Author: Daniel M. Shea
Publisher: Greenwood
ISBN:
Category : Political Science
Languages : en
Pages : 264

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Book Description
A comprehensive guide to and analysis of modern political campaign communication.

Author: Laure Paquette
Publisher: Nova Publishers
ISBN: 9781590334140
Category : Business & Economics
Languages : en
Pages : 148

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Book Description
This book aims to bridge a broadly applicable and validated theory and the practical challenges that face any individual acting in the face of a power imbalance. It underpins the practical advice with a detailed sociology of action of the phenomenon known as strategy. The only thing required to use this strategy is some capacity for abstract thought for planning a strategy and some self-awareness and discipline for implementing it. This book provides a comprehensive overview of the possibilities available to the strategist, and provides a simple method of developing a strategy.

Author: Jason MacLeod
Publisher:
ISBN: 9780994393906
Category : Education
Languages : en
Pages :

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Book Description
The People Power Manual has been compiled as a resource for activist educators and trainers. It is a collection of participatory and experiential processes and handouts organised around the themes of educating the educator, strategy, civil resistance, community organising, working with groups and resilience in the face of repression. This guide is focused around one of those themes: campaign strategy. The purpose of the People Power Manual is to support facilitators/educators working to assist local action groups and social movements win environmental and social justice goals.

Author: Ronald A. Faucheux
Publisher: M. Evans
ISBN: 1590771966
Category : Political Science
Languages : en
Pages : 689

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Book Description
This is an advanced guide to running political campaigns. It provides invaluable, practical advice from the leading pros in the industry.

Author: Dennis W. Johnson
Publisher: Routledge
ISBN: 113501650X
Category : Political Science
Languages : en
Pages : 290

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Book Description
In this important and timely volume, Dennis W. Johnson has assembled an outstanding team of political scientists and political professionals to examine one of the fiercest and most closely fought presidential elections of our time. Like its predecessor, Campaigning for President 2008, Campaigning for President 2012: Strategy and Tactics focuses on political management. It is written by both elections/campaign scholars and practitioners, who highlight the role of political consultants and campaigns while also emphasizing the strategy and tactics employed by the candidates, the national political parties, and outside interests. The contributors explore the general mood of the electorate in the 2012 election, the challenges Obama faced after his first term, the primaries, money, communication, the important issues of the election, and finally the election itself.

Author: Peter Trubowitz
Publisher:
ISBN: 9780691149578
Category : Geopolitics
Languages : en
Pages : 0

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Book Description
Trubowitz pushes the understanding of grand strategy beyond traditional approaches that stress only international forces or domestic interests. He provides insights into how past leaders responded to cross-pressures between geopolitics and party politics, and how similar issues continue to bedevil American statecraft today. He suggests that the trade-offs shaping American leaders' foreign policy choices are not unique--analogous trade-offs confront Chinese and Russian leaders as well."--Pub. desc.

Author: Kostas Gouliamos
Publisher: Routledge
ISBN: 1135013373
Category : Political Science
Languages : en
Pages : 340

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Book Description
A guiding principle in creating Political Marketing has been to examine the ways in which culture, politics, and society interrelate in the field of political marketing. In the course of the book, the editors and contributors consider ‘culture’ as a distinctive concept with transformative capacities that need further and deeper development in the engineering of the political marketing process. This may be introduced and, consequently, lead to broad formulation of a ‘campaign culture’. Indeed, understanding and adapting a broader ‘campaign culture’, political marketing models may be seen as sets of pathways of key resources resulting viability in human assets, forms of influence, class stratification, alternative flows of information or networking and intercultural knowledge – sharing activity. This book consists of 18 chapters which deal with aspects of political marketing and ‘campaign culture.’ Theoretical chapters are found first, followed by two chapters that deal with theoretical issues which became a subject of research. Next presented are the articles that study aspects of electoral behavior, followed by the papers that analyze aspects of nationalism & national identity. Finally, the book concludes with three case studies on various issues in political marketing.

Author: Dennis W. Johnson
Publisher: Routledge
ISBN: 1351673610
Category : Political Science
Languages : en
Pages : 307

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Book Description
Coming out of one of the most contentious elections in history, Dennis Johnson and Lara Brown have assembled an outstanding team of authors to examine one of the fiercest and most closely fought presidential elections of our time. Like the 2008 and 2012 editions of Campaigning for President, the 2016 edition combines the talents and insights of political scientists who specialize in campaigns and elections together with seasoned political professionals who have been involved in previous presidential campaigns. Campaigning for President is the only series on presidential campaigns that features both political scientists and professional consultants. This book focuses on the most important questions of this most unusual presidential campaign. What was the appeal of Donald Trump? Has Twitter and social media become the dominant means of communicating? How did fake news, WikiLeaks, and the Russians factor in this election? What happened to the Obama coalition and why couldn’t Hillary Clinton capitalize on it? Hundreds of millions of Super PAC dollars were raised and spent, and much of that was wasted. What happened? Is the wild west of online media the new norm for presidential contests? These and many other questions are answered in the provocative essays by scholars and practitioners. The volume also is packed with valuable appendixes: a timeline of the presidential race, biographical sketches of each candidate, a roster of political consultants, the primary and general election results, exit polls, and campaign spending. New to the 2016 Edition The 2016 presidential contest brings a completely new set of players, policies, and electoral challenges. Like the 2008 and 2012 editions, the authors probe the strategies and tactics of the candidate campaigns and the outside organizations. The chapters focus on Donald Trump and Hillary Clinton, but also look at the Bernie Sanders insurgency, the collapse of the mainstream Republican candidates, and the dynamics of the general election. Chapters also analyze the changes in campaign finance, new technologies, the role of social media, and how fake news and subterfuge might become the new realities of presidential campaigning.

Author: Rick Brandon
Publisher: Simon and Schuster
ISBN: 0743274296
Category : Business & Economics
Languages : en
Pages : 321

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Book Description
Two of the nation's most successful corporate leadership consultants now reveal their proven, systematic program for using the power of "high-integrity" politics to achieve career success, maximize team impact, and protect the company's reputation and bottom line. Each day in business, a corporate version of "survival of the fittest" is played out. Power plays, turf battles, deceptions, and sabotages block individuals' career progress and threaten companies' resources and results. In Survival of the Savvy, Rick Brandon and Marty Seldman provide ethical but street-smart strategies for navigating corporate politics to gain "impact with integrity," helping readers to: -Identify political styles at work through the Style Strengths Finder, and avoid being under or overly political -Discover the corporate "buzz" on you, and manage the corporate "airwaves" -Decipher unwritten company rules and protect yourself from sabotage and hidden agendas -Build key networks to promote yourself and your ideas with integrity -Learn to detect deception and filter misleading information -Increase your team's organizational savvy, influence, and impact -Gauge the political health of the company and forge a high-integrity political culture In addition, Survival of the Savvy helps individuals discover and overcome their own political blind spots and vulnerabilities. They learn step-by-step methods to avoid being underestimated or denied full recognition for their achievements. It shows them how to put forward their ideas and advance their careers in an ethical manner, with a high level of political awareness and skill. After reading this book, you will never have to say, "I didn't see it coming." Organizational savvy is a mission-critical competency for the complete leader. This timely and timeless book provides cutting-edge strategies and skills for surviving and thriving as you build individual and company success.

Author: Cristóbal Rovira Kaltwasser
Publisher: Oxford University Press
ISBN: 0198803567
Category : Political Science
Languages : en
Pages : 737

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Book Description
The Oxford Handbook of Populism presents the state of the art of research on populism from the perspective of Political Science. The book features work from the leading experts in the field, and synthesizes the main strands of research in four compact sections: concepts, issues, regions, and normative debates. Due to its breath, The Oxford Handbook of Populism is an invaluable resource for those interested in the study of populism, but also forexperts in each of the topics discussed, who will benefit from accounts of current discussions and research gaps, as well as a map of new directions in the study of populism.