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Author: Chris Kocek
Publisher:
ISBN: 9780989284905
Category : Advertising
Languages : en
Pages : 0
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Book Description
The Practical Pocket Guide to Account Planning provides a straightforward, no nonsense approach to understanding what Account Planners do on a daily basis and how they do it. Filled with real world examples, amusing anecdotes, and useful techniques for getting to better insights, The Practical Pocket Guide provides a clear path for how Account Planners can collaborate with Creatives to produce great work that is insightful, engaging, and culturally infectious. In this engaging 2-hour read, you'll learn: the difference between most Account Planning job descriptions and day-to-day realities, critical planning skills, including: concept testing, copy testing, discussion guides, positioning, and the basics of good research, techniques for writing better briefs and ideas for how to lead more engaging briefings, and how to be an ally to Creatives so that together you can sell big, culturally infectious ideas to Clients. Whether you're a Client, a Creative, an Account Manager, or an aspiring Account Planner, this book will help you understand how Planners think and what great Planning can really do.
Author: Chris Kocek
Publisher:
ISBN: 9780989284905
Category : Advertising
Languages : en
Pages : 0
Get Book Here
Book Description
The Practical Pocket Guide to Account Planning provides a straightforward, no nonsense approach to understanding what Account Planners do on a daily basis and how they do it. Filled with real world examples, amusing anecdotes, and useful techniques for getting to better insights, The Practical Pocket Guide provides a clear path for how Account Planners can collaborate with Creatives to produce great work that is insightful, engaging, and culturally infectious. In this engaging 2-hour read, you'll learn: the difference between most Account Planning job descriptions and day-to-day realities, critical planning skills, including: concept testing, copy testing, discussion guides, positioning, and the basics of good research, techniques for writing better briefs and ideas for how to lead more engaging briefings, and how to be an ally to Creatives so that together you can sell big, culturally infectious ideas to Clients. Whether you're a Client, a Creative, an Account Manager, or an aspiring Account Planner, this book will help you understand how Planners think and what great Planning can really do.
Author: David E. Wilkins
Publisher: Elsevier
ISBN: 0080514472
Category : Computers
Languages : en
Pages : 221
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Book Description
Planning, or reasoning about actions, is a fundamental element of intelligent behavior--and one that artificial intelligence has found very difficult to implement. The most well-understood approach to building planning systems has been under refinement since the late 1960s and has now reached a level of maturity where there are good prospects for building working planners. Practical Planning is an in-depth examination of this classical planning paradigm through an intensive case study of SIPE, a significantly implemented planning system. The author, the developer of SIPE, defines the planning problem in general, explains why reasoning about actions is so complex, and describes all parts of the SIPE system and the algorithms needed to achieve efficiency. Details are discussed in the context of problems and important issues in building a practical planner; discussions of how other systems address these issues are also included. Assuming only a basic background in AI, Practical Planning will be of great interest to professionals interested in incorporating planning capabilities into AI systems.
Author: Marc A. Zimmerman
Publisher: SAGE
ISBN: 1412967759
Category : Education
Languages : en
Pages : 185
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Book Description
This book guides evaluators in planning a comprehensive, yet practical, program evaluation—from start to design—within any context, in an accessible manner.
Author: Meg Keene
Publisher: Da Capo Lifelong Books
ISBN: 073821843X
Category : Reference
Languages : en
Pages : 258
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Book Description
The author of A Practical Wedding offers a no-nonsense wedding planner, with all the tools, tips, and strategies to get the celebration you want, on a budget you can actually afford Whether you're newly engaged or haven't quite made anything official yet, but you know you want to spend your lives together, you're going to need help planning your wedding. When you're ready to take a deep breath and start, this is the book you want--need--to have. From figuring out what you really want--as opposed to what everyone else thinks you should want--to helping you keep an eye on the ceremony itself and the vows, Meg Keene, founder of apracticalwedding.com, covers all the essentials. With checklists (such as flowers, food, final venue walk-through) and key spreadsheets (guest list and seating chart, budget, venue search, and more), A Practical Wedding Planner helps you: Set a budget--and stick to it Choose a venue: traditional, non-traditional, and everything in between Hire good vendors and keep your friendors (and tells you why DIY doesn't always save money) Figure out catering, rentals, and everything else Pinterest forgot to tell you Reality-check wedding dér Create and write a ceremony that really represents both of you Get everyone to show up...and have a good time
Author: Rosemary S. Caffarella
Publisher: John Wiley & Sons
ISBN: 0470770376
Category : Education
Languages : en
Pages : 464
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Book Description
Planning Programs for Adult Learners, Third Edition covers the development of adult education programs in clear, specific detail. This popular step-by-step guide contains information on every area of program planning for adult learners, from understanding the purpose of educational programs to obtaining suitable facilities to incorporating technology appropriately. For educators and practitioners for whom planning programs is a full-time responsibility or only a part of their jobs, as well as volunteers in a variety of organizations, will find this book to be an essential tool. Grounded in a variety of program planning models, the new edition includes: new refinements to the 11-component interactive model updated exercises and examples from new settings new material on the practical application of technology discussion of instructional and program evaluation a focus on critical managerial tasks a new chapter on exploring the foundational knowledge of program planning a new section on the ethical issues related to program planning
Author: Meg Keene
Publisher: Hachette UK
ISBN: 0738215457
Category : Reference
Languages : en
Pages : 245
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Book Description
An Insanity-Free Wedding: It Can Happen! Getting engaged is exhilarating...until it sets in that a wedding costs three times what you thought, and takes five to ten times the effort it reasonably should. And then there are the expectations: from calligraphy invitations to satin chair-covers, all those things that Must Be Done or everyone will be Horribly Offended. Or will they? A Practical Wedding helps you create the wedding you want-without going broke or crazy in the process. After all, what really matters on your wedding day, what you'll remember 'til you're old and gray, is not so much how it looked as how it felt. In this refreshing guide, expert Meg Keene shares her secrets to planning a beautiful celebration that reflects your taste and your relationship. You'll discover: The real purpose of engagement (hint: it's not just about the planning) How to pinpoint what matters most to you and your partner DIY-ing your wedding: brilliant or crazy? Affording a wedding without having to cut your guest list How to communicate decisions with your family Why that color-coded spreadsheet is actually worth it Wedding Zen can be yours. Meg walks you through everything from choosing a venue to writing vows, complete with stories and advice from women who have been in the trenches, the Team Practical brides. So here's to the joyful wedding, the sensible wedding, the unbelievably fun wedding! A Practical Wedding is your complete guide to getting married with grace.
Author: Stephen Orton
Publisher: Jones & Bartlett Learning
ISBN: 0763746215
Category : Business & Economics
Languages : en
Pages : 198
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Book Description
In today’s turbulent and financially stressful times, public health managers need business planning skills. They need to become “civic entrepreneurs,” who can creatively finance and manage needed programs using business school savvy. Public Health Business Planning: A Practical Guide is based on the curriculum of the highly successful Management Academy for Public Health, offered by the Kenan-Flagler Business School and the School of Public Health at the University of North Carolina at Chapel Hill. A Lewin Group evaluation showed that teams of Management Academy graduates have generated millions of dollars in revenue for local agencies through implementing business plans. This book teaches what it means to use entrepreneurial strategies for social good, and key business planning skills such as: Assessment and strategic planning Program planning, implementation, and evaluation Financial planning and budgeting Market research and social marketing Strategies for getting funded including business writing and speaking Project management and business plan execution strategies
Author: Ricardo Viana Vargas
Publisher: CRC Press
ISBN: 1420045059
Category : Business & Economics
Languages : en
Pages : 234
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Book Description
Practical Guide to Project Planning is filled with project documents and templates ready to use for planning and managing project. It explains project analysis and modeling techniques so these documents and templates can be used for effective project management. In addition, the book is also a guide to best practices that comply with the PMI
Author: Morten Tolstrup
Publisher: John Wiley & Sons
ISBN: 1118913590
Category : Technology & Engineering
Languages : en
Pages : 609
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Book Description
Why is high performance indoor wireless service needed, and how is it best implemented? As the challenge of providing better service and higher data speeds and quality for mobile applications intensifies, ensuring adequate in-building and tunnel coverage and capacity is increasingly important. A unique, single-source reference on the theoretical and practical knowledge behind indoor and tunnel radio planning, this book provides a detailed overview of mobile networks systems, coverage and capacity solutions with 2G, 3G and 4G cellular system technologies as a backdrop.
Author: Michael Allison
Publisher: John Wiley & Sons
ISBN: 1118039866
Category : Business & Economics
Languages : en
Pages : 436
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Book Description
Your total guide to putting a powerful management tool to work in your organization Why strategic planning? Because a well wrought strategic plan helps you set priorities and acquire and allocate the resources needed to achieve your goals. It provides a framework for analyzing and quickly adapting to future challenges. And it helps all board and staff members focus more clearly on your organization's priorities, while building commitment and promoting cooperation and innovation But to be effective, your plan will need to address the special needs of the nonprofit sector. And for more than a decade, Strategic Planning for Nonprofit Organizations has been the number-one source of guidance on all facets of strategic planning for managers at nonprofits of every size and budget. This thoroughly revised, updated, and expanded edition arms you with the expert knowledge and tools you need to develop and implement surefire strategic plans, including tested-in-the-trenches worksheets, checklists, and tables--in print and on the companion website--along with a book-length case study that lets you observe strategic planning in action. Packed with real-world insights and practical pointers, it shows you how to: Develop a clear mission, vision, and set of values Conduct SWOT analyses and program evaluations Assess client needs and determine stakeholder concerns Set priorities and develop core strategies, goals, and objectives Balance the dual bottom lines of mission and money Write and implement a solid strategic plan Develop a user-friendly annual work plan Establish planning cycles, gauge progress, and update strategies
