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Author:
Publisher:
ISBN:
Category :
Languages : en
Pages : 996
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Author:
Publisher:
ISBN:
Category :
Languages : en
Pages : 996
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Author: Marc Wright
Publisher: CRC Press
ISBN: 1317125266
Category : Business & Economics
Languages : en
Pages : 494
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Book Description
A comprehensive guide to managing communication within organizations, the Handbook recognises Internal Communication's continued growth as a management discipline. It is aimed at leaders who want insight into IC techniques for use in both day-to-day operational and change situations, for example, and also at the communication specialist seeking shared wisdom and new ideas. Early chapters examine changes in the strategic context in which today's IC departments are operating. These include organizations' increasing need for innovation and responsiveness in a superfast changing environment; employees' increasing assertion of rights and personal requirements at work; management's increasing recognition of the importance of corporate reputation/brand value, particularly how to sustain and extend it; and finally, the effects on work and management patterns of digital communication. Step-by-step guides introduce you to creating IC strategies and to carrying out research and measurement.
Author: James Silk Buckingham
Publisher:
ISBN:
Category :
Languages : en
Pages : 992
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Author: W. Heffer & Sons
Publisher:
ISBN:
Category : Booksellers' catalogs
Languages : en
Pages : 74
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Author:
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ISBN:
Category : Arts
Languages : en
Pages : 900
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Author: Bristol (England). Public Libraries
Publisher:
ISBN:
Category : Art
Languages : en
Pages : 150
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Author: Charles Maitland (Author of “The church in the Catacombs”.)
Publisher:
ISBN:
Category :
Languages : en
Pages : 436
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Author:
Publisher: Douglas Richardson
ISBN: 1461045134
Category :
Languages : en
Pages : 2352
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Author: Arthur James Wells
Publisher:
ISBN:
Category : English literature
Languages : en
Pages : 1766
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Author:
Publisher:
ISBN:
Category :
Languages : en
Pages : 532
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