E-business and E-commerce Management PDF Download

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E-business and E-commerce Management

E-business and E-commerce Management PDF Author: Dave Chaffey
Publisher: Pearson Education
ISBN: 9780273707523
Category : Business & Economics
Languages : en
Pages : 700

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Book Description
Aimed at students, this work covers various aspects of e-business - focusing on sales and marketing, as well as detailing procurement, supply chains, and the legal and security considerations. It contains a range of features to help you learn effectively including margin definitions, international case studies, activities and web links.