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Author: Dale FURTWENGLER
Publisher: AMACOM Div American Mgmt Assn
ISBN: 0814415180
Category : Business & Economics
Languages : en
Pages : 237
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Book Description
Many small business owners are trapped by industry pricing and market misconceptions, when they could be compensated for the true value of the product or service being offered. The low price they feel compelled to offer limits their ability to generate profits which, in turn, slows their response to changing customer needs. The good news is that a business can command almost any price it chooses by focusing on the value—not the cost—to the customer. Pricing for Profit shows businesspeople how to break out of the stranglehold of industry pricing and charge more for their wares (regardless of the competition) without alienating their customers. Readers will learn how to: • Quantify the value of their products or services • Distinguish between price buyers and value buyers • Bundle their offerings for competitive advantage and increased customer value • Craft a powerful marketing message that communicates value • Generate more unit sales and close more sales overall, at higher prices • Make more money with less effort Filled with easy-to-use formulas, sample scripts, clear examples, instructive exercises, and more, this accessible and practical guide is a must-read for businesspeople who want to be well-paid for the value they provide.
Author: Dale FURTWENGLER
Publisher: AMACOM Div American Mgmt Assn
ISBN: 0814415180
Category : Business & Economics
Languages : en
Pages : 237
Get Book Here
Book Description
Many small business owners are trapped by industry pricing and market misconceptions, when they could be compensated for the true value of the product or service being offered. The low price they feel compelled to offer limits their ability to generate profits which, in turn, slows their response to changing customer needs. The good news is that a business can command almost any price it chooses by focusing on the value—not the cost—to the customer. Pricing for Profit shows businesspeople how to break out of the stranglehold of industry pricing and charge more for their wares (regardless of the competition) without alienating their customers. Readers will learn how to: • Quantify the value of their products or services • Distinguish between price buyers and value buyers • Bundle their offerings for competitive advantage and increased customer value • Craft a powerful marketing message that communicates value • Generate more unit sales and close more sales overall, at higher prices • Make more money with less effort Filled with easy-to-use formulas, sample scripts, clear examples, instructive exercises, and more, this accessible and practical guide is a must-read for businesspeople who want to be well-paid for the value they provide.
Author: William R. Berends
Publisher: William R. Berends
ISBN: 0973544007
Category : Marketing
Languages : en
Pages : 144
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Book Description
Author: Gilbert Abraham-Frois
Publisher: Cambridge University Press
ISBN: 0521395321
Category : Business & Economics
Languages : en
Pages : 301
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Book Description
Offers re-evaluation of the relationship between processes of accumulation and aspects of distribution, in the light of advances made by von Neumann and Sraffa.
Author: Karl Marx
Publisher: Good Press
ISBN:
Category : Fiction
Languages : en
Pages : 61
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Book Description
"Wage-Labour and Capital" was derived from Marx's lectures to the German Workmen's Club of Brussels in 1847, during a period of great political upheaval. The relationship between wage labor and capital is a central concept in Marx's political economy analysis. This book is essential for understanding the evolution of Marxist theory.
Author: United States. Congress. House. Committee on Armed Services. Subcommittee for Special Investigations
Publisher:
ISBN:
Category : Aircraft industry
Languages : en
Pages : 1674
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Book Description
Includes contractual data from each aircraft company represented, submitted in answer to a Subcom questionnaire. North American Aviation, Inc. (p. 1387-1559). Glenn L. Martin Co. (p. 1614-1753). Boeing Co. (p. 1880-1932). Fairchild Engine and Airplane Corp. (p. 2002-2056). Grumman Aircraft Engineering Corp. (p. 2092-2117). McDonnell Aircraft Corp. (p. 2166-2191). Douglas Aircraft Co. (p. 2232-2363). Republic Aviation Corp. (p. 2392-2452). Chance Vought Aircraft, Inc. (p. 2489-2503). Lockheed Aircraft Corp. (p. 2538-2561). Convair div, General Dynamics Corp. (p. 2616-2638). Northrup Aircraft, Inc. (p. 2701-2725).
Author: John L. Daly
Publisher: John Wiley & Sons
ISBN: 0471221597
Category : Business & Economics
Languages : en
Pages : 288
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Book Description
Bei der Festlegung eines Produktpreises gibt es drei Möglichkeiten. Wird der Preis zu hoch angesetzt, verkauft sich das Produkt schlecht; wird er zu niedrig angesetzt, wird die Arbeit unrentabel. Nur dann, wenn der Preis produktangemessen ist, schlägt sich dies in guten Absatzzahlen und entsprechendem Gewinn für das Unternehmen nieder. Ebenso wie Activity-Based Costing (ABC - auslastungsorientierte Kostenrechnung) und Activity-Based Management (ABM - Prozesskostenmanagement) die Kostenrechnung revolutioniert haben, liefert die Methode des Activity-Based Pricing (kostenorientierte Preisgestaltung) einen disziplinierten Ansatz für die Preisbestimmung. Activity-Based Pricing berücksichtigt die tatsächlichen Produktions- und Servicekosten, die mit Hilfe des Activity-Based Costing exakt ermittelt werden können. Auf diese Weise kann man den Preis für das jeweilige Produkt genau festlegen. "Pricing for Profitability" erläutert ausführlich, wie ABC- und ABM-Verfahren angewendet werden müssen, um eine Preisgestaltung mit maximaler Gewinnaussicht zu erreichen. Darüber hinaus werden auch Preisstrategien für absatzstarke/absatzschwache Produkte sowie für komplexe und einfache Produkte diskutiert, die sich vom "Durchschnitt" abheben. "Pricing for Profitability" - Ein nützlicher Leitfaden für alle wettbewerbs- und gewinnorientierten Finanzleiter und Controller.
Author: Katrina Avila Munichiello
Publisher: Tuttle Publishing
ISBN: 9780804848992
Category : Literary Collections
Languages : en
Pages : 256
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Book Description
A Tea Reader contains a selection of stories that cover the spectrum of life. This anthology shares the ways that tea has changed lives through personal, intimate stories. Read of deep family moments, conquered heartbreak, and peace found in the face of loss. A Tea Reader includes stories from all types of tea people: people brought up in the tea tradition, those newly discovering it, classic writings from long-ago tea lovers and those making tea a career. Together these tales create a new image of a tea drinker. They show that tea is not simply something you drink, but it also provides quiet moments for making important decisions, a catalyst for conversation, and the energy we sometimes need to operate in our lives. The stories found in A Tea Reader cover the spectrum of life, such as the development of new friendships, beginning new careers, taking dream journeys, and essentially sharing the deep moments of life with friends and families. Whether you are a tea lover or not, here you will discover stories that speak to you and inspire you. Sit down, grab a cup, and read on.
Author: United States. Congress. House. Committee on Armed Services
Publisher:
ISBN:
Category :
Languages : en
Pages : 1698
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Book Description
Author: Hermann Simon
Publisher: Springer
ISBN: 3319204009
Category : Business & Economics
Languages : en
Pages : 231
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Book Description
The world’s foremost expert on pricing strategy shows how this mysterious process works and how to maximize value through pricing to company and customer. In all walks of life, we constantly make decisions about whether something is worth our money or our time, or try to convince others to part with their money or their time. Price is the place where value and money meet. From the global release of the latest electronic gadget to the bewildering gyrations of oil futures to markdowns at the bargain store, price is the most powerful and pervasive economic force in our day-to-day lives and one of the least understood. The recipe for successful pricing often sounds like an exotic cocktail, with equal parts psychology, economics, strategy, tools and incentives stirred up together, usually with just enough math to sour the taste. That leads managers to water down the drink with hunches and rules of thumb, or leave out the parts with which they don’t feel comfortable. While this makes for a sweeter drink, it often lacks the punch to have an impact on the customer or on the business. It doesn’t have to be that way, though, as Hermann Simon illustrates through dozens of stories collected over four decades in the trenches and behind the scenes. A world-renowned speaker on pricing and a trusted advisor to Fortune 500 executives, Simon’s lifelong journey has taken him from rural farmers’ markets, to a distinguished academic career, to a long second career as an entrepreneur and management consultant to companies large and small throughout the world. Along the way, he has learned from Nobel Prize winners and leading management gurus, and helped countless managers and executives use pricing as a way to create new markets, grow their businesses and gain a sustained competitive advantage. He also learned some tough personal lessons about value, how people perceive it, and how people profit from it. In this engaging and practical narrative, Simon leaves nothing out of the pricing cocktail, but still makes it go down smoothly and leaves you wanting to learn more and do more—as a consumer or as a business person. You will never look at pricing the same way again.
Author: Erkin Bairam
Publisher: Routledge
ISBN: 1351768905
Category : Business & Economics
Languages : en
Pages : 181
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Book Description
This title was first published in 2001. The objective of this book is to discuss specification and applications of new production, cost and profit functions. It is aimed at specialists in production, economic growth, costs, profits and applied econometrics in particular.
