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Author: Richard L. Clark
Publisher: Bloomsbury Publishing USA
ISBN: 144083735X
Category : Political Science
Languages : en
Pages : 879
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Book Description
This work provides an authoritative overview of the composition of public opinion in America, the methodologies by which public opinion is measured, and the importance of polling to U.S. politics, policy, and culture. This revised edition is a comprehensive resource for understanding all aspects of public opinion polling in the United States, including major and emerging theories and concepts; historical and current methodologies; political, journalistic, and corporate uses; landmark events and developments in the history of polling; and influential people and organizations. The encyclopedia also illuminates how public opinion polling has become important in shaping the trajectory of American society and the views that Americans have about themselves and their fellow citizens. Specific big-picture topics explored include how data mining of internet and social media usage trends has shaped modern political and business advertising campaigns; the impact of politically partisan media outlets on public opinion; and attitudes of various sectors of the American electorate about diverse topics including gun control, abortion, immigration, marijuana legalization, and the nation's two main political parties.
![Polling America [2 volumes] PDF](https://books.google.com/books/content/images/frontcover/IcHSEAAAQBAJ?fife=w80-h100)
Author: Richard L. Clark
Publisher: Bloomsbury Publishing USA
ISBN: 144083735X
Category : Political Science
Languages : en
Pages : 879
Get Book Here
Book Description
This work provides an authoritative overview of the composition of public opinion in America, the methodologies by which public opinion is measured, and the importance of polling to U.S. politics, policy, and culture. This revised edition is a comprehensive resource for understanding all aspects of public opinion polling in the United States, including major and emerging theories and concepts; historical and current methodologies; political, journalistic, and corporate uses; landmark events and developments in the history of polling; and influential people and organizations. The encyclopedia also illuminates how public opinion polling has become important in shaping the trajectory of American society and the views that Americans have about themselves and their fellow citizens. Specific big-picture topics explored include how data mining of internet and social media usage trends has shaped modern political and business advertising campaigns; the impact of politically partisan media outlets on public opinion; and attitudes of various sectors of the American electorate about diverse topics including gun control, abortion, immigration, marijuana legalization, and the nation's two main political parties.
Author: John Gray Geer
Publisher:
ISBN:
Category :
Languages : en
Pages : 0
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Book Description
Author: Harry L. Watson
Publisher: University of Chicago Press
ISBN: 022630082X
Category : History
Languages : en
Pages : 479
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Book Description
"Building the American Republic tells the story of United States with remarkable grace and skill, its fast moving narrative making the nation's struggles and accomplishments new and compelling. Weaving together stories of abroad range of Americans. Volume 1 starts at sea and ends on the field. Beginning with the earliest Americans and the arrival of strangers on the eastern shore, it then moves through colonial society to the fight for independence and the construction of a federal republic. Vol 2 opens as America struggles to regain its footing, reeling from a presidential assassination and facing massive economic growth, rapid demographic change, and combustive politics.
Author: Kristen Soltis Anderson
Publisher: HarperCollins
ISBN: 0062343122
Category : Political Science
Languages : en
Pages : 178
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Book Description
The GOP’s leading millennial pollster offers an eye-opening look at America’s shifting demographics and reveals how these changes will affect future elections. The American electorate is undergoing a radical transformation. Cultural factors are reshaping how a new generation of voters considers issues. Demographic shifts are creating an increasingly diverse electorate, and technological advances are opening new avenues for voter contact and persuasion. Kristen Soltis Anderson examines these hot-topic trends and how they are influencing the way youth, women, and minorities vote. Blending observations from focus groups, personal stories, and polling results, the Republican pollster offers key insights into the changing nature of American politics. The Selfie Vote introduces you to tech-savvy political consultants and shows you how these hip young pollsters and consultants are using data mining and social media to transform electoral politics—including tracking your purchasing history. Make some purchases at a high-end culinary store? Crave sushi? Your choices outside the ballot box can reveal how you might vote. And anyone interested in the future of politics should know where these cultural trends are heading. Data-driven yet highly readable, The Selfie Vote busts established myths about campaigns and elections while offering insights about what’s ahead—and what it could mean for American politics and governance.
Author: Kirby Goidel
Publisher: LSU Press
ISBN: 0807137847
Category : Language Arts & Disciplines
Languages : en
Pages : 157
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Book Description
The 2008 presidential election provided a "perfect storm" for pollsters. A significant portion of the population had exchanged their landlines for cellphones, which made them harder to survey. Additionally, a potential Bradley effect -- in which white voters misrepresent their intentions of voting for or against a black candidate -- skewed predictions, and aggressive voter registration and mobilization campaigns by Barack Obama combined to challenge conventional understandings about how to measure and report public preferences. In the wake of these significant changes, Political Polling in the Digital Age, edited by Kirby Goidel, offers timely and insightful interpretations of the impact these trends will have on polling. In this groundbreaking collection, contributors place recent developments in public-opinion polling into a broader historical context, examine how to construct accurate meanings from public-opinion surveys, and analyze the future of public-opinion polling. Notable contributors include Mark Blumenthal, editor and publisher of Pollster.com; Anna Greenberg, a leading Democratic pollster; and Scott Keeter, director of survey research for the Pew Research Center. In an era of increasingly personalized and interactive communications, accurate political polling is more difficult and also more important. Political Polling in the Digital Age presents fresh perspectives and relevant tactics that demystify the variable world of opinion taking.
Author: Kenneth F. Warren
Publisher: SAGE
ISBN: 1412954894
Category : Political Science
Languages : en
Pages : 1071
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Book Description
These approximately 450 articles explore all topics relevant to American political campaigns, elections and electoral behaviour including some cross-cultural comparisons to help place American trends in a global context.
Author: Robert Wuthnow
Publisher: Oxford University Press, USA
ISBN: 019025890X
Category : History
Languages : en
Pages : 257
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Book Description
Inventing American Religion traces the history of polling, examining its powerful rise in supplying information about the nation's faith, chronicling its current weaknesses, and tackling the difficult questions of how we should think about polls and surveys in American religion today.
Author: Jessica L. Lavariega Monforti
Publisher: Bloomsbury Publishing USA
ISBN:
Category : Social Science
Languages : en
Pages : 625
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Book Description
This encyclopedia provides a comprehensive overview of the evolution of Hispanic Americans engaged in U.S. politics, from increased visibility as governors and other lawmakers at the local, state, and federal levels to their growing importance as a voting constituency. This encyclopedia comprehensively surveys the evolution of Latina/o engagement in US politics as voters, candidates, lawmakers, and public officials. It is an authoritative resource for public library patrons, high school students, and undergraduates in a variety of curricular studies, including political science, civics, American history, and Latino studies. The set's A–Z entries were carefully selected and crafted to ensure thorough coverage of all of the individuals, organizations, cultural forces, political issues, and legal decisions that have combined to elevate the role of Latinos at the polls, on the campaign trail, in Washington, and in mayors' offices, city councils, school boards, and statehouses all across the country. In-depth essays on the rising prominence of Latino Americans as voters, candidates, public officials, lawmakers, and opinion leaders will provide further context for understanding their impact on modern U.S. political processes and institutions from the perspective of liberals and conservatives alike.
Author: Samuel J. Best
Publisher: SAGE
ISBN: 1608717410
Category : Political Science
Languages : en
Pages : 329
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Book Description
Explores the trends in longitudinal variables asked in the national Election Day exit polls from their beginning in 1972 to the present. The book documents comparable survey items that have appeared in multiple exit polls over time. --from publisher description.
Author: Arthur P. Dudden
Publisher: University of Pennsylvania Press
ISBN: 1512801437
Category : Education
Languages : en
Pages : 160
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Book Description
The two-volume syllabus of American studies was prepared to help both students and teachers obtain a broader and deeper understanding of North American literature, language, arts, history, and social sciences. Identifying and directing attention to the most significant aspects of these fields and pointing out profitable lines for additional inquiry, it is written in terms broad enough to challenge anyone interested in life and culture in the United States, whether or not he is enrolled in a formal academic program. This second volume covers the history and social sciences of the United States. The outline leads the student into such areas as this country's natural resources, its birth as a nation, the westward movement, the Civil War, and the rise to world power. Business, government and politics, religion, technology, agriculture, education, the character and values of the American nation, and many other related topics are delineated. The syllabus is based directly on the books required for reading for the University of Pennsylvania examination for the Certificate in American Studies. But it does not attempt to parallel or condense the American Civilization curriculum of the University. Instead, the syllabus is intended to have broad usefulness and to serve both as a basic guide for formal instruction at foreign universities or other educational institutions and also as a guide to the reader engaged in individual study. Each section of the syllabus follows closely the arrangement of the required readings and is divided into five parts: Required Readings identifies the books from the reading lists that pertain to each topic. Major Topics provides an outline to show the important factors and subfactors of each topic that will aid the student to understand the topic and broaden his comprehension of the required readings. Discussion Problems presents problems of the kind that demand a sustained probing beneath their surface aspects, and thus require considerable effort before full understanding can be achieved. Study Exercises varies in form from one topic to another, because it is designed to fit the contents of each topic and to stimulate understanding and expression. Additional Readings supplements the lists of required books to show sources for additional information. The syllabus does not in any way take the place of the books themselves. But it does provide a topical organization that will guide and stimulate inquiry, arouse curiosity, and point out important interrelationships. It will be a good companion for anyone engaged in the absorbing study of American civilization.
