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Author: Laura Busche
Publisher: "O'Reilly Media, Inc."
ISBN: 1491963697
Category : Business & Economics
Languages : en
Pages : 233
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Book Description
Your new product is ready to launch and you’re itching to tell potential customers all about it. But how do you make your message stand out above all the noise and marketing clutter? Take the guesswork out of content management with this hands-on guide. You’ll learn how to produce and manage powerful content pieces that speak directly to customers and compel them to respond. Author Laura Busche walks you through content strategies and tactics drawn from business, design, and psychology insights. Packed with examples and exercises, this book teaches you how to tell your story with engaging copy, potent images, and striking design—all carefully orchestrated through well-oiled production management. Solopreneurs, startups, marketing managers, and execs will learn 10 Essential Steps to Content Success, with deep dives into: Content strategy: understand your audience, choose and prioritize channels, and find your brand’s core themes, voice, and tone Content creation: craft an engaging experience with content formats and copywriting formulas and templates Content management: organize, delegate, and supervise tasks; optimize the content production process to reuse successful patterns
Author: Laura Busche
Publisher: "O'Reilly Media, Inc."
ISBN: 1491963697
Category : Business & Economics
Languages : en
Pages : 233
Get Book Here
Book Description
Your new product is ready to launch and you’re itching to tell potential customers all about it. But how do you make your message stand out above all the noise and marketing clutter? Take the guesswork out of content management with this hands-on guide. You’ll learn how to produce and manage powerful content pieces that speak directly to customers and compel them to respond. Author Laura Busche walks you through content strategies and tactics drawn from business, design, and psychology insights. Packed with examples and exercises, this book teaches you how to tell your story with engaging copy, potent images, and striking design—all carefully orchestrated through well-oiled production management. Solopreneurs, startups, marketing managers, and execs will learn 10 Essential Steps to Content Success, with deep dives into: Content strategy: understand your audience, choose and prioritize channels, and find your brand’s core themes, voice, and tone Content creation: craft an engaging experience with content formats and copywriting formulas and templates Content management: organize, delegate, and supervise tasks; optimize the content production process to reuse successful patterns
Author: Laura Busche
Publisher: "O'Reilly Media, Inc."
ISBN: 1491963719
Category : Business & Economics
Languages : en
Pages : 306
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Book Description
Your new product is ready to launch and you’re itching to tell potential customers all about it. But how do you make your message stand out above all the noise and marketing clutter? Take the guesswork out of content management with this hands-on guide. You’ll learn how to produce and manage powerful content pieces that speak directly to customers and compel them to respond. Author Laura Busche walks you through content strategies and tactics drawn from business, design, and psychology insights. Packed with examples and exercises, this book teaches you how to tell your story with engaging copy, potent images, and striking design—all carefully orchestrated through well-oiled production management. Solopreneurs, startups, marketing managers, and execs will learn 10 Essential Steps to Content Success, with deep dives into: Content strategy: understand your audience, choose and prioritize channels, and find your brand’s core themes, voice, and tone Content creation: craft an engaging experience with content formats and copywriting formulas and templates Content management: organize, delegate, and supervise tasks; optimize the content production process to reuse successful patterns
Author: Alexis Madrigal
Publisher: Da Capo Press
ISBN: 0306819775
Category : Science
Languages : en
Pages : 386
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Book Description
Few today realize that electric cabs dominated Manhattan's streets in the 1890s; that Boise, Idaho, had a geothermal heating system in 1910; or that the first megawatt turbine in the world was built in 1941 by the son of publishing magnate G. P. Putnam -- a feat that would not be duplicated for another forty years. Likewise, while many remember the oil embargo of the 1970s, few are aware that it led to a corresponding explosion in green-technology research that was only derailed when energy prices later dropped. In other words: We've been here before. Although we may have failed, America has had the chance to put our world on a more sustainable path. Americans have, in fact, been inventing green for more than a century. Half compendium of lost opportunities, half hopeful look toward the future, Powering the Dream tells the stories of the brilliant, often irascible inventors who foresaw our current problems, tried to invent cheap and energy renewable solutions, and drew the blueprint for a green future.
Author: Bill Ritter, Jr.
Publisher: Fulcrum Publishing
ISBN: 1933108886
Category : Political Science
Languages : en
Pages : 292
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Book Description
A historic energy revolution is underway in the United States. Wind, sunlight, and other sustainable resources are now the fastest growing sources of energy in the U.S. and worldwide. American families are installing power plants on their roofs and entire communities are switching to 100 percent renewable energy. The urgent need to prevent climate change is causing people around the planet to question their reliance on carbon-intensive oil, coal, and natural gas. Author Bill Ritter, Jr., the 41st governor of Colorado and one of America's key thought leaders on this topic, discusses the forces behind the energy revolution, the new ways we must think about energy, and the future of fossil and renewable fuels. It is an essential read for any who want to understand one of history's biggest challenges to peace, prosperity, and security in the United States. Written in partnership with the Center for a New Energy Economy.
Author: Mohanan, Vasuky
Publisher: IGI Global
ISBN: 1522528008
Category : Computers
Languages : en
Pages : 326
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Book Description
With the rise of mobile and wireless technologies, more sustainable networks are necessary to support such communications. These next generation networks can now be utilized to strengthen the growing era of the Internet of Things. Powering the Internet of Things With 5G Networks is a comprehensive reference source for the latest scholarly research on the progression and design of fifth generation networks and their role in supporting the Internet of Things. Including a range of perspectives on topics such as privacy and security, large scale monitoring, and scalable architectures, this book is ideally designed for technology developers, academics, researchers, and practitioners interested in the convergence of the Internet of Things and 5G networks.
Author: Robert B. Laughlin
Publisher: Basic Books (AZ)
ISBN: 0465022197
Category : Technology & Engineering
Languages : en
Pages : 236
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Book Description
A Nobel laureate imagines the techonolgies that will allow us to harness alternative fuel sources and power society, despite the lack of carbon-based fuels, in an intriguing look at two centuries into the future.
Author: Jim Stengel
Publisher: Crown Currency
ISBN: 0307720373
Category : Business & Economics
Languages : en
Pages : 338
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Book Description
Ten years of research uncover the secret source of growth and profit … Those who center their business on improving people’s lives have a growth rate triple that of competitors and outperform the market by a huge margin. They dominate their categories, create new categories and maximize profit in the long term. Pulling from a unique ten year growth study involving 50,000 brands, Jim Stengel shows how the world's 50 best businesses—as diverse as Method, Red Bull, Lindt, Petrobras, Samsung, Discovery Communications, Visa, Zappos, and Innocent—have a cause and effect relationship between financial performance and their ability to connect with fundamental human emotions, hopes, values and greater purposes. In fact, over the 2000s an investment in these companies—“The Stengel 50”—would have been 400 percent more profitable than an investment in the S&P 500. Grow is based on unprecedented empirical research, inspired (when Stengel was Global Marketing Officer of Procter & Gamble) by a study of companies growing faster than P&G. After leaving P&G in 2008, Stengel designed a new study, in collaboration with global research firm Millward Brown Optimor. This study tracked the connection over a ten year period between financial performance and customer engagement, loyalty and advocacy. Then, in a further investigation of what goes on in the “black box” of the consumer’s mind, Stengel and his team tapped into neuroscience research to look at customer engagement and measure subconscious attitudes to determine whether the top businesses in the Stengel Study were more associated with higher ideals than were others. Grow thus deftly blends timeless truths about human behavior and values into an action framework – how you discover, build, communicate, deliver and evaluate your ideal. Through colorful stories drawn from his fascinating personal experiences and “deep dives” that bring out the true reasons for such successes as the Pampers, HP, Discovery Channel, Jack Daniels and Zappos, Grow unlocks the code for twenty-first century business success.
Author: On Barak
Publisher: Univ of California Press
ISBN: 0520973933
Category : History
Languages : en
Pages : 340
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Book Description
The Age of Empire was driven by coal, and the Middle East—as an idea—was made by coal. Coal’s imperial infrastructure presaged the geopolitics of oil that wreaks carnage today, as carbonization threatens our very climate. Powering Empire argues that we cannot promote worldwide decarbonization without first understanding the history of the globalization of carbon energy. How did this black rock come to have such long-lasting power over the world economy? Focusing on the flow of British carbon energy to the Middle East, On Barak excavates the historic nexus between coal and empire to reveal the political and military motives behind what is conventionally seen as a technological innovation. He provocatively recounts the carbon-intensive entanglements of Western and non-Western powers and reveals unfamiliar resources—such as Islamic risk-aversion and Gandhian vegetarianism—for a climate justice that relies on more diverse and ethical solutions worldwide.
Author: Pankaj Arora
Publisher: McGraw Hill Professional
ISBN: 0071792228
Category : Computers
Languages : en
Pages : 138
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Book Description
This invaluable guide addresses the Why, What, and How of enterprise cloud adoption, leveraging a clear framework and proven best practices from Microsoft's own experience. “Great book. What’s particularly impressive is the outline of steps Microsoft itself is taking in its move to the cloud. Do as I do is always more powerful than do as I say.”—Al Ries, Coauthor, War in the Boardroom “This book takes on enterprise cloud adoption to a level I’ve not seen before—made even more elegant with its structured framework and crisp approach.”—Anthony D. Christie, CMO, Level 3 Communications, Former CTO/CIO, Global Crossing “A practical and timely guide that covers the entire journey to the cloud from an enterprise perspective, including business, technology, and organizational impact.”—Bart Luijten, CIO Corporate Functions & Corporate Technology, Philips “The cloud powers business solutions for building tomorrow’s enterprise and this book offers a simple, well-structured, and high-level process map for cloud adoption.”—Kris Gopalakrishnan, Executive Co-Chairman, Infosys Limited Cloud computing is full of tremendous opportunity, but is also riddled with hype and confusion. Business and technology leaders know the cloud is essential, but lack clarity and experience. To the Cloud cuts through the noise and addresses the Why, What, and How of enterprise cloud adoption. The book lays out a four-step framework leveraging the experience and best practices of Microsoft's own IT group. It provides end-to-end business and technology guidance, including how to analyze application portfolios to identify good cloud candidates, choose the right cloud models, consider architecture and security, and understand how shifting operations to the cloud affects budgeting and staffing. The book is applicable to all cloud platforms and providers, and debunks myths in its clear and concise style (e.g., real clouds are more than just web hosting, virtualization, or the Internet itself rebranded). It takes a balanced approach, addressing concerns and hybrid adoption scenarios alike. Leveraging the authors' proven expertise working for Microsoft's CIO on cloud migration and with cloud platform development teams, the book is supported by clear frameworks, graphics, tables, summaries, and checklists to provide a true practitioner’s guide to the cloud. In this book, you will learn how to Explore cloud computing to understand its promise and challenges Envision how cloud computing can transform your organization Enable your organization with the necessary resources and skills Execute the design, development, and operation of cloud workloads To the Cloud is an essential guide for IT professionals seeking to lower total cost of ownership, improve the return on IT investment of existing services, or help the business bring new products to market more quickly.
Author: Indranil Ghosh
Publisher: Bombardier Books
ISBN: 1642933090
Category : Business & Economics
Languages : en
Pages : 285
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Book Description
Since the Global Financial Crisis, we have been approaching a crossroad in modern human history. The top 1 percent of people own more than half of the world’s wealth, while hundreds of millions suffer in extreme poverty. Governments quarrel over the politics of environmental policy, even as climate change poses an existential threat to life on the planet. And communities “hollowed out” by the forces of globalization still struggle to stand on their feet. How can we even begin to contemplate solutions to such immense and persistent problems? In Powering Prosperity: A Citizen’s Guide to Shaping the 21st Century, Dr. Indranil Ghosh brings together his decades of experience as a sustainable economic development investor, an entrepreneur, and an MIT-trained scientist, to provide a new framework for understanding the world’s challenges and the choices societies must make to address them. Central to Dr. Ghosh’s roadmap for positive change is a more inclusive form of governance, a collaborative model of long-term investment between public and private capital, and the empowerment of local communities to unleash their innovative and entrepreneurial energy.
