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Author: Laura Busche
Publisher: "O'Reilly Media, Inc."
ISBN: 1491963719
Category : Business & Economics
Languages : en
Pages : 306
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Book Description
Your new product is ready to launch and you’re itching to tell potential customers all about it. But how do you make your message stand out above all the noise and marketing clutter? Take the guesswork out of content management with this hands-on guide. You’ll learn how to produce and manage powerful content pieces that speak directly to customers and compel them to respond. Author Laura Busche walks you through content strategies and tactics drawn from business, design, and psychology insights. Packed with examples and exercises, this book teaches you how to tell your story with engaging copy, potent images, and striking design—all carefully orchestrated through well-oiled production management. Solopreneurs, startups, marketing managers, and execs will learn 10 Essential Steps to Content Success, with deep dives into: Content strategy: understand your audience, choose and prioritize channels, and find your brand’s core themes, voice, and tone Content creation: craft an engaging experience with content formats and copywriting formulas and templates Content management: organize, delegate, and supervise tasks; optimize the content production process to reuse successful patterns
Author: Laura Busche
Publisher: "O'Reilly Media, Inc."
ISBN: 1491963719
Category : Business & Economics
Languages : en
Pages : 306
Get Book Here
Book Description
Your new product is ready to launch and you’re itching to tell potential customers all about it. But how do you make your message stand out above all the noise and marketing clutter? Take the guesswork out of content management with this hands-on guide. You’ll learn how to produce and manage powerful content pieces that speak directly to customers and compel them to respond. Author Laura Busche walks you through content strategies and tactics drawn from business, design, and psychology insights. Packed with examples and exercises, this book teaches you how to tell your story with engaging copy, potent images, and striking design—all carefully orchestrated through well-oiled production management. Solopreneurs, startups, marketing managers, and execs will learn 10 Essential Steps to Content Success, with deep dives into: Content strategy: understand your audience, choose and prioritize channels, and find your brand’s core themes, voice, and tone Content creation: craft an engaging experience with content formats and copywriting formulas and templates Content management: organize, delegate, and supervise tasks; optimize the content production process to reuse successful patterns
Author: Robert B. Laughlin
Publisher: Basic Books (AZ)
ISBN: 0465022197
Category : Technology & Engineering
Languages : en
Pages : 236
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Book Description
A Nobel laureate imagines the techonolgies that will allow us to harness alternative fuel sources and power society, despite the lack of carbon-based fuels, in an intriguing look at two centuries into the future.
Author: Bill Ritter, Jr.
Publisher: Fulcrum Publishing
ISBN: 1933108886
Category : Political Science
Languages : en
Pages : 292
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Book Description
A historic energy revolution is underway in the United States. Wind, sunlight, and other sustainable resources are now the fastest growing sources of energy in the U.S. and worldwide. American families are installing power plants on their roofs and entire communities are switching to 100 percent renewable energy. The urgent need to prevent climate change is causing people around the planet to question their reliance on carbon-intensive oil, coal, and natural gas. Author Bill Ritter, Jr., the 41st governor of Colorado and one of America's key thought leaders on this topic, discusses the forces behind the energy revolution, the new ways we must think about energy, and the future of fossil and renewable fuels. It is an essential read for any who want to understand one of history's biggest challenges to peace, prosperity, and security in the United States. Written in partnership with the Center for a New Energy Economy.
Author: Edwar Romero
Publisher: Academic Press
ISBN: 0124078346
Category : Technology & Engineering
Languages : en
Pages : 71
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Book Description
From exoskeletons to neural implants, biomedical devices are no less than life-changing. Compact and constant power sources are necessary to keep these devices running efficiently. Edwar Romero's Powering Biomedical Devices reviews the background, current technologies, and possible future developments of these power sources, examining not only the types of biomedical power sources available (macro, mini, MEMS, and nano), but also what they power (such as prostheses, insulin pumps, and muscular and neural stimulators), and how they work (covering batteries, biofluids, kinetic and thermal energy, and telemetry). The book also looks at challenges such as energy generation efficiency, energy density, rectification, and energy storage and management. A final section on future trends rounds out the book. By briefly examining these key aspects, this book gives its readers a valuable overview of biomedical devices' power sources. - A compact introduction to the vital topic of biomedical devices' power sources - Reviews the background, current technologies, and possible future developments of biomedical power sources - Short-format text allows for material that is clear, concise, and to-the-point - Extensive references provided for further reading
Author: Crypto Curious
Publisher: Crypto Curious
ISBN:
Category : Computers
Languages : en
Pages : 19
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Book Description
Steemit is the fastest growing social media platform today. Its unique design allows real content creators like you to post and get paid. Freelancing on the Blockchain serves as a quick and easy guide to get started in the world of Steemit, including how to gain followers and how to make real money posting content your readers will love.
Author: Ognjen S. Miljanic
Publisher: John Wiley & Sons
ISBN: 352734540X
Category : Science
Languages : en
Pages : 610
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Book Description
Ein umfassender Überblick über die derzeitigen Technologien zur Energieerzeugung und den heutigen Energieverbrauch Dieses Fachbuch verbindet in einzigartiger Weise die Ansichten eines Soziologen mit denen eines Naturwissenschaftlers. Neben Erläuterungen und Ansätzen zur Quantifizierung von Energie und Nachhaltigkeit werden die heutigen Technologien zur Energieerzeugung und der aktuelle Energieverbrauch untersucht. Besonderes Augenmerk liegt dabei auf ökologischen, historischen und regulatorischen Aspekten jeder Energietechnologie. Alternative und zukünftige Energietechnologien sowie Beispiele nachhaltiger Techniken, alltäglicher Probleme bei Transport, Stadtplanung und Eigenheimbau werden ebenfalls beleuchtet. Introduction to Energy and Sustainability beschreibt zunächst die verschiedenen Konzepte und behandelt u. a. die Geschichte unserer Beziehung zu Energie, definiert und quantifiziert Energie und Nachhaltigkeit, den Energiefluss, die Umwandlung von Energie und Stoffen, die Gesetze der Thermodynamik und die heutige Energieherstellung. Es folgt eine Untersuchung, wie in unserer modernen Welt Energie erzeugt und verbraucht wird, welche Arten von Energie zur Verfügung stehen und wie diese eingesetzt werden. Das Fachbuch beschäftigt sich auch mit der Zukunft von Energie und damit, wie wir vor dem Hintergrund einer sich verändernden Welt die heutigen und zukünftigen Energiequellen bereitstellen und nutzen werden. - Ausgewogene Darstellung der naturwissenschaftlichen und technischen Konzepte zu Energie und Nachhaltigkeit. Diskutiert ausführlich die sozioökonomischen und geopolitischen Auswirkungen. - Verbindet in einzigartiger Weise die Ansichten eines Soziologen und eines Naturwissenschaftlers. - Behandelt unzählige Fragen aus der Praxis und gibt Antworten. - Ein Buch für Studenten verschiedener Studiengänge aus dem Bereich Energie und für Ökologen. Introduction to Energie and Sustainability richtet sich an Postgraduierte von Studiengängen aus dem Bereich Energie. Auch für Ökologen, Ingenieure, Ingenieure der Energiewirtschaft und Chemiker in der Industrie von hoher Relevanz.
Author: Pankaj Arora
Publisher: McGraw Hill Professional
ISBN: 0071792228
Category : Computers
Languages : en
Pages : 138
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Book Description
This invaluable guide addresses the Why, What, and How of enterprise cloud adoption, leveraging a clear framework and proven best practices from Microsoft's own experience. “Great book. What’s particularly impressive is the outline of steps Microsoft itself is taking in its move to the cloud. Do as I do is always more powerful than do as I say.”—Al Ries, Coauthor, War in the Boardroom “This book takes on enterprise cloud adoption to a level I’ve not seen before—made even more elegant with its structured framework and crisp approach.”—Anthony D. Christie, CMO, Level 3 Communications, Former CTO/CIO, Global Crossing “A practical and timely guide that covers the entire journey to the cloud from an enterprise perspective, including business, technology, and organizational impact.”—Bart Luijten, CIO Corporate Functions & Corporate Technology, Philips “The cloud powers business solutions for building tomorrow’s enterprise and this book offers a simple, well-structured, and high-level process map for cloud adoption.”—Kris Gopalakrishnan, Executive Co-Chairman, Infosys Limited Cloud computing is full of tremendous opportunity, but is also riddled with hype and confusion. Business and technology leaders know the cloud is essential, but lack clarity and experience. To the Cloud cuts through the noise and addresses the Why, What, and How of enterprise cloud adoption. The book lays out a four-step framework leveraging the experience and best practices of Microsoft's own IT group. It provides end-to-end business and technology guidance, including how to analyze application portfolios to identify good cloud candidates, choose the right cloud models, consider architecture and security, and understand how shifting operations to the cloud affects budgeting and staffing. The book is applicable to all cloud platforms and providers, and debunks myths in its clear and concise style (e.g., real clouds are more than just web hosting, virtualization, or the Internet itself rebranded). It takes a balanced approach, addressing concerns and hybrid adoption scenarios alike. Leveraging the authors' proven expertise working for Microsoft's CIO on cloud migration and with cloud platform development teams, the book is supported by clear frameworks, graphics, tables, summaries, and checklists to provide a true practitioner’s guide to the cloud. In this book, you will learn how to Explore cloud computing to understand its promise and challenges Envision how cloud computing can transform your organization Enable your organization with the necessary resources and skills Execute the design, development, and operation of cloud workloads To the Cloud is an essential guide for IT professionals seeking to lower total cost of ownership, improve the return on IT investment of existing services, or help the business bring new products to market more quickly.
Author: Pinto, Filipe Mota
Publisher: IGI Global
ISBN: 1799829650
Category : Business & Economics
Languages : en
Pages : 240
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Book Description
Modern marketing practices have evolved to become a dynamic meeting point for technology practitioners and business professionals. Digital technologies have added a new paradigm to the way businesses are projected, communicated, and developed through their marketing activities, from message delivery to content production. Digital Marketing Strategies and Models for Competitive Business is a collection of innovative research that seeks to connect theory with application, identifying best practices over digital marketing to business purposes. While highlighting topics including consumer analysis, search engine marketing, and marketing communications, this book is ideally designed for marketers, managers, executives, advertisers, graphic designers, researchers, practitioners, entrepreneurs, policymakers, and educators.
Author: United States. Federal Communications Commission
Publisher:
ISBN:
Category : Telecommunication
Languages : en
Pages : 1180
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Book Description
Author: Frank Gruber
Publisher: John Wiley & Sons
ISBN: 111889877X
Category : Business & Economics
Languages : en
Pages : 204
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Book Description
Shake up the market with these key ingredients to a successful startup Entrepreneurship starts with an idea and a dream: a dream of a better world for others, and a life less ordinary for yourself. These days, more people than ever are full of world-changing ideas and, thanks to technology, have the means to bring them to life. But many ideas remain just ideas, and many dreams just dreams. Startup Mixology is first and foremost a book about turning your ideas into action. From the cofounder of media company Tech Cocktail, a veteran entrepreneur and investor who was named one of the most connected people in tech, this book covers the basic "ingredients" of winning entrepreneurship. No abstract theories here — it shows you how to tackle everything from idea generation to launch to marketing to funding and how to start getting things done. Once you've taken that first step, the journey has only begun. Startup Mixology tells it like it is — and it's not easy! You'll learn about the harsh reality of starting up: what happens when you offend your customers, get no attention, or run out of money. These are the stories you don't always hear in the media. In the end, Startup Mixology is an optimistic book. You can do this — and you can have fun doing it, too. Every chapter also shows you how to enjoy the journey along the way - because if you don't, what's the point of it all? From cake baking to workations to llama parades, you'll learn how entrepreneurs around the world stay sane, reduce stress, and celebrate the positive. This may seem fluffy, but it's actually one of the biggest secrets of successful startups. Inside, you'll find the stories of companies like MakerBot, WordPress, Zappos, Basecamp, Uber, and more. Hear in their own words how they survived the startup phase, and learn from the straightforward and conversational Frank Gruber, who has met thousands of entrepreneurs and watched them grow their businesses. In many ways, entrepreneurship will be the most difficult undertaking of your career. But if you can find the right balance of hard work, support, and celebration, it can also be the most rewarding. Startup Mixology takes you through the whole process from start to finish, so you can begin the incomparable journey of turning your great ideas into great startups.
