Platform

Platform PDF Author: Cynthia Johnson
Publisher: Lorena Jones Books
ISBN: 0399581375
Category : Business & Economics
Languages : en
Pages : 226

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Book Description
The indispensable guide to developing a personal brand, building an audience, and nurturing followers, by digital marketing thought-leader Cynthia Johnson. In the modern world, influence is everything and personal branding equals influence. Platform is the why-to, how-to handbook by top expert Cynthia Johnson for everyone who wants to develop and manage a personal brand. In Platform, Johnson explains the process of going from unknown to influencer by achieving personal proof, social proof, recognition, and association. Johnson herself went from an on-staff social media manager to social media influencer, entrepreneur, and marketing thought-leader in just three years using her process of accelerated brand development, continuous brand management, and strategic growth. Fans of #GirlBoss and #AskGaryVee, who wonder how their favorite influencers found their voices and built their audiences, will find the answers here and discover that the process is technical, creative, tactical, and much easier than they might have expected.

Platform

Platform PDF Author: Cynthia Johnson
Publisher: Lorena Jones Books
ISBN: 0399581375
Category : Business & Economics
Languages : en
Pages : 226

Get Book

Book Description
The indispensable guide to developing a personal brand, building an audience, and nurturing followers, by digital marketing thought-leader Cynthia Johnson. In the modern world, influence is everything and personal branding equals influence. Platform is the why-to, how-to handbook by top expert Cynthia Johnson for everyone who wants to develop and manage a personal brand. In Platform, Johnson explains the process of going from unknown to influencer by achieving personal proof, social proof, recognition, and association. Johnson herself went from an on-staff social media manager to social media influencer, entrepreneur, and marketing thought-leader in just three years using her process of accelerated brand development, continuous brand management, and strategic growth. Fans of #GirlBoss and #AskGaryVee, who wonder how their favorite influencers found their voices and built their audiences, will find the answers here and discover that the process is technical, creative, tactical, and much easier than they might have expected.

Platform for Art

Platform for Art PDF Author: Alex Coles
Publisher:
ISBN:
Category : Art
Languages : en
Pages : 182

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Book Description
Featuring text by Alex Coles, and visually stunning reproductions of works by the participating artists, Platform for Art is the only comprehensive survey of what is one of Londons most important and thought-provoking art programmes.

Making Your Life As an Artist

Making Your Life As an Artist PDF Author: Andrew Simonet
Publisher:
ISBN: 9780991494101
Category : Artists
Languages : en
Pages : 192

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Book Description


The Secret Art of Dr. Seuss

The Secret Art of Dr. Seuss PDF Author: Audrey Geisel
Publisher: Random House
ISBN: 0679434488
Category : Art
Languages : en
Pages : 100

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Book Description
These fabulous, whimsical paintings, created for his own pleasure and never shown to the public, show Geisel (a.k.a. Dr. Seuss) in a whole new light. Depicting outlandish creatures in otherworldly settings, the paintings use a dazzling rainbow of hues not seen in the primary-color palette of his books for children, and exhibit a sophisticated and often quite unrestrained side of the artist. 65 color illustrations.

"Starving" to Successful

Author: J. Jason Horejs
Publisher: Reddot Press
ISBN: 9780615568324
Category : Art
Languages : en
Pages : 0

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Book Description
Provides insight into the art business from the perspective of a gallery owner.

Looking at Art

Looking at Art PDF Author: Laurie Adams
Publisher: Pearson
ISBN:
Category : Art
Languages : en
Pages : 180

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Book Description
This book of eight brief chapters on different aspects of the visual arts is designed to explore the nature of imagery and its relevance to many facets of our lives. Drawing on a wealth of examples from Western and non-Western art through the ages, it examines a wide range of themes, from the relationship between form and meaning, to the methodologies of art-historical analysis, to the controversies that have surrounded certain works of art both past and present.

Everyday Watercolor

Everyday Watercolor PDF Author: Jenna Rainey
Publisher: Watson-Guptill
ISBN: 0399579737
Category : Art
Languages : en
Pages : 226

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Book Description
A contemporary paint-every-day watercolor guide that explores foundational strokes and patterns and then builds new skills upon the foundations over the course of 30 days to create finished pieces. This beautifully illustrated and inspiring guided watercolor-a-day book is perfect for beginning watercolor artists, artists who want to improve their watercolor skills, and visual creatives. From strokes to shapes, this book covers the basics and helps painters gain confidence in themselves along with inspiration to develop their own style over the course of 30 days. Featuring colorful contemporary art from Mon Voir design agency founder and Instagram trendsetter Jenna Rainey, this book's fresh perspective paints watercolor in a whole new light.

Gifted

Gifted PDF Author: James Milne
Publisher: James Milne
ISBN: 1005473986
Category : Fiction
Languages : en
Pages : 43

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Book Description
A little sister has a forbidden present for her big brother.

The Platform Delusion

The Platform Delusion PDF Author: Jonathan A. Knee
Publisher: Penguin
ISBN: 0593189442
Category : Business & Economics
Languages : en
Pages : 384

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Book Description
An investment banker and professor explains what really drives success in the tech economy Many think that they understand the secrets to the success of the biggest tech companies: Facebook, Amazon, Apple, Netflix, and Google. It's the platform economy, or network effects, or some other magical power that makes their ultimate world domination inevitable. Investment banker and professor Jonathan Knee argues that the truth is much more complicated--but entrepreneurs and investors can understand what makes the giants work, and learn the keys to lasting success in the digital economy. Knee explains what really makes the biggest tech companies work: a surprisingly disparate portfolio of structural advantages buttressed by shrewd acquisitions, strong management, lax regulation, and often, encouraging the myth that they are invincible to discourage competitors. By offering fresh insights into the true sources of strength and very real vulnerabilities of these companies, The Platform Delusion shows how investors, existing businesses, and startups might value them, compete with them, and imitate them. The Platform Delusion demystifies the success of the biggest digital companies in sectors from retail to media to software to hardware, offering readers what those companies don't want everyone else to know. Knee's insights are invaluable for entrepreneurs and investors in digital businesses seeking to understand what drives resilience and profitability for the long term.

Giorgio Morandi: Late Paintings

Giorgio Morandi: Late Paintings PDF Author: Giorgio Morandi
Publisher: David Zwirner Books
ISBN: 1941701566
Category : Art
Languages : en
Pages : 97

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Book Description
One of the most beloved painters of the twentieth century, Giorgio Morandi created works that continue to exert their mysterious power on viewers worldwide. This publication focuses on the period from 1948 to 1964, during which Morandi developed and refined his investigations of serial, reductive, and permutational forms and compositions, a body of work that has had a profound influence on twentieth-century art and painting. Included here are five of the ten iconic “yellow cloth” paintings from 1952, a series featured prominently in the historic 1998 exhibition at the Peggy Guggenheim Collection in Venice, and numerous late paintings by the Italian master. Lavishly reproduced, these immersive plates draw attention to the idiosyncratic perspectival and color-driven decisions that give the work its abstract power. The catalogue is published on the occasion of the 2015 exhibition of Morandi’s paintings from this period at David Zwirner, New York—which, according to The New York Times, represent “lucid perfection, at once cerebral and impassioned.” It marked the first major presentation of the artist’s late work in America since the acclaimed 2008 retrospective at The Metropolitan Museum of Art, New York. In addition to an essay by Laura Mattioli and a foreword by David Leiber, who organized the exhibition, this catalogue includes a fantastic array of contributions by contemporary artists: John Baldessari, Lawrence Carroll, Vija Celmins, Mark Greenwold, Liu Ye, Wayne Thiebaud, Alexi Worth, and Zeng Fanzhi. They offer their personal responses to Morandi’s work and to the Zwirner exhibition in particular. Working in different media across many disciplines, this diverse list of contributors is a testament to the reach of Morandi’s paintings and their influence on contemporary art.