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Author: Gini Dietrich
Publisher: Pearson Education
ISBN: 078974886X
Category : Business & Economics
Languages : en
Pages : 165
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Book Description
Go beyond PR spin! Master better ways to communicate honestly and regain the trust of your customers and stakeholders with this book.
Author: Geoffrey Chaucer
Publisher:
ISBN:
Category :
Languages : en
Pages : 922
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Book Description
Author: Geoffrey Chaucer
Publisher:
ISBN:
Category :
Languages : en
Pages : 528
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Book Description
Author: Valerie Fields
Publisher: SAGE Publications
ISBN: 1071856529
Category : Business & Economics
Languages : en
Pages : 417
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Book Description
With a focus on storytelling, social media, and socially-conscious content, Public Relations Writing: Essential Skills for Effective Storytelling is a step-by-step "how-to" guide that helps students develop and hone the skills they need to become strong writers and versatile storytellers within the Public Relations field.
Author: Geoffrey Chaucer
Publisher:
ISBN:
Category :
Languages : en
Pages : 560
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Book Description
Author: John Boag
Publisher:
ISBN:
Category : English language
Languages : en
Pages : 854
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Book Description
Author: George Ofman
Publisher: Triumph Books
ISBN: 1637275447
Category : Language Arts & Disciplines
Languages : en
Pages : 240
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Book Description
In Tell Me a Story I Don't Know, veteran sports reporter and broadcaster George Ofman shares his most fascinating conversations with some of the biggest names in sports media. Through these previously untold anecdotes and insights, readers will gain a deeper understanding of the events and moments that have shaped sports history, as well as a behind-the-scenes look at how these moments are shared with the world. With wit, charm, and insight, Ofman's captivating interviews bring to life the voices and personalities that have made sports such an integral part of our culture.Featuring conversations with Bob Costas, Michael Wilbon, Eddie Olczyk, Sarah Kustok, Greg Gumbel, Chris Chelios, and more.
Author: William Dunbar
Publisher:
ISBN:
Category : Denmark
Languages : en
Pages : 554
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Book Description
Author: Janis Teruggi Page
Publisher: SAGE Publications
ISBN: 1544392036
Category : Business & Economics
Languages : en
Pages : 449
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Book Description
Introduction to Public Relations: Strategic, Digital, and Socially Responsible Communication presents a comprehensive introduction to the field of public relations (PR) with a focus on new media and social responsibility. Recognizing that the shifts in technology, business, and culture require a fresh approach, authors Janis Teruggi Page and Lawrence J. Parnell show students how today′s PR professionals create persuasive messages with modern technologies while working in line with the industry′s foundations. The authors balance this approach with a focus on understanding communication theory, history, process, and practice, and how all these concepts can be applied to strategic PR planning. The Second Edition features new and refreshed content throughout, including cases, chapter-opening scenarios, and profiles of both young and senior practitioners with tips and career guidance for student success. Included with this title: The password-protected Instructor Resource Site (formally known as SAGE Edge) offers access to all text-specific resources, including a test bank and editable, chapter-specific PowerPoint® slides.
![The Complete Works of Geoffrey Chaucer: Introduction, glossary and indexes.-[v.7] Chaucerian and other pieces. Supplement PDF](https://books.google.com/books/content/images/frontcover/9DM4AQAAMAAJ?fife=w80-h100)
Author: Geoffrey Chaucer
Publisher:
ISBN:
Category :
Languages : en
Pages : 564
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Book Description
Author: Alex W. Maldonado
Publisher: University Press of Florida
ISBN: 0813065984
Category : History
Languages : en
Pages : 235
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Book Description
"Fascinating. . . . [Maldonado's] extensive interviews of Moscoso are unique and help make this a highly original work. . . . He deserves this amount of attention as the man who, next to Luis Muñoz, was the dominant figure in the Puerto Rico renaissance of the 1950s."--Thomas L. Hughes, Carnegie Endowment for International Peace "Maldonado does a superb job in presenting Teodoro Moscoso's role generally and the decisive actions he took at critical junctures in particular."--Rafael de Jesús Toro, dean of business administration, Interamerican University of Puerto Rico, and professor of economics, University of Puerto Rico A. W. Maldonado tells the story of Puerto Rico's extraordinary climb from poverty to economic success. Operation Bootstrap, a program conceived, promoted, and implemented by Teodoro Moscoso (1910-1992), succeeded in attracting worldwide capital investment that by the mid-1950s had transformed the island from an economic backwater into a bustling industrial society. Though much of the credit went to Puerto Rico's governor, Luis Muñoz Marín, Maldonado focuses on Moscoso to describe how and why the economic miracle took place. Moscoso was deeply involved in all aspects of the Puerto Rican economy and culture, and Maldonado follows his relationships and battles on a number of fronts, from his initial differences with Rexford Tugwell, the last American governor of the island, to conflicts with Governor Muñoz, who was constantly concerned that Moscoso was pushing change too quickly. In the worlds of business and culture, Maldonado shows how Moscoso employed advertising guru David Ogilvy to propagate the image of a people engaged in a cultural renaissance. He also highlights Moscoso's decisive actions at critical junctures (such as his success in pushing tax exemptions and tourism in the late 1940s) and his personal persuasiveness, as with Pablo Casals, who at the age of eighty was persuaded to establish his Casals Festival at San Juan. Maldonado shows that Moscoso was the architect of the "economic miracle" that economists and presidents believed could not happen in Puerto Rico. His account sheds new light on the man who provided U.S. administrations with a democratic success story to counter the allure of the Cuban revolution and who was called on by President John F. Kennedy to organize and head the Alliance for Progress. A. W. Maldonado, a journalist in Puerto Rico for 37 years, is a former editor of El Mundo and El Reportero and currently writes a column for the San Juan Star. His articles have appeared in numerous U.S. publications, including the New York Times, Los Angeles Times, Baltimore Sun, Christian Science Monitor, Newsday, and The Nation.
