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Author: William M. Pride
Publisher:
ISBN: 9780395854730
Category : Marketing
Languages : en
Pages : 768
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Book Description
Author: William M. Pride
Publisher:
ISBN: 9780395854730
Category : Marketing
Languages : en
Pages : 768
Get Book Here
Book Description
Author: William M. Pride
Publisher: South Western Educational Publishing
ISBN: 9780324834260
Category : Marketing
Languages : en
Pages : 752
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Book Description
Perfect for students of all backgrounds and interest levels, Pride and Ferrell’s MARKETING 2010, INTERNATIONAL EDITION, combines a thorough overview of essential marketing principles with a visually engaging, reader-friendly presentation. This popular, proven text and a full range of supplemental learning resources (including podcasts, videos, and an interactive marketing plan) provide students with the knowledge and decision making skills they’ll need to succeed in today’s competitive business environment. MARKETING 2010, INTERNATIONAL EDITION, includes coverage of current marketing strategies and concepts, as well as extensive real-world examples, including material on globalization, customer relationship management, supply chain management, and the latest e-commerce models. The new edition also incorporates important topics drawn from the rapidly changing world of modern business, including social and environmental responsibility, entrepreneurship, and pop culture marketing.
Author:
Publisher:
ISBN: 9781337537551
Category :
Languages : en
Pages :
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Book Description
Author: William M. Pride
Publisher: South-Western Pub
ISBN: 9781111526191
Category : Business & Economics
Languages : en
Pages : 653
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Book Description
Combines a thorough overview of essential marketing principles with a visually-engaging, reader-friendly presentation. This popular, proven text provides students with the knowledge and decision-making skills they'll need to succeed in today's competitive business environment. You will find important topics drawn from the rapidly-changing world of modern business including social and environmental responsibility, sustainability, globalization, entrepreneurship, and marketing through transitional times.
Author: Matthew Todd
Publisher: Simon and Schuster
ISBN: 1681885239
Category : History
Languages : en
Pages : 97
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Book Description
In June 1969, police raided New York gay bar the Stonewall Inn. Pride charts the events of that night, the days and nights of rioting that followed, the ensuing organization of local members of the community, and the 50+ years since in which activists and ordinary people have dedicated their lives to reversing the global position. Pride documents the milestones in the fight for equality, from the victories of early activists, to the gradual acceptance of the LGBTQ+ community in politics, sports, and the media and the landmark court cases that helped to ban discrimination, permit marriage, and help in the fight for equality. This wide-reaching text covers key figures and notable moments, events, and breakthroughs a wealth of rare images and documents, as well as moving essays from key witnesses to the era. Pride is a unique and comprehensive account of the ongoing challenges facing the LGBTQ community, and a celebration of the equal rights that have been won for many as a result of the sacrifices and passion of this mass movement. Includes personal testimonies from: Travis Alabanza, Bisi Alimi, Georgina Beyer, Jonathan Blake, Deborah Brin, Maureen Duffy, David Furnish, Nan Goldin, Asifa Lahore, Paris Lees, Lewis Oakley, Reverend Troy Perry, Darryl Pinckney, Jake Shears, Judy Shepard, and Will Young.
Author: Lewis Laney
Publisher: Ryland Peters & Small
ISBN: 1912983257
Category : Social Science
Languages : en
Pages : 130
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Book Description
Celebrate the LGTBQ community with this small but perfectly formed guide to Pride. What began as a protest for gay rights following the Stonewall riots of 1969 in New York has grown to become a global celebration of LGBTQ culture. In the 50-odd years since the original protest, and what is now widely accepted to be the first Pride march – Christopher Street Liberation Day, 1970 – Pride events are now attended by millions each year, celebrating how far we've come, recognising where we have to go and highlighting important causes in the queer community. The Little Book of Pride is a concise look at everything you need to know about Pride, revealing the history, the key people involved, the best Pride events around the world, inspirational quotes from famous queers, Pride facts and a fun Pride survival guide.
Author: Ibi Zoboi
Publisher: HarperCollins
ISBN: 0062564072
Category : Young Adult Fiction
Languages : en
Pages : 247
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Book Description
In a timely update of Jane Austen's Pride and Prejudice, National Book Award finalist Ibi Zoboi skillfully balances cultural identity, class, and gentrification against the heady magic of first love in her vibrant reimagining of this beloved classic. A smart, funny, gorgeous retelling starring all characters of color. Zuri Benitez has pride. Brooklyn pride, family pride, and pride in her Afro-Latino roots. But pride might not be enough to save her rapidly gentrifying neighborhood from becoming unrecognizable. When the wealthy Darcy family moves in across the street, Zuri wants nothing to do with their two teenage sons, even as her older sister, Janae, starts to fall for the charming Ainsley. She especially can’t stand the judgmental and arrogant Darius. Yet as Zuri and Darius are forced to find common ground, their initial dislike shifts into an unexpected understanding. But with four wild sisters pulling her in different directions, cute boy Warren vying for her attention, and college applications hovering on the horizon, Zuri fights to find her place in Bushwick’s changing landscape, or lose it all. "Zoboi skillfully depicts the vicissitudes of teenage relationships, and Zuri’s outsize pride and poetic sensibility make her a sympathetic teenager in a contemporary story about race, gentrification, and young love." (Publishers Weekly, "An Anti-Racist Children's and YA Reading List")
Author: G. Tomas M. Hult
Publisher: Thomson South-Western
ISBN: 9781133190974
Category : Marketing
Languages : en
Pages : 560
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Book Description
Popular with readers from all backgrounds and interest levels, MARKETING FOUNDATIONS, 5E, International Edition introduces you to the essentials and latest trends in marketing with strong visuals and stimulating, timely discussions. Meaningful coverage of current marketing strategies and concepts includes social media, entrepreneurship, sustainability, globalization, customer relationship management, supply chain management, and e-commerce models. Emerging topics, such as social and environmental responsibility, entrepreneurship, and marketing during transitional times depict the changing nature of business, keeping you in touch with and prepared for a competitive world. Hult enhances this edition by offering up a unique, global perspective through real-world examples and commentary on significant international-specific marketing concepts and practices. Illustrating the issues with captivating photos, screenshots, advertisements, and examples from real life, MARKETING FOUNDATIONS, 5E, International Edition also offers a variety of modern learning supplements, such as podcasts, videos, and an interactive marketing plan, to help you develop the practical decision-making skills you need for professional success.
Author: Michael Genhart
Publisher:
ISBN: 9781433830877
Category : Juvenile Nonfiction
Languages : en
Pages : 0
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Book Description
A must-have primer for young readers and a great gift for pride events and throughout the year, beautiful colors all together make a rainbow in Rainbow: A First Book of Pride. This is a sweet ode to rainbow families, and an affirming display of a parent's love for their child and a child's love for their parents. With bright colors and joyful families, this book celebrates LGBTQ+ pride and reveals the colorful meaning behind each rainbow stripe. Readers will celebrate the life, healing, light, nature, harmony, and spirit that the rainbows in this book will bring.
Author: Mosca, Fabrizio
Publisher: IGI Global
ISBN: 1799858839
Category : Business & Economics
Languages : en
Pages : 351
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Book Description
In recent times, the advent of new technologies, the concerns about sustainability, and the new tastes of the youngest generations of luxury consumers have affected the traditional dynamics of the luxury goods markets. These emerging issues have caused significant changes in the marketing of luxury goods. Sustainable development is not a new practice in the luxury market but is of increasing importance. The real challenge is for luxury companies to overcome the residual corporate social responsibility perspective to embrace a real integration of environmental, ethical, and social concerns into the corporate strategy. Integrated output and sustainable processes, the introduction of non-financial reporting as operational practice, and a new orientation to circular economy practices are emerging issues that still today request for a deeper exploration both on the academic and managerial point of view. Digitalization is another relevant issue that is reshaping the business model of luxury companies. Big data, blockchain, omnichannel experience, and digital customer experience represent the main digital challenges that luxury brand companies are facing nowadays. Luxury brands must keep up with these digital demands and sustainability concerns to maintain their position in the global market. Developing Successful Global Strategies for Marketing Luxury Brands upgrades the most relevant theoretical frameworks and empirical research about the marketing of luxury goods. This book is focused on contemporary issues affecting luxury industries such as digital transformation (blockchain, big data, analytics, innovation processes), sustainable development, changes in luxury consumers’ behavior, integration between physical and online channels, and the development of social media marketing strategies. Chapters will cover areas of marketing, management, buyer behavior, and international business, creating a multidisciplinary approach for this book. This book is ideal for scholars, local government agencies and public bodies, managers, luxury business owners, along with practitioners, stakeholders, researchers, academicians, and students who are interested in emerging issues affecting the luxury market, such as sustainability and digital transformation.
