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Author: Sally Augustin
Publisher: John Wiley & Sons
ISBN: 1119214378
Category : Architecture
Languages : en
Pages : 433
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Book Description
Using psychology to develop spaces that enrich human experience Place design matters. Everyone perceives the world around them in a slightly different way, but there are fundamental laws that describe how people experience their physical environments. Place science principles can be applied in homes, schools, stores, restaurants, workplaces, healthcare facilities, and the other spaces people inhabit. This guide to person-centered place design shows architects, landscape architects, interior designers, and other interested individuals how to develop spaces that enrich human experience using concepts derived from rigorous qualitative and quantitative research. In Place Advantage: Applied Psychology for Interior Architecture, applied environmental psychologist Sally Augustin offers design practitioners accessible environmental psychological insights into how elements of the physical environment influence human attitudes and behaviors. She introduces the general principles of place science and shows how factors such as colors, scents, textures, and the spatial composition of a room, as well as personality and cultural identity, impact the experience of a place. These principles are applied to multiple building types, including residences, workplaces, healthcare facilities, schools, and retail spaces. Building a bridge between research and design practice, Place Advantage gives people designing and using spaces the evidence-based information and psychological insight to create environments that encourage people to work effectively, learn better, get healthy, and enjoy life.
Author: Sally Augustin
Publisher: John Wiley & Sons
ISBN: 1119214378
Category : Architecture
Languages : en
Pages : 433
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Book Description
Using psychology to develop spaces that enrich human experience Place design matters. Everyone perceives the world around them in a slightly different way, but there are fundamental laws that describe how people experience their physical environments. Place science principles can be applied in homes, schools, stores, restaurants, workplaces, healthcare facilities, and the other spaces people inhabit. This guide to person-centered place design shows architects, landscape architects, interior designers, and other interested individuals how to develop spaces that enrich human experience using concepts derived from rigorous qualitative and quantitative research. In Place Advantage: Applied Psychology for Interior Architecture, applied environmental psychologist Sally Augustin offers design practitioners accessible environmental psychological insights into how elements of the physical environment influence human attitudes and behaviors. She introduces the general principles of place science and shows how factors such as colors, scents, textures, and the spatial composition of a room, as well as personality and cultural identity, impact the experience of a place. These principles are applied to multiple building types, including residences, workplaces, healthcare facilities, schools, and retail spaces. Building a bridge between research and design practice, Place Advantage gives people designing and using spaces the evidence-based information and psychological insight to create environments that encourage people to work effectively, learn better, get healthy, and enjoy life.
Author: Martha A. O'Mara
Publisher: Simon and Schuster
ISBN: 0684834898
Category : Building management
Languages : en
Pages : 376
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Book Description
Organisational boundaries are being transformed by downsizing, outsourcing, and networked links with customers and suppliers. Unprecedented advances in telecommunications and 'virtuality' are changing how companies occupy real space. To survive, managers must radically rethink the physical aspects of their companies. Based on cutting-edge research at such companies as Pacific Bell, Lever Brothers and Merrill Lynch, STRATEGY AND PLACE presents a framework for making key business decisions about one of the organisation's most valuable assets: its physical facilities and properties. O'Mara outlines three main approaches to real estate and facility management decision making: Incrementalism, where only short-term commitments to space are made and capital expenditures minimised; Standardisation, in which control over both design and management procedures is strictly maintained with centralised decision making; and Value-based, where organisational values factor into all design-related decisions, and procedures are flexible to meet the needs of individual parts of the organisation. O'Mara explains the advantages and disadvantages of each strategy, and shows how to apply them appropriately, based on an understanding of the profound impact of competitive uncertainty in today's new business environment.
Author: Patrick M. Lencioni
Publisher: John Wiley & Sons
ISBN: 1118266102
Category : Business & Economics
Languages : en
Pages : 253
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Book Description
There is a competitive advantage out there, arguably more powerful than any other. Is it superior strategy? Faster innovation? Smarter employees? No, New York Times best-selling author, Patrick Lencioni, argues that the seminal difference between successful companies and mediocre ones has little to do with what they know and how smart they are and more to do with how healthy they are. In this book, Lencioni brings together his vast experience and many of the themes cultivated in his other best-selling books and delivers a first: a cohesive and comprehensive exploration of the unique advantage organizational health provides. Simply put, an organization is healthy when it is whole, consistent and complete, when its management, operations and culture are unified. Healthy organizations outperform their counterparts, are free of politics and confusion and provide an environment where star performers never want to leave. Lencioni’s first non-fiction book provides leaders with a groundbreaking, approachable model for achieving organizational health—complete with stories, tips and anecdotes from his experiences consulting to some of the nation’s leading organizations. In this age of informational ubiquity and nano-second change, it is no longer enough to build a competitive advantage based on intelligence alone. The Advantage provides a foundational construct for conducting business in a new way—one that maximizes human potential and aligns the organization around a common set of principles.
Author: Eugene D. Jaffe
Publisher: CBS Press
ISBN:
Category : Business & Economics
Languages : en
Pages : 244
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Book Description
"Following the success of its predecessor, the second edition updates and broadens the scope from ""country image"" to ""place branding."" Many new studies have emerged since the first edition was published, and they are integrated in the new edition. The second edition is still aimed at three audiences: students of international marketing and business courses as a supplement to global product and advertising strategy; to international marketing managers; and to those industry and government officials who must deal with the problems of creating and maintaining a country's national image. "
Author: Kimberly A. Whitler
Publisher: Columbia University Press
ISBN: 0231548117
Category : Business & Economics
Languages : en
Pages : 327
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Book Description
Most of us have an intuitive sense of superior branding. We prefer to purchase brands we find distinctive—that deliver on some important, relevant dimension better than other brands. These brands have typically achieved positional advantage. Yet few professionals have had the formal training that goes beyond marketing theory to bridge the “theory-doing gap”—understanding the specific techniques and strategies that can be used to create brands that attain positional advantage in the marketplace. Positioning for Advantage is a comprehensive how-to guide for creating, building, and executing effective brand strategies. Kimberly A. Whitler identifies essential marketing strategy techniques and moves through the major stages of positioning a brand to achieve in-market advantage. Introducing seven tools—from strategic positioning concepts to strategy mapping to influencer maps—Whitler provides templates, frameworks, and step-by-step processes to build and manage growth brands that achieve positional advantage. This book presents real-world scenarios, helping readers activate tools to increase skill in creating brands that achieve positional advantage. Brimming with insights for students and professionals alike, Positioning for Advantage helps aspiring C-level leaders understand not only what superior branding looks like but also how to make it come to life.
Author: Tom Vander Ark
Publisher: ASCD
ISBN: 1416628762
Category : Education
Languages : en
Pages : 178
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Book Description
"Place: it's where we're from; it's where we're going. . . . It asks for our attention and care. If we pay attention, place has much to teach us." With this belief as a foundation, The Power of Place offers a comprehensive and compelling case for making communities the locus of learning for students of all ages and backgrounds. Dispelling the notion that place-based education is an approach limited to those who can afford it, the authors describe how schools in diverse contexts—urban and rural, public and private—have adopted place-based programs as a way to better engage students and attain three important goals of education: student agency, equity, and community. This book identifies six defining principles of place-based education. Namely, it 1. Embeds learning everywhere and views the community as a classroom. 2. Is centered on individual learners. 3. Is inquiry based to help students develop an understanding of their place in the world. 4. Incorporates local and global thinking and investigations. 5. Requires design thinking to find solutions to authentic problems. 6. Is interdisciplinary. For each principle, the authors share stories of students whose lives were transformed by their experiences in place-based programs, elaborate on what the principle means, demonstrate what it looks like in practice by presenting case studies from schools throughout the United States, and offer action steps for implementation. Aimed at educators from preK through high school, The Power of Place is a definitive guide to developing programs that will lead to successful outcomes for students, more fulfilling careers for teachers, and lasting benefits for communities.
Author: United States. Securities and Exchange Commission
Publisher:
ISBN:
Category : Securities
Languages : en
Pages : 808
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Book Description
Author: Vivek Ranadivé
Publisher: Crown Pub
ISBN: 0307887650
Category : Business & Economics
Languages : en
Pages : 258
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Book Description
Explores the science behind the brain's ability to act like a predictive machine, describing how today's computers and businesses are being developed with the same predictive capacities in order to better anticipate customer needs and prevent potential problems.
Author: Stephen Victor Ward
Publisher: Taylor & Francis
ISBN: 9780419242406
Category : Architecture
Languages : en
Pages : 290
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Book Description
Extensively illustrated, this book describes the way places have been promoted to make themselves attractive locations as holiday resorts, residential areas or business centres.
Author: Richard Robbins
Publisher: Wadsworth
ISBN:
Category : Social Science
Languages : en
Pages : 244
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Book Description
