Political Campaigning in Digital India PDF Download
Are you looking for read ebook online? Search for your book and save it on your Kindle device, PC, phones or tablets. Download Political Campaigning in Digital India PDF full book. Access full book title Political Campaigning in Digital India by Anil M. Varughese. Download full books in PDF and EPUB format.
Author: Anil M. Varughese
Publisher: Taylor & Francis
ISBN: 1040086594
Category : Social Science
Languages : en
Pages : 204
Get Book Here
Book Description
This book provides a conceptual toolkit to understand the changing technologies and dynamics of political campaigning in India. Examining political campaigning and party strategies across many Indian states, with special attention to regional politics, histories, cultures, social and technological contexts, the book discusses the potential impacts of campaign strategies on electoral outcomes. Political campaigning reached a tipping point with millions of social media users engaging online with family and friends, political issues, parties and candidates in India’s 2019 parliamentary election. Although India’s political parties had been working with consultants and professional advertising agencies for decades, by 2019, millions of first-time voters as well as older voters were microtargeted with campaign messaging by parties and their affiliates, including frequent misinformation from unknown sources supporting one party or another. Filling a key gap in political communication research on election campaigns in digital India, the chapters in this book capture how political campaigning is important for the electoral fortunes of political parties in India’s diverse regions and states. This book will appeal to students, scholars, and practitioners in political communication, public administration, and political consulting, as well as anyone interested in data-driven political campaigning. It will also be an invaluable reading for those interested in South Asian studies. This book was originally published as a special issue of South Asian History and Culture.
Author: Anil M. Varughese
Publisher: Taylor & Francis
ISBN: 1040086594
Category : Social Science
Languages : en
Pages : 204
Get Book Here
Book Description
This book provides a conceptual toolkit to understand the changing technologies and dynamics of political campaigning in India. Examining political campaigning and party strategies across many Indian states, with special attention to regional politics, histories, cultures, social and technological contexts, the book discusses the potential impacts of campaign strategies on electoral outcomes. Political campaigning reached a tipping point with millions of social media users engaging online with family and friends, political issues, parties and candidates in India’s 2019 parliamentary election. Although India’s political parties had been working with consultants and professional advertising agencies for decades, by 2019, millions of first-time voters as well as older voters were microtargeted with campaign messaging by parties and their affiliates, including frequent misinformation from unknown sources supporting one party or another. Filling a key gap in political communication research on election campaigns in digital India, the chapters in this book capture how political campaigning is important for the electoral fortunes of political parties in India’s diverse regions and states. This book will appeal to students, scholars, and practitioners in political communication, public administration, and political consulting, as well as anyone interested in data-driven political campaigning. It will also be an invaluable reading for those interested in South Asian studies. This book was originally published as a special issue of South Asian History and Culture.
Author: Devesh Kapur
Publisher: Oxford University Press
ISBN: 019909313X
Category : Political Science
Languages : en
Pages : 383
Get Book Here
Book Description
One of the most troubling critiques of contemporary democracy is the inability of representative governments to regulate the deluge of money in politics. If it is impossible to conceive of democracies without elections, it is equally impractical to imagine elections without money. Costs of Democracy is an exhaustive, ground-breaking study of money in Indian politics that opens readers’ eyes to the opaque and enigmatic ways in which money flows through the political veins of the world’s largest democracy. Through original, in-depth investigation—drawing from extensive fieldwork on political campaigns, pioneering surveys, and innovative data analysis—the contributors in this volume uncover the institutional and regulatory contexts governing the torrent of money in politics; the sources of political finance; the reasons for such large spending; and how money flows, influences, and interacts with different tiers of government. The book raises uncomfortable questions about whether the flood of money risks washing away electoral democracy itself.
Author: Taberez Ahmed Neyazi
Publisher: Cambridge University Press
ISBN: 1108416136
Category : Philosophy
Languages : en
Pages : 251
Get Book Here
Book Description
This book provides a fresh perspective on the importance of the Hindi media in India's political, social and economic transformation with evidence from the countryside and the cities. Accessed by more than forty percent of the public, it continues to play an important role in building political awareness and mobilising public opinion. Instead of viewing the media as a singular entity, this book highlights its diversity and complexity to understand the changing dynamics of political communication that is shaped by the interactions between the news media, political parties and the public, and how various media forms are being used in a rapidly transforming environment. The book offers insights into how print, television, and digital media work together with, rather than in isolation from, each another to grasp the complexities of the emerging hybrid media environment and the future of mobilisation.
Author: Uta Kohl
Publisher: Cambridge University Press
ISBN: 1108835694
Category : Juvenile Nonfiction
Languages : en
Pages : 333
Get Book Here
Book Description
This book critiques the use of algorithms to pre-empt personal choices in its profound effect on markets, democracy and the rule of law.
Author: Steven Feldstein
Publisher: Oxford University Press
ISBN: 0190057491
Category : Political Science
Languages : en
Pages : 345
Get Book Here
Book Description
"A Carnegie Endowment for International Peace Book" -- dust jacket.
Author: Suman Gupta
Publisher: Taylor & Francis
ISBN: 1000069052
Category : Political Science
Languages : en
Pages : 155
Get Book Here
Book Description
Digital India and The Poor examines how the poor are evoked in contemporary Indian political discourse. It studies the ways in which the disadvantaged are accounted for in the increasingly digitised political economy, commercial and public policy, media, and academic research. This book: Interrogates the category of the poor in India and how they have come to be classified in economic and policy documents over the past few decades Explores the influential digital education technology ‘experiments’ conducted in Indian slums from the late 1990s, now popularly known as the ‘hole-in-the-wall experiments’ Discusses financial inclusion initiatives, predominantly as they converged between 2014 and 2017, such as the Jan Dhan Yojana, the Aadhaar Project, and the banknote demonetisation Presents an in-depth study of the bearing of technology on domestic employment in India The book will be of great interest to scholars and researchers of South Asian studies, politics, political science and sociology, technology studies, linguistics, and development studies.
Author: Stephen Coleman
Publisher: Edward Elgar Publishing
ISBN: 1800377584
Category : Political Science
Languages : en
Pages : 511
Get Book Here
Book Description
This thoroughly revised second edition Handbook examines the latest knowledge and perspectives on digital politics. Leading scholars explore the expansion of digital technologies, channels and styles as it shapes political dynamics.
Author: Lance Price
Publisher: Quercus
ISBN: 1623659396
Category : Biography & Autobiography
Languages : en
Pages : 503
Get Book Here
Book Description
From the author of Where Power Lies and The Spin Doctor's Diary, comes a new book that tells the story of Narendra Modi's meteoric rise to power on the international stage, The Modi Effect: Inside Narendra Modi's Campaign to Transform India. With exclusive access to the architects of Modi's campaign, Prime Minister Modi and his current cabinet, Mr. Price has delivered an insider's account of this incredible political movement. In examining Modi's character and his position as leader of an increasingly powerful nation, Mr. Price explores the global impact of Modi's victory and its on-going transformation of international politics. On May 16, 2014, Narendra Modi was declared the winner of the largest democratic election ever conducted in human history. But how did this impoverished chai wallah, who sold tea on trains as a boy, rise to become Prime Minister of India? Political parties in the West pride themselves on the sophistication of their election strategies, but they all have a lot to learn from this election. Modi's campaign was a master class in modern electioneering. His team created an election machine that broke new ground in the use of social media, the Internet, mobile phones, and digital technologies. Modi took part in thousands of public events, but in such a vast country it was impossible to visit every town and village in person. How did he do it? Via "virtual Modi"-a life-sized 3D hologram-beamed to parts of the vast nation he could not reach in person. These pioneering techniques brought millions of young people-the holy grail of election strategists everywhere-to ballot boxes. Under Narendra Modi's leadership the Bharatiya Janata Party (BJP) won a crushing victory in the 2014 general election leaving the Congress Party of the Gandhi political dynasty in disarray. For the first time in the history of India, an opposition leader swept to power with an overall majority. Former BBC correspondent and political consultant Lance Price was granted exclusive access to Prime Minister Modi and his team of advisers to write this book. With complete freedom to tell the story as he found it, Price details Modi's rise to power, the extraordinary election victory, and its aftermath. The book examines Modi's rise, his unprecedented mass appeal despite the controversies surrounding him (including the West shunning him), and the pivotal role he will now play on the international stage. The Modi Effect exposes the changing landscape of electioneering in twenty-first century global politics through the story of Modi's campaign, when message management and technological wizardry combined to create a vote-winning colossus.
Author: Barbara Allen
Publisher:
ISBN: 9781498531610
Category :
Languages : en
Pages : 475
Get Book Here
Book Description
Focusing on the U.S. 2008 general elections, this study shows the links between inaccurate political ad claims and negativity, sound and visual distortions that influence voter cognition, and voter knowledge and behavior. Knowing less and voting more appears to be the troubling news in an age of post-factual democracies.
Author: Dr. A. Ahammad
Publisher: Arambagh Book House (ABH Books)
ISBN: 9395355972
Category : Political Science
Languages : en
Pages : 33
Get Book Here
Book Description
About the Book In the contemporary landscape of Indian politics, the influence of social media cannot be overstated. The advent of platforms like Facebook, Twitter, and Instagram has revolutionized the way politicians engage with constituents, disseminate information, and shape public opinion. This book delves deep into the multifaceted impact of social media on the Indian political system, analysing its effects on electoral campaigns, governance, citizen participation, and the dynamics of political discourse. Key Features: 1. Historical Context: Explore the historical evolution of social media in India and its impact on political communication, mobilization, and electoral campaigns. 2. Case Studies: Analyse case studies of significant political events, movements, and elections to illustrate the role of social media in shaping public opinion and political outcomes. 3. Policy Implications: Examine the regulatory challenges, ethical dilemmas, and policy implications of social media on democracy, governance, and electoral integrity. 4. Future Trends: Anticipate the future trends and developments in social media and Indian politics, including the rise of new platforms, emerging technologies, and regulatory responses. 5. International Perspectives: Compare and contrast the Indian experience with global trends in social media and politics, drawing insights from comparative studies and cross-national research.
