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Author:
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 842
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Book Description
Author:
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 842
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Book Description
Author:
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 1306
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Book Description
Author:
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ISBN:
Category :
Languages : en
Pages :
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Book Description
Author: Roland Marchand
Publisher: Univ of California Press
ISBN: 0520403657
Category : History
Languages : en
Pages : 470
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Book Description
It has become impossible to imagine our culture without advertising. But how and why did advertising become a determiner of our self-image? Advertising the American Dream looks carefully at the two decades when advertising discovered striking new ways to play on our anxieties and to promise solace for the masses. As American society became more urban, more complex, and more dominated by massive bureaucracies, the old American Dream seemed threatened. Advertisers may only have dimly perceived the profound transformations America was experiencing. However, the advertising they created is a wonderfully graphic record of the underlying assumptions and changing values in American culture. With extensive reference to the popular media—radio broadcasts, confession magazines, and tabloid newspapers—Professor Marchand describes how advertisers manipulated modern art and photography to promote an enduring "consumption ethic." This title is part of UC Press's Voices Revived program, which commemorates University of California Press's mission to seek out and cultivate the brightest minds and give them voice, reach, and impact. Drawing on a backlist dating to 1893, Voices Revived makes high-quality, peer-reviewed scholarship accessible once again using print-on-demand technology. This title was originally published in 1986. It has become impossible to imagine our culture without advertising. But how and why did advertising become a determiner of our self-image? Advertising the American Dream looks carefully at the two decades when advertising discovered striking new w
Author:
Publisher:
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Category : Advertising
Languages : en
Pages : 1216
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Book Description
Author: Nelson Richards Eldred
Publisher: Gatfpress
ISBN: 9780883622841
Category : Printing
Languages : en
Pages : 0
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Book Description
Comprehensive overview of the fundamentals of ink in the printing industry, including the components of printing ink, testing, and specifications; troubleshooting charts for various process inks; health, safety, and environment issues; and more.
Author:
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Category : Advertising
Languages : en
Pages : 766
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Book Description
Author: Charles F. McGovern
Publisher: Univ of North Carolina Press
ISBN: 080787664X
Category : History
Languages : en
Pages : 553
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Book Description
At the turn of the twentieth century, an emerging consumer culture in the United States promoted constant spending to meet material needs and develop social identity and self-cultivation. In Sold American, Charles F. McGovern examines the key players active in shaping this cultural evolution: advertisers and consumer advocates. McGovern argues that even though these two professional groups invented radically different models for proper spending, both groups propagated mass consumption as a specifically American social practice and an important element of nationality and citizenship. Advertisers, McGovern shows, used nationalist ideals, icons, and political language to define consumption as the foundation of the pursuit of happiness. Consumer advocates, on the other hand, viewed the market with a republican-inspired skepticism and fought commercial incursions on consumer independence. The result, says McGovern, was a redefinition of the citizen as consumer. The articulation of an "American Way of Life" in the Depression and World War II ratified consumer abundance as the basis of a distinct American culture and history.
Author:
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Category : American newspapers
Languages : en
Pages : 1622
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Book Description
Author: Lisa Jacobson
Publisher: Columbia University Press
ISBN: 0231509243
Category : History
Languages : en
Pages : 512
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Book Description
In the present electronic torrent of MTV and teen flicks, Nintendo and Air Jordan advertisements, consumer culture is an unmistakably important—and controversial—dimension of modern childhood. Historians and social commentators have typically assumed that the child consumer became significant during the postwar television age. But the child consumer was already an important phenomenon in the early twentieth century. The family, traditionally the primary institution of child socialization, began to face an array of new competitors who sought to put their own imprint on children's acculturation to consumer capitalism. Advertisers, children's magazine publishers, public schools, child experts, and children's peer groups alternately collaborated with, and competed against, the family in their quest to define children's identities. At stake in these conflicts and collaborations was no less than the direction of American consumer society—would children's consumer training rein in hedonistic excesses or contribute to the spread of hollow, commercial values? Not simply a new player in the economy, the child consumer became a lightning rod for broader concerns about the sanctity of the family and the authority of the market in modern capitalist culture. Lisa Jacobson reveals how changing conceptions of masculinity and femininity shaped the ways Americans understood the virtues and vices of boy and girl consumers—and why boys in particular emerged as the heroes of the new consumer age. She also analyzes how children's own behavior, peer culture, and emotional investment in goods influenced the dynamics of the new consumer culture. Raising Consumers is a provocative examination of the social, economic, and cultural forces that produced and ultimately legitimized a distinctive children's consumer culture in the early twentieth century.
