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Author: Michael H. Fleischner
Publisher: SEO Made Simple
ISBN: 1451527918
Category : Business & Economics
Languages : en
Pages : 136
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Book Description
PPC Made Simple: Strategies For Dominating Google AdWords provides the latest techniques for launching your very own profitable pay-per-click marketing campaigns. Learn powerful techniques for generating an online income selling or promoting your own products, affiliate products, or services. Google AdWords has never been easier use and you can now leverage the power of online pay-per-click advertising to increase your earning power. This book provides step-by-step instructions on developing your own online campaigns and scaling them for maximum profitability. Learn from one of today's leading Internet marketing experts, and founder of The Marketing Blog, Michael H. Fleischner.
Author: Michael H. Fleischner
Publisher: SEO Made Simple
ISBN: 1451527918
Category : Business & Economics
Languages : en
Pages : 136
Get Book Here
Book Description
PPC Made Simple: Strategies For Dominating Google AdWords provides the latest techniques for launching your very own profitable pay-per-click marketing campaigns. Learn powerful techniques for generating an online income selling or promoting your own products, affiliate products, or services. Google AdWords has never been easier use and you can now leverage the power of online pay-per-click advertising to increase your earning power. This book provides step-by-step instructions on developing your own online campaigns and scaling them for maximum profitability. Learn from one of today's leading Internet marketing experts, and founder of The Marketing Blog, Michael H. Fleischner.
Author: April Cox
Publisher:
ISBN: 9781737557012
Category :
Languages : en
Pages :
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Book Description
Author: Brad Geddes
Publisher: John Wiley & Sons
ISBN: 1118240588
Category : Computers
Languages : en
Pages : 94
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Book Description
Master every aspect of the powerful Google AdWords platform with this one-of-a-kind guide AdWords expert Brad Geddes, the first and only Advanced AdWords Seminar leader for Google, shares his detailed instruction and insights to get new users up and running quickly and teach AdWords pros some slick new tricks. This must-have new edition offers 50+ pages of fresh material on such topics as retargeting, tracking for analytics, video ad features, ad extensions, and much more. The ultimate guide to advanced Google AdWords techniques authored by a respected AdWords expert who is the Advanced AdWords Seminar leader for Google and a well-known internet marketing consultant Offers insight, direction, and strategies for using every aspect of AdWords to create and manage successful pay-per-click marketing campaigns Goes well beyond the basics and offers tips and tactics that you can apply immediately to your own campaigns Updated and better-than-ever Second Edition features 50+ pages of new material, including targeting capabilities and remarketing, ad extensions, bidding features, tracking for analytics, video ad features, reporting features, and more Provides busy marketers, consultants, PR professionals, web developers, and others with an invaluable, step-by-step guide to keep on hand Includes a Google Adwords coupon If you want to drive the traffic you choose to your website, then this is the guide to get you there.
Author: David Rothwell
Publisher:
ISBN:
Category :
Languages : en
Pages : 134
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Book Description
"Ask The PPC Manager" showcases the Clicks to Money(TM) system - self-managing Google Ads that make as much money as possible, as fast as possible, for as long as possible, with as little work as possible, for months or years, without paying agency fees. It is the insider exposé which busts every myth going about Google Ads and the pay-per-click industry. "The world standard in Pay Per Click" - Perry Marshall, 'Ultimate Guide to Google Ads' Money doesn't lie This view is largely heretical in the digital industry. But this is data, not opinion. And money doesn't lie. For the past 15 years, I've seen business owners and PPC Managers make little or no money from Google Ads. All you see is the money you spend, not the money you make. And some agencies charge a percentage of your ad spend, so they make money even if you don't. If this makes you feel angry and frustrated, this book is for you. "Google Ads helped us build, grow, and sell our company" "Ask The PPC Manager" is a real $21.34m, 19X ROI, 15X business-growth-to-exit, ten year case study told in a fictional setting, inspired by "Built to Sell" by John Warrillow. The owner grew his business every year for ten years, hired more staff, increased his ad spend, bought out two competitors, and sold to an international operator. Could that be your business? "Your PPC campaigns are worthless" This is the story of a fictional airport transfer company and PPC Manager Charlie. The business is successful, but Charlie now has a problem, with responsibility for selling more seat bookings, making more money, and out-selling their rivals. He finds he has no idea how to build, measure, manage, and scale PPC campaigns, and integrate them into the business and finances to make money. He is on a deadline, realizes he needs help, and as the story unfolds he is given permission to hire an experienced consultant to turn the campaigns around. Clicks to Money Charlie finds Joshua, a Google Ads PPC author and consultant, who lays out an easy to follow plan that enables them to finally make money from their PPC campaigns and transform their business. Many PPC managers build their campaigns backwards. Campaigns actually come last. Your business is numbers. Your PPC campaigns are numbers. Making PPC make money is just math. The key is that the underlying principles behind self-managing PPC campaigns that make money meet three criteria: - It is a learnable skill. When properly understood, architected and built correctly, and with sufficient sales volumes, campaigns can become largely self-managing for months or even years - It makes money, delivering sales and revenue even while you sleep - It is repeatable and scalable, allowing your business to become "Fully Booked" should you choose, or to grow for as long as demand does Like Charlie, readers can apply the powerful PPC strategies in this book to finally make self-managing Google Ads campaigns which make money without them, and without agency fees. Here's the simple secret to making PPC make money - Track online conversions, sales and revenue - Know your business numbers - Target your buyers - Do the math Free PPC Money Audit(TM) If you qualify, you will also receive the FREE PPC Money Audit(TM) with the author. Many PPC managers offer free audits, but they only look at how your campaigns are spending money, not how they should be making money. One client wasted almost $48,000 on mobile clicks with no sales, and was saving almost $4,000 a month after the audit. If you hate paying Google, "Ask The PPC Manager" is your new 'must-read'. Scroll to the top and click the "Buy Now" button.
Author: David Szetela
Publisher: John Wiley & Sons
ISBN: 0470917210
Category : Computers
Languages : en
Pages : 453
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Book Description
The complete guide to a winning pay-per-click marketing campaign Pay-per-click advertising-the "sponsored results" on search engine results pages-is increasingly being used to drive traffic to websites. Marketing and advertising professionals looking for a hands-on, task-based guide to every stage of creating and managing a winning PPC campaign will get the step-by-step instruction they need in this detailed guide. Using the popular An Hour A Day format, this book helps you avoid the pitfalls and plan, develop, implement, manage, and monitor a PPC campaign that gets results. Successful pay-per-click campaigns are a key component of online marketing This guide breaks the project down into manageable tasks, valuable for the small-business owner as well as for marketing officers and consultants Explains core PPC concepts, industry trends, and the mechanics that make a campaign work Shows how to perform keyword research, structure campaigns, and understand campaign settings and various pricing models Discusses how to write ads, develop and test landing pages, use ad groups, and leverage Google's content network Covers launching a campaign, bidding for position, monitoring, gathering results, and interpreting and acting on the data collected Pay-Per-Click Search Engine Marketing: An Hour a Day provides the tools to make the most of this important marketing method.
Author: Richard Stokes
Publisher: Entrepreneur Press
ISBN: 1599185342
Category : Business & Economics
Languages : en
Pages : 314
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Book Description
Millions compete for exposure on Google and Bing but 99% of them fail to get results. As the founder of leading digital intelligence firm AdGooroo, search advertising authority Richard Stokes is in a unique position to reveal what’s going wrong and provide solutions to fix it. Using proven strategies from today’s search advertising elite, discover how to drive significantly more traffic to your site, dramatically increase click-through rates, steal impressions from competitors, boost your conversions, and increase your sales by unbelievable amounts. Since the previous edition, there have been a number of revolutionary changes in paid search. First, we are increasingly searching from our cell phones rather than desktop computers. Second, Google is no longer the only game in town. Bing now accounts for 30 percent of all U.S. searches. Finally, "search extensions" have become a powerful new technique you can use to collect phone numbers and email addresses with your ads, limit your ads to certain times of day, deliver coupons to nearby customers, and even provide handy "call me" buttons that are displayed only on cell phones. In this new edition, Stokes details all this and more.
Author: Jason McCormick
Publisher: MediaWorksPublising.com
ISBN: 0615426727
Category : Business & Economics
Languages : en
Pages : 274
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Book Description
In a nutshell, it's sink or swim in the Internet world. If you are on page one of a Google, Bing, or Yahoo! search, your swimming in dough and have so much business you don't know what to do. On the other hand, if you are on page 3 or beyond you have no business. It's so true that no one hardly ever uses a telephone book anymore, they use the Internet. When you are competing against 800 million business websites on the Internet, you have to have an edge. There is an exact science in how to get your website to page one of an Internet search and it is different for each search engine. Not only that it changes every single year. For 2011, this book will teach you the science. Don't worry it covers the latest techniques for optimizing for Google Instant, Google Instant Preview, and Google Caffeine.
Author: Perry Marshall
Publisher: Entrepreneur Press
ISBN: 1613083718
Category : Business & Economics
Languages : en
Pages : 326
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Book Description
Covering the latest breaking news in Google AdWords, the fifth edition introduces revised, expanded and new chapters covering Enhanced Campaigns, Google AdWord’s Express, Google’s Product Listing Ads, and the introduction to Google’s Universal Analytics. Nuances in Big Data advertising are also revealed and expanded sections and necessary updates have been added throughout. Updates specific to this edition include: Powerful bidding strategies using remarketing lists for search ads New ad extension features Automation capabilities using AdWords scripts Bonus Online Content that includes links to dozens of resources and tutorials covering: registering a domain name, setting up a website, selecting an email service, choosing a shopping cart service, finding products to sell, and starting up an Google AdWords account Readers are given the latest information paired with current screenshots, fresh examples, and new techniques. Coached by AdWords experts Perry Marshall, Mike Rhodes, and Bryan Todd advertisers learn how to build an aggressive, streamlined AdWords campaign proven to increase their search engine visibility, consistently capture clicks, double their website traffic, and increase their sales. Whether a current advertiser or new to AdWords, this guide is a necessary handbook.
Author: Michael H Fleischner
Publisher:
ISBN:
Category :
Languages : en
Pages : 148
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Book Description
Get your business ranked #1 on Google, the world's largest search engine. SEO Made Simple 2020 (7th Edition), is the top-selling SEO book for optimizing websites, blogs, and other digital assets. It is currently used in classrooms, training programs, and by anyone looking to improve their search engine rankings. Updated for the most recent Google algorithm changes, SEO Made Simple 2020 is today's best-selling search engine optimization book. Learn SEO 2020 with the seventh edition of search engine optimization made simple. This SEO book has been updated to focus on the strategies needed for top search engine rankings and is much easier to use than SEO for Dummies and other popular SEO books or SEO audiobooks. In this tell-all search engine optimization guide, anyone can learn how to achieve the highly coveted #1 ranking on Google for their website, blog, or video. Improve your website rankings with SEO Made Simple 2020 (7th Edition). This SEO book includes optimization advice for local search, mobile search engine optimization, reputation management, and much more.SEO Made Simple is today's top-selling search engine optimization SEO book for a reason and has sold more than 50,000 copies. Learn from leading search engine optimization author, speaker, and entrepreneur, Michael H. Fleischner as he reveals the specific SEO techniques that deliver top rankings in less than 30 days to any local business, national or international brands who want to dominate their competition online and generate qualified website traffic. Whether you're a search engine optimization expert or new to website rankings, the optimization techniques revealed in SEO Made Simple will give you everything you need to improve your rankings and get more online exposure. Generate tons of traffic to your website absolutely FREE with top search engine placement on Google and other Search Engines. SEO Made Simple has helped more individuals than any other search engine optimization guide ever printed to achieve top rankings for even the most competitive keywords. This guide also includes the latest SEO advice on social media, Google My Business, Local Search, and even provides a step-by-step link building process that has produced top results for some of the most sought after keywords. If you're looking for a guide that provides the information you need to achieve top search engine rankings, without all of the useless fluff, this is it.SEO Made Simple 2020 (7th Edition) is the only resource on search engine optimization that you'll ever need. Learn the techniques that have a direct and significant impact on your website's ranking regardless of experience level. This book is ranked #1 for a reason. Read our reviews and see for yourself why SEO Made Simple is your most important resource for acquiring top search engine rankings.
Author: John Scaglia
Publisher:
ISBN: 9781702133784
Category :
Languages : en
Pages : 224
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Book Description
Have you always wondered how companies make constant big sales? Do you know ads can generate income for your business? Passive income is a function of knowing exactly what to do to earn and tweaking it to work for you almost constantly as if on a loop. Especially if you run a business or and you wish to earn more than what's coming to your pocket right now. But increased income in such spaces on the internet needs growth to be effective and what better way to grow your customer base than with ads? This book offers expert insights on ads specifically Google Adwords using PPC -Pay Per Click- marketing and also YouTube ads, so as to expand your business and brand, increase sales and ultimately, lead to creating a passive source of income for you. Within this book, you'll find insights on: a) Starting: detailed explanations as to how ads work on the two platforms in view; the various types of ads, how to create and develop your account. b) Settings: what to do to make sure your account tells the two platforms how you want your ads to be run and the parameters you want to set in place. c) Optimisation: how to use your accounts to drive your ads to achieve success, what to do when things aren't going as planned and how to reach the right audience. There are other delicious tricks and hacks that guarantee substantial conversions and sales as well as how to stay afloat, above your competition. Furthermore, these are not to be missed in the book; the free tools that enable the above to function effectively for your website, provide an adequate number of CTRs -Click Through Rates- and your money's worth for clicks. Come and learn new ways to earn more and expand. Place an order now!
