Author: Case Lane
Publisher: Case Lane
ISBN: 1735650714
Category : Business & Economics
Languages : en
Pages : 93
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Book Description
PODCAST DISCOVERIES is a comprehensive guide for podcast hosts, guests and listeners who want to learn how to get the most out of the more than one million podcast listings. Through a process that began as a quest to earn 100 interviews, entrepreneur/writer/podcaster Case Lane uncovered the strategies, inconsistencies and options that make podcasting a challenge...and an opportunity! Find out what this one writer learned when researching over 1,000 podcasts in search of an interview. If you are a host, you will learn how to spruce up your welcome mat. If you are a guest, learn the research process that will uncover the perfect shows for you. Listeners take podcast listening to the next level by going beyond the top 100 shows to find the voices that are talking to you. All this and more fills this jam-packed, short read about the world's most exciting information, entertainment and education platform.
Author: Stephen Woessner
Publisher: AMACOM
ISBN: 0814438296
Category : Computers
Languages : en
Pages : 273
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Book Description
Did you know there's a much better tool for spreading influence and generating revenue--one with far less competition? Podcasting offers rich opportunities, especially if you get in early and do it right. Author and CEO Stephen Woessner wants to share with you the secrets he learned in podcasting while building a $2 million venture from scratch. Profitable Podcasting lays out the precise formula Woessner has learned from experience to be necessary for creating, launching, marketing, and monetizing podcasts in any industry. Packed with priceless production help, software recommendations, web and social strategies, schedules, checklists, and examples, this indispensable guide explains exactly how to: Choose the ideal format for the type of show you are producing Get the best guests Create intriguing interview questions Record and edit like a pro Maximize buzz for the launch Secure generous sponsorship Achieve top rankings fast Don’t let the tech side of this incredible marketing and sales outlet scare you away from the lucrative awards that await you once you conquer the short learning curve. With Profitable Podcasting navigating you through every step, you will reach the payoff quickly and painlessly.
Author: Cathy Heller
Publisher: St. Martin's Press
ISBN: 1250193613
Category : Self-Help
Languages : en
Pages : 256
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Book Description
Featured in the #1 spot in 2019 "Get Motivated" podcasts on Apple Podcasts • Nominated for a Webby Award for Best Business Podcast "Heller pivots effortlessly from encouraging readers to accept “miraculous changes,” find their bliss, and examine their authentic selves to practical tips for building mass marketing email distribution lists and identifying web-based social media and teaching portals that allow small-business owners to capture additional revenue...both approachable and incisive." —Booklist From the creator of the #1 podcast "Don't Keep Your Day Job," an inspiring book about turning your passion into profit The pursuit of happiness is all about finding our purpose. We don't want to just go to work and build someone else’s dream, we want to do our life's work. But how do we find out what we’re supposed to contribute? What are those key ingredients that push those who succeed to launch their ideas high into the sky, while the rest of us remain stuck on the ground? Don’t Keep Your Day Job will get you fired up, ready to rip it open and use your zone of genius to add a little more sparkle to this world. Cathy Heller, host of the popular podcast Don’t Keep Your Day Job, shares wisdom, anecdotes, and practical suggestions from successful creative entrepreneurs and experts, including actress Jenna Fischer on rejection, Gretchen Rubin on the keys to happiness, Jen Sincero on having your best badass life, and so much more. You’ll learn essential steps like how to build your side hustle, how to find your tribe, how to reach for what you truly deserve, and how to ultimately turn your passion into profit and build a life you love.
Author: David Hooper
Publisher: Big Podcast
ISBN: 1608428885
Category : Computers
Languages : en
Pages : 326
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Book Description
Is it worth doing a podcast if nobody listens? You started your podcast because you want to: - Spread an important message - Share your passion - Make money But your podcast hasn’t quite taken off like you thought it would. What happened? This book is for podcasters who can’t quite figure out what they’re doing wrong (and are ready to do things right). You’ll learn: - Why your “natural personality” may be repelling to people and how to make it attract listeners to your podcast like a magnet (See p198) - What to do when a company tries to “lowball” you on advertising fees (do nothing, except send them the email on p424) - It’s easy to screw up an interview. To be sure you don’t run into any problems, use my “guest contract” on p311. - A six-word “trick” (learned from a 20-year radio veteran) that will instantly make you a better host (it’s on p210) - 9 reasons to kill an interview before it happens – ignore these “red flags” and you’ll be sorry (p299) - What Victoria’s Secret models know about podcasting (even though you never hear them talk) – this lesson starts on p208! - Nervous on the mic? You have lots of company – 75% of podcasters to be exact. I give you a 5-step way to cure your “stage fright” on p229. - If you’re scared of getting bad reviews, don’t worry – I have three simple ways to handle critics on p236 (two of which can turn critics into fans) - Why copying top podcasters may be killing your podcast (I share the story on p116) and how to develop a podcasting style that works for you (and will attract more listeners) - My 3-step “episode teaser” formula – it’s boring, but it works (get it on p110) - Thinking of doing a “daily” podcast? You must read p103 before you start. - Want to impress a guest? See the chapter starting on p321 for my 3-step followup “ritual” that will make being on your podcast unforgettable (and encourage guests to promote your episodes) And that’s just the start … This book contains my complete system on how to attract listeners, deliver your message effectively, and build a big podcast. You can't build a big podcast on "hope." But you can build a big podcast. And if you’re ready to do just that, read this book.
Author: Al Ramadan
Publisher: HarperCollins
ISBN: 0062407627
Category : Business & Economics
Languages : en
Pages : 272
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Book Description
The founders of a respected Silicon Valley advisory firm study legendary category-creating companies and reveal a groundbreaking discipline called category design. Winning today isn’t about beating the competition at the old game. It’s about inventing a whole new game—defining a new market category, developing it, and dominating it over time. You can’t build a legendary company without building a legendary category. If you think that having the best product is all it takes to win, you’re going to lose. In this farsighted, pioneering guide, the founders of Silicon Valley advisory firm Play Bigger rely on data analysis and interviews to understand the inner workings of “category kings”— companies such as Amazon, Salesforce, Uber, and IKEA—that give us new ways of living, thinking or doing business, often solving problems we didn’t know we had. In Play Bigger, the authors assemble their findings to introduce the new discipline of category design. By applying category design, companies can create new demand where none existed, conditioning customers’ brains so they change their expectations and buying habits. While this discipline defines the tech industry, it applies to every kind of industry and even to personal careers. Crossing the Chasm revolutionized how we think about new products in an existing market. The Innovator’s Dilemma taught us about disrupting an aging market. Now, Play Bigger is transforming business once again, showing us how to create the market itself.
Author: Michelle Glogovac
Publisher: McGraw Hill Professional
ISBN: 126554980X
Category : Business & Economics
Languages : en
Pages : 222
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Book Description
How to leverage podcast guesting to elevate yourself as a thought leader, generate more revenue, and promote your business—all for little to no cost The explosion of social media, AI-enabled online advertising, and the overall cacophony of the internet has made it harder than ever to connect a message with an audience. One of the most powerful emerging tools for cutting through that noise is being a guest on podcasts, or “podcast guesting.” Michelle Glogovac, aka The Podcast MatchmakerTM, knows the impact podcast guesting has on business and brand growth. She helps entrepreneurs, nonprofit leaders, activists, experts, and authors promote themselves, their businesses, organizations, stories, and expertise via podcast interviews. In How to Get on Podcasts, she teaches you how to: ● Create unique speaking topics without being generic ● Define your ideal audience ● Design branded media kits ● Establish your expertise and knowledge ● Share yourself freely without resorting to sales tactics ● Tell compelling stories ● Repurpose your interviews into evergreen marketing content ● Turn every interview into a valuable business opportunity There are more than two-million podcasts, out of which 500,000 host expert guests—a huge opportunity for leveraging a free and robust marketing tool—if you have the know-how. With How to Get on Podcasts, you have everything you need to increase business, boost your career and brand, and elevate your thought leadership potential.
Author: Debra Prinzing
Publisher:
ISBN: 9780983272687
Category : Crafts & Hobbies
Languages : en
Pages : 0
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Book Description
First there was "slow food." Now there's "slow flowers," local and fresh: no chemical-laden, lifeless blooms flown in from afar. Acclaimed garden writer Debra Prinzing wants to show us the rich, floral bounty closer to home. In Slow Flowers, she takes us through the seasons to create 52 vibrant, sensual bouquets using only locally sourced materials - even in winter.--
Author: Lou Hamilton
Publisher:
ISBN: 9781781336151
Category :
Languages : en
Pages : 230
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Book Description
In a world full of noise, how can you get your voice heard? Guesting on podcasts is a great way to do it, but first you need to get past the gatekeepers and create a consistent campaign that will keep bringing in the listeners without churning out the same content every time. Dare to share your story in a focused and compelling way to connect with listeners globally on multiple podcasts, reach relevant audiences and make a positive impact as a credible, enlightening, inspiring and in-demand guest. A guide to storytelling and podcast guesting for your business and brand, Dare To Share gives you the tools to: - Identify your story's most powerful elements: your past, passion, pain-points, purpose, peaks and possibilities for the future - Research the right podcasts for you and pitch to them successfully - Prepare for the podcast interview - Bring your best self to the mic and tell your story, tailored to each particular audience - Maximise your exposure and create a trail that transforms podcast audiences into new fans, followers and potential customers and clients
Author: Emily Thompson
Publisher: Running Press Adult
ISBN: 0762490454
Category : Self-Help
Languages : en
Pages : 200
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Book Description
From the creators of the hit podcast comes an interactive self-help guide for creative entrepreneurs, where they share their best tools and tactics on "being boss" in both business and life. Kathleen Shannon and Emily Thompson are self-proclaimed "business besties" and hosts of the top-ranked podcast Being Boss, where they talk shop and share their combined expertise with other creative entrepreneurs. Now they take the best of their from-the- trenches advice, giving you targeted guidance on: The Boss Mindset: how to weed out distractions, cultivate confidence, and tackle "fraudy feelings" Boss Habits: including a tested method for visually mapping out goals with magical results Boss Money: how to stop freaking out about finances and sell yourself (without shame) With worksheets, checklists, and other real tools for achieving success, here's a guide that will truly help you "be boss" not only at growing your business, but creating a life you love.
Author: Ed Winters
Publisher: Random House
ISBN: 1473595134
Category : Social Science
Languages : en
Pages : 171
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Book Description
Our choices can help alleviate the most pressing issues we face today: the climate crisis, infectious and chronic diseases, human exploitation and, of course, non-human exploitation. Undeniably, these issues can be uncomfortable to learn about but the benefits of doing so cannot be overstated. It is quite literally a matter of life and death. Through exploring the major ways that our current system of animal farming affects the world around us, as well as the cultural and psychological factors that drive our behaviours, This Is Vegan Propaganda answers the pressing question, is there a better way? Whether you are a vegan already or curious to learn more, this book will show you the other side of the story that has been hidden for far too long. Based on years of research and conversations with slaughterhouse workers and farmers, to animal rights philosophers, environmentalists and everyday consumers, vegan educator and public speaker Ed Winters will give you the knowledge to understand the true scale and enormity of the issues at stake. This Is Vegan Propaganda is the empowering and groundbreaking book on veganism that everyone, vegan and sceptic alike, needs to read.
