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Author: Roger Bean
Publisher: Amacom Books
ISBN: 9780814405666
Category : Business & Economics
Languages : en
Pages : 274
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Book Description
Successful new product development is crucial to building and maintaining a competitive position for any company. This text offers a strategic method for integrating the corporate strategic plan, clearly defined markets, and a repeatable development process into a new product development program.
Author: Roger Bean
Publisher: Amacom Books
ISBN: 9780814405666
Category : Business & Economics
Languages : en
Pages : 274
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Book Description
Successful new product development is crucial to building and maintaining a competitive position for any company. This text offers a strategic method for integrating the corporate strategic plan, clearly defined markets, and a repeatable development process into a new product development program.
Author: Marty Cagan
Publisher: John Wiley & Sons
ISBN: 1119691257
Category : Business & Economics
Languages : en
Pages : 435
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Book Description
"Great teams are comprised of ordinary people that are empowered and inspired. They are empowered to solve hard problems in ways their customers love yet work for their business. They are inspired with ideas and techniques for quickly evaluating those ideas to discover solutions that work: they are valuable, usable, feasible and viable. This book is about the idea and reality of "achieving extraordinary results from ordinary people". Empowered is the companion to Inspired. It addresses the other half of the problem of building tech products?how to get the absolute best work from your product teams. However, the book's message applies much more broadly than just to product teams. Inspired was aimed at product managers. Empowered is aimed at all levels of technology-powered organizations: founders and CEO's, leaders of product, technology and design, and the countless product managers, product designers and engineers that comprise the teams. This book will not just inspire companies to empower their employees but will teach them how. This book will help readers achieve the benefits of truly empowered teams"--
Author: Patrick W. Jordan
Publisher: CRC Press
ISBN: 9780415298872
Category : Technology & Engineering
Languages : en
Pages : 228
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Book Description
Human factors considerations are increasingly being incorporated into the product design process. Users are seen more as being important factors in the overall look and usability of products than just as passive users. We are now treated as cognitive and physical components of the person/product system. The author, who is one of the leading lights in the field of cognitive ergonomics, looks at approaches that assume that if a task can be accomplished with a reasonable degree of efficiency and within acceptable levels of comfort, then the product can be seen as fitting to the user. In this book it is argued that in practice these approaches can be dehumanizing. People are more than merely physical and cognitive processors. They have hopes, fears, dreams, values and aspirations, indeed these are the very things that make us human. Designing Pleasurable Products looks both at and beyond usability, considering how products can appeal to use holistically, leading to products that are a joy to own.
Author: Alvin P. Lehnerd
Publisher: Simon and Schuster
ISBN: 1439137447
Category : Business & Economics
Languages : en
Pages : 353
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Book Description
Most companies know that long-term success does not hinge on any single product but on a continuous stream of value-rich products that target growth markets. Yet many firms inexplicably develop one product at a time, and by doing so fail to embrace commonality, compatibility, standardization, or modularization among different products and product lines. At last, in this timely book, Marc H. Meyer and Alvin P. Lehnerd provide a formula for turning products into profits, enabling companies to design technologically superior products more easily. Their solution is, in two words, PRODUCT PLATFORMS. They argue that firms must focus their energies on developing families of products simultaneously which share common components and technology. The authors describe how the champions of product development separate themselves from less sophisticated companies by building entire families of strong products from a single "platform" of common product structures, technologies, and automated product processes. These successful companies recognize and respond to new market opportunities by integrating core skills and technology in the form of new products. In this easy-to-read and practical book, the authors masterfully elucidate this dynamic and forward-thinking strategy which enables companies to develop innovative products faster, more cheaply, and with less effort. Drawing on in-depth case studies and personal experience with successful companies such as Hewlett-Packard, EMC, Black & Decker, and Boeing, Meyer and Lehnerd show managers how to create extraordinary products and thereby set the standard for combined value and cost leadership in their products. They argue that when a company's products are robust—highly functional, elegant in their design, reasonably priced, and a pleasure to use—the corporation will be equally robust. More importantly, The Power of Product Platforms reveals the methodology and organizational approach for designing, developing, and revitalizing strong products that enable the firm to make the transition from one generation of technology to the next. The authors also explain how well-designed product platforms can generate streams of derivative products through a continuous systematic process of renewal. Meyer and Lehnerd apply this methodology to a broad range of industries; manufacturing in both consumer and industrial markets, software firms, and Internet information services providers. This clear prescription for transforming the bottom line by aggressively managing product development and innovation will become required reading for large and small corporations alike, including entrepreneurs, all of whom depend on the excellence of their new products for growth.
Author: Julie Frizzi
Publisher:
ISBN: 9780997800401
Category :
Languages : en
Pages :
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Book Description
Author: C. Werner Dankwort
Publisher: Springer Science & Business Media
ISBN: 3322848213
Category : Technology & Engineering
Languages : en
Pages : 143
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Book Description
In addition to the classical needs, competition on the global market requires from industry product innovations: quality, time to market, reduction of costs (Q,T,C). The modern process networks of product development and manufacturing passing the borders of countries and including several companies could not work without an extensive use of information technology. This is going far beyond the former idea of Computer Aided Design. Thus the 3'd Workshop on Current CAx-Problems did not focus on functionalities or methods aiding design like in the first two workshops but on "Digital Products - Living Data is the Future": problems of the virtual simulation of the entire industrial process, starting with the development of a product and covering the complete life cycle. The workshop aimed at bringing together the three groups: industry (mainly automotive manufacturers), system suppliers, and fundamental research. During the workshop, communication between these three groups had to be intensified, and especially also among competing companies of the same branch to pave the way for concerted actions, which are essential for all in the future.
Author: CRAWFORD
Publisher: McGraw Hill
ISBN: 0077170539
Category : Business & Economics
Languages : en
Pages : 610
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Book Description
eBook: New Products Management 11e
Author: Donald Moine
Publisher: Penguin
ISBN: 1101663103
Category : Business & Economics
Languages : en
Pages : 228
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Book Description
Provides salespeople with information on hypnotic techniques and how to use them in sales presentations and script books to win the customer's trust and make sales.
Author:
Publisher:
ISBN:
Category :
Languages : en
Pages : 108
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Book Description
InfoWorld is targeted to Senior IT professionals. Content is segmented into Channels and Topic Centers. InfoWorld also celebrates people, companies, and projects.
Author:
Publisher:
ISBN:
Category :
Languages : en
Pages : 84
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Book Description
InfoWorld is targeted to Senior IT professionals. Content is segmented into Channels and Topic Centers. InfoWorld also celebrates people, companies, and projects.
