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Author: Sandra Zoratti
Publisher: Kogan Page Publishers
ISBN: 0749465360
Category : Business & Economics
Languages : en
Pages : 224
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Book Description
Marketers around the globe are recognizing that increasing customization and precision is critical to their commercial success. Rather than devoting marketing budgets to mass campaigns, precision marketers are mining customer data for predispositions and propensities to spend, in order to target buyers in more sophisticated ways, where all communications are targeted and relevant to each individual recipient. Precision Marketing will help you to develop the perspectives, capabilities and skills necessary to deliver these more powerful marketing results. Drawing on case studies from companies such as Fiat, Amazon, Tesco and ING, Precision Marketing shows how today's leading performers are beginning to recognize, identify and capitalize on many of the concepts of precision marketing, to set themselves apart and reach a whole new level of growth.
Author: Sandra Zoratti
Publisher: Kogan Page Publishers
ISBN: 0749465360
Category : Business & Economics
Languages : en
Pages : 224
Get Book Here
Book Description
Marketers around the globe are recognizing that increasing customization and precision is critical to their commercial success. Rather than devoting marketing budgets to mass campaigns, precision marketers are mining customer data for predispositions and propensities to spend, in order to target buyers in more sophisticated ways, where all communications are targeted and relevant to each individual recipient. Precision Marketing will help you to develop the perspectives, capabilities and skills necessary to deliver these more powerful marketing results. Drawing on case studies from companies such as Fiat, Amazon, Tesco and ING, Precision Marketing shows how today's leading performers are beginning to recognize, identify and capitalize on many of the concepts of precision marketing, to set themselves apart and reach a whole new level of growth.
Author: Jeff Zabin
Publisher: John Wiley & Sons
ISBN: 9780471467618
Category : Business & Economics
Languages : en
Pages : 280
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Book Description
Today, the pressure to demonstrate Marketing ROI has never been greater, and many companies are taking a more scientific approach to marketing, and treating it as a true business discipline. This means applying more rigor to capturing, analyzing and manipulating customer data, and delivering narrowly-defined messages designed to resonate with customers’ specific wants and needs. This process is called precision marketing. Based on extensive research and their own experience working with some of the world’s largest and most progressive marketing organizations, Jeff Zabin and co-author Gresh Brebach show how precision marketing can yield enormous business value. Writing in an engaging style that touches on everything from Renaissance thinking to Minority Report, they provide a definitive roadmap for combining precision marketing with mass marketing to cut costs, grow revenues, and create an overall competitive advantage.
Author: Wendy Montes de Oca
Publisher: Que Publishing
ISBN: 0789741083
Category : Business & Economics
Languages : en
Pages : 240
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Book Description
"Wendy's book is an impressively thorough account of the marketing options open to Internet businesses today. I have it within reach of my desk and I intend to make good use of it." -Michael Masterson, Publisher, Agora, Inc., Early to Rise You've already got great content -- now, monetize it! Dozens of top publishers, marketers, business owners, and entrepreneurs are already using Wendy Montes de Oca's SONAR Content Distribution ModelTM to earn amazing ROI from content they already have. You can, too--even if you've never done Internet marketing before! Content Is Cash shows you how to systematically integrate and synchronize today's best web marketing techniques to drive more traffic, buzz, leads, and sales for your business. It's not theory. It's a proven, cost-effective and real-world strategy allowing anyone with content to turn traffic into profits...and the results are quantifiable! Inside you'll find powerful, easy, and virtually no cost ways to maximize content syndication, online PR, social networking and bookmarking, article directories, and guerrilla marketing inforums and message boards...to achieve breakthrough results on even the smallest budget! You'll Learn How To: * Discover and leverage useful, valuable, actionable content you didn't know you had * Drive more value from content by repurposing, repackaging, refreshing, re-bundling, and republishing * Create more visibility, traffic, and awareness for your website and brand * Link content more tightly with prospecting and sales initiatives * Syndicate and aggregate content to extend its reach * Make your content easier to find on the Web--simply and inexpensively * Adapt your strongest content into high-performing online press releases * Encourage viral marketing, pass-along readership and word-of-mouth buzz * Measure your performance against the 3 O's: outputs, outcomes, and objectives * Apply SONAR techniques and increase search engine presence, organic visits, lead generation, and sales efforts * Use SONAR with other tactics such as affiliate marketing, joint ventures, online advertising, ad swaps, guest editorials and more
Author:
Publisher:
ISBN:
Category : Direct marketing
Languages : en
Pages :
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Book Description
Author: John Mayfield
Publisher: Independently Published
ISBN:
Category : Computers
Languages : en
Pages : 0
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Book Description
If you are struggling to identify and engage your ideal customers, "Precision Marketing: The Science of Finding and Engaging Target Consumers" is the guide you need. This book dives into the heart of modern marketing challenges, offering data-driven strategies and actionable insights to help you pinpoint and connect with your target audience effectively. Say goodbye to wasted marketing efforts and hello to a precise, impactful approach that drives real results. Written by John Mayfield, a seasoned marketing expert with over 20 years of experience in the industry, this book draws on his extensive knowledge and practical expertise. John has helped numerous companies refine their marketing strategies, leveraging data and cutting-edge techniques to achieve remarkable growth. His deep understanding of consumer behavior and market dynamics is distilled into this essential guide, making it an invaluable resource for marketers, business owners, and anyone looking to enhance their marketing prowess.
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Author:
Publisher:
ISBN:
Category :
Languages : en
Pages :
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Book Description
Author: Zuriati Ahmad Zukarnain
Publisher: European Alliance for Innovation
ISBN: 1631903691
Category : Computers
Languages : en
Pages : 2599
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Book Description
The 2022 International Conference on Information Economy, Data Modeling and Cloud Computing (ICIDC 2022) was successfully held in Qingdao, China from June 17 to 19, 2022. Under the impact of COVID-19, ICIDC 2022 was held adopting a combination of online and offline conference. During this conference, we were greatly honored to have Prof Datuk Dr Hj Kasim Hj Md Mansur from Universiti Malaysia Sabah, Malaysia to serve as our Conference Chairman. And there were 260 individuals attending the conference. The conference agenda was composed of keynote speeches, oral presentations, and online Q&A discussion. The proceedings of ICIDC 2022 cover various topics, including Big Data Finance, E-Commerce and Digital Business, Modeling Method, 3D Modeling, Internet of Things, Cloud Computing Platform, etc. All the papers have been checked through rigorous review and processes to meet the requirements of publication. Data modeling allows us to obtain the dynamic change trend of various indicator data, so how to use big data information to model and study the development trend of economic operation plan is of great significance. And that is exactly the purpose of this conference, focusing on the application of big data in the economic field as well as conducting more profound research in combination with cloud computing.
Author: Gerardus Blokdyk
Publisher:
ISBN: 9780655360162
Category : Electronic books
Languages : en
Pages : 0
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Book Description
Precision marketing Standard Requirements.
Author: Eren Kuzucu
Publisher:
ISBN:
Category :
Languages : en
Pages : 0
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Book Description
Author: Gerardus Blokdyk
Publisher: 5starcooks
ISBN: 9780655310167
Category :
Languages : en
Pages : 126
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Book Description
How do your measurements capture actionable Precision marketing information for use in exceeding your customers expectations and securing your customers engagement? How do you determine the key elements that affect Precision marketing workforce satisfaction? how are these elements determined for different workforce groups and segments? Is the Precision marketing scope manageable? What are specific Precision marketing Rules to follow? Does the Precision marketing task fit the client's priorities? Defining, designing, creating, and implementing a process to solve a challenge or meet an objective is the most valuable role... In EVERY group, company, organization and department. Unless you are talking a one-time, single-use project, there should be a process. Whether that process is managed and implemented by humans, AI, or a combination of the two, it needs to be designed by someone with a complex enough perspective to ask the right questions. Someone capable of asking the right questions and step back and say, 'What are we really trying to accomplish here? And is there a different way to look at it?' This Self-Assessment empowers people to do just that - whether their title is entrepreneur, manager, consultant, (Vice-)President, CxO etc... - they are the people who rule the future. They are the person who asks the right questions to make Precision marketing investments work better. This Precision marketing All-Inclusive Self-Assessment enables You to be that person. All the tools you need to an in-depth Precision marketing Self-Assessment. Featuring 682 new and updated case-based questions, organized into seven core areas of process design, this Self-Assessment will help you identify areas in which Precision marketing improvements can be made. In using the questions you will be better able to: - diagnose Precision marketing projects, initiatives, organizations, businesses and processes using accepted diagnostic standards and practices - implement evidence-based best practice strategies aligned with overall goals - integrate recent advances in Precision marketing and process design strategies into practice according to best practice guidelines Using a Self-Assessment tool known as the Precision marketing Scorecard, you will develop a clear picture of which Precision marketing areas need attention. Your purchase includes access details to the Precision marketing self-assessment dashboard download which gives you your dynamically prioritized projects-ready tool and shows your organization exactly what to do next. Your exclusive instant access details can be found in your book.
