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Author: David Kean
Publisher: Marshall Cavendish Corporation
ISBN: 9781905736249
Category : Selling
Languages : en
Pages : 0
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Book Description
Winning new clients is the most competitive activity in business today and there are no prizes for coming second. This text brings together the trade secrets for winning new clients and business, and provides the practical methdods and strategies to ensure successful pitching.
Author: David Kean
Publisher: Marshall Cavendish Corporation
ISBN: 9781905736249
Category : Selling
Languages : en
Pages : 0
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Book Description
Winning new clients is the most competitive activity in business today and there are no prizes for coming second. This text brings together the trade secrets for winning new clients and business, and provides the practical methdods and strategies to ensure successful pitching.
Author: Blair Enns
Publisher:
ISBN: 9781999523503
Category : Advertising
Languages : en
Pages : 143
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Book Description
Author: David Beckett
Publisher: Management Impact Publishing
ISBN: 9789462762459
Category : Business & Economics
Languages : en
Pages : 0
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Book Description
"Hi, my name is David Beckett, I'm a pitch coach, and I'm here to ensure your ideas have a voice." The big pitch is coming up. You've got just a few minutes to convince that investor or your Board, that your idea is worth investing money, time and people in. What should you say? How should you say it? And how do you beat those nerves that are already building up inside? David Beckett has coached over 700 startups to raise over e170 million in investment. And he has trained thousands of professionals in innovation teams at companies like Google, Unilever, Booking.com and PwC. He is also a TEDx speech coach. In Pitch to Win, David provides practical tools to help you Script, Design and Deliver pitches that are short, professional and persuasive. His methods and practices have been tested with hundreds of pitchers and reviewed by numerous investors and members of the Board. The focus is on actionable tools and real-life examples. With step-by-step exercises that will guide you to your best pitch ever.
Author: Jon Steel
Publisher: John Wiley & Sons
ISBN: 0471789763
Category : Business & Economics
Languages : en
Pages : 293
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Book Description
A professional “pitching coach” for one of the world’s largest marketing conglomerates, Jon Steel shares his secrets and explains how you can create presentations and pitches that win hearts, minds, and new business. He identifies the dos and don’ts and uses real-world examples to prove his points. If you make pitches for new business, this is the perfect book for you.
Author: Justin Cohen
Publisher: Jacana Media
ISBN: 9781928230588
Category : Business presentations
Languages : en
Pages : 0
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Book Description
Whether you're looking for clients, investors, or employees, you need to know how to pitch your products, services, and ideas in a way that is most likely to secure you the deal. Justin Cohen's internationally acclaimed six-step formula is designed to do just that. Having taught and refined his 'Pitch To Win' programme for five years, and having helped win numerous multimillion-dollar deals in that time, Justin now shares his secrets for success in the Pitch To Win book. In it he reveals: The number one reason a winning pitch gets chosen over the competition. The mindset of people who win the most pitches. A step by step guide to creating and delivering a winning pitch script. How to reduce nervousness and develop 'big pitch temperament.' How to win without being "salesy." How to win with integrity, by living your purpose.
Author: Peter Coughter
Publisher: Springer
ISBN: 1137512334
Category : Business & Economics
Languages : en
Pages : 240
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Book Description
Through an engaging and humorous narrative, Peter Coughter presents the tools he designed to help advertising and marketing professionals develop persuasive presentations that deliver business. Readers will learn how to develop skills to create the perfect presentation.
Author: Carrie Aarons
Publisher:
ISBN:
Category :
Languages : en
Pages : 248
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Book Description
What do you do when the town golden boy, who never noticed you in high school, decides to make a play for your heart? For Minka Braxton, high school has been anything but easy. After a humiliating scandal sophomore year, she's avoided the social scene and anything having to do with boys, especially of the popular variety. But with senior year approaching, Minka decides it's time to take life back into her own hands. That is, until Owen Axel, the type of guy she's always avoided, decides he wants her in his hands. Owen Axel is the definition of popular. Good looks, all-star worthy pitching arm and a former pro-athlete father make him Mitchum's town God. Returning from college for the summer, his plan is simple. Beach, booze, and beautiful girls. But one look at Minka Braxton and he knows what he wants. He just doesn't count on her not wanting him. As the summer unfolds, both must decide how much to reveal, how deep they should fall, and what might happen if they strike out.
Author: Peter Levitan
Publisher:
ISBN: 9780988311923
Category :
Languages : en
Pages : 266
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Book Description
The Levitan Pitch. Buy This Book. Win More Pitches. is the definitive how-to guide for every advertising, design, digital and PR agency that wants to increase its odds of winning new accounts. Based on 30 years of pitching for new accounts, I know that there is no such thing as a standard marketing services pitch scenario. Every client category, assignment, timetable, budget, search consultant, procurement system, and client personality is unique. However... While there is no standard pitch or agency, I know from experience that there are universal pitch criteria that can be identified and addressed regardless of the type or size of client, specific marketing objectives, or agency. To that extent, The Levitan Pitch is designed to deliver one master benefit: You will win more new clients. In Chapter One of this book, I discuss the very high cost of failing to run well-crafted, efficient pitches. The costs of failure include poor agency staff morale, individual employee burnout, and the financial cost to an agency's bottom-line that comes from the cost of participating in four-month agency searches and funding an agency's annual business development plan. This chapter tells the story of Saatchi & Saatchi Advertising's "The Worst Advertising Pitch Ever." Chapter Two offers an escape hatch. You should not pitch every account that comes knocking. I give you a handy tool to gauge both the value of the prospective client and your agency's chances of winning. Chapter Three begins to help you position the pitch for success. We look at the essential facts of the pitch and dig into understanding the client's mindset by understanding the type of assignment, type of relationship they are looking for, and what type of agency will fulfill their needs. Chapter Four delivers the list of "The 12 Deadliest Presentation Mistakes." These are identified pitch killers that come from my personal experience and the experiences of agency CEO's, clients, and search consultants. The accompanying cartoons wouldn't be as funny if these mistakes were not being made over and over, even by the most sophisticated agencies. In Chapter Five I lay out thirty short but very sweet suggestions for how to build a brilliant presentation that I know will greatly increase your odds of winning. These ideas cover three core elements of a successful pitch: process management, content development, and how to deliver a standout presentation. Each rule is supported by a tip or insight that offers a fast way to achieve your objectives. Chapter Six is all about don't take my word for it. This chapter brings in valuable learning via fourteen interviews with a range of communications industry experts. It is informative and often mind-blowing to hear the pitch related experiences and advice of agency search consultants, compensation experts, an ex P&G procurement executive, a negotiation trainer, the 4A's, the Association of National Advertisers, a silicon valley presentation guru, a leading agency strategist, an ex-Nike and W+K executive on building chemistry, an IP lawyer on who actually owns your pitch ideas, the CEO of a London advertising agency, and the CEO of an independent agency network who has been on both sides of the table. Finally, I've included insights about all too common agency pitch mistakes from 16 of the world's leading search consultants. I hope that you will find the book informative, insightful, occasionally humorous, and most importantly, a good read that ultimately results in more wins for your company.
Author: Neil Flett
Publisher: Penguin Books
ISBN: 9780132574785
Category : Selling
Languages : en
Pages : 0
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Book Description
No Marketing Blurb
Author: Ila Jane Borders
Publisher: University of Nebraska Press
ISBN: 1496214056
Category : Biography & Autobiography
Languages : en
Pages : 264
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Book Description
Making My Pitch tells the story of Ila Jane Borders, who despite formidable obstacles became a Little League prodigy, MVP of her otherwise all-male middle school and high school teams, the first woman awarded a college baseball scholarship, and the first to pitch and win a complete men’s collegiate game. After Mike Veeck signed Borders in May 1997 to pitch for his St. Paul Saints of the independent Northern League, she accomplished what no woman had done since the Negro Leagues era: play men’s professional baseball. Borders played four professional seasons and in 1998 became the first woman in the modern era to win a professional ball game. Borders had to find ways to fit in with her teammates, reassure their wives and girlfriends, work with the media, and fend off groupies. But these weren’t the toughest challenges. She had a troubled family life, a difficult adolescence as she struggled with her sexual orientation, and an emotionally fraught college experience as a closeted gay athlete at a Christian university. Making My Pitch shows what it’s like to be the only woman on the team bus, in the clubhouse, and on the field. Raw, open, and funny at times, her story encompasses the loneliness of a groundbreaking pioneer who experienced grave personal loss. Borders ultimately relates how she achieved self-acceptance and created a life as a firefighter and paramedic and as a coach and goodwill ambassador for the game of baseball.
