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Author: Deepa Prahalad
Publisher: Pearson Prentice Hall
ISBN: 0131388045
Category : Business & Economics
Languages : en
Pages : 206
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Book Description
Companies invest fortunes on innovation and product strategy. But, by some estimates, 80% of new products fail or dramatically underperform every year, though a few rare products succeed brilliantly. Why is this the case? Their creators have seamlessly integrated corporate strategy with design. They don’t deliver utilitarian objects: they craft rewarding, empowering experiences. To outsiders, this looks like magic: incomprehensible, and impossible to reproduce. But it isn’t. Predictable Magic presents a complete design process for making the “magic” happen -- over and over again. Veteran industrial designer Ravi Sawhney and business strategist Deepa Prahalad introduce Psycho-Aesthetics, a breakthrough approach for systematically creating deep emotional connections between consumers and brands. Step by step, the authors cover everything from research to strategy, implementation to consumer experience. They also demonstrate Psycho-Aesthetics at work – in case studies from some of the world’s top companies, including Sprint, Medtronic, Amana, and Hyundai. You’ll see how these great companies have used Psycho-Aesthetics to go beyond the utilitarian (or even the merely “beautiful”), to build products that powerfully connect with people... touch them... move them... time and again.
Author: Deepa Prahalad
Publisher: Pearson Prentice Hall
ISBN: 0131388045
Category : Business & Economics
Languages : en
Pages : 206
Get Book Here
Book Description
Companies invest fortunes on innovation and product strategy. But, by some estimates, 80% of new products fail or dramatically underperform every year, though a few rare products succeed brilliantly. Why is this the case? Their creators have seamlessly integrated corporate strategy with design. They don’t deliver utilitarian objects: they craft rewarding, empowering experiences. To outsiders, this looks like magic: incomprehensible, and impossible to reproduce. But it isn’t. Predictable Magic presents a complete design process for making the “magic” happen -- over and over again. Veteran industrial designer Ravi Sawhney and business strategist Deepa Prahalad introduce Psycho-Aesthetics, a breakthrough approach for systematically creating deep emotional connections between consumers and brands. Step by step, the authors cover everything from research to strategy, implementation to consumer experience. They also demonstrate Psycho-Aesthetics at work – in case studies from some of the world’s top companies, including Sprint, Medtronic, Amana, and Hyundai. You’ll see how these great companies have used Psycho-Aesthetics to go beyond the utilitarian (or even the merely “beautiful”), to build products that powerfully connect with people... touch them... move them... time and again.
Author: Luke M. Williams
Publisher: FT Press
ISBN: 0133457958
Category : Business & Economics
Languages : en
Pages : 874
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Book Description
An up-to-the-minute collection of techniques for jumpstarting innovation in any market, product, service, or process Hot new ideas for supercharging business innovation in any market, right now: 4 extraordinary books from world-renowned pioneers in all facets of innovation! This 4-book package brings together today’s fastest, most powerful, most realistic solutions for jumpstarting innovation -- whatever you sell, whatever industry you’re in! You’ll discover how to change the playing field, leverage your customers’ insights and expertise, uncover huge unmet needs, craft great customer experiences, and make innovation repeatable throughout your organization. In Predictable Magic, veteran industrial designer Ravi Sawhney and business strategist Deepa Prahalad introduce a breakthrough approach for systematically creating deep emotional connections between consumers and brands… seamlessly integrating corporate strategy with design… transcending the utilitarian (or even the “beautiful”) to build products that powerfully connect, touch, and move people... again and again! Next, in Do You Matter?, legendary industrial designer Robert Brunner (who laid the groundwork for Apple’s brilliant design language) and Stewart Emery help you use design to consistently create products, services, and experiences that matter to customers’ lives -- and thereby drive powerful, sustainable improvements in business performance. Through case studies from leaders like Nike, Apple, BMW and IKEA, they introduce design-driven techniques for managing your entire experience chain… defining effective design strategies and languages… managing design… using (and not abusing) research… extending design values into marketing and manufacturing… encouraging design innovations that open entirely new markets! Then, in Disrupt: Think the Unthinkable to Spark Transformation in Your Business, frog design’s Luke Williams shows how to start generating (and executing on) a steady stream of disruptive strategies and unexpected solutions. Williams combines the fluid creativity of "disruptive thinking" with the analytical rigor that’s indispensable to business success. The result: a simple yet complete five-stage process for imagining a powerful market disruption, and transforming it into a reality that catches your entire industry by surprise. Finally, in the highly-anticipated Second Edition of Creating Breakthrough Products: Revealing the Secrets that Drive Global Innovation, Jonathan Cagan and Craig Vogel offer an indispensable roadmap for uncovering new opportunities, identifying what customers really value today, and building products and services that transform markets. This edition contains brand-new chapters on service design and global innovation, new insights and best practices, and new case studies ranging from Navistar’s latest long-haul truck to P&G’s reinvention of Herbal Essence. You know how crucial innovation has become… this 4 book package will help you infuse it throughout your entire organization! From world-renowned business innovation experts Deepa Prahalad, Ravi Sawhney, Robert Brunner, Stewart Emery, Russ Hall, Luke Williams, Jonathan Cagan, and Craig M. Vogel
Author: Sasha Laurens
Publisher: Penguin
ISBN: 0593117255
Category : Young Adult Fiction
Languages : en
Pages : 370
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Book Description
The Chilling Adventures of Sabrina meets The Craft when modern witches must save teens stolen by an ancient demon in this YA fantasy-thriller debut. Dan and Liss are witches. The Black Book granted them that power. Harnessing that power feels good, especially when everything in their lives makes them feel powerless. During a spell gone wrong, Liss's boyfriend is snatched away by an evil entity and presumed dead. Dan and Liss's friendship dies that night, too. How can they practice magic after the darkness that they conjured? Months later, Liss discovers that her boyfriend is alive, trapped underground in the grips of an ancient force. She must save him, and she needs Dan and the power of The Black Book to do so. Dan is quickly sucked back into Liss's orbit and pushes away her best friend, Alexa. But Alexa has some big secrets she's hiding and her own unique magical disaster to deal with. When another teenager disappears, the girls know it's no coincidence. What greedy magic have they awakened? And what does it want with these teens it has stolen? Set in the atmospheric wilds of California's northern coast, Sasha Laurens's thrilling debut novel is about the complications of friendship, how to take back power, and how to embrace the darkness that lives within us all.
Author: Alice Hoffman
Publisher: Simon and Schuster
ISBN: 1982108851
Category : Fiction
Languages : en
Pages : 416
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Book Description
"In an unforgettable novel that traces a centuries-old curse to its source, beloved author Alice Hoffman unveils the story of Maria Owens, accused of witchcraft in Salem, and matriarch of a line of the amazing Owens women and men featured in Practical Magic and The Rules of Magic"--
Author: George B. Vetter
Publisher: Open Road Media
ISBN: 1504081250
Category : Religion
Languages : en
Pages : 561
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Book Description
This essential text on the psychology of religion studies the fundamental origins of human spirituality. In Magic and Religion, psychologist George B. Vetter approaches magico-religious behavior as a universal human phenomenon. He examines the various wide-ranging theories regarding the psychology of religion before calling for a more scientifically rigorous approach to the subject. Putting forth his own provocative and enlightening thesis, Vetter argues that magic and religion are predictable behavior patterns developed in situations that are uncontrollable, yet of momentous importance to the individual or collective. First published in 1958, Magic and Religion was a significant contribution to the psychology and sociology of religion. Hailed by some as an essential text on the subject, it was denounced by others as heresy, in part because of its frank criticism of clerical celibacy and its early advocacy for abortion rights.
Author: Luke Williams
Publisher: Pearson Education
ISBN: 0132808420
Category : Business & Economics
Languages : en
Pages : 1073
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Book Description
3 extraordinary books help you drive maximum value from business innovation, design, and creativity! Predictable Magic: Unleash the Power of Design Strategy to Transform Your Business introduces a breakthrough process for crafting rewarding, empowering customer experiences that create deep emotional connections with your products, services, and brands. Do You Matter?: How Great Design Will Make People Love Your Company shows how to build a truly design-driven company: one that can consistently create designs that drive sustainable business performance improvements. Finally, in Disrupt: Think the Unthinkable to Spark Transformation in Your Business, frog design’s Luke Williams integrates powerful creativity techniques with business discipline in a five-step program for identifying disruptive opportunities – and successfully executing on them! From world-renowned leaders in business innovation and design, including Ravi Sawhney, Deepa Prahalad, Robert Brunner, Stewart Emery, and Luke Williams
Author: Dominic Alexander
Publisher: Amber Books Ltd
ISBN: 1782744541
Category : Body, Mind & Spirit
Languages : en
Pages : 452
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Book Description
Why do we imagine witches wearing black pointy hats and flying on broomsticks? What are fairies and elves and where do they come from? And what prompted the witch-hunt craze of the early modern period? Witches, Spells & Magic answers all these questions and more, exploring our fascination with myth and magic throughout history.
Author: Judika Illes
Publisher: Harper Collins
ISBN: 0062047264
Category : Body, Mind & Spirit
Languages : en
Pages : 1528
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Book Description
In The Encyclopedia Of 5,000 Spells: The Ultimate Reference Book for the Magical Arts, independent scholar, educator and author of several books of folklore, folkways, and mythology Judika Iles enables the reader to enter the world of folklore, myth and magic with binding spells and banishing spells, spells for love, luck, wealth, and power, as well as spells for spiritual protection, physical healing, and enhanced fertility drawn from Earth's every corner and spanning 5,000 years of magical history.
Author: Brett Bevell
Publisher: Monkfish Book Publishing
ISBN: 1939681502
Category : Body, Mind & Spirit
Languages : en
Pages : 162
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Book Description
"His 'Magical Awakening Treatments' have helped me pass through emotional obstacles and blockages with ease and grace."—Carrie Ann Inaba This book teaches a system of energy healing called Magical Awakening, a playful yet powerful style of energy healing based in the Celtic shamanic concept of the three cauldrons, plus Arthurian imagery. It is a rich, Merlin-inspired magical energy healing system as playful as Harry Potter and more powerful than Reiki. Brett Bevell is the author of The Reiki Magic Guide To Self Attunement, Energy Healing for Everyone, and two poetry books. Brett teaches at Omega Institute and The Sanctuary.
Author: Kathleen Saint-Onge
Publisher: McGill-Queen's Press - MQUP
ISBN: 0773541195
Category : Biography & Autobiography
Languages : en
Pages : 354
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Book Description
An intimate memoir of a bilingual childhood in Quebec at mid-century that shows how language can reshape a life after trauma.
