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Author: Dermot H. McKeone
Publisher: Gower Publishing, Ltd.
ISBN: 9780566075780
Category : Business & Economics
Languages : en
Pages : 268
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Book Description
Dermot McKeone's book shows how, with the aid of today's powerful technology, the impact an organization makes in the media can be monitored and evaluated - against the competition if necessary. Using examples and case studies of high profile companies, he describes the various methods available for analysing media coverage (both printed and broadcast) and discusses the costs and benefits involved. He explains how to identify target audiences and choose appropriate messages, demonstrating how media coverage translates into corporate image in the marketplace. Analysing and evaluating media coverage, argues Mr McKeone, should be part of a systematic corporate communications programme, and it is this strategic perspective that makes his book so valuable.
Author: Dermot H. McKeone
Publisher: Gower Publishing, Ltd.
ISBN: 9780566075780
Category : Business & Economics
Languages : en
Pages : 268
Get Book Here
Book Description
Dermot McKeone's book shows how, with the aid of today's powerful technology, the impact an organization makes in the media can be monitored and evaluated - against the competition if necessary. Using examples and case studies of high profile companies, he describes the various methods available for analysing media coverage (both printed and broadcast) and discusses the costs and benefits involved. He explains how to identify target audiences and choose appropriate messages, demonstrating how media coverage translates into corporate image in the marketplace. Analysing and evaluating media coverage, argues Mr McKeone, should be part of a systematic corporate communications programme, and it is this strategic perspective that makes his book so valuable.
Author: Andrew Brogan
Publisher: University of Virginia Press
ISBN: 0813940958
Category : Nature
Languages : en
Pages : 321
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Book Description
Established in 1836, the Bristol Zoo is the world’s oldest surviving zoo outside of a capital city and has frequently been at the vanguard of zoo innovation. In The Wild Within, Andrew Flack uses the experiences of the Bristol Zoo to explore the complex and ever-changing relationship between human and beast, which in many cases has altered radically over time. Flack recounts a history in which categories and identities combined, converged, and came into conflict, as the animals at Bristol proved to be extremely adaptive. He also reveals aspects of the human-animal bond, however, that have remained remarkably consistent not only throughout the zoo’s existence but for centuries, including the ways in which even the captive animals with the most distinct qualities and characteristics are misunderstood when viewed through an anthropocentric lens. Flack strips back the layers of the human-animal relationship from those rooted in objectification and homogenization to those rooted in the recognition of consciousness and individual experience. The multifaceted beasts and protean people in The Wild Within challenge a host of assumptions--both within and outside the zoo--about what it means to be human or animal in the modern world.
Author: Michael Bailey
Publisher: Routledge
ISBN: 1134112106
Category : Language Arts & Disciplines
Languages : en
Pages : 306
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Book Description
Based on the work of media historian, James Curran, Narrating Media History explores British media history as a series of competing narratives. This unique and timely collection brings together leading international media history scholars, not only to identify and contrast the various interrelationships between media histories, but also to encourage dialogue between different historical, political, and theoretical perspectives including: liberalism, feminism, populism, nationalism, libertarianism, radicalism and technological determinism. Essays by distinguished academics cover television, radio, newspaper press and advertising (among others) and illustrate the particularities, affinities, strengths and weaknesses within media history. Each section includes a brief introduction by the editor, with discussion topics and suggestions for further reading, making this an invaluable guide for students of media history.
Author:
Publisher:
ISBN:
Category : Engineering
Languages : en
Pages : 432
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Book Description
Author: National Archives of Hungary
Publisher: Walter de Gruyter
ISBN: 3110968649
Category : History
Languages : en
Pages : 472
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Book Description
Author: Association of Special Libraries and Information Bureaux (Great Britain)
Publisher:
ISBN:
Category : Libraries
Languages : en
Pages : 450
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Book Description
Author: Sheila Lumby
Publisher:
ISBN:
Category :
Languages : en
Pages : 174
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Book Description
Author: Richard Buckner
Publisher: Black Sparrow Press
ISBN: 9781574232448
Category : Fiction
Languages : en
Pages : 100
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Book Description
A debut prose-poem collection from the cult singer-songwriter.
Author: Louise McDonald
Publisher: Routledge
ISBN: 1000206076
Category : Literary Criticism
Languages : en
Pages : 389
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Book Description
This feminist investigation of the works of Clemence Dane joins the growing body of research into the relationship of female-authored texts to the ideology and cultural hegemony of the Edwardian and inter-war period. An amalgam of single-author study and thematic period analysis, through sustained cultural engagement, this book explores Dane’s journalism, drama and fiction to interrogate a range of issues: inter-war women’s writing, the Middlebrow, feminism, (homo) sexuality, liberal politics, domesticity, and concepts of the spinster. It examines form and a range of fictional genres: drama, bildungsroman, detective fiction, historical saga and gothic fiction. It relates back to the genre writing of comparable authors. These include Rosamond Lehmann, Vita Sackville-West, Ivy Compton-Burnett, Dorothy Strachey, Dodie Smith, Rachel Ferguson, May Sinclair, Sylvia Townsend Warner, Daphne Du Maurier, G.B.Stern, and detective writers: Dorothy L. Sayers, Agatha Christie, Gladys Mitchell, Marjorie Allingham and Ngaio Marsh. Offering a picture of an era, focalised through Dane and contextualised through her journalism and the work of her female peers, it argues that Dane is often markedly more radically feminist than these contemporaries. She engages with broad issues of social justice irrespective of gender and her humanity is demonstrated through her sympathetic representations of marginalised characters of both sexes. However, she most specifically evidences a gender politics consistent with the fragmented and multifarious essentialist feminism that emerged following the Great War, which esteemed ‘womanly’ qualities of care and mothering but simultaneously valued female autonomy, single status and professionalism. Adopting the critical paradigms of domestic modernism and women‘s liminality, the book will particularly focus on the trajectories of Dane’s extraordinary modern heroines, who possess qualities of altruism, candour, integrity, imagination, intuition, resilience and rebelliousness. Over the course of her work, these fictional women increasingly challenge oppressive normative forms of domesticity, traversing physical thresholds to create alternative domesticities in self-defining living and working spaces.
Author: Ian Liebenberg
Publisher: AFRICAN SUN MeDIA
ISBN: 1920338853
Category : History
Languages : en
Pages : 298
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Book Description
Reflections on War is a comprehensive and objective investigation into the problems of war. The book explores the crucial link between theory, strategy and objectives in war, taking all the evidence and theory into account, and should be of interest to military practitioners, specialists in defence studies, and others interested in military history. Also notable about the work is its ability to draw insights together from international legal theory, management sciences, history, sociology and the political economy of war - showing due respect for the moral complexities involved in waging war.
