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Author: Kelly Yang
Publisher: HarperCollins
ISBN: 0062941127
Category : Young Adult Fiction
Languages : en
Pages : 416
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Book Description
The Devil Wears Prada meets Far from the Tree in #1 New York Times bestselling author Kelly Yang’s powerful love story about two teens searching for their place in the world. Serene dreams of making couture dresses even more stunning than her mom’s, but for now she’s an intern at her mom’s fashion label. When her mom receives a sudden diagnosis of pancreatic cancer, all that changes. Serene has to take over her mother’s business overnight while trying to figure out what happened with her dad in Beijing. He left before she was born, and Serene wants to find him, even if it means going against her mom’s one request—never look back. Lian Chen moved from China to Serene’s mostly white Southern California beach town a year ago. He doesn’t fit in at school, where kids mispronounce his name. His parents don’t care about what he wants to do—comedy—and push him toward going to MIT engineering early. Lian thinks there’s nothing to stick around for until one day he starts a Chinese Club after school . . . and Serene walks in. Worlds apart in the high school hierarchy, Serene and Lian soon find refuge in each other, falling in love as they navigate life-changing storms. * Junior Library Guild Gold Standard Selection *
Author: Kelly Yang
Publisher: HarperCollins
ISBN: 0062941127
Category : Young Adult Fiction
Languages : en
Pages : 416
Get Book Here
Book Description
The Devil Wears Prada meets Far from the Tree in #1 New York Times bestselling author Kelly Yang’s powerful love story about two teens searching for their place in the world. Serene dreams of making couture dresses even more stunning than her mom’s, but for now she’s an intern at her mom’s fashion label. When her mom receives a sudden diagnosis of pancreatic cancer, all that changes. Serene has to take over her mother’s business overnight while trying to figure out what happened with her dad in Beijing. He left before she was born, and Serene wants to find him, even if it means going against her mom’s one request—never look back. Lian Chen moved from China to Serene’s mostly white Southern California beach town a year ago. He doesn’t fit in at school, where kids mispronounce his name. His parents don’t care about what he wants to do—comedy—and push him toward going to MIT engineering early. Lian thinks there’s nothing to stick around for until one day he starts a Chinese Club after school . . . and Serene walks in. Worlds apart in the high school hierarchy, Serene and Lian soon find refuge in each other, falling in love as they navigate life-changing storms. * Junior Library Guild Gold Standard Selection *
Author: Nirmalya Kumar
Publisher: Harvard Business Press
ISBN: 9781422101674
Category : Business & Economics
Languages : en
Pages : 292
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Book Description
The growth in private labels has huge implications for managers on both sides.
Author: Arslan, Yusuf
Publisher: IGI Global
ISBN: 1799802590
Category : Business & Economics
Languages : en
Pages : 407
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Book Description
With changing economic and social environmental conditions and diversified consumer attitudes, national and international competition has increased among retailers. Private label brands have started to follow a dynamic structure in order to adapt themselves to developing environmental conditions. Today, private label products are often mentioned as a mechanism for reaching differentiation in the market and for helping retailers to strengthen consumer loyalty. Improving Marketing Strategies for Private Label Products is a collection of innovative research that examines how some markets are successful and what other markets can do to increase their market share in terms of private label products. It supports in the development of marketing strategies that can help make a private label product more successful. While highlighting topics including e-commerce, national branding, and consumer behavior, this book is ideally designed for marketing professionals, managers, executives, entrepreneurs, business owners, business practitioners, researchers, academicians, and students.
Author: Keith Lincoln
Publisher: Kogan Page Publishers
ISBN: 0749457392
Category : Business & Economics
Languages : en
Pages : 312
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Book Description
Private Label is a powerful and compelling book of international scope on both the dangers and the opportunities posed by the rapid growth in recent years of private label or retail brands (those owned, sold and distributed by retailers). Private label growth is outpacing that of manufacturer brands, and the private label industry is now worth an estimated one trillion US dollars. Debunking the myths and looking at all possible scenarios, Private Label encourages brand owners to see the "own brand" problem as a genuine business opportunity that will inspire them to innovate. Moreover, Private Label also suggests ways that retailers can maximize the potential of their own private labels, without damaging their own business. Using research data from a range of global sources, as well as utilizing a comprehensive survey the authors carried out with Saatchi & Saatchi X, Private Label is a gripping and persuasive study of the world of "own brands" and their impact on global markets.
Author: Keith Lincoln
Publisher: Kogan Page Publishers
ISBN: 0749450274
Category : Business & Economics
Languages : en
Pages : 312
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Book Description
Private Label is a powerful and compelling book of international scope on both the dangers and the opportunities posed by the rapid growth in recent years of private label or retail brands. Sales of private labels (those owned, sold and distributed by retailers) grew globally 150% more than other brands in the year 2005, and the private label industry is now worth an estimated one trillion US dollars.Debunking the myths and looking at all possible scenarios, Private Label offers brand managers ways to view private label, not as a threat, but as an opportunity to revitalize their brands. Moreover, Private Label also suggests ways retailers can maximize the potential of their own private labels.Using research data from a range of global sources, as well as utilizing a comprehensive survey the authors carried out with Saatchi & Saatchi X, Private Label is a timely attempt to shed light on the world of private label and its impact on global markets.
Author: Gómez-Suárez, Mónica
Publisher: IGI Global
ISBN: 1522502211
Category : Business & Economics
Languages : en
Pages : 656
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Book Description
As the global market continues to recuperate from economic downfall, it is essential for private label products to find ways to compete with alternatives offered by wholesale and national retailers. In many cases, it becomes difficult for off-brand products to generate market appeal when consumers have preconceived notions about the quality of generic products and loyalty to branded products. The Handbook of Research on Strategic Retailing of Private Label Products in a Recovering Economy emphasizes advertising and promotional approaches being utilized, as well as consumer behavior and satisfaction in response to marketing strategies and the sensitive pricing techniques being implemented to endorse generic and store-brand products available on the market. Highlighting brand competition between wholesalers, retailers, and private brand names following a global economic crisis, this publication is an extensive resource for researchers, graduate-students, economists, and business professionals.
Author: Eli C. Gordon
Publisher: Createspace Independent Publishing Platform
ISBN: 9781508646624
Category :
Languages : en
Pages : 86
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Book Description
A Step by Step Manual on how to create a large Amazon business by creating your own Private Label brand! The private labeling business is exploding. There is a huge opportunity to grab your own piece of the pie, and to build a real business, selling your own physical products. This is the absolute perfect business model that requires: Low Start Up Investment Capital Quick payback on your Initial investment Minimal Risk Huge passive income potential Here Is A Preview Of What You'll Learn... In this book I will teach you step by step, how to build your own business within 90 days. It is crammed packed with actionable TIPS and TRICKS to blow away the competition. There are courses out there that sell for up to $4000. You don't need them. PRIVATE LABEL EMPIRE will give you all the information required to help you on your way to building a HUGE business. You will learn: How to choose bestselling products How to find a supplier that will manufacture the products for you How to create a brand, logo, and packaging How to ship your products to Amazon How to create a compelling listing that sells! How to launch your products with HUGE success!
Author: Kelly Yang
Publisher: Scholastic Inc.
ISBN: 1338621157
Category : Juvenile Fiction
Languages : en
Pages : 245
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Book Description
New York Times bestselling author Kelly Yang is back with another heartwarming and inspiring story of Mia and friends! Mia Tang is going for her dreams! After years of hard work, Mia Tang finally gets to go on vacation with her family -- to China! A total dream come true! Mia can't wait to see all her cousins and grandparents again, especially her cousin Shen. As she roams around Beijing, witnessing some of the big changes China's going through, Mia thinks about the changes in her own life, like . . . 1. Lupe's taking classes at the high school! And Mia's own plans to be a big writer are . . . stuck. 2. Something happened with Jason and Mia has no idea what to do about it. 3. New buildings are popping up all around the motel, and small businesses are disappearing. Can the Calivista survive? Buckle up! Mia is more determined than ever to get through the turbulence, now that she finally has . . . room to dream!
Author: Kelly Yang
Publisher: Scholastic Inc.
ISBN: 1338648160
Category : Juvenile Fiction
Languages : en
Pages : 229
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Book Description
The story of Mia and her family and friends at the Calivista Motel continues in this powerful, hilarious, and resonant sequel to the award-winning novel Front Desk. Mia Tang thinks she's going to have the best year ever.She and her parents are the proud owners of the Calivista Motel, Mia gets to run the front desk with her best friend, Lupe, and she's finally getting somewhere with her writing!But as it turns out, sixth grade is no picnic...1. Mia's new teacher doesn't think her writing is all that great. And her entire class finds out she lives and works in a motel! 2. The motel is struggling, and Mia has to answer to the Calivista's many, many worried investors.3. A new immigration law is looming and if it passes, it will threaten everything -- and everyone -- in Mia's life.It's a roller coaster of challenges, and Mia needs all of her determination to hang on tight. But if anyone can find the key to getting through turbulent times, it's Mia Tang!
Author: Management Association, Information Resources
Publisher: IGI Global
ISBN: 1522592830
Category : Business & Economics
Languages : en
Pages : 998
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Book Description
To survive in today’s competitive and globalized business environment, marketing professionals must look to develop innovative methods of reaching their customers and stakeholders. Examining the relationship between culture and marketing can provide companies with the data they need to expand their reach and increase their profits. Global Branding: Breakthroughs in Research and Practice provides international insights into marketing strategies and techniques employed to create and sustain a globally recognized brand. Highlighting a range of pertinent topics such as brand communication, consumer engagement, and product innovation, this publication is an ideal reference source for business executives, marketing professionals, business managers, academicians, and researchers actively involved in the marketing industry.
