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Author: Will Aitchison
Publisher:
ISBN: 9781880607251
Category : Fire fighters
Languages : en
Pages : 333
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Book Description
Author: Will Aitchison
Publisher:
ISBN: 9781880607251
Category : Fire fighters
Languages : en
Pages : 333
Get Book Here
Book Description
Author: Michael Solomon
Publisher: Flat World Knowledge
ISBN: 0982043023
Category : Advertising
Languages : en
Pages : 316
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Book Description
Launch! Advertising and Promotion is written for advertising and promotion courses taught to students in the business school and journalism & mass communication students. This textbook is the first of its kind to teach advertising concepts by reverse engineering a real advertising campaign from beginning to end. In April 2007, SS+K, an innovative New York City communications agency, launched the first ever branding campaign for msnbc.com with the tag "A Fuller Spectrum of News." Launch! follows that campaign from initial agency pitch through roll-out of print and media assets to post-campaign analysis. Throughout, it exposes readers to the theory and concepts of advertising and promotion, and the personalities and decisions that drove this campaign. The book takes a rare look "behind the curtain" - even letting you see some of the paths not chosen by the agency and client. Students get a realistic sense of how theory plays out in practice, and get a flavor for the exciting field of advertising and promotion. And, they consistently learn the perspectives of both the advertising agency (where many journalism and communications students will work) and the client (where many marketing majors will work). This is a unique book, with a unique perspective, by a unique author team, and you won't find this kind of insight in any other text on the market. We think you're going to love it! This textbook has been used in classes at: Ball State University, Emerson College, Florida Institute of Technology, Grand Valley State University, Johnson County Community College, Manchester Business School, McLennan Community College, Michigan State University, North Hennepin Community College, Pierce College, Rochester Institute of Technology, Saint Louis University, Salem State College, South Dakota State University, Texas State University, Texas Tech University, University of New Hampshire, University of North Carolina, University of Notre Dame, University of South Florida, Virginia Tech, Western Kentucky University.
Author: United States. National Credit Union Administration
Publisher:
ISBN:
Category : Banks and banking, Cooperative
Languages : en
Pages : 24
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Book Description
Author: Julia L. Wright
Publisher: Springer Nature
ISBN: 3030797635
Category : Technology & Engineering
Languages : en
Pages : 399
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Book Description
This book provides readers with a timely snapshot of modeling and simulation tools, including virtual and mixed-reality environment, for human factors research. It covers applications in healthcare and physical ergonomics, military and transportation systems, industrial monitoring, as well as economics and social sciences. Based on the AHFE 2021 International Conference on Human Factors and Simulation and the AHFE 2021 International Conference on Digital Human Modeling and Applied Optimization, held virtually on 25–29 July, 2021, from USA, the book offers a unique resource for modelling and simulation researchers seeking insights into human factors research and to human factors experts seeking reliable computational tools.
Author: Raymond L. Falcione
Publisher:
ISBN: 9780835784238
Category : Communication in management
Languages : en
Pages : 383
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Book Description
Author: Dominic Abrams
Publisher: Psychology Press
ISBN: 1135432821
Category : Psychology
Languages : en
Pages : 651
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Book Description
This book is about the social psychological dynamics and phenomenology of social inclusion and exclusion. The editors take as their starting point the assumption that social life is conducted in a framework of relationships in which individuals seek inclusion and belongingness. Relationships necessarily include others, but equally they have boundaries that exclude. Frequently these boundaries are challenged or crossed. The book will draw together research on individual motivation, small group processes, stigmatization and intergroup relations, to provide a comprehensive social psychological account of social inclusion and exclusion.
Author: Jane Landers
Publisher: Harvard University Press
ISBN: 0674035917
Category : History
Languages : en
Pages : 353
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Book Description
In a tumultuous era of Atlantic revolutions, a remarkable group of African-born and African-descended individuals transformed themselves from slaves into active agents of their lives and times. Through prodigious archival research, Landers alters our vision of the breadth and extent of the Age of Revolution, and our understanding of its actors.
Author: Will Aitchison
Publisher: LRIS Publications
ISBN: 9781880607299
Category :
Languages : en
Pages :
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Book Description
Author: Thomas G. Burton
Publisher: Univ. of Tennessee Press
ISBN: 9780870497889
Category : History
Languages : en
Pages : 228
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Book Description
Burton seeks to present a balanced view of the remote churches of East Tennessee where believers take literally the words of Saint Mark: "and they shall take up serpents; and if they drink any deadly thing, it shall not hurt them."
Author: United States
Publisher:
ISBN:
Category : Industrial priorities
Languages : en
Pages : 36
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Book Description
