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Author: Colin Pearce
Publisher:
ISBN: 9780304938858
Category :
Languages : en
Pages : 254
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Book Description
Author: Colin Pearce
Publisher:
ISBN: 9780304938858
Category :
Languages : en
Pages : 254
Get Book Here
Book Description
Author: Colin Pearce
Publisher: John Wiley & Sons
ISBN:
Category : Business & Economics
Languages : en
Pages : 264
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Book Description
Author: Robert E. Stevens
Publisher: Psychology Press
ISBN: 9780789023384
Category : Business & Economics
Languages : en
Pages : 384
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Book Description
THE CLASSIC guide to develop a marketing plancompletely updated! The newly revised Marketing Planning Guide, Third Edition is the step-by-step guide that gives you the tools to prepare an effective marketing plan for a company, product, or service. With over 50 pages of updated material, this classic textbook has the solid foundation of knowledge and philosophy of the previous editions while adding essential new information on Internet marketing, business ethics, and an illustrative sample business plan. Worksheets at the end of each chapter guide you in creating your own planonce all the worksheets are completed you will have roughed out your own complete marketing plan. The accompanying instructor's package includes a helpful manual, a detailed sample course syllabus, and a test bank featuring a multiple-choice and true-false questions for each chapter with answers. This edition of the Marketing Planning Guide contains clear tables and diagrams, is fully referenced, and has updated examples for easy understanding of concepts. It shows how to: analyze the market, consumers, the competition, and opportunities develop strategy and marketing objectives make product, place, promotional, and price decisions realize the financial impact of marketing strategies implement, audit, and control your marketing plan And now the Marketing Planning Guide, Third Edition is updated to include: extensive information on Internet marketing new examples illustrating the process a complete sample marketing plan end of chapter worksheets providing step-by-step instructions Internet data sources This is the definitive book for marketing professionals who want to use a hands on approach for learning the planning process. It will guide anyone through the steps of preparing an effective marketing plan.
Author: Donald R. Lehmann
Publisher: McGraw-Hill Companies
ISBN: 9780256086812
Category : Business & Economics
Languages : en
Pages : 204
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Book Description
Analysis for Marketing Planning, 6/e by Lehmann and Winer focuses on the analysis needed for sound Marketing decisions and is structured around the core marketing document--the Marketing Plan. Whether studying Marketing strategy or Product/Brand Management decisions, students need to be able to make decisions based from sound analysis. This book does not attempt to cover all aspects of the marketing plan; rather it focuses on the analysis pertaining to a product's environment, customers and competitors.
Author: Kenneth B. Kahn
Publisher: Routledge
ISBN: 1317463870
Category : Business & Economics
Languages : en
Pages : 148
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Book Description
Concise and jargon free, this is a one-step primer on the tools and techniques of forecasting new product development. Equally useful for students and professionals, the book is generously illustrated, and features numerous current real-world industry cases and examples. Part I covers the basic foundations and processes of new product forecasting, and links forecasting to the broader processes of new product development and sales and operations planning. Part II includes detailed, step-by-step techniques of new product forecasting, from judgmental techniques to regression analysis. Each chapter in this section begins with the most basic techniques, then progresses to more advanced levels. Part III addresses managerial considerations of new product forecasting, including postlaunch issues such as cannibalization and supercession. The final chapter presents an important set of industry best practices and benchmarks.
Author: William Winston
Publisher: Routledge
ISBN: 1317939069
Category : Business & Economics
Languages : en
Pages : 483
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Book Description
Marketing Planning in a Total Quality Environment is a how-to book designed for the marketing practitioner. It provides detailed information on how to prepare and implement a marketing plan based in a total quality environment.For the last twenty years, the authors, as marketing practitioners and educators, have been deeply involved in the planning processes of many corporations. This book, Marketing Planning in a Total Quality Environment, is the product of what they've learned over the years from working with these diverse corporations and their executives. The authors provide readers with each step in the total quality planning process, complete with check sheets and plan formats. After readers finish the book, they can prepare a quality-driven marketing plan that will be used and followed throughout the year--instead of becoming a shelf item.This book is for you and the many other marketing professionals who are faced with one or more of these situations: You're doing a good job, but you'd like to do even better. You're spending valuable time putting out fires. You lack time to do the things that need to be done. You're always having a hard time coordinating major marketing programs. You're faced with a major discrepancy between where you are and where you'd like to be; you've got a planning gap. You realize that you've got to offer your customers more quality if you're going to be competitive in the new market environment. You'd like to have a professional annual marketing plan--one that will be well received by management and will also keep you and your staff focused throughout the year. Because each step on how to develop a marketing plan is covered, Marketing Planning in a Total Quality Environment is ideal for presidents of smaller firms, marketing directors and planners, product managers, and planning specialists. The authors include a sample fact book which can be used to store and analyze data, planning forms which help convert data into information, and marketing plan formats which ensure that the plan will get used.
Author: Wonlop Buachoom
Publisher: Archers & Elevators Publishing House
ISBN: 9385640216
Category : Antiques & Collectibles
Languages : en
Pages : 206
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Book Description
Author: Malcolm McDonald
Publisher: John Wiley & Sons
ISBN: 1119217180
Category : Business & Economics
Languages : en
Pages : 644
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Book Description
A fully revised and updated 8th edition of the highly renowned international bestseller The 8th edition of this highly acclaimed bestseller is thoroughly revised with every chapter having been updated with special attention to the latest developments in marketing. Marketing Plans is designed as a tool and a user–friendly learning resource. Every point illustrated by powerful practical examples and made actionable through simple, step–by–step templates and exercises. The book is established as essential reading for all serious professional marketers and students of marketing, from undergraduate and postgraduate to professional courses for bodies such as CIM. Above all it provides a practical, hands–on guide to implementing every single concept included in the text. New chapters and content include: A ‘Does it Work’ feature throughout demonstrating examples of real successes using the processes in the book More substantial coverage of consumer behaviour to balance the book’s focus with B2B planning Digital techniques and practices brought fully up to date Also includes a comprehensive online Tutors’ Guide and Market2Win Simulator for those who teach marketing strategy
Author: Torleif Halkjelsvik
Publisher: Springer
ISBN: 3319749536
Category : Business & Economics
Languages : en
Pages : 117
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Book Description
This book is published open access under a CC BY 4.0 license. Predicting the time needed to complete a project, task or daily activity can be difficult and people frequently underestimate how long an activity will take. This book sheds light on why and when this happens, what we should do to avoid it and how to give more realistic time predictions. It describes methods for predicting time usage in situations with high uncertainty, explains why two plus two is usually more than four in time prediction contexts, reports on research on time prediction biases, and summarizes the evidence in support of different time prediction methods and principles. Based on a comprehensive review of the research, it is the first book summarizing what we know about judgment-based time predictions. Large parts of the book are directed toward people wishing to achieve better time predictions in their professional life, such as project managers, graphic designers, architects, engineers, film producers, consultants, software developers, or anyone else in need of realistic time usage predictions. It is also of benefit to those with a general interest in judgment and decision-making or those who want to improve their ability to predict and plan ahead in daily life.
Author: David E. Hussey
Publisher: Pergamon
ISBN:
Category : Business & Economics
Languages : en
Pages : 554
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Book Description
