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Author: Margo Berman
Publisher: John Wiley & Sons
ISBN: 1119866529
Category : Business & Economics
Languages : en
Pages : 548
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Book Description
Learn to create powerful, strategic copy for multiple channels, platforms, and storytelling templates Today, just writing strong content or catchy copy isn’t enough. You must also know how to create gripping messages and interactive engagement. Content and Copywriting: The Complete Toolkit for Strategic Marketing is your one-stop resource to sharpen your skills and explore innovative methods to reach your audience. This comprehensive real-world guide helps you create content for any device and consumer touchpoint by seamlessly integrating social media writing and advertising copywriting. As an award-winning copywriter, producer/director, and professor, Margo Berman explains conceptual strategies and writing techniques to develop dynamic copy for a wide range of traditional and emerging media. This step-by-step approach offers specific instructions for writing websites, blogs, social media, direct mail, product packaging, viral marketing, radio, television, and videos. This work also analyzes immersive, experiential, augmented, mixed, and virtual reality content, then presents tips to maximize results. This updated and expanded second edition contains dozens of new TV and radio storyboards and scripts, charts and infographics, templates and writing tips, exercises and examples, terminology lists, plus over 100 new images of innovative marketing campaigns. It also covers shareable content, digital storytelling, headline and slogan techniques, and interactive experiences. In addition, there is a valuable section with skill-building resources, references, and suggested readings. Featuring an extensive collection of innovative visual examples, content writing templates, and teaching and learning resources, Content and Copywriting: The Complete Toolkit for Strategic Marketing is the ideal textbook for undergraduate courses in advertising, communications, public relations, and integrated marketing, and an invaluable reference for graduate students and professionals alike.
Author: Margo Berman
Publisher: John Wiley & Sons
ISBN: 1119866529
Category : Business & Economics
Languages : en
Pages : 548
Get Book Here
Book Description
Learn to create powerful, strategic copy for multiple channels, platforms, and storytelling templates Today, just writing strong content or catchy copy isn’t enough. You must also know how to create gripping messages and interactive engagement. Content and Copywriting: The Complete Toolkit for Strategic Marketing is your one-stop resource to sharpen your skills and explore innovative methods to reach your audience. This comprehensive real-world guide helps you create content for any device and consumer touchpoint by seamlessly integrating social media writing and advertising copywriting. As an award-winning copywriter, producer/director, and professor, Margo Berman explains conceptual strategies and writing techniques to develop dynamic copy for a wide range of traditional and emerging media. This step-by-step approach offers specific instructions for writing websites, blogs, social media, direct mail, product packaging, viral marketing, radio, television, and videos. This work also analyzes immersive, experiential, augmented, mixed, and virtual reality content, then presents tips to maximize results. This updated and expanded second edition contains dozens of new TV and radio storyboards and scripts, charts and infographics, templates and writing tips, exercises and examples, terminology lists, plus over 100 new images of innovative marketing campaigns. It also covers shareable content, digital storytelling, headline and slogan techniques, and interactive experiences. In addition, there is a valuable section with skill-building resources, references, and suggested readings. Featuring an extensive collection of innovative visual examples, content writing templates, and teaching and learning resources, Content and Copywriting: The Complete Toolkit for Strategic Marketing is the ideal textbook for undergraduate courses in advertising, communications, public relations, and integrated marketing, and an invaluable reference for graduate students and professionals alike.
Author: Sara Delano Moore
Publisher: Corwin Press
ISBN: 1071851136
Category : Education
Languages : en
Pages : 443
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Book Description
Put math manipulatives to work in your classroom and make teaching and learning math both meaningful and productive. Would you like to bring math learning to life and make it more concrete, relevant, and accessible to your students? Do you wish you could do more with the manipulatives buried in your supply closet? Do you want to more effectively use virtual manipulatives in your distance learning? Whether physical or virtual, commercial or home-made, manipulatives are a powerful learning tool to help students discover and represent mathematical concepts. Mastering Math Manipulatives includes everything you need to integrate math manipulatives—both concrete and virtual—into math learning. Each chapter of this richly illustrated, easy-to-use guide focuses on a different powerful tool, such as base ten blocks, fraction manipulatives, unit squares and cubes, Cuisenaire Rods, Algebra tiles and two-color counters, geometric strips and solids, geoboards, and others, and includes a set of activities that demonstrate the many ways teachers can leverage manipulatives to model and reinforce math concepts for all learners. It features: Classroom strategies for introducing math manipulatives, including commercial, virtual, and hand-made manipulatives, into formal math instruction. Step-by-step instructions for over 70 activities that work with any curriculum, including four-color photos, printable work mats, and demonstration videos. Handy charts that sort activities by manipulative type, math topic, domains aligned with standards, and grade-level appropriateness. It′s time to dive in and join in the journey toward making manipulatives meaningful so math learning is concrete, profound, and effective for your students!
Author: Jon "Stugotz" Weiner
Publisher: Random House
ISBN: 0593734106
Category : Sports & Recreation
Languages : en
Pages : 241
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Book Description
Sports radio legend Stugotz rewrites the record books, taking rings away from undeserving champions and giving them to the rightful winners. “I’ve been accused of rooting against every team in America, but I am rooting FOR Stugotz’s Personal Record Book.”—Joe Buck Without Tom Brady, Bill Belichick is a worse head coach than Herm Edwards. Kevin Durant has no rings. Rafael Nadal is not on the Mount Rushmore of men’s tennis. For years, popular sports radio personality Stugotz has been telling fans that he keeps a “personal record book,” a kind of alternate sports universe in which Babe Ruth is not a great Yankee, Sean McVay has no rings, and Joe Namath is not in the Hall of Fame, to name just a few of his sacred proclamations. As Stugotz hilariously renders his controversial judgments with the steely conviction of a psychopath, what might seem like broadsides meant to rattle the cages of avid sports fans are transformed into shockingly wise, well-considered arguments that, taken together, form a radical revision of sports history. Prepare to be wildly entertained as he shows where flash and hype have replaced integrity and sportsmanship. He takes rings away and gives new ones out, reframes some of history’s most iconic games, and declares entire sports dead (sorry, horse racing). He even invites some of the biggest names in sports media, such as Scott Van Pelt and Mina Kimes, to offer their rebuttals. By taking on the legends of basketball, baseball, hockey, soccer, and tennis, Stugotz leaves no stone unturned—and no sport unscathed.
Author: Matthew B. Miles
Publisher: SAGE Publications
ISBN: 1506353088
Category : Social Science
Languages : en
Pages : 549
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Book Description
"This comprehensive, practical, user-friendly book provides a wealth of data analysis strategies that are essential for any qualitative research. It is a must-have tool book for moving from data analysis to writing for publication!" –Guofang Li, University of British Columbia, Canada Miles, Huberman, and Saldaña’s Qualitative Data Analysis: A Methods Sourcebook is the authoritative text for analyzing and displaying qualitative research data. The Fourth Edition maintains the analytic rigor of previous editions while showcasing a variety of new visual display models for qualitative inquiry. Graphics are added to the now-classic matrix and network illustrations of the original co-authors. Five chapters have been substantially revised, and the appendix’s annotated bibliography includes new titles in research methods. Graduate students and established scholars from all disciplines will find this resource an innovative compendium of ideas for the representation and presentation of qualitative data. As the authors demonstrate, when researchers "think display," their analyses of social life capture the complex and vivid processes of the people and institutions studied.
Author: Seth Partnow
Publisher: Triumph Books
ISBN: 1641256974
Category : Sports & Recreation
Languages : en
Pages : 247
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Book Description
From one of basketball's foremost experts in the field of analytics, a fascinating new perspective on how to watch and think about the game. At its core, the goal of any basketball team is relatively simple: take and make good shots while preventing the opponent from doing the same. But what is a "good" shot? Are all good shots created equally? And how might one identify players who are more or less likely to make and prevent those shots in the first place? The concept of basketball "analytics," for lack of a better term, has been lauded, derided, and misunderstood. The incorporation of more data into NBA decision-making has been credited—or blamed—for everything from the death of the traditional center to the proliferation of three-point shooting to the alleged abandonment of the area of the court known as the midrange. What is beyond doubt is that understanding its methods has never been more important to watching and appreciating the NBA. In The Midrange Theory, Seth Partnow, NBA analyst for The Athletic and former Director of Basketball Research for the Milwaukee Bucks, explains how numbers have affected the modern NBA game, and how those numbers seek not to "solve" the game of basketball but instead urge us toward thinking about it in new ways. The relative value of Russell Westbrook's triple-doubles Why some players succeed in the playoffs while others don't How NBA teams think about constructing their rosters through the draft and free agency The difficulty in measuring defensive achievement The fallacy of the "quick two" From shot selection to evaluating prospects to considering aesthetics and ethics while analyzing the box scores, Partnow deftly explores where the NBA is now, how it got here, and where it might be going next.
Author: Kevin Tolliver
Publisher: Xlibris Corporation
ISBN: 1664179909
Category : Sports & Recreation
Languages : en
Pages : 190
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Book Description
Every day on TV there is the debate on who is the Greatest of All Time. On Facebook whenever anyone posts anything about LeBron, that is instantly met with hate and reminder of his Finals record. Whenever anyone posts anything about MJ, it is instantly met the lack of athleticism of the era in which he played. The truth is no one has ever defined what it means to be the Greatest of All Time. Because no one has, there is no clear answer for who it is. This book makes differing arguments for multiple players based on differing definitions. This books explores what the numbers say, accounting and adjusting for different eras. Some of the analyses are straightforward, some of them are complex, but all of the results are data driven. Along the way, I teach some statistical concepts and cover basketball advanced statistics (sabermetrics reinterpreted for basketball). I encourage differing opinions. I hope this book appeals to different readers for different reasons.
Author: Scott Ferson
Publisher:
ISBN:
Category : Dempster-Shafer theory
Languages : en
Pages : 146
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Book Description
This report summarizes a variety of the most useful and commonly applied methods for obtaining Dempster-Shafer structures, and their mathematical kin probability boxes, from empirical information or theoretical knowledge. The report includes a review of the aggregation methods for handling agreement and conflict when multiple such objects are obtained from different sources.
Author: Jim Albert
Publisher: CRC Press
ISBN: 1498737374
Category : Mathematics
Languages : en
Pages : 521
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Book Description
This handbook will provide both overviews of statistical methods in sports and in-depth treatment of critical problems and challenges confronting statistical research in sports. The material in the handbook will be organized by major sport (baseball, football, hockey, basketball, and soccer) followed by a section on other sports and general statistical design and analysis issues that are common to all sports. This handbook has the potential to become the standard reference for obtaining the necessary background to conduct serious statistical analyses for sports applications and to appreciate scholarly work in this expanding area.
Author:
Publisher:
ISBN:
Category : Optics
Languages : en
Pages : 1380
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Book Description
Author:
Publisher:
ISBN:
Category : Power transmission
Languages : en
Pages : 248
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Book Description
