Poster Advertising PDF Download
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Author:
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 286
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Book Description
Author:
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 286
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Book Description
Author: Ruth E. Iskin
Publisher: Dartmouth College Press
ISBN: 1611686164
Category : Art
Languages : en
Pages : 465
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Book Description
The Poster: Art, Advertising, Design, and Collecting, 1860sÐ1900s is a cultural history that situates the poster at the crossroads of art, design, advertising, and collecting. Though international in scope, the book focuses especially on France and England. Ruth E. Iskin argues that the avant-garde poster and the original art print played an important role in the development of a modernist language of art in the 1890s, as well as in the adaptation of art to an era of mass media. She moreover contends that this new form of visual communication fundamentally redefined relations between word and image: poster designers embedded words within the graphic, rather than using images to illustrate a text. Posters had to function as effective advertising in the hectic environment of the urban street. Even though initially commissioned as advertisements, they were soon coveted by collectors. Iskin introduces readers to the late nineteenth-century ÒiconophileÓÑa new type of collector/curator/archivist who discovered in poster collecting an ephemeral archaeology of modernity. Bridging the separation between the fields of art, design, advertising, and collecting, IskinÕs insightful study proposes that the poster played a constitutive role in the modern culture of spectacle. This stunningly illustrated book will appeal to art historians and students of visual culture, as well as social and cultural history, media, design, and advertising.
Author:
Publisher:
ISBN:
Category : Advertising, Outdoor
Languages : en
Pages : 1042
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Book Description
Author:
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 1070
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Book Description
Author:
Publisher: Nirali Prakashan
ISBN: 9788185790794
Category : Advertising
Languages : en
Pages : 118
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Book Description
Author:
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 292
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Book Description
Author: Max Gallo
Publisher: W. W. Norton & Company
ISBN: 9780393322378
Category : Antiques & Collectibles
Languages : en
Pages : 342
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Book Description
For over two hundred years, posters have been displayed in public places all over the world. Visually striking, they have been designed to attract the attention of passers-by, making us aware of a political viewpoint, enticing us to attend specific events, or encouraging us to purchase a particular product or service. Posters have become highly sought after by collectors, with some of the most popular fetching many thousands of dollars at auction. This remarkable volume is an illustrated overview of posters throughout history. As well, it is a representative survey of mass culture from the time of the French Revolution to the turn of the twenty-first century. Over 480 posters are reproduced here, 280 in full color, selected for both their historical significance and their striking beauty. Author Max Gallo's wonderfully written and informative text, updated by Charles Flowers, recapitulates the social and political currents of the day, establishing the context in which the posters were created. Book jacket.
Author:
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 886
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Book Description
Author:
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 1224
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Book Description
Author: Ardi Kolah
Publisher: Kogan Page Publishers
ISBN: 0749464534
Category : Business & Economics
Languages : en
Pages : 352
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Book Description
Great marketing isn't just about marketing output. It's about creating measurable business outcomes. High Impact Marketing That Gets Results is dedicated to helping marketing students and practitioners understand how to achieve an increase in profits through more cost-effective sales and marketing activities, where the return on investment is the measure of whether that goal has been achieved. High Impact Marketing That Gets Results covers the full range of the marketing mix within the broader context of overall marketing strategy, including market and customer segmentation; writing a marketing plan; understanding the marketing mix; brochures, press ads and print copy; signs, posters and ambient media; online marketing, mobile marketing; direct marketing; public relations; using promotions; top ten common marketing mistakes to avoid and top ten ways to save money in marketing.
