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Author: Nicholas Carah
Publisher: Peter Lang
ISBN: 9781433105654
Category : Art
Languages : en
Pages : 226
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Book Description
Corporations engage young people and musicians in brand-building activities. These activities unfold in media-dense social spaces. Social networking sites, the user-generated content of web 2.0, live music events, digital cameras and cell phones are all used in constructing valuable brands. This book addresses the integration of popular music culture, corporate branding, and young people's mediated cultural practices. These intersections provide a rich site for examining how young people build brands within spaces and practices that they perceive as meaningful. The book is based on extensive ethnographic empirical research, drawing on participant observation, textual analysis and interviews with young people, musicians, marketers and other participants in the cultural industries. Contemporary theories of marketing and branding are brought together with critical and cultural accounts of mediated social life. The book explores the distinctive concerns and debates of these different perspectives and the lively interface between them.
Author: Nicholas Carah
Publisher: Peter Lang
ISBN: 9781433105654
Category : Art
Languages : en
Pages : 226
Get Book Here
Book Description
Corporations engage young people and musicians in brand-building activities. These activities unfold in media-dense social spaces. Social networking sites, the user-generated content of web 2.0, live music events, digital cameras and cell phones are all used in constructing valuable brands. This book addresses the integration of popular music culture, corporate branding, and young people's mediated cultural practices. These intersections provide a rich site for examining how young people build brands within spaces and practices that they perceive as meaningful. The book is based on extensive ethnographic empirical research, drawing on participant observation, textual analysis and interviews with young people, musicians, marketers and other participants in the cultural industries. Contemporary theories of marketing and branding are brought together with critical and cultural accounts of mediated social life. The book explores the distinctive concerns and debates of these different perspectives and the lively interface between them.
Author: Debbie Millman
Publisher: Rockport Publishers
ISBN: 1610581989
Category : Design
Languages : en
Pages : 313
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Book Description
Brand Bible is a comprehensive resource on brand design fundamentals. It looks at the influences of modern design going back through time, delivering a short anatomical overview and examines brand treatments and movements in design. You'll learn the steps necessary to develop a successful brand system from defining the brand attributes and assessing the competition, to working with materials and vendors, and all the steps in between. The author, who is the president of the design group at Sterling Brands, has overseen the design/redesign of major brands including Pepsi, Burger King, Tropicana, Kleenex, and many more.
Author: Joanna K. Love
Publisher: University of Michigan Press
ISBN: 0472054023
Category : Music
Languages : en
Pages : 331
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Book Description
From its 1939 “Nickel, Nickel” jingle to pathbreaking collaborations with Michael Jackson and Madonna to its pair of X Factor commercials in 2011 and 2012, Pepsi-Cola has played a leading role in drawing the American pop music industry into a synergetic relationship with advertising. This idea has been copied successfully by countless other brands over the years, and such commercial collaboration is commonplace today—but how did we get here? How and why have pop music aesthetics been co-opted to benefit corporate branding? What effect have Pepsi’s music marketing practices in particular had on other brands, the advertising industry, and popular music itself? Soda Goes Pop investigates these and other vital questions around the evolving relationships between popular music and corporate advertising. Joanna K. Love joins musical analysis, historical research, and cultural theory to trace parallel shifts in these industries over eight decades. In addition to scholarly and industry resources, she draws on first-hand accounts, pop culture magazines, trade press journals, and other archival materials. Pepsi’s longevity as an influential American brand, its legendary commercials, and its pioneering, relentless pursuit of alliances with American musical stars makes the brand a particularly instructive point of focus. Several of the company’s most famous ad campaigns are prime examples of the practice of redaction, whereby marketers select, censor, and restructure musical texts to fit commercial contexts in ways that revise their aesthetic meanings and serve corporate aims. Ultimately, Love demonstrates how Pepsi’s marketing has historically appropriated and altered images of pop icons and the meanings of hit songs, and how these commercials shaped relationships between the American music business, the advertising industry, and corporate brands. Soda Goes Pop is a rich resource for scholars and students of American studies, popular culture, advertising, broadcast media, and musicology. It is also an accessible and informative book for the general reader, as Love’s musical and theoretical analyses are clearly presented for non-specialist audiences and readers with varying degrees of musical knowledge.
Author:
Publisher:
ISBN: 9780787689513
Category : Brand name products
Languages : en
Pages : 2192
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Book Description
Author: S. Ramesh Kumar
Publisher: Pearson Education India
ISBN: 9788131722367
Category : Brand name products
Languages : en
Pages : 628
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Book Description
India is one of the emerging markets that pose a unique set of challenges to marketers. The importance of the context and the usefulness of concepts in the Indian context is the core proposition of the book. The diversity of a mix of factors such as cultural aspects, lifestyles, demographics and unbranded offerings make consumer behaviour a fascinating study. This book focuses on the behavioural principles of marketing and its application to branding in the Indian context. * Consumer behaviour concepts associated with branding * A combination of recent and traditional examples reflecting the application of behavioural concepts * Touch of reality boxes to indicate context-based examples * Caselets and cases drawn from real-life situations * Research findings associated with the Indian context * Topical issues in consumer behaviour like cultural aspects, digital marketing and experiential branding
Author: Catriona Melville
Publisher: John Wiley & Sons
ISBN: 1119235162
Category : Health & Fitness
Languages : en
Pages : 137
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Book Description
Sexual and Reproductive Health at a Glance provides a highly-illustrated, visual introduction to all aspects of sexual and reproductive health, from basic clinical examination skills to the management of acute Sexually Transmitted Infections (STIs) and unplanned pregnancy. Covering topics which are often difficult to access as an undergraduate or junior doctor, Sexual and Reproductive Health at a Glance focuses on the fundamental principles in delivering effective contraception and sexual health care. It features high-yield information on the essential clinical topics covered in the Community Sexual and Reproductive Health (CSRH) curriculum. Presented in the familiar, easy-to-use, at a Glance format, Sexual and Reproductive Health at a Glance: • Provides a quick revision of basic anatomy, physiology and clinical skills • Offers balanced coverage of both male and female GU pathology, STIs and contraception • Includes material on practical gynaecological procedures performed in the out-patient setting • Presents a holistic approach to issues dealt with in this specialty • Takes a global perspective by addressing SRH issues in different cultures and resource-limited settings • Includes a companion website at www.ataglanceseries.com/sexualhealth featuring a selection of case scenarios and interactive flashcards for self-test This brand new title will provide an invaluable resource for medical and healthcare students, junior doctors, SRH trainees and busy clinicians working in other specialties.
Author: William L Horton
Publisher: Xlibris Corporation
ISBN: 1499025459
Category : Biography & Autobiography
Languages : en
Pages : 313
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Book Description
My dad, Lew Horton, always had a place to do woodworking. After he retired from Penneys he rented places in Lincoln, Illinois to store his stuff and work on projects. I helped him to move his shop twice-- a hard, dirty job. On one move an older fellow helped, probably because he had a pickup and Dad was using part of an old chicken shed on the guys property for his new work space. I didnt know the man, and when I asked Dad about him Dad explained, Hes just a guy, meaning, I suppose, that he was no one special and that Dad did not know him well. That phrase stuck in my mind for years, for some reason. Most of us are just guys, unworthy and unknown and forgotten in, at most, a generation. We are the common folk. But all of us guys really have some memories stored away that we dredge up for pleasure, contemplation, regret, analysis, and entertainment, and often they pop into my head as part of an unrelated chain of memories caused by something unknown. Some are triggered by events, others just come. I thought it would be nice to share them with someone else whether or not they wanted to know them. Perhaps this memoir will give some future historian or descendant a feel for how it was to be just a guy during my years on earth.
Author: Jordan Rubin
Publisher: Citadel Press
ISBN: 0806541474
Category : Health & Fitness
Languages : en
Pages : 404
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Book Description
Conquer Crohn’s, Colitis, and Digestive Diseases Long before Jordan Rubin became one of America’s most respected natural health experts, Crohn's disease nearly ended his life. A once-healthy teenager, Jordan suffered the debilitating effects of the painful and potentially fatal wasting intestinal illness. In desperation, he consulted more than seventy medical experts in seven countries, and tried hundreds of nutritional supplements, with no improvement. Finally, Jordan researched and developed a revolutionary wellness program based on a more health-promoting diet, including the use of fermented foods, bone broths, and soil-based organisms (SBOs), an often-overlooked but critical component of our ancestors' primitive diet. Within months, Jordan’s health improved. Years later, he remains free of disease or medications. He calls his regimen the Guts and Glory Program, but if you suffer from Crohn's or any of a host of other digestive or systemic disorders, you'll call it amazing. This program helps heal: *Crohn's disease or ulcerative colitis ·Irritable bowel syndrome · Gluten or lactose intolerance · Candida (yeast) infections · Food allergies · Recurring or persistent nausea · Chronic constipation · Urinary tract infections · And many more serious aliments You’ll also learn: ·Why fermented foods and HSOs are vital to good health—and why they're missing from today's diets ·How a “primitive” lifestyle offers very modern health benefits · How to find and prepare delicious meals the primitive way · What dietary supplements can help—and which to avoid Jordan continues to share his message of hope and healing through his books, videos, and nutritional products. In Restoring Your Digestive Health, you’ll learn to do just that, and live a pain-free, nourishing life.
Author: Aaron Hackett
Publisher: Aaron Hackett
ISBN:
Category : Business & Economics
Languages : en
Pages : 103
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Book Description
Think like a Procter & Gamble brand manager. Brand building is challenging because one must master both the science and the art of brand growth to deliver success. One of the most powerful brand-building tools is merely a placebo! After many years of teaching Brand Management at Georgia Tech, Aaron Hackett has distilled his two decades of brand experience into the 20% of academic theory that delivers 80% of real-world results. His passion has been coaching students and clients using the proven methods he learned at Procter & Gamble and throughout his career. Professor Hackett identifies the most compelling aspects of brand management and breaks them down with a focus on results: We've got it Backward - The 80/20 of Targeting Consumer is Boss - The 80/20 of Consumer Understanding Less is More - The 80/20 of Positioning Marketers Lie, but Numbers Don't - The 80/20 of Analysis Opportunity from Chaos - The 80/20 of Messaging Sell a Little, Learn a Lot - The 80/20 of Marketing Activation First Moment of Truth - The 80/20 of Shopper Purchase Product Placebo - The 80/20 of Quality Perception The content in this book has been vetted semester after semester by students who do not settle for theoretical. For detailed feedback from people who have had extensive interactions with Professor Hackett, please visit 8020brand.com/train
Author: Andy Bennett
Publisher: Bloomsbury Publishing USA
ISBN: 1501333712
Category : Music
Languages : en
Pages : 721
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Book Description
The Bloomsbury Handbook of Popular Music and Youth Culture provides a comprehensive and fully up-to-date overview of key themes and debates relating to the academic study of popular music and youth culture. While this is a highly popular and rapidly expanding field of research, there currently exists no single-source reference book for those interested in this topic. The handbook is comprised of 32 original chapters written by leading authors in the field of popular music and youth culture and covers a range of topics including: theory; method; historical perspectives; genre; audience; media; globalization; ageing and generation.
