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Author: Jeff Gomez
Publisher: Macmillan
ISBN: 0230614469
Category : Computers
Languages : en
Pages : 266
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Book Description
For over 1500 years books have weathered numerous cultural changes remarkably unaltered. Through wars, paper shortages, radio, TV, computer games, and fluctuating literacy rates, the bound stack of printed paper has, somewhat bizarrely, remained the more robust and culturally relevant way to communicate ideas. Now, for the first time since the Middle Ages, all that is about to change. Newspapers are struggling for readers and relevance; downloadable music has consigned the album to the format scrap heap; and the digital revolution is now about to leave books on the high shelf of history. In Print Is Dead, Gomez explains how authors, producers, distributors, and readers must not only acknowledge these changes, but drive digital book creation, standards, storage, and delivery as the first truly transformational thing to happen in the world of words since the printing press.
Author: Jeff Gomez
Publisher: Macmillan
ISBN: 0230614469
Category : Computers
Languages : en
Pages : 266
Get Book Here
Book Description
For over 1500 years books have weathered numerous cultural changes remarkably unaltered. Through wars, paper shortages, radio, TV, computer games, and fluctuating literacy rates, the bound stack of printed paper has, somewhat bizarrely, remained the more robust and culturally relevant way to communicate ideas. Now, for the first time since the Middle Ages, all that is about to change. Newspapers are struggling for readers and relevance; downloadable music has consigned the album to the format scrap heap; and the digital revolution is now about to leave books on the high shelf of history. In Print Is Dead, Gomez explains how authors, producers, distributors, and readers must not only acknowledge these changes, but drive digital book creation, standards, storage, and delivery as the first truly transformational thing to happen in the world of words since the printing press.
Author: Ryan Ridge
Publisher: Sarabande Books
ISBN: 1946448575
Category : Fiction
Languages : en
Pages : 134
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Book Description
In New Bad News, the frenetic and far-out worlds of fading celebrities, failed festival promoters, underemployed adjuncts, and overly aware chatbots collide. A Terminator statue comes to life at the Hollywood Wax Museum; a coyote laps up Colt 45, as a passerby looks on in existential quietude; a detective disappears while investigating a missing midwestern cam girl. Set in Kentucky, Hollywood, and the afterlife, these bright, bold short-shorts and stories construct an uncannily familiar, alternate-reality America.
Author: David Folkenflik
Publisher: PublicAffairs
ISBN: 1610390776
Category : Social Science
Languages : en
Pages : 209
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Book Description
The news media is in the middle of a revolution. Old certainties have been shoved aside by new entities such as WikiLeaks and Gawker, Politico and the Huffington Post. But where, in all this digital innovation, is the future of great journalism? Is there a difference between an opinion column and a blog, a reporter and a social networker? Who curates the news, or should it be streamed unimpeded by editorial influence? Expanding on Andrew Rossi's "riveting" film (Slate), David Folkenflik has convened some of the smartest media savants to talk about the present and the future of news. Behind all the debate is the presence of the New York Times, and the inside story of its attempt to navigate the new world, embracing the immediacy of the web without straying from a commitment to accurate reporting and analysis that provides the paper with its own definition of what it is there to showcase: all the news that's fit to print.
Author: Lewis Blackwell
Publisher: Laurence King Publishing
ISBN: 9781856692168
Category : Design
Languages : en
Pages : 184
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Book Description
Examines the graphic artist's approach and discusses the extreme reactions to his work.
Author: Frances Robertson
Publisher: Routledge
ISBN: 0415574161
Category : Art
Languages : en
Pages : 178
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Book Description
With the advent of new digital communication technologies, the end of print culture once again appears to be as inevitable to some recent commentators as it did to Marshall McLuhan. This book charts the elements involved in such claims through a method that examines the iconography of materials, marks and processes of print, and in this sense acknowledges McLuhan's notion of the medium as the bearer of meaning.
Author: WALTER
Publisher: Springer Science & Business Media
ISBN: 1489967850
Category : Science
Languages : en
Pages : 352
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Book Description
Author: Gregory Lamberson
Publisher: Medallion Media Group
ISBN: 1605424528
Category : Fiction
Languages : en
Pages : 435
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Book Description
Two years have passed since NYPD Captain Tony Mace hunted down and slew Janus Farel, the rogue werewolf who terrorized New York City. Mace now pushes paper in the K-9 unit as he waits to retire, aware that a species of peaceful Wolves lives among city residents. The Brotherhood of Torquemada, hell-bent on the WolvesÕ extinction, dispatches a team of assassins to wipe out the Wolves residing in NYC. Each assassin has been trained since childhood to fulfill this destiny, and each possesses a revered silver sword, the Blade of Salvation. When the NYPD and the FBI determine that the Wolves and Torquemadans are engaged in a secret battle, they choose Mace to lead a covert, joint task force charged with preventing a citywide panicÑat any cost. But MaceÕs wife, Cheryl, is a journalist who threatens to uncover the ancient war that has found its way to our shores. Battle lines are drawn, loyalties are tested, bonds are broken, and blood is shed in a war unlike any seen by modern man.
Author: Uwe G. Seebacher
Publisher: Springer Nature
ISBN: 3030542920
Category : Business & Economics
Languages : en
Pages : 754
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Book Description
This unique book comprehensively presents the current state of knowledge, theoretical and practical alike, in the field of business-to-business (B2B) marketing. More than 30 of the best and most recognized B2B marketers address the most relevant theoretical foundations, concepts, tried and tested approaches and models from entrepreneurial practice. Many of those concepts are published for the first time ever in this book. The book not only builds on the existing classic literature for industrial goods marketing but also – and much more importantly – finally closes the gap towards the rapidly growing ecosystem of modern B2B marketing terms, instruments, products, and topics. Technical terms such as Account-Based Marketing, Buyer Journey, ChatBots, Content AI, Marketing Automation, Marketing Canvas, Social Selling, Touchpoint Sensitivity Analysis, and Predictive Intelligence are explained and examined in detail, especially in terms of their applicability and implementation. The book as a whole reflects the B2B marketing journey so that the readers can directly connect the content to their own experience and use the book as a guide in their day-to-day work for years to come.
Author: David Abrahamson
Publisher: Routledge
ISBN: 1317524527
Category : Language Arts & Disciplines
Languages : en
Pages : 998
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Book Description
Scholarly engagement with the magazine form has, in the last two decades, produced a substantial amount of valuable research. Authored by leading academic authorities in the study of magazines, the chapters in The Routledge Handbook of Magazine Research not only create an architecture to organize and archive the developing field of magazine research, but also suggest new avenues of future investigation. Each of 33 chapters surveys the last 20 years of scholarship in its subject area, identifying the major research themes, theoretical developments and interpretive breakthroughs. Exploration of the digital challenges and opportunities which currently face the magazine world are woven throughout, offering readers a deeper understanding of the magazine form, as well as of the sociocultural realities it both mirrors and influences. The book includes six sections: -Methodologies and structures presents theories and models for magazine research in an evolving, global context. -Magazine publishing: the people and the work introduces the roles and practices of those involved in the editorial and business sides of magazine publishing. -Magazines as textual communication surveys the field of contemporary magazines across a range of theoretical perspectives, subjects, genre and format questions. -Magazines as visual communication explores cover design, photography, illustrations and interactivity. -Pedagogical and curricular perspectives offers insights on undergraduate and graduate teaching topics in magazine research. -The future of the magazine form speculates on the changing nature of magazine research via its environmental effects, audience, and transforming platforms.
Author: John Hartley
Publisher: John Wiley & Sons
ISBN: 1119000866
Category : Social Science
Languages : en
Pages : 530
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Book Description
A Companion to New Media Dynamics presents a state-of-the-art collection of multidisciplinary readings that examine the origins, evolution, and cultural underpinnings of the media of the digital age in terms of dynamic change Presents a state-of-the-art collection of original readings relating to new media in terms of dynamic change Features interdisciplinary contributions encompassing the sciences, social sciences, humanities and creative arts Addresses a wide range of issues from the ownership and regulation of new media to their form and cultural uses Provides readers with a glimpse of new media dynamics at three levels of scale: the 'macro' or system level; the 'meso' or institutional level; and 'micro' or agency level
