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Author: Murugan Anandarajan
Publisher: Springer
ISBN: 9783319956626
Category : Business & Economics
Languages : en
Pages : 288
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Book Description
This book introduces text analytics as a valuable method for deriving insights from text data. Unlike other text analytics publications, Practical Text Analytics: Maximizing the Value of Text Data makes technical concepts accessible to those without extensive experience in the field. Using text analytics, organizations can derive insights from content such as emails, documents, and social media. Practical Text Analytics is divided into five parts. The first part introduces text analytics, discusses the relationship with content analysis, and provides a general overview of text mining methodology. In the second part, the authors discuss the practice of text analytics, including data preparation and the overall planning process. The third part covers text analytics techniques such as cluster analysis, topic models, and machine learning. In the fourth part of the book, readers learn about techniques used to communicate insights from text analysis, including data storytelling. The final part of Practical Text Analytics offers examples of the application of software programs for text analytics, enabling readers to mine their own text data to uncover information.
Author: Murugan Anandarajan
Publisher: Springer
ISBN: 3319956639
Category : Business & Economics
Languages : en
Pages : 294
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Book Description
This book introduces text analytics as a valuable method for deriving insights from text data. Unlike other text analytics publications, Practical Text Analytics: Maximizing the Value of Text Data makes technical concepts accessible to those without extensive experience in the field. Using text analytics, organizations can derive insights from content such as emails, documents, and social media. Practical Text Analytics is divided into five parts. The first part introduces text analytics, discusses the relationship with content analysis, and provides a general overview of text mining methodology. In the second part, the authors discuss the practice of text analytics, including data preparation and the overall planning process. The third part covers text analytics techniques such as cluster analysis, topic models, and machine learning. In the fourth part of the book, readers learn about techniques used to communicate insights from text analysis, including data storytelling. The final part of Practical Text Analytics offers examples of the application of software programs for text analytics, enabling readers to mine their own text data to uncover information.
Author: Steven Struhl
Publisher: Kogan Page Publishers
ISBN: 0749474025
Category : Business & Economics
Languages : en
Pages : 272
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Book Description
In an age where customer opinion and feedback can have an immediate, major effect upon the success of a business or organization, marketers must have the ability to analyze unstructured data in everything from social media and internet reviews to customer surveys and phone logs. Practical Text Analytics is an essential daily reference resource, providing real-world guidance on the effective application of text analytics. The book presents the analysis process so that it is immediately understood by the marketing professionals who must use it, so they can apply proven concepts and methods correctly and with confidence. By decoding industry terminology and demonstrating practical application of data models once reserved for experts, Practical Text Analytics shows marketers how to frame the right questions, identify key themes and find hidden meaning from unstructured data. Readers will learn to develop powerful new marketing strategies to elevate customer experience, solidify brand value and elevate reputation. Online resources include self-test questions, chapter review Q&A and an Instructor's Manual with text sources and instructions.
Author: Gary Miner
Publisher: Academic Press
ISBN: 012386979X
Category : Computers
Languages : en
Pages : 1096
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Book Description
"The world contains an unimaginably vast amount of digital information which is getting ever vaster ever more rapidly. This makes it possible to do many things that previously could not be done: spot business trends, prevent diseases, combat crime and so on. Managed well, the textual data can be used to unlock new sources of economic value, provide fresh insights into science and hold governments to account. As the Internet expands and our natural capacity to process the unstructured text that it contains diminishes, the value of text mining for information retrieval and search will increase dramatically. This comprehensive professional reference brings together all the information, tools and methods a professional will need to efficiently use text mining applications and statistical analysis. The Handbook of Practical Text Mining and Statistical Analysis for Non-structured Text Data Applications presents a comprehensive how- to reference that shows the user how to conduct text mining and statistically analyze results. In addition to providing an in-depth examination of core text mining and link detection tools, methods and operations, the book examines advanced preprocessing techniques, knowledge representation considerations, and visualization approaches. Finally, the book explores current real-world, mission-critical applications of text mining and link detection using real world example tutorials in such varied fields as corporate, finance, business intelligence, genomics research, and counterterrorism activities"--
Author: Dipanjan Sarkar
Publisher: Apress
ISBN: 1484223888
Category : Computers
Languages : en
Pages : 397
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Book Description
Derive useful insights from your data using Python. You will learn both basic and advanced concepts, including text and language syntax, structure, and semantics. You will focus on algorithms and techniques, such as text classification, clustering, topic modeling, and text summarization. Text Analytics with Python teaches you the techniques related to natural language processing and text analytics, and you will gain the skills to know which technique is best suited to solve a particular problem. You will look at each technique and algorithm with both a bird's eye view to understand how it can be used as well as with a microscopic view to understand the mathematical concepts and to implement them to solve your own problems. What You Will Learn: Understand the major concepts and techniques of natural language processing (NLP) and text analytics, including syntax and structure Build a text classification system to categorize news articles, analyze app or game reviews using topic modeling and text summarization, and cluster popular movie synopses and analyze the sentiment of movie reviews Implement Python and popular open source libraries in NLP and text analytics, such as the natural language toolkit (nltk), gensim, scikit-learn, spaCy and Pattern Who This Book Is For : IT professionals, analysts, developers, linguistic experts, data scientists, and anyone with a keen interest in linguistics, analytics, and generating insights from textual data
Author: Dr. Goutam Chakraborty
Publisher: SAS Institute
ISBN: 1612907873
Category : Computers
Languages : en
Pages : 340
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Book Description
Big data: It's unstructured, it's coming at you fast, and there's lots of it. In fact, the majority of big data is text-oriented, thanks to the proliferation of online sources such as blogs, emails, and social media. However, having big data means little if you can't leverage it with analytics. Now you can explore the large volumes of unstructured text data that your organization has collected with Text Mining and Analysis: Practical Methods, Examples, and Case Studies Using SAS. This hands-on guide to text analytics using SAS provides detailed, step-by-step instructions and explanations on how to mine your text data for valuable insight. Through its comprehensive approach, you'll learn not just how to analyze your data, but how to collect, cleanse, organize, categorize, explore, and interpret it as well. Text Mining and Analysis also features an extensive set of case studies, so you can see examples of how the applications work with real-world data from a variety of industries. Text analytics enables you to gain insights about your customers' behaviors and sentiments. Leverage your organization's text data, and use those insights for making better business decisions with Text Mining and Analysis. This book is part of the SAS Press program.
Author: Dipanjan Sarkar
Publisher: Apress
ISBN: 1484243544
Category : Computers
Languages : en
Pages : 688
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Book Description
Leverage Natural Language Processing (NLP) in Python and learn how to set up your own robust environment for performing text analytics. This second edition has gone through a major revamp and introduces several significant changes and new topics based on the recent trends in NLP. You’ll see how to use the latest state-of-the-art frameworks in NLP, coupled with machine learning and deep learning models for supervised sentiment analysis powered by Python to solve actual case studies. Start by reviewing Python for NLP fundamentals on strings and text data and move on to engineering representation methods for text data, including both traditional statistical models and newer deep learning-based embedding models. Improved techniques and new methods around parsing and processing text are discussed as well. Text summarization and topic models have been overhauled so the book showcases how to build, tune, and interpret topic models in the context of an interest dataset on NIPS conference papers. Additionally, the book covers text similarity techniques with a real-world example of movie recommenders, along with sentiment analysis using supervised and unsupervised techniques. There is also a chapter dedicated to semantic analysis where you’ll see how to build your own named entity recognition (NER) system from scratch. While the overall structure of the book remains the same, the entire code base, modules, and chapters has been updated to the latest Python 3.x release. What You'll Learn • Understand NLP and text syntax, semantics and structure• Discover text cleaning and feature engineering• Review text classification and text clustering • Assess text summarization and topic models• Study deep learning for NLP Who This Book Is For IT professionals, data analysts, developers, linguistic experts, data scientists and engineers and basically anyone with a keen interest in linguistics, analytics and generating insights from textual data.
Author: John Atkinson-Abutridy
Publisher: CRC Press
ISBN: 1000581071
Category : Computers
Languages : en
Pages : 201
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Book Description
Text Analytics: An Introduction to the Science and Applications of Unstructured Information Analysis is a concise and accessible introduction to the science and applications of text analytics (or text mining), which enables automatic knowledge discovery from unstructured information sources, for both industrial and academic purposes. The book introduces the main concepts, models, and computational techniques that enable the reader to solve real decision-making problems arising from textual and/or documentary sources. Features: Easy-to-follow step-by-step concepts and methods Every chapter is introduced in a very gentle and intuitive way so students can understand the WHYs, WHAT-IFs, WHAT-IS-THIS-FORs, HOWs, etc. by themselves Practical programming exercises in Python for each chapter Includes theory and practice for every chapter, summaries, practical coding exercises for target problems, QA, and sample code and data available for download at https://www.routledge.com/Atkinson-Abutridy/p/book/9781032249797
Author: Jens Albrecht
Publisher: "O'Reilly Media, Inc."
ISBN: 1492074039
Category : Computers
Languages : en
Pages : 457
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Book Description
Turning text into valuable information is essential for businesses looking to gain a competitive advantage. With recent improvements in natural language processing (NLP), users now have many options for solving complex challenges. But it's not always clear which NLP tools or libraries would work for a business's needs, or which techniques you should use and in what order. This practical book provides data scientists and developers with blueprints for best practice solutions to common tasks in text analytics and natural language processing. Authors Jens Albrecht, Sidharth Ramachandran, and Christian Winkler provide real-world case studies and detailed code examples in Python to help you get started quickly. Extract data from APIs and web pages Prepare textual data for statistical analysis and machine learning Use machine learning for classification, topic modeling, and summarization Explain AI models and classification results Explore and visualize semantic similarities with word embeddings Identify customer sentiment in product reviews Create a knowledge graph based on named entities and their relations
Author: Benjamin Bengfort
Publisher: "O'Reilly Media, Inc."
ISBN: 1491962992
Category : Computers
Languages : en
Pages : 328
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Book Description
From news and speeches to informal chatter on social media, natural language is one of the richest and most underutilized sources of data. Not only does it come in a constant stream, always changing and adapting in context; it also contains information that is not conveyed by traditional data sources. The key to unlocking natural language is through the creative application of text analytics. This practical book presents a data scientist’s approach to building language-aware products with applied machine learning. You’ll learn robust, repeatable, and scalable techniques for text analysis with Python, including contextual and linguistic feature engineering, vectorization, classification, topic modeling, entity resolution, graph analysis, and visual steering. By the end of the book, you’ll be equipped with practical methods to solve any number of complex real-world problems. Preprocess and vectorize text into high-dimensional feature representations Perform document classification and topic modeling Steer the model selection process with visual diagnostics Extract key phrases, named entities, and graph structures to reason about data in text Build a dialog framework to enable chatbots and language-driven interaction Use Spark to scale processing power and neural networks to scale model complexity
Author: Murugan Anandarajan
Publisher: Springer
ISBN: 9783319956626
Category : Business & Economics
Languages : en
Pages : 288
Get Book Here
Book Description
This book introduces text analytics as a valuable method for deriving insights from text data. Unlike other text analytics publications, Practical Text Analytics: Maximizing the Value of Text Data makes technical concepts accessible to those without extensive experience in the field. Using text analytics, organizations can derive insights from content such as emails, documents, and social media. Practical Text Analytics is divided into five parts. The first part introduces text analytics, discusses the relationship with content analysis, and provides a general overview of text mining methodology. In the second part, the authors discuss the practice of text analytics, including data preparation and the overall planning process. The third part covers text analytics techniques such as cluster analysis, topic models, and machine learning. In the fourth part of the book, readers learn about techniques used to communicate insights from text analysis, including data storytelling. The final part of Practical Text Analytics offers examples of the application of software programs for text analytics, enabling readers to mine their own text data to uncover information.
