows developers how to integrate PayPal directly into websites to make use of its payment technologies. This allows developers, no matter what language they program in, to build shopping carts or similar channel products with PayPal as a payment option. The book is written by a PayPal employee with great knowledge of the technology.
Author: Cristian Darie
Publisher: Apress
ISBN: 1430202912
Category : Computers
Languages : en
Pages : 720
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Book Description
* PHP is an open-source server-side scripting language, with millions of users worldwide. It is more popular than Microsoft’s ASP and ASP.NET. Version 5, out before the end of Q2 of 2004, features new OO-programming capabilities. * MySQL is the most popular open source RDBMS. * There are a lot of E-commerce elements, such as credit card transaction processing, that are not easy to learn. This book will provide solid e-commerce solutions for PHP and MySQL developers. * This will be a good companion book to Apress’ 1893115518 Beginning PHP 5 and MySQL: From Novice to Professional by W.J. Gilmore.
Author: Sonja Holder
Publisher: Sonja Holder
ISBN:
Category : Business & Economics
Languages : en
Pages : 182
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Book Description
Guide to Setting up and Running an E-Commerce Website and Digital Marketing 2023 - How to set up an e-Commerce website - Website configuration and management for Google search engine optimization (SEO). - Driving more traffic through social media, and other digital marketing techniques. - Measuring performance with Google Analytics - Running pay-per-click advertising campaigns, such as Google Ads. - How to do email marketing. - E-Commerce business models, including dropshipping and the sale of digital products. - Passive income ideas, such as affiliate marketing and Google AdSense. - The elements of good web design. Who is this Book for? This book is intended for small businesses, start-ups, and entrepreneurs who want to manage their own online business effectively for Google search engine optimization, to familiarize themselves with common content management system (CMS) features, track their business metrics, and manage their digital marketing and pay-per-click campaigns. The topics in this book involve managing your website on the client - that is from the administration dashboard of your content management system (CMS). It also offers advice for small changes you might want to make to the code files. You will learn to write the sort of content that generates shares and follows, how to work with influencers, grow your brand, retain your followers, write great captions and titles, integrate your social media accounts with your blog, understand the psychology that drives online engagement, and much more. In addition, you will learn about some of the more popular e-commerce business models, as well as social media marketing, managing pay-per-click (PPC) advertising campaigns with Google Ads and Facebook. In terms of SEO, we will focus on optimizing for Google’s search engine. We will also discuss how to set up and add products to an online shop and cover some common technical issues.
Author: Jason R. Rich
Publisher: Entrepreneur Press
ISBN: 1613081073
Category : Business & Economics
Languages : en
Pages : 234
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Book Description
Have you fantasized about your own retail store—selling your own specialty items, showcasing unique products or better promoting existing products? Or have you dreamed of working from home, setting your own hours and still making great money? Today’s technology makes it easier than ever to take your retail dreams to the world’s largest marketplace—the Internet. In just days, you can build your own eCommerce website, reach potential customers by the millions, process orders 24/7 and accept payments from all over the world—with no technical background or graphic design skills! • Design a professional eCommerce site using inexpensive, turnkey solutions from established companies like Google, Yahoo! and Go Daddy that require no programming or graphic design knowledge • Create content and online deals that capture shoppers and keep them coming back • Use surefire online tools that work 24/7 to handle payments and accept orders • Drive traffic using Search Engine Optimization and other marketing and advertising techniques • Skillfully handle inventory, order fulfillment, customer service and all other operations The world’s largest marketplace is at your fingertips…take advantage of it!
Author: Cristian Darie
Publisher: Apress
ISBN: 1430203129
Category : Computers
Languages : en
Pages : 641
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Book Description
The first book to show readers how to create a complete e-commerce driven website using two of the most popular open source technologies, PHP and PostgreSQL Adapted from the strong selling Beginning PHP 5 and MySQL E-Commerce, this book is based on a proven and popular instructional model. PostgreSQL, long the second most popular open source database in the world, has seen a significant resurgence in interest throughout 2005 due to software enhancements and considerable capital injections. It stands to reason already strong interest in this database will continue to grow for the foreseeable future.
Author: Michael R. Miller
Publisher: New Riders
ISBN: 0132695529
Category : Computers
Languages : en
Pages : 401
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Book Description
As a businessperson, you know that the online market presents a vast, largely untapped opportunity. But how do you go about making the most of that opportunity? Whether you're one of the many merchants already using PayPal--or thinking about becoming one--this book will show you how PayPal can help integrate services like credit card payments, subscription billing, online invoicing, and more to help grow your business and improve the bottom line. Both casual sellers and established business owners will learn how to use PayPal to: Assist customers--from accepting credit cards to allowing bank payments Manage money--from getting paid to helping you avoid fraud Apply reports--from assessing inventory to tracking profits Maximize growth--from expanding marketing to increasing sales PayPal has the tools and this book shares the skills you need to learn, apply, and grow your business.
Author: Ruth Hoffman
Publisher: Lulu.com
ISBN: 0984290702
Category : Computers
Languages : en
Pages : 166
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Book Description
This book provides an In-depth look at the Apache Open for Business (OFBiz) (R) project with a special emphasis on the eCommerce application. If you want to understand what you get out-of-the-box with the OFBiz eCommerce application, this book was written for you. Key application features, essential functions and OFBiz benefits are presented in an easy to read, non-technical format. Business owners, consultants and end-users evaluating OFBiz, whether it be for a small, home-grown business or a global, multinational corporation, will find useful information about what you get (and don't get) with OFBiz out-of-the-box.
Author: Cristian Darie
Publisher: Apress
ISBN: 1430204044
Category : Computers
Languages : en
Pages : 570
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Book Description
This is the fully updated new edition of the popular work that shows readers how to create e-commerce websites using two of the world's most popular technologies: the PHP scripting language and MySQL database. In addition to guiding readers through the creation of a working website using sound enterprise development techniques, the authors take care to provide readers with a variety of alternative implementation solutions. The book has also been updated to reflect the latest development trends, showing readers how to upgrade their shopping cart using Ajax, integrate with Amazon's Web services, and encourage customer feedback through cutting-edge interactive features.
Author: Karli Watson
Publisher: Apress
ISBN: 1430210737
Category : Computers
Languages : en
Pages : 716
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Book Description
Teaching readers how to best use the free development tools offered by Microsoft to build an online product catalog, this guide offers an intimate understanding of every piece of code they write, enabling them to build their own flexible Web sites with ASP.NET 3.5.
Author: Larry Ullman
Publisher: New Riders
ISBN: 0133519295
Category : Computers
Languages : en
Pages : 1683
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Book Description
In this comprehensive guide to creating e-commerce website using PHP and MySQL, renowned author Larry Ullman walks you through every step—designing the visual interface, creating the database, presenting content, generating an online catalog, managing the shopping cart, handling the order and the payment process, and fulfilling the order—always with security and best practices emphasized along the way. Even if you’re an experienced web developer, you’re guaranteed to learn something new. The book uses two complete e-commerce site examples, with various features and goals, to present the widest possible range of e-commerce scenarios. This fully updated and expanded second edition includes an additional and new payment processing example, and also reflects the latest changes in PayPal’s options and methodologies. There are new chapters on marketing-related tools to improve the site and sales, on adding functionality via Ajax, and on implementing e-commerce functionality using OOP instead of procedural code. Effortless E-Commerce with PHP and MySQL, Second Edition teaches you how to: Think of the customer first, in order to maximize sales and customer satisfaction Create a safe server environment and database Use secure transactions and prevent common vulnerabilities Incorporate different payment gateways Design scalable sites that are easy to maintain Build administrative interfaces Extend both examples to match the needs of your own sites
