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Author: James D. Lee
Publisher:
ISBN: 9780794836603
Category : Disaster relief
Languages : en
Pages : 0
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Book Description
Author: James D. Lee
Publisher:
ISBN: 9780794836603
Category : Disaster relief
Languages : en
Pages : 0
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Book Description
Author: Edward Blackwell
Publisher: Kogan Page Publishers
ISBN: 0749462531
Category : Business & Economics
Languages : en
Pages : 200
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Book Description
A good business plan should impress potential financial backers by clarifying aims, providing a blueprint for the future of your company and a benchmark against which to measure growth. Part of Kogan Page's Business Success series, with over 50,000 copies sold worldwide, How to Prepare a Business Plan explains the whole process in accessible language and includes guidance on: producing cash flow forecasts and sample business plans; expanding a business; planning the borrowing; and monitoring business progress. The author introduces several small businesses as case studies, analyses their business plans, monitors their progress and discusses their problems. How to Prepare a Business Plan helps new business owners to consider what they really want out of their business, and to map their own journey and gain a new understanding of their product's place in the market, as well as writing a business plan with the clarity, brevity and logic to keep bank managers interested and convinced. Whether looking to start up or expand, this practical advice will help anyone to prepare a plan that is tailored to the requirements of their business - one that will get the financial backing they need.
Author: Malcolm McDonald
Publisher: John Wiley & Sons
ISBN: 0470670126
Category : Business & Economics
Languages : en
Pages : 712
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Book Description
Now in its 7th edition, Marketing Plans is a highly renowned international bestseller. The book has been thoroughly revised, and every chapter has been carefully updated with special attention to the latest developments in marketing. To accomplish this, Professor Malcolm McDonald has been joined in this edition by Professor Hugh Wilson, a leading expert on CRM and multichannel strategy as well as marketing planning. Major changes to this edition include new chapters based on the very latest research on: Planning for integrated marketing communications and digital marketing Developing multichannel strategy Developing the CRM plan Marketing effectiveness and accountability Marketing Plans is designed as a tool and a user-friendly learning, resource. Every point illustrated by powerful practical examples and made actionable through simple, step-by-step templates and exercises. The book is established as essential reading for all serious professional marketers and students of marketing, from undergraduate and postgraduate to professional courses for bodies such as CIM. Above all it provides a practical, hands-on guide to implementing every single concept included in the text. "It is clearly and powerfully written and is probably the best book on the theory and practice of marketing planning ever written. It is a best-seller in Europe and I strongly recommend the book to anyone with an interest in marketing planning." —Warren J. Keegan, Professor of International Business and Marketing Director, Institute for Global Business Strategy, Pace University, New York "I am extremely impressed by the step lucidity of what is presented." —Dr D. H. Eaton, North Carolina University "A book reaching the quantities sold of Marketing Plans must be a book that is really used. It is not difficult to see why. Malcolm McDonald writes about what to do in marketing and how to do it. Unlike many academic marketing writers, he will never let you forget that marketing ends with –ing." —Kenneth Simmonds, Professor of Marketing and International Business, London Business School "Malcolm McDonald is clearly one of the most respected Professors of Marketing in Europe and the author of a number of outstanding books. The fact that Marketing Plans has been such a massive seller offers testimony of this. McDonald writes with clarity and insight that is becoming increasingly rare today. It is powerful, up to date and has proved that it works. I recommend it to you!" —John D. Ryans, Jr, Bridgestone Professor of International and Professor of International Marketing, Kent State University, Ohio
Author: Linda Loosli
Publisher: Page Street Publishing
ISBN: 1624141846
Category : Self-Help
Languages : en
Pages : 196
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Book Description
A Practical Plan to Prepare Your Family for Real Emergencies Prepare Your Family for Survival is a unique beginner resource and advanced storage guide to get your family totally prepared for the unexpected. Linda Loosli—of FoodStorageMoms.com—is a prepping expert who’s spent decades researching emergency preparedness, food storage, and first aid for families with kids. She’s compiled her hard-earned knowledge into easy-to-follow storage plans that cover everything from water and food to alternative cooking devices, emergency toilets, 72-hour kits for every member of the family (even babies and pets), first-aid kits, and more. You’ll learn exactly what you need to store for a family of two, three, four, or five—whether you’re preparing to survive for three days, seven days, or a month. The book is packed to the brim with information, but Linda presents it in an easygoing and practical manner. Beginners find step-by-step plans for getting started frugally, while veteran preppers gain tips and advice for advanced preparedness and the top products on the market. Prepare Your Family for Survival is a book like no other with preparedness guides and storage methods that are tried and true, used by Linda and her family throughout the years. It’s an unfortunate fact that emergencies, power outages, and natural disasters happen around the world every year, but with Prepare Your Family for Survival, you’ll be ready when it happens to you.
Author: William M. Luther
Publisher: AMACOM Div American Mgmt Assn
ISBN: 9780814426159
Category : Business & Economics
Languages : en
Pages : 340
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Book Description
Packed with recent case-history thumbnails, all-new information on Internet marketing, and a thorough updating throughout, the third edition of "The Marketing Plan" outlines a comprehensive, systematic approach that guarantees results.
Author: Garrett Sutton
Publisher: RDA Press, LLC
ISBN: 1937832368
Category : Business & Economics
Languages : en
Pages : 202
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Book Description
To win in business requires a winning business plan. To write a winning business plan requires reading Garrett Sutton’s dynamic book on the topic. Writing Winning Business Plans provides the insights and the direction on how to do it well and do it right. Rich Dad/Poor Dad author Robert Kiyosaki says, “The first step in business is a great business plan. It must be a page turner that hooks and holds a potential investor. Garrett Sutton’s Writing Winning Business Plans is THE book for key strategies on preparing winning plans for both business and real estate ventures. Crisply written and featuring real life illustrative stories, Writing Winning Business Plans discusses all the key elements for a successful plan. Topics include focusing your business vision, understanding your financials and analyzing your competition. Also covered are how to really use your business plan as a tool and how to attract funding for your new or existing businesses. As business plan competitions become more popular around the world Writing Winning Business Plans also discusses how to enter and how to win these ever more lucrative contests. In addition, how to quickly interest a potential investor, also known as the elevator pitch, is explained. And, as opportunities arise around the world, how to present your plan in various countries is explored. Writing Winning Business Plans is the complete compendium for this essential business rite of passage – preparing a winning plan.
Author: Edward Blackwell
Publisher: Kogan Page Publishers
ISBN: 0749481110
Category : Business & Economics
Languages : en
Pages : 225
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Book Description
An excellent business plan impresses financial backers, provides a clear blueprint for the future of your company and functions as a benchmark against which to measure future growth. How to Prepare a Business Plan explains the process of creating an excellent business plan in an engaging and accessible way. It includes essential coverage of producing cash flow forecasts, planning a business expansion, planning your borrowing and monitoring business progress. Global case studies containing real business plans provide inspiration and real-life practical insight by analyzing the plans, monitoring the business' progress and discussing their problems. Sample business plans also show you the process in action and provide useful examples for creating your own. How to Prepare a Business Plan helps new business owners to consider what they really want out of their business, and to map their own journey and gain a new understanding of their product's place in the market, as well as writing a business plan with the clarity, brevity and logic to keep bank managers interested and convinced. Whether looking to start up or expand, this practical advice will help anyone to prepare a plan that is tailored to the requirements of their business - one that will get the financial backing they need.
Author:
Publisher:
ISBN: 9780932955197
Category : School crisis management
Languages : en
Pages : 464
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Book Description
Author: Rex Black
Publisher: Addison-Wesley Professional
ISBN: 9780201748680
Category : Computers
Languages : en
Pages : 612
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Book Description
••A must-read for software testers from a noted software testing guru•Examples, specifics, and a running case study bring the content to life•Separates software test processes into three categories: routing, highly-visible, and mission-critical
Author: Donna R. Childs
Publisher: John Wiley & Sons
ISBN: 0470170913
Category : Business & Economics
Languages : en
Pages : 242
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Book Description
Prepare for the Worst, Plan for the Best: Disaster Preparedness and Recovery for Small Businesses presents you with proven guidelines for your small or midsized business to effectively prepare for catastrophes.
