Principles of Contemporary Marketing PDF Download
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Author: David L. Kurtz
Publisher: Thomson South-Western
ISBN: 9780538481779
Category : Marketing
Languages : en
Pages : 662
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Book Description
PRINCIPLES OF CONTEMPORARY MARKETING, 15E, International Edition has proven to be the premier teaching and learning solution for principles of marketing courses. This best seller only grows stronger with each groundbreaking new edition, building on past milestones with exciting new innovations. The all-new Fifteenth Edition continues the Kurtz and Boone tradition of delivering the most technologically advanced, student-friendly, instructor-supported text available. Current, relevant, and cutting-edge, PRINCIPLES OF CONTEMPORARY MARKETING, 15E, International Edition remains in a class by itself.
Author: David L. Kurtz
Publisher: Thomson South-Western
ISBN: 9780538481779
Category : Marketing
Languages : en
Pages : 662
Get Book Here
Book Description
PRINCIPLES OF CONTEMPORARY MARKETING, 15E, International Edition has proven to be the premier teaching and learning solution for principles of marketing courses. This best seller only grows stronger with each groundbreaking new edition, building on past milestones with exciting new innovations. The all-new Fifteenth Edition continues the Kurtz and Boone tradition of delivering the most technologically advanced, student-friendly, instructor-supported text available. Current, relevant, and cutting-edge, PRINCIPLES OF CONTEMPORARY MARKETING, 15E, International Edition remains in a class by itself.
Author: Ayantunji Gbadamosi
Publisher: SAGE
ISBN: 1526485400
Category : Business & Economics
Languages : en
Pages : 626
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Book Description
As the landscape of marketing knowledge changes, contemporary buyers, be it individuals or organisations are now more informed, more demanding and crave value co-creation with marketers. This, coupled with technological and socio-cultural changes, provides robust evidence that the old perspectives, assumptions, and practices of marketing are no longer satisfactory. Contemporary Issues in Marketing is a comprehensive, up-to-date, and cutting edge resource that presents a coherent understanding of topical issues in marketing. Bringing together theory and practitioners’ perspectives, it firmly addresses the prevailing challenges in the marketing world. Using vignettes on topics such as technology, ethics and practitioner viewpoints, this book explores the paradigm shift in marketing and developments in thoughts throughout the discipline.
Author: D. CHANDRA BOSE
Publisher: PHI Learning Pvt. Ltd.
ISBN: 8120339452
Category : Business & Economics
Languages : en
Pages : 321
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Book Description
Today, with wide access to information of every kind, and with advancements in technology, new vistas have been opened for marketers. They are often faced with huge challenges and tough competitions to cope with the growing demands of the consumers for quality products. This comprehensive text elucidates contemporary concepts and ideas to help overcome the challenges and obstacles faced by marketers in achieving marketing objectives of an organization. Divided into 23 chapters, the book begins with a brief introduction to the marketing concepts, its history, objectives and various channels. It then goes on to explain the functions of marketing, physical distribution, and pricing strategies for goods and services. The book also shows how a product should be branded and packaged; besides discussing the ways to market a product through proper channels. Dr. Chandra Bose, with his rich and long experience, demonstrates how studying consumer behaviour and consumer preferences can bring about a difference in the sales figures of a product. He devotes a chapter on Marketing Research and Information System, which deals with the emerging trends in the field. The book concludes with detailed discussion on the innovative strategies to market specific products belonging to different sectors such as agriculture, industry and consumer products. Primarily intended as a text for the undergraduate students of Commerce of all universities, this book could prove equally useful for the undergraduate and postgraduate students of management.
Author: Louis E. Boone
Publisher: Harcourt Brace College Publishers
ISBN: 9780030744341
Category : Business & Economics
Languages : en
Pages : 708
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Book Description
Products often begin their lives as something extraordinary and as they grow they continue to evolve. The most successful products in the marketplace are those that know their strengths and have branded and marketed those strengths to form a passionate emotional connection with loyal users and relationships with new users every step of the way. In CONTEMPORARY MARKETING, 13e, students will find a text that includes everything they need to know in order to begin a marketing career, as well as things that will help them understand how to look at their own studies and their own careers as a marketing adventure. All the components of the marketing mix are included along with a lot of other compelling and thought-provoking ideas and concepts. Since its first edition, CONTEMPORARY MARKETING continues to showcase the foundations of marketing principles while featuring the newest trends and research in the discipline.
Author: Louis Boone
Publisher: Cengage Learning
ISBN: 0324536380
Category : Business & Economics
Languages : en
Pages : 787
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Book Description
Products often begin their lives as something extraordinary and as they grow they continue to evolve. The most successful products in the marketplace are those that know their strengths and have branded and marketed those strengths to form a passionate emotional connection with loyal users and relationships with new users every step of the way. In CONTEMPORARY MARKETING, 13e, students will find a text that includes everything they need to know in order to begin a marketing career, as well as things that will help them understand how to look at their own studies and their own careers as a marketing adventure. All the components of the marketing mix are included along with a lot of other compelling and thought-provoking ideas and concepts. Since its first edition, CONTEMPORARY MARKETING continues to showcase the foundations of marketing principles while featuring the newest trends and research in the discipline. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.
Author: Monle Lee
Publisher: Routledge
ISBN: 0789022990
Category : Business & Economics
Languages : en
Pages : 452
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Book Description
The authors present an integrated marketing approach to contemporary advertising. This new edition has been substantially updated to take account of the changes in the advertising industry that have marked the advent of the 21st century.
Author: Adrian Palmer
Publisher:
ISBN: 9780077129514
Category : Marketing
Languages : en
Pages : 0
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Book Description
Today, more people in the western world earn a living from producing services than making manufactured goods. Now in its sixth edition, Principles of Services Marketing offers a comprehensive and contemporary introduction for students taking a module in services marketing. Fully updated and revised throughout, it reflects the latest technological developments and their impact for services marketing. New for this edition.... *Increased coverage of the customer experience *Highlights Web 2.0 for peer-to-peer interaction. *More on social networking sites and mobile internet *Focus on how the credit crunch impacts services marketing *Emphasis on ecological issues and their implications for marketing services
Author: Jim Blythe
Publisher: SAGE
ISBN: 1847878172
Category : Business & Economics
Languages : en
Pages : 191
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Book Description
The SAGE Course Companion on Marketing is an accessible introduction to the subject that will help readers to extend their understanding of key concepts and enhance their thinking skills in line with course requirements. It provides support on how to revise for exams and prepare for and write assessed pieces. Readers are encouraged not only to think like a marketer but also to think about the subject critically. Designed to compliment existing textbooks for the course, the companion provides: - Easy access to the key themes in Marketing - Helpful summaries of the approach taken by the main course textbooks - Guidance on the essential study skills required to pass the course - Sample exam questions and answers, with common themes that must always be addressed in an exam situation - Quotes from leading thinkers in the field to use in exams and essays - Taking it Further sections that suggest how readers can extent their thinking beyond the "received wisdom" The SAGE Course Companion on Marketing is much more than a revision guide for undergraduates; it is an essential tool that will help readers take their course understanding to new levels and help them achieve success in their undergraduate course.
Author: Philip Kotler
Publisher: Pearson
ISBN: 9780136708582
Category :
Languages : en
Pages : 0
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Book Description
Author: Sonny Nwankwo
Publisher: Routledge
ISBN: 1136879072
Category : Business & Economics
Languages : en
Pages : 480
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Book Description
Small and medium-sized enterprises (SMEs) dominate the market in terms of sheer number of organizations. Their role in the business world is difficult to overstate. Despite this, there is a high failure rate among smaller organizations, which can be explained to a significant degree by a lack of marketing understanding in this sector. Introducing the importance of marketing to entrepreneurial firms this book guides the student through the fundamentals of marketing within the SME context, providing a more value-added learning experience than your standard marketing run-through. The authors deal directly with "people issues" (i.e. everyday entrepreneurial marketing interactions) to prepare students for the "dragon’s den" of entrepreneurialism. This new and lively textbook provides a fresh and unfettered approach for marketing students who require a more real-world understanding of the impact of their discipline on entrepreneurial firms. The growing student body involved with studying entrepreneurship will also benefit from the customer insight offered by this approach.
