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Author: Peter Fletcher
Publisher: Apress
ISBN: 1430253665
Category : Computers
Languages : en
Pages : 195
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Book Description
Once you've got a web site up and running it is all too easy to sit back and relax. But how do you know you did a good job? How can you improve the site you have based on real user behaviour? Without getting feedback from your users, how will you find out how it's being used? Web traffic analysis allows you to gain some insight into your site users: where they come from, what pages they like, and how often they come back. However, as statistics are prone to being misinterpreted, your insight often has to be taken with a pinch of salt. This book takes you through the process of analyzing your traffic, without taking for granted the statistics that you generate. Assuming you have a web site, reading this book will help you learn: - The techniques for gathering data on your users - Standards and Guidelines you should adhere to when interpreting your data - What other sites are doing to ensure they respect the privacy of their users - Insight into how real sites use web traffic analysis - Major case case studies from BBC News Online, eBay, and ASPToday - Additional material from The Onion, SmartGirl, and The New York Times From the Publisher This book is for any web professional who wants to understand their site traffic. It's also for anyone with an interest in finding out where their site is most used, and how to make comparisons with other sites. To get the most from this book, you'll need access to log files for your web site as they contain the information we'll show you how to analyze. The book discusses the privacy practices of The Onion, SmartGirl, and The New York Times, as well as examining in detail the traffic analysis techniques used by BBC News Online, eBay, and ASPToday.
Author: Peter Fletcher
Publisher: Apress
ISBN: 1430253665
Category : Computers
Languages : en
Pages : 195
Get Book Here
Book Description
Once you've got a web site up and running it is all too easy to sit back and relax. But how do you know you did a good job? How can you improve the site you have based on real user behaviour? Without getting feedback from your users, how will you find out how it's being used? Web traffic analysis allows you to gain some insight into your site users: where they come from, what pages they like, and how often they come back. However, as statistics are prone to being misinterpreted, your insight often has to be taken with a pinch of salt. This book takes you through the process of analyzing your traffic, without taking for granted the statistics that you generate. Assuming you have a web site, reading this book will help you learn: - The techniques for gathering data on your users - Standards and Guidelines you should adhere to when interpreting your data - What other sites are doing to ensure they respect the privacy of their users - Insight into how real sites use web traffic analysis - Major case case studies from BBC News Online, eBay, and ASPToday - Additional material from The Onion, SmartGirl, and The New York Times From the Publisher This book is for any web professional who wants to understand their site traffic. It's also for anyone with an interest in finding out where their site is most used, and how to make comparisons with other sites. To get the most from this book, you'll need access to log files for your web site as they contain the information we'll show you how to analyze. The book discusses the privacy practices of The Onion, SmartGirl, and The New York Times, as well as examining in detail the traffic analysis techniques used by BBC News Online, eBay, and ASPToday.
Author: Michael Beasley
Publisher: Newnes
ISBN: 0124046940
Category : Computers
Languages : en
Pages : 251
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Book Description
Practical Web Analytics for User Experience teaches you how to use web analytics to help answer the complicated questions facing UX professionals. Within this book, you'll find a quantitative approach for measuring a website's effectiveness and the methods for posing and answering specific questions about how users navigate a website. The book is organized according to the concerns UX practitioners face. Chapters are devoted to traffic, clickpath, and content use analysis, measuring the effectiveness of design changes, including A/B testing, building user profiles based on search habits, supporting usability test findings with reporting, and more. This is the must-have resource you need to start capitalizing on web analytics and analyze websites effectively. - Discover concrete information on how web analytics data support user research and user-centered design - Learn how to frame questions in a way that lets you navigate through massive amounts of data to get the answer you need - Learn how to gather information for personas, verify behavior found in usability testing, support heuristic evaluation with data, analyze keyword data, and understand how to communicate these findings with business stakeholders
Author: Satheeshkumar
Publisher: SK Research Group of Companies
ISBN: 811998059X
Category : Computers
Languages : en
Pages : 154
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Book Description
Satheeshkumar, Sekar, Project Manager, Mphasis Corporation, USA.
Author: Chris Sanders
Publisher: No Starch Press
ISBN: 1593271492
Category : Computers
Languages : en
Pages : 194
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Book Description
Provides information on ways to use Wireshark to capture and analyze packets, covering such topics as building customized capture and display filters, graphing traffic patterns, and building statistics and reports.
Author: Eric T. Peterson
Publisher: Bookrenter
ISBN: 9780974358420
Category : Business & Economics
Languages : en
Pages : 256
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Book Description
Author: Jonathan Weber
Publisher: Apress
ISBN: 1484202651
Category : Computers
Languages : en
Pages : 277
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Book Description
Whether you’re a marketer with development skills or a full-on web developer/analyst, Practical Google Analytics and Google Tag Manager for Developers shows you how to implement Google Analytics using Google Tag Manager to jumpstart your web analytics measurement. There’s a reason that so many organizations use Google Analytics. Effective collection of data with Google Analytics can reduce customer acquisition costs, provide priceless feedback on new product initiatives, and offer insights that will grow a customer or client base. So where does Google Tag Manager fit in? Google Tag Manager allows for unprecedented collaboration between marketing and technical teams, lightning fast updates to your site, and standardization of the most common tags for on-site tracking an d marketing efforts. To achieve the rich data you're really after to better serve your users’ needs, you'll need the tools Google Tag Manager provides for a best-in-class implementation of Google Analytics measurement on your site. Written by data evangelist and Google Analytics expert Jonathan Weber and the team at LunaMetrics, this book offers foundational knowledge, a collection of practical Google Tag Manager recipes, well-tested best practices, and troubleshooting tips to get your implementation in tip-top condition. It covers topics including: • Google Analytics implementation via Google Tag Manager • How to customize Google Analytics for your unique situation • Using Google Tag Manager to track and analyze interactions across multiple devices and touch points • How to extract data from Google Analytics and use Google BigQuery to analyze Big Data questions What You'll Learn Implementation approaches for Google Analytics, including common pitfalls and troubleshooting strategies. How to use tools like Google Tag Manager and jQuery to jumpstart your Google Analytics implementation. How to track metrics beyond page views to other critical user interactions, such as clicks on outbound links or downloads, scrolling and page engagement, usage of AJAX forms, and much more. How to incorporate additional, customized data into Google Analytics to track individual users or enrich data about their behavior. Who This Book Is For Web developers, data analysts, and marketers with a basic familiarity with Google Analytics from an end-user perspective, as well as some knowledge of HTML and JavaScript.
Author: Pedro Sostre
Publisher: John Wiley & Sons
ISBN: 047016977X
Category : Computers
Languages : en
Pages : 386
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Book Description
Performing your first Web site analysis just got a whole lot easier. Web Analytics For Dummies offers everything you need to know to nail down and pump up the ROI on your Web presence. It explains how to get the stats you need, then helps you analyze and apply that information to improve traffic and click-through rate on your Web site. You’ll discover: What to expect from Web analytics Definitions of key Web analytics terms Help in choosing the right analytics approach How to collect key data and apply it to site design or marketing Techniques for distinguishing human users from bots Tips on using Google and other free analytics tools Advice on choosing pay and subscription services A detailed and accurate analysis is crucial the success of your Web site. Web Analytics For Dummies helps you get it right the first time—and every time.
Author: John Colby
Publisher: Apress
ISBN: 1430253541
Category : Computers
Languages : en
Pages : 359
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Book Description
An intranet can be a powerful tool. A well-designed intranet becomes the key resource and communications platform for your organization, used by members of staff as their first destination for information. In contrast, a poorly designed intranet will sit unused, accumulating useless information, and eating up IT budgets. So, how do you avoid this situation, and make sure you design the most useful, and usable, intranet? This book takes you through the steps you need to take to make an invaluable intranet, from identifying your users' needs and building an indispensable tool, to marketing the results. It guides you through the problems that may occur, passing on invaluable advice from people who have been through the process before. We start by setting the scene, giving an overview of what intranets are and how to justify it to your organization. We then give you a rundown of the main areas you'll need to think about when developing an intranet, covering browsers, development techniques, usability, content management, security, and internal marketing. Finally, we'll take a look at what to do when the Intranet moves beyond its original function, looking at remote access, extranets, and what to do when the Intranet gets too big.
Author: Chris Auld
Publisher: Apress
ISBN: 1430253770
Category : Computers
Languages : en
Pages : 312
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Book Description
Although many web professionals will have incorporated a database into a web site before, they may not have much experience of designing them - this book will teach you all you need to know about designing a database for use with a web site or web application. From first principles to designing a successful web database, this book will show you how to get the most out of database design. From the Publisher Unlike other database design books in the market, this one focuses on design of databases for use on the Web. Web databases benefit from good general database design principles, but also have their own set of caveats, which must be considered for their design to be truly successful. This book covers both the general, and the web-specific database principles.
Author: Michael S Collins
Publisher: "O'Reilly Media, Inc."
ISBN: 1449357865
Category : Computers
Languages : en
Pages : 416
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Book Description
Traditional intrusion detection and logfile analysis are no longer enough to protect today’s complex networks. In this practical guide, security researcher Michael Collins shows you several techniques and tools for collecting and analyzing network traffic datasets. You’ll understand how your network is used, and what actions are necessary to protect and improve it. Divided into three sections, this book examines the process of collecting and organizing data, various tools for analysis, and several different analytic scenarios and techniques. It’s ideal for network administrators and operational security analysts familiar with scripting. Explore network, host, and service sensors for capturing security data Store data traffic with relational databases, graph databases, Redis, and Hadoop Use SiLK, the R language, and other tools for analysis and visualization Detect unusual phenomena through Exploratory Data Analysis (EDA) Identify significant structures in networks with graph analysis Determine the traffic that’s crossing service ports in a network Examine traffic volume and behavior to spot DDoS and database raids Get a step-by-step process for network mapping and inventory
