Author: Gary L. Lilien
Publisher: DecisionPro
ISBN: 0985764805
Category : Business & Economics
Languages : en
Pages : 287
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Book Description
The 21st century business environment demands more analysis and rigor in marketing decision making. Increasingly, marketing decision making resembles design engineering-putting together concepts, data, analyses, and simulations to learn about the marketplace and to design effective marketing plans. While many view traditional marketing as art and some view it as science, the new marketing increasingly looks like engineering (that is, combining art and science to solve specific problems). Marketing Engineering is the systematic approach to harness data and knowledge to drive effective marketing decision making and implementation through a technology-enabled and model-supported decision process. (For more information on Excel-based models that support these concepts, visit DecisionPro.biz.) We have designed this book primarily for the business school student or marketing manager, who, with minimal background and technical training, must understand and employ the basic tools and models associated with Marketing Engineering. We offer an accessible overview of the most widely used marketing engineering concepts and tools and show how they drive the collection of the right data and information to perform the right analyses to make better marketing plans, better product designs, and better marketing decisions. What's New In the 2nd Edition While much has changed in the nearly five years since the first edition of Principles of Marketing Engineering was published, much has remained the same. Hence, we have not changed the basic structure or contents of the book. We have, however Updated the examples and references. Added new content on customer lifetime value and customer valuation methods. Added several new pricing models. Added new material on "reverse perceptual mapping" to describe some exciting enhancements to our Marketing Engineering for Excel software. Provided some new perspectives on the future of Marketing Engineering. Provided better alignment between the content of the text and both the software and cases available with Marketing Engineering for Excel 2.0.
Author: Gary L. Lilien
Publisher: Addison Wesley Publishing Company
ISBN: 9780321001948
Category : Marketing
Languages : en
Pages : 350
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Book Description
Several forces are transforming the structure and content of the marketing profession. Marketers are seeing increasingly faster changes in the marketplace and are barraged with an ever increasing amount of information. While many view traditional marketing as art and some view it as science, the new marketing increasingly looks like engineering. This textbook, combined with a comprehensive collection of 26 leading-edge software models provides the student with the know-how and tools to collect the right information and perform analysis to make better marketing plans, better product designs, and better decisions. Our purpose in writing this book is to help educate and train a new generation of marketing managers. We aim to train marketing engineers to translate concepts into context-specific operational decisions and actions using analytical, quantitative, and computer modeling techniques. We link theory to practice and practice to theory.
Author: N. G. McCrum
Publisher:
ISBN: 0198565267
Category : Chemistry, Organic
Languages : en
Pages : 463
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Book Description
Polymers have an important role in manufacturing and their engineering properties form an important part of any course in engineering. This revised and updated second edition develops the principles of polymer engineering from the underlying materials science, and is aimed at undergraduateand postgraduate students in engineering and materials science. The opening chapters explain why plastics and rubbers have such distinctive properties and how these are affected by temperature, strain rate, and other factors. The book then explores how these properties can be exploited within theseproperty constraints to produce functional components. Major changes for this second edition include an introductory chapter on the environmental impact of polymers, emphasizing the important issues, and substantially revised sections on fracture testing for toughened polymers, yield, processing,heat transfer, and polymer forming.
Author: Robert W. Palmatier
Publisher: Bloomsbury Publishing
ISBN: 1350305286
Category : Business & Economics
Languages : en
Pages : 414
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Book Description
Marketing Strategy offers a unique and dynamic approach based on four underlying principles that underpin marketing today: All customers differ; All customers change; All competitors react; and All resources are limited. The structured framework of this acclaimed textbook allows marketers to develop effective and flexible strategies to deal with diverse marketing problems under varying circumstances. Uniquely integrating marketing analytics and data driven techniques with fundamental strategic pillars the book exemplifies a contemporary, evidence-based approach. This base toolkit will support students' decision-making processes and equip them for a world driven by big data. The second edition builds on the first's successful core foundation, with additional pedagogy and key updates. Research-based, action-oriented, and authored by world-leading experts, Marketing Strategy is the ideal resource for advanced undergraduate, MBA, and EMBA students of marketing, and executives looking to bring a more systematic approach to corporate marketing strategies. New to this Edition: - Revised and updated throughout to reflect new research and industry developments, including expanded coverage of digital marketing, influencer marketing and social media strategies - Enhanced pedagogy including new Worked Examples of Data Analytics Techniques and unsolved Analytics Driven Case Exercises, to offer students hands-on practice of data manipulation as well as classroom activities to stimulate peer-to-peer discussion - Expanded range of examples to cover over 250 diverse companies from 25 countries and most industry segments - Vibrant visual presentation with a new full colour design
Author: Lawrence J. Vogt
Publisher: CRC Press
ISBN: 1420014781
Category : Science
Languages : en
Pages : 697
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Book Description
As the advent of the Smart Grid revolutionizes how homeowners and businesses purchase and manage power, electricity pricing is becoming more complicated and intricate than ever before, while the need for more frequent rate revisions remains a primary issue in the field. A timely and accessible guide for the new industry environment, Electricity Pricing: Engineering Principles and Methodologies helps those involved in both the engineering and financial operations of electric power systems to "get the money right" while ensuring reliable electric service at a fair and reasonable cost. Explores both the business functions and engineering principles associated with electricity pricing Examining pricing approaches and opportunities, this book presents tools, viewpoints, and explanations that are generally not found in contemporary literature. It clarifies valuable analysis techniques, realistic examples, and unique lessons passed along from those inside the industry. This "how to do it" guide fosters a multidisciplinary understanding that integrates information, methodologies, and techniques from accounting, economics, engineering, finance, and marketing. Detail-oriented but still mindful of the big picture, this book examines the complex relationship between electricity, customers, and service providers in relation to pricing. Electricity Pricing also: Presents mathematical methods and techniques used to establish electricity prices, determine cost causation, and evaluate pricing structures and mechanisms Explores ways to translate and integrate cost elements into practical pricing structures Details how engineering concepts are used to apportion production, delivery, and associated costs to determine cost of service and to support all aspects of ratemaking strategy, design, analysis, and decision making This comprehensive professional reference addresses theory but remains grounded in no-nonsense practical applications. It is dually suited to introduce newcomers to the technical principles and methodologies of electricity pricing and provide veterans with a valuable consolidation of advanced tools for pricing analysis and problem solving. Watch an interview of the author at http://youtu.be/4fU8nkDVhNY
Author: Mackenzie L. Davis
Publisher: McGraw Hill Professional
ISBN: 1260132285
Category : Technology & Engineering
Languages : en
Pages : 1349
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Book Description
Publisher's Note: Products purchased from Third Party sellers are not guaranteed by the publisher for quality, authenticity, or access to any online entitlements included with the product. A Fully Updated, In-Depth Guide to Water and Wastewater Engineering Thoroughly revised to reflect the latest advances, procedures, and regulations, this authoritative resource contains comprehensive coverage of the design and construction of municipal water and wastewater facilities. Written by an environmental engineering expert and seasoned academic, Water and Wastewater Engineering: Design Principles and Practice, Second Edition, offers detailed explanations, practical strategies, and design techniques as well as hands-on safety protocols and operation and maintenance procedures. You will get cutting-edge information on water quality standards, corrosion control, piping materials, energy efficiency, direct and indirect potable reuse, and more. Coverage includes: • The design and construction processes • General water supply design considerations • Intake structures and wells • Chemical handling and storage • Coagulation and flocculation • Lime-soda and ion exchange softening • Reverse osmosis and nanofiltration • Sedimentation • Granular and membrane filtration • Disinfection and fluoridation • Removal of specific constituents • Water plant residuals management, process selection, and integration • Storage and distribution systems • Wastewater collection and treatment design considerations • Sanitary sewer design • Headworks and preliminary treatment • Primary treatment • Wastewater microbiology • Secondary treatment by suspended growth biological processes • Secondary treatment by attached growth and hybrid biological processes • Tertiary treatment • Advanced oxidation processes • Direct and indirect potable reuse
Author: Chris Samfilippo
Publisher: Cognella Academic Publishing
ISBN: 9781793517852
Category :
Languages : en
Pages :
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Book Description
Author: William E. Clark
Publisher: PennWell Books
ISBN: 0878149201
Category : Technology & Engineering
Languages : en
Pages : 494
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Book Description
This classic look at the basics of firefighting provides up-to-date information on firefighting operations beginning with fire behavior and on through to fundamental approaches, strategy, coordination, and tactics of safe fireground activities. The book also discusses operational procedures of ladder and engine companies, along with preplanning routines that departments should follow, and finishes with a look at common fires, along with fires that could require special attention, including the “Big One.”
Author: Fred M.. Feinberg
Publisher: Thomson South-Western
ISBN: 9781133191025
Category : Marketing
Languages : en
Pages : 689
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Book Description
Descriptive and analytical, MODERN MARKETING RESEARCH: CONCEPTS, METHODS, AND CASES, 2E, International Edition is a comprehensive introduction to the practice of marketing research. The book walks you through each step of the marketing research process, from project design and data collection to analyzing findings with statistical methods and preparing the final report. Making sense of complex marketing data, MODERN MARKETING RESEARCH: CONCEPTS, METHODS, AND CASES, 2E, International Edition explains in detail the analytical and statistical approaches essential in marketing research, including standard multivariate methods like Factor, Cluster, and Conjoint Analyses, as well as the latest Hierarchical Bayes, Heterogeneity, and Sample Selection techniques. More than three dozen in-text cases highlight research projects in business and academic settings, while numerous examples and special interviews with industry experts give you an in-depth perspective of marketing research and its applications in the real world.
Author: Miguel Sahagun
Publisher:
ISBN: 9781524989118
Category :
Languages : en
Pages :
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Book Description
