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Author: George Kao
Publisher: Independently Published
ISBN:
Category : Business & Economics
Languages : en
Pages : 0
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Book Description
Praise from the 1st Edition: "It was a joy reading this book! 5 stars, no question. It left me hopeful to reboot my online business the authentic way. The book provides a great antidote to hustle culture, big money at all costs and manipulative marketing. If you want a sustainable lifestyle and business this book is for you." -Eliza Bulz "This book guides us into a new way of doing business: authentically, incorporating joy and heart and by building trust before making the sale. Each chapter comes with an accompanying video which reinforces the messages contained in the book." -Jakki Francis "After working hard to create my own business online, I was having trouble promoting it consistently. When by chance I came across George Kao's low-key but very helpful advice on how to do marketing from the heart, it turned out to be exactly what I was needing. I was immediately impressed with his soft-spoken authenticity. He was very positive without hype or pressure. As a professional teacher and healer, this kind of authenticity is extremely important to me and I wanted this for my business and my life. In this new book, I have found the kind of advice and practices that make me happy to promote my business as a service to others and myself. George Kao's writing style very readable and engaging, and he provides both the overarching mindset and practical advice to really "get it" and then implement the ideas in my own business practices. It is at once both well-grounded and inspiring with an eye to developing long-term consistency without leading to burnout. I highly recommend this book to anyone who is just starting a business or is ready to re-think their approach to an already established business. Discover the intrinsic pleasure in developing a natural flow and authentic relationship with your service and customers." -Jeffrey Scott "While conventional businesses use fear in subtle and not-so-subtle ways to manipulate potential clients into buying, AUTHENTIC businesses aim to nourish relationships and help others generously. Caring for the well-being of one's audience, not profits, lays the foundation for success. Readers discover numerous practical tips about various aspects of a heart-centered business, including niching, pricing, content creation, marketing and even short-term and long-term business plans. George's down-to-earth writing gently advises entrepreneurs to simplify and focus on the bare essentials, resulting in durable businesses. Overall, I enjoyed Principles of Authentic Business and highly recommend it to anyone wanting to joyfully create a business with a positive impact on the world." -Annie Moussu "This book teaches how to infuse real heart into business, and does it in a way that allows small businesses to offer their work in the world with integrity. Yes, it is work, but this book shows that it can be sustainable, joyful work! If I could have only one business-building book on my shelf, this is it. If you're a wholehearted entrepreneur, your life and work are likely very connected, and the way you do anything is the way you want to do everything." -Marina Francis
Author: George Kao
Publisher: Independently Published
ISBN:
Category : Business & Economics
Languages : en
Pages : 0
Get Book Here
Book Description
Praise from the 1st Edition: "It was a joy reading this book! 5 stars, no question. It left me hopeful to reboot my online business the authentic way. The book provides a great antidote to hustle culture, big money at all costs and manipulative marketing. If you want a sustainable lifestyle and business this book is for you." -Eliza Bulz "This book guides us into a new way of doing business: authentically, incorporating joy and heart and by building trust before making the sale. Each chapter comes with an accompanying video which reinforces the messages contained in the book." -Jakki Francis "After working hard to create my own business online, I was having trouble promoting it consistently. When by chance I came across George Kao's low-key but very helpful advice on how to do marketing from the heart, it turned out to be exactly what I was needing. I was immediately impressed with his soft-spoken authenticity. He was very positive without hype or pressure. As a professional teacher and healer, this kind of authenticity is extremely important to me and I wanted this for my business and my life. In this new book, I have found the kind of advice and practices that make me happy to promote my business as a service to others and myself. George Kao's writing style very readable and engaging, and he provides both the overarching mindset and practical advice to really "get it" and then implement the ideas in my own business practices. It is at once both well-grounded and inspiring with an eye to developing long-term consistency without leading to burnout. I highly recommend this book to anyone who is just starting a business or is ready to re-think their approach to an already established business. Discover the intrinsic pleasure in developing a natural flow and authentic relationship with your service and customers." -Jeffrey Scott "While conventional businesses use fear in subtle and not-so-subtle ways to manipulate potential clients into buying, AUTHENTIC businesses aim to nourish relationships and help others generously. Caring for the well-being of one's audience, not profits, lays the foundation for success. Readers discover numerous practical tips about various aspects of a heart-centered business, including niching, pricing, content creation, marketing and even short-term and long-term business plans. George's down-to-earth writing gently advises entrepreneurs to simplify and focus on the bare essentials, resulting in durable businesses. Overall, I enjoyed Principles of Authentic Business and highly recommend it to anyone wanting to joyfully create a business with a positive impact on the world." -Annie Moussu "This book teaches how to infuse real heart into business, and does it in a way that allows small businesses to offer their work in the world with integrity. Yes, it is work, but this book shows that it can be sustainable, joyful work! If I could have only one business-building book on my shelf, this is it. If you're a wholehearted entrepreneur, your life and work are likely very connected, and the way you do anything is the way you want to do everything." -Marina Francis
Author: Jeff Kirchick
Publisher:
ISBN: 9781735956909
Category :
Languages : en
Pages : 200
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Book Description
Whether you realize it or not, every day you are selling something. You might not consider yourself a salesperson and you might slam the door shut on the guy who comes to your house offering a widget. But from interpersonal relationships to job interviews to riffing about politics with your friends, life is a series of interactions involving the timeless skills of salesmanship. We often associate salesmanship with phoniness - used car dealers, telemarketers, snake oil salesmen - but in this engaging and humorous debut, Jeffrey Kirchick, an up-and-coming voice in the world of sales leadership, argues that what's missing in salesmanship is what's missing in life generally: authenticity. With Artificial Intelligence and Machine learning threatening to render whole professions obsolete, authenticity matters more than ever - and not only to people who work in sales. And at a time when groupthink dominates our discourse, authenticity is needed more than ever. In this brisk and engaging work combining entrepreneurial advice, political commentary, and memoir, Kirchick turns conventional business wisdom on its head, explaining why the customer is not always right, why being weird is good, and how being a failure can be admirable.
Author: M. Beverland
Publisher: Springer
ISBN: 0230250807
Category : Business & Economics
Languages : en
Pages : 276
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Book Description
The projection of authenticity is one of the key pillars of marketing. Research reveals that consumers seek authenticity through the brands they choose. Based on extensive research with consumers and brand managers this book offers seven guiding principles for building brand authenticity.
Author: Ritu Bhasin
Publisher:
ISBN: 9781775016205
Category : Authenticity (Philosophy)
Languages : en
Pages : 193
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Book Description
In a society that pushes conformity, how can you be courageously authentic despite fear of judgment? Award-winning leadership and diversity expert Ritu Bhasin gives you the tools to make this happen. This is more than a call to "be yourself"-it's a rally to disrupt the status quo, bring your differences to the light, and help others do the same.
Author: Bill George
Publisher: John Wiley & Sons
ISBN: 0470893958
Category : Business & Economics
Languages : en
Pages : 289
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Book Description
True North shows how anyone who follows their internal compass can become an authentic leader. This leadership tour de force is based on research and first-person interviews with 125 of today’s top leaders—with some surprising results. In this important book, acclaimed former Medtronic CEO Bill George and coauthor Peter Sims share the wisdom of these outstanding leaders and describe how you can develop as an authentic leader. True North presents a concrete and comprehensive program for leadership success and shows how to create your own Personal Leadership Development Plan centered on five key areas: Knowing your authentic self Defining your values and leadership principles Understanding your motivations Building your support team Staying grounded by integrating all aspects of your life True North offers an opportunity for anyone to transform their leadership path and become the authentic leader they were born to be. Personal, original, and illuminating stories from Warren Bennis, Sir Adrian Cadbury, George Shultz (former U.S. secretary of state), Charles Schwab, John Whitehead (Cochairman, Goldman Sachs), Anne Mulcahy (CEO, Xerox), Howard Schultz (CEO, Starbucks), Dan Vasella (CEO, Novartis), John Brennan (Chairman, Vanguard), Carol Tome (CFO, Home Depot), Donna Dubinsky (CEO/cofounder, Palm), Alan Horn (President, Warner Brothers), Ann Moore (CEO, Time, Inc.) and many others illustrate the transitions that shape the type of leaders who will thrive in the 21st century. Bill George (Cambridge, MA) has spent over 30 years in executive leadership positions at Litton, Honeywell, and Medtronic. As CEO of Medtronic, he built the company into the world’s leading medical technology company as its market capitalization increased from $1.1 billion to $60 billion. Since 2004, he has been a professor at the Harvard Business School. His 2004 book Authentic Leadership (0-7879-7528-1) was a BusinessWeek bestseller. Peter Sims (San Francisco, CA) established “Leadership Perspectives,” a course on leadership development at the Stanford Graduate School of Business and cofounded the London office of Summit Partners, a leading investment firm. Their Web site is www.truenorthleaders.com.
Author: Trista Kragh
Publisher:
ISBN:
Category :
Languages : en
Pages : 0
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Book Description
The Foundation of Authentic Leadership - Principles of True Success Level Two Course Two: Kingdom Economics and Business Principles
Author: Philip Becnel
Publisher: Charles C Thomas Publisher
ISBN: 039809439X
Category : Law
Languages : en
Pages : 268
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Book Description
This is the only book in existence that discusses the process of documenting an investigation from start to finish. It presents just about everything an investigator needs to know regarding how to document an investigation. This new edition builds upon the principles outlined in the first edition, but the new edition has a criminal defense bent, with numerous case examples provided that include insurance claims and civil litigation, criminal defense, murders, sexual assaults, and other serious felonies, particularly wrongful convictions. These require meticulous documentation. Proper documentation matters most in criminal cases. This book therefore will focus also on the rights of those accused of crimes. The first chapter discusses the five primary principles of investigative documentation: taking comprehensive notes; documenting every effort to contact witnesses and all surveillance; preparing reports whenever there is any possibility of needing to testify; taking verbatim statements from hostile witnesses and declarations from friendly witnesses; and providing all case documents to the client or maintaining a document retention plan. The second chapter details the numerous misconceptions pertaining to investigative documentation. This chapter sets the stage for the remaining chapters on note-taking, running resumes, reports, statements, and documentation retention. Each chapter is broken down into four or five sections that approximate the methods used to complete that particular documentary endeavor. The book also contains an exhaustive appendix that many investigators will find to be very useful. This is an advanced book for people who already have the necessary skills to do an investigation. By following the principles outlined in this book, investigators will see the quality of their investigations improve markedly and ultimately be more successful. Although the authors have chosen to refocus the second edition on criminal defense investigations, where proper documentation is most important, the principles herein remain the benchmark of how to document any investigation in the private sector.
Author: Dr. Divya Agrawal
Publisher: Thakur Publication Private Limited
ISBN: 9354800270
Category : Education
Languages : en
Pages : 398
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Book Description
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Author: Mandy B. Anderson
Publisher:
ISBN: 9781737909965
Category :
Languages : en
Pages : 0
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Book Description
AUTHENTIC is the second book of the RAYMA Foundations? Leadership Curriculum Series. It includes seven leadership principles to help you lead authentically through: embracing brokenness; finding courage; overcoming insecurities; growing your faith; identifying your values; fostering a positive mindset; and building trust. Each engaging lesson, and the thought-provoking questions that follow, help you make intentional strides toward leading authentically while tracking your progress. Learn more about the RAYMA Foundations curriculum, and how to become a RAYMA Foundations Certified Coach, at www.raymafoundations.com.
Author: George Kao
Publisher:
ISBN:
Category :
Languages : en
Pages : 79
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Book Description
This edition has more than 80% new material compared to the 1st edition. What you'll get from this book is the inspiration to show up and create your authentic content, and to do it consistently. By being prolific in creating, and generous in sharing authentically online, you will naturally grow an audience of true fans. Some of your fans will, of course, become your clients or students. More importantly, you will enter a vibrant state of creativity that brings benefit into many areas of your business and life.