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Author:
Publisher: Amherst Media
ISBN: 1608958728
Category : Photography
Languages : en
Pages : 129
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Book Description
Portrait photographers agree that one of the most important yet shrouded aspects of running a successful business is accurately pricing your products for profit. Some charge too little, then scramble to photograph and edit photos for throngs of clients, only to become overwhelmed and burn out. Others price too low initially, just to get people in the door, but soon mark up their prices and lose clients to new photographers who charge rock-bottom prices. There are still others who price themselves out of the game right out of the gate. Jeff Smith, owner of two thriving portrait studios teaches you how to tackle one of photography’s most vexing problems—working out a pricing structure that allows you to cover your costs and clear a profit that you can live comfortably with. Smith begins by showing you methods that he—and countless other pros—have used in a misguided attempt to reap a great cash flow, helping you avoid time-and-revenue-burning missteps. Next, he walks you through the process of figuring out where your money goes—How much should you shell out for new equipment? What falls into the category of “overhead?” How much do you need to pay your staff and yourself?—and then moves on to show ways to cut costs, price individual prints and packages, maintain your desired business volume, retain existing clients, and delegate tasks in order to work smartly toward profitability—all while enjoying your work and achieving professional and creative satisfaction.
Author:
Publisher: Amherst Media
ISBN: 1608958728
Category : Photography
Languages : en
Pages : 129
Get Book Here
Book Description
Portrait photographers agree that one of the most important yet shrouded aspects of running a successful business is accurately pricing your products for profit. Some charge too little, then scramble to photograph and edit photos for throngs of clients, only to become overwhelmed and burn out. Others price too low initially, just to get people in the door, but soon mark up their prices and lose clients to new photographers who charge rock-bottom prices. There are still others who price themselves out of the game right out of the gate. Jeff Smith, owner of two thriving portrait studios teaches you how to tackle one of photography’s most vexing problems—working out a pricing structure that allows you to cover your costs and clear a profit that you can live comfortably with. Smith begins by showing you methods that he—and countless other pros—have used in a misguided attempt to reap a great cash flow, helping you avoid time-and-revenue-burning missteps. Next, he walks you through the process of figuring out where your money goes—How much should you shell out for new equipment? What falls into the category of “overhead?” How much do you need to pay your staff and yourself?—and then moves on to show ways to cut costs, price individual prints and packages, maintain your desired business volume, retain existing clients, and delegate tasks in order to work smartly toward profitability—all while enjoying your work and achieving professional and creative satisfaction.
Author: Jeff Smith
Publisher: Amherst Media
ISBN: 1608958736
Category : Photography
Languages : en
Pages : 128
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Book Description
Portrait photographers agree that one of the most important yet shrouded aspects of running a successful business is accurately pricing your products for profit. Some charge too little, then scramble to photograph and edit photos for throngs of clients, only to become overwhelmed and burn out. Others price too low initially, just to get people in the door, but soon mark up their prices and lose clients to new photographers who charge rock-bottom prices. There are still others who price themselves out of the game right out of the gate. Jeff Smith, owner of two thriving portrait studios teaches you how to tackle one of photography’s most vexing problems—working out a pricing structure that allows you to cover your costs and clear a profit that you can live comfortably with. Smith begins by showing you methods that he—and countless other pros—have used in a misguided attempt to reap a great cash flow, helping you avoid time-and-revenue-burning missteps. Next, he walks you through the process of figuring out where your money goes—How much should you shell out for new equipment? What falls into the category of “overhead?” How much do you need to pay your staff and yourself?—and then moves on to show ways to cut costs, price individual prints and packages, maintain your desired business volume, retain existing clients, and delegate tasks in order to work smartly toward profitability—all while enjoying your work and achieving professional and creative satisfaction.
Author: Alicia Caine
Publisher:
ISBN: 9780134181707
Category : Commercial photography
Languages : en
Pages :
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Book Description
Author: Anthony Morganti
Publisher: Independently Published
ISBN: 9781726885676
Category : Photography
Languages : en
Pages : 78
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Book Description
Take the anxiety and drudgery out of pricing your photography and stop losing money!The 2019 Guide to Pricing Your Photography will help you determine what your cost of doing business is, give you tips on how to negotiate fees, and give you current market prices for twenty (20) different types of professional photography, including: Band Photography Birthing Sessions Boudoir Concert Photography Corporate Photography Engagement Sessions Event Photography Fine Art (Print Sales) General Portraiture Magazine Photography Mini Sessions Newborn Photography Photojournalism Prom Photography School Pictures Senior Photography Social Media Influencer Photography Sport Team Photography Wedding Photography A La Carte Sales Written by the popular photography educator, Anthony Morganti, who is known for his concise, no-nonsense, photography training, you'll find this guide to follow Anthony's no-frills, no-fluff, teaching philosophy.
Author: Donald Hood
Publisher: CreateSpace
ISBN: 9781495920721
Category : Photography
Languages : en
Pages : 26
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Book Description
When I began my photography business back in the 80's there was little resource available to learn the business side of photography. Most of the established studios guarded their secrets like they were gold, and there was no internet to jump on and research. I paid a lot of money going to a lot of photography specific business workshops, and lost a lot more money in trial and error. Now days it's just a matter of searching the web for any information you want to obtain. So when I was approached about doing a workbook on pricing, I thought it was pointless since anyone interested could just google and find more pricing guides than anyone could ever use anyway, but to my surprise, the things I found were either ridiculously priced, weren't relative to the portrait photography industry, or worse were written by someone who obviously has not been through the ups and downs of running a real business. If you haven't experienced all the waves an entrepreneur gets bombarded with, then there's no way you can plan on how to weather them. I have seen times in my business when I laughed all the way to the bank, as well as times when I stayed late at the studio frantically devising promotions to generate cash flow. The good thing of having a business of any kind survive the ebb and flow that multiple years brings, is you learn to separate the real from the maybe. A good sales person can have you smiling as you write your check to advertise on their new sky writing billboard venture. But then a few weeks or months later, as you realize you might have overstepped your advertising budget, a lot, and you're cutting money from another department, usually your own take home cash, you vow to never be taken by a big smile again. I've been there, and unfortunately still to this day I forget it sometimes. That is until I'm sitting at the studio late frantically devising a promotion to generate cash flow. My point is although I still stumble sometimes, I have figured out an awful lot along the way. One thing is how to price so I can weather the storms more easily. Through many different methods I've learned throughout the years from many different business models, I have come up with the formula that has served me well for many years. Once you complete this simple workbook, you can raise profit, add product, calculate sale items, and about anything else you need to do with pricing by simply modifying the numbers. If an expense goes up, change that expense and recalculate. If you're ready for more profit, change the old figure for the new one you want and recalculate. This workbook is laid out to be taken one step at a time. If you do that, you will naturally progress to the end. You can't skip around or the numbers won't make sense. I hope this enables you to see your business in a whole new light. Once you know what's going on it will become a lot less headache and a lot more fun.
Author: Alicia Caine
Publisher: Peachpit Press
ISBN: 0134181697
Category : Photography
Languages : en
Pages : 345
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Book Description
In this practical guide, photography pricing guru Alicia Caine takes the anxiety and drudgery out of the pricing process for portrait and wedding photographers, showing how to keep the process as simple and painless as possible. Alicia starts by breaking down such daunting topics as managing your budget and expenses and determining how much work you can take on, and then explains the importance of understanding what your client wants and researching the marketplace. She shows how to reverse-engineer your pricing, create a pricing sheet, and present your pricing to your clients. Focusing mainly on portrait pricing, she also explores how to achieve consistent pricing across your photography services, with a chapter on specialty sessions that covers the particularities of pricing weddings and mini sessions. Along the way, you’ll encounter nearly 20 worksheets designed to help you move from learning the necessary steps and tasks to actual implementation, a key obstacle for many photographers. As an added bonus, Alicia provides an “Expert’s Guide” on how to get paid what you’re worth based on your expertise in a particular niche, which can potentially increase your value in the marketplace. In this special section, you’ll learn how positioning yourself as an authority on a particular topic can help you bring in more potential clients. Features the friendly, approachable voice of photography pricing expert Alicia Caine, whose mentoring and coaching have endeared her to thousands of photographers. Includes worksheets and a gross earning calculator (also available via download) to help you with key steps in the process, covering such topics as how to determine your hourly value, how to think about and set up collections and specialty products, how to figure out your costs of goods sold, and much more. Incorporates lightness, fun, and compassion to help photographers more easily approach the challenging and often mundane topic of pricing.
Author: Michal Heron
Publisher: Simon and Schuster
ISBN: 1621532569
Category : Performing Arts
Languages : en
Pages : 160
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Book Description
Written by successful freelance photographers, this classic trade reference tool provides photographers with a wealth of time-tested information on everything from estimating prices, identifying pricing factors, and negotiating fair deals. Topics discussed include practical information on the economics of photography, cutting-edge negotiation techniques, pricing guidance for photography buyers, how to structure prices to fit any type of market and usage, how to define prices in a way that guarantees long-term profitability, and the specifics of pricing electronic media. A must-have addition to every photographer’s bookshelf.
Author: Mark Stiving
Publisher: Entrepreneur Press
ISBN: 1613081219
Category : Business & Economics
Languages : en
Pages : 220
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Book Description
AM I PRICING RIGHT? Every business owner is haunted by this fundamental question. Expert pricing strategist Mark Stiving draws upon more than 15 years of experience in profitable pricing and delivers a practical plan to help you confidently answer. Price—it’s most powerful marketing tool you have— and the least understood. Zeroing in on the areas where your efforts will generate the greatest impact, Stiving breaks down critical pricing concepts and provides the blueprint to integrate proven pricing strategies into your growth plans. Be empowered to strengthen your pricing structure to withstand any conditions, dramatically elevating your company performance, position, and profits for long-term success. Learn how to: Set prices that drive your market position Correctly use costs to make profitable pricing decisions Implement value-based pricing to charge what customers are willing to pay Use price segmentation to leverage value and capture new business Cash-in on complementary products and product versions with portfolio pricing Prepare for changing conditions pricing strategically now Following in the footsteps of sited examples including Apple, BMW, McDonalds, Mercedes, and other market leaders, learn how to create a powerful price strategy that does more than cover costs.
Author: Stephen Dennstedt
Publisher:
ISBN: 9781478385424
Category :
Languages : en
Pages : 0
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Book Description
Expat Journal: Postcards from the Edge, draws heavily from Mr. Dennstedt's travel blog of the same name. It chronicles his transition from commercial banker to expatriate and international photographer, and the events that led up to this life-altering change. Often witty and funny, it also touches on serious subjects: Death, divorce, Vietnam, Cuban cigars, Scotch Whisky, beautiful women and a little gecko named Pedro Gonzalez. It is hoped that this first volume will be part of an ongoing series.
Author: Matt Tommey
Publisher: Independently Published
ISBN:
Category :
Languages : en
Pages : 104
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Book Description
How to Price Your Art is a comprehensive guide that enables visual artists to price their work confidently and with profit in mind. Whether you are new to pricing your art or have been an artist for years and are simply wanting to develop a pricing strategy for your art business, this book will give you everything you need. You can absolutely learn how to price your artwork with confidence inside the pages of this book. And I'd love to show you how, especially if you're still pricing your art based on what you "think" it's worth and constantly second-guessing yourself. Knowing how to price your art means the difference between barely making ends meet and actually making money with your art. It enables you to build your art business, create income and have the impact you dream of as an artist. It's the difference between an expensive hobby and a profitable business. If you're like most artists, knowing how to price your art is a constant frustration which takes the joy right out of creating. Add to that the confusion of trying to understand how things like where you live, the type of art you create and your experience level fit in to your pricing and it can be downright overwhelming! Thankfully, pricing your artwork doesn't have to be a mystery, anymore! Inside this book, I'll teach you: 7 Factors that Determine Art Pricing An Easy Pricing Formula for Pricing Your Art How to Make a Profit on Every Sale 5 Keys to Creating a Pricing Strategy Why Fear of Raising Your Prices is All In Your Head My Biggest Pricing Mistakes and How to Avoid Them Plus you'll be getting a copy of my Art Pricing Worksheet which will make pricing your art super easy for you. I'll also be covering important topics including: Why Uniqueness Commands Higher Prices How to Price for Retail, Wholesale & Consignment Perception Influences Pricing Accounting for Packing, Shipping & Taxes Where to Start If You've Never Sold Anything How to Create Multiple Price Points Knowing When to Increase Your Prices Should you list your prices on your website? Discounts & Bonuses Every day that goes by you're not pricing your art profitably is one more day that's costing you the time, money, freedom and impact you were designed to make in the world. The longer you keep doing this, the more money you're literally throwing down the drain.
