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Author: National Center for Research in Vocational Education (U.S.)
Publisher:
ISBN:
Category : Vocational education
Languages : en
Pages : 86
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Book Description
Author: National Center for Research in Vocational Education (U.S.)
Publisher:
ISBN:
Category : Vocational education
Languages : en
Pages : 86
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Book Description
Author: Laura J. Powell
Publisher: DIANE Publishing
ISBN: 0788176579
Category :
Languages : en
Pages : 113
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Book Description
This Kit contains proposal contains forms, background material, and instructions for preparing ATP pre-proposal and full proposals. This Kit modifies in its entirety the ATP Proposal Preparation Kit dated December 1997 and is effective for proposals submitted during or after November 1998. The ATP is a rigorously competitive cost-sharing program designed for the Federal government to work in partnership with industry to foster the development and broad dissemination of challenging, high-risk technologies that offer the potential for significant, broad-based economic benefits for the nation.
Author: William H. Davidow
Publisher: Simon and Schuster
ISBN: 1439107556
Category : Business & Economics
Languages : en
Pages : 233
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Book Description
Marketing is civilized warfare. And as high-tech products become increasingly standardized—practically identical, from the customer's point of view—it is marketing that spells life or death for new devices or entire firms. In a book that is as fascinating as it is pragmatic, William H. Davidow, a legend in Silicon Valley, where he was described as "the driving force behind the micro processor explosion," tells how to fight the marketing battle in the intensely competitive world of high-tech companies—and win. Blunt, pithy, and knowledgeable, Davidow draws on his successful marketing experience at Intel Corporation to create a complete program for marketing victory. He drives home the basics, such as how to go head-on against the competition; how to "plan products, not devices"; how to give products a "soul"; and how to engineer promotions, market internationally, motivate salespeople, and rally distributors. Above all, he demonstrates the critical importance of servicing and supporting customers. Total customer satisfaction, Davidow makes clear, must be every high-tech marketer's ultimate goal. The only comprehensive marketing strategy book by an insider, Marketing High Technology looks behind the scenes at industry-shaking clashes involving Apple and IBM, Visicorp and Lotus, Texas Instruments and National Semiconductor. He recounts his own involvement in Crush, Intel's innovative marketing offensive against Motorola, to demonstrate, step-by-step, how it became an industry prototype for a winning high-tech campaign. Davidow clearly spells out sixteen principles which increase the effectiveness of marketing programs. From examples as diverse as a Rolling Stones concert and a microprocessor chip, he defines a true "product." He analyzes and explains in new ways the strategic importance of distribution as it relates to market sector, pricing, and the pitfalls it entails. He challenges some traditional marketing theory and provides unique and important insights developed from over twenty years in the high-tech field. From an all-encompassing philosophy that great marketing is a crusade requiring total commitment, to a careful study of the cost of attacking a competitor, this book is an essential tool for survival in today's high-risk, fast- changing, and very lucrative high-tech arena.
Author: W. Norton Grubb
Publisher:
ISBN:
Category : Electronic industries
Languages : en
Pages : 48
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Book Description
Author:
Publisher:
ISBN:
Category : Federal aid to business research
Languages : en
Pages : 120
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Book Description
Author: Alan M. Hershey
Publisher:
ISBN:
Category : College-school cooperation
Languages : en
Pages : 168
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Book Description
Author:
Publisher:
ISBN:
Category : Government publications
Languages : en
Pages : 1252
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Book Description
Author:
Publisher:
ISBN:
Category : Government publications
Languages : en
Pages : 1248
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Book Description
Author: United States. Congress. Senate. Committee on Labor and Human Resources. Subcommittee on Education, Arts, and Humanities
Publisher:
ISBN:
Category : Educational law and legislation
Languages : en
Pages : 128
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Book Description
Author: Rodney D. Stewart
Publisher: John Wiley & Sons
ISBN: 9780471552697
Category : Technology & Engineering
Languages : en
Pages : 386
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Book Description
This is a ``must-have'' for anyone who desires to effectively and successfully sell their products, projects, ideas or services. The new edition has been revised and expanded to include detailed coverage of the current methods and procedures required by the government and used by commercial companies for bid preparation; the latest applications for identifying and tracking fund sources; new desktop publishing techniques for rapid proposal preparation along with available software; and storyboarding methods. The concept of ``straight-line'' control is presented for the first time and a complete case study provided to illustrate how to evolve a proposal from development through strategic marketing planning.
